有关广告的英文ppt
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香水广告英语PPT
love bite
成员：崔靖晨 张文思 孙璐 田颖
商务英语3班
Key message
Our product is an upmarket perfume,named love bite.It is produced by a well-known fashion house.
Special features
1.Love bite is different from almost perfume,it reveals elegent temperament,strong women,but not simple delicate fragrance great lady,she includes a real brave and bold,but also has a unique style of women. 2.The smell is mixed with May rose and jasmine,it has great originality of dissemination of the fragrance smell. 3.Love bite is timeless and will shock and amaze people with its lasting scent.
Target audience
It aimed at aged 25-40 who enjoy luxury and sophisitication.
Advertisement
It is not a journey ,every journey ends,but we go on.The world turns ,we turn with it plans disappear,dreams take over,but wherever I go ,there you are .My luck,my fate,my future,my love bite.
成员：崔靖晨 张文思 孙璐 田颖
商务英语3班
Key message
Our product is an upmarket perfume,named love bite.It is produced by a well-known fashion house.
Special features
1.Love bite is different from almost perfume,it reveals elegent temperament,strong women,but not simple delicate fragrance great lady,she includes a real brave and bold,but also has a unique style of women. 2.The smell is mixed with May rose and jasmine,it has great originality of dissemination of the fragrance smell. 3.Love bite is timeless and will shock and amaze people with its lasting scent.
Target audience
It aimed at aged 25-40 who enjoy luxury and sophisitication.
Advertisement
It is not a journey ,every journey ends,but we go on.The world turns ,we turn with it plans disappear,dreams take over,but wherever I go ,there you are .My luck,my fate,my future,my love bite.
英文广告的写作培训教材(共 30张PPT)
• Dear friends, As we all know, we are what we eat . Therefore, it’s very important for us to form healthy eating habits. However, bad eating habits are still very common among us students. Some of us often go to school without breakfast; some like to have snacks; some others are particular about food; and still some eat or drink too much. All these bad habits will surely do harm to our health.
为了保持健康，养成健康的饮食习惯是 必要的(It)。我们应该吃各类(various)食物 包括肉类、蔬菜、水果等。另外，我们应 该有规律的饮食。 毫无疑问我们应该重视(attach importance to)我们的饮食习惯。只有用这种方法我们 才能从中受益(benefit)。
In order to keep healthy, it’s necessary for us to form healthy eating habits. We should eat various food, including meat, vegetables ,fruit and so on. In addition, we should eat regularly. There is no doubt that we should attach importance to eating habits. Only in this way can we benefit a lot.
英语PPT 香水广告
Unique selling points
bines luxurious and low-key features. pletely break the traditional spl.
4.Perform the charm of graceful women.I 5.It will be endorsed by Oil Lee.
1.Love bite is different from almost perfume,it reveals elegent temperament,strong women,but not simple delicate fragrance great lady,she includes a real brave and bold,but also has a unique style of women. 2.The smell is mixed with May rose and jasmine,it has great originality of dissemination of the fragrance smell. 3.Love bite is timeless and will shock and amaze people with its lasting scent.
journey turn with wherever I future,my
Promotion
Now we launch a sales promotion campaign.We provide free samples so that you can try our perfume on your skin before you buy. If you buy two bottles of our perfume,we will largess a box of facial mask.
第十六章 网络广告 《图解广告学》PPT课件
信息统计较为 准确快速
传播范围广和 成本低
实时性与持久 性统一
导向性和非强 迫性突出
16.2 网络广告属性
16.2.5 网络广告的优势和局限
优势
（1）双向沟通性强 （2）没有时间限制 （3）没有时空限制 （4）内容详尽 （5）形式多样 （6）动态及时性 （7）制作简单，成本低廉 （8）事后评估方式的准确性较 高 （9）广告发布针对性强 （10）范围宽广 （11）经济便宜 （12）更改方便 （13）容易评估
2.它是一种吸引人们 有意注意的传播活动
3.它是一种商业传播 活动
4.它只是可供企业利 用的诸多广告形式中 的一种，即以广告而 论，不过是促销手段 之一
16.2 网络广告属性
16.2.3 网络广告五要素
广告主
广告 费用
广告 媒体
广告 受众
16.2 网络广告属性
16.2.4络广告有广义和狭义之分。广义的网 络广告是指企业在互联网上所发布的一切信 息，包括公益性信息、企业的商品信息以及 企业自身的互联网域名、网站、网页等（见 图16-2）。狭义的网络广告是指可确认的广 告主通过付费新发布的商业信息，这一信息 具有交互性，具有声音、文字、图像和动画 等多媒体元素，可供上网者观看。
16.3 网络广告受众
16.3.1 网络广告受众类型
以受众—顾客—消费者的需求特征为据，一般将网络广告的受众划分为5个 类型。
1.直接信息寻求者 2.间接信息寻求者 3.免费品寻觅者
4.娱乐追求者 5.直接购买者
16.3 网络广告受众
16.3.2 网络广告受众地位的变化
1.由被动接受转向主动选择 传统广告中的受众，是被动接受广告信息的，他们无法与发布广告信息的媒 体沟通。网络广告中的受众，除了被界面弹出的广告抓住眼球以外，对于他们想 了解的信息，能够主动点击，打开一个新的界面，进一步了解广告信息，在网络 中他们从普通受众变为“顾客”；网络广告的受众甚而接受了广告的信息，点击 购买，通过网银完成从广告信息的传播到广告主销售目的的实现，此时网络广告 的受众已经成为了消费者。
人民大2024广告调查(第二版)英文PPTdavis_adresearch_ch1
Research Contributions: Media
▪ Research helps answer questions such as:
- How much are competitors spending? - Where, if anywhere, should the advertising be concentrated? - When and how should advertising be scheduled? - What is the optimal way to use different media? - What is the best media mix?
Slide 1 - 10
Who Conducts Research: Information Users
▪ Individuals with direct responsibility for brand- and advertising-related decisions
▪ Involved in all stages of research project: from planning to application
▪ Three dimensions of target audience analysis:
- Consumer trends - How consumers interact with brand/product/service - Relationship between consumers and brand/product/service
▪ In larger agencies there is typically a dedicated research department
广告类型英文ppt
Example
A radio ad for a new restaurant night provide details about the menu, hours of operation, and any special offers
Information Advertising
This type of advertising is focused on building brand awareness and recognition It typically involves creating a consistent brand image through a series of advertisements that use the same messaging and tone
Advertising type in English
CATALOGUE
目录
Television Advertising Radio Advertising Print Media Advertising Internet Advertising
01
Television Advertising
Brand Advertising
Brand advertising usually has a wide coverage and can reach a large number of potential consumers, increasing brand awareness and exposure.
Detailed descrg
Summary
Pop up advertising is an automatic form of advertising that is usually displayed immediately when a user opens a webpage.
A radio ad for a new restaurant night provide details about the menu, hours of operation, and any special offers
Information Advertising
This type of advertising is focused on building brand awareness and recognition It typically involves creating a consistent brand image through a series of advertisements that use the same messaging and tone
Advertising type in English
CATALOGUE
目录
Television Advertising Radio Advertising Print Media Advertising Internet Advertising
01
Television Advertising
Brand Advertising
Brand advertising usually has a wide coverage and can reach a large number of potential consumers, increasing brand awareness and exposure.
Detailed descrg
Summary
Pop up advertising is an automatic form of advertising that is usually displayed immediately when a user opens a webpage.
8.商务广告的翻译PPT课件
.
22
进无止境 Go Further
.
23
6. 套译法 城乡路万千, 路路有航天。 East, west, Hangtian is best. Better late than the late. 迟到总比丧命好。 To smoke or not to smoke, that is a question. 烟，吸还是不吸，这个问题值得考虑。 Not all cars are created equal. 不是每辆车都生而平等。 古有千里马，今有三菱车
For next generation. （百事可乐） 新一代的选择 Every time a good time.（麦当劳） 分分秒秒聚欢笑 Just do it.（耐克） 想做就做/只管去做！ Begin your own tradition.（百达翡丽手表） 代代相传，由你开始。
What we do, we do well. 我有我品质。
.
2
一、广告的分类
Torben Vestergaard & Kim Schroder 在著作 The Language of Advertising 中，将广告分为两大类：
commercial advertising（商业广告） non-commercial advertising （非商业广告）
(19) safeBiblioteka (20) rich.
11
2、修辞丰富
双关、比喻、拟人、押韵、排比等
Ask for More.（香烟广告） Good teeth, good health. （牙膏广告） Light as a breeze, soft as a cloud. （服装广告） Unlike me，my Rolex never needs a rest．（劳力士手表）
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
经典广告英文翻译(PPT格式)
(2) 证言体 这类广告像一分证明书，提供“权威 人士”或“著名人士”对商品的鉴定、 赞扬、使用和见证，读来亲切可信。 翻译时应采用相同的方法，有实有据， 保证原文的说服力。例如：
以前我的头发干枯，粗糙，难以梳理， 自从用了潘婷营养洗发露，头发变得健康， 亮泽。因为潘婷营养洗发露含有独特的维他 命原Ｂ５，能由发根渗透到发尖，其全新改 良配方，能加倍保护头发，免受损害，令头 发分外健康，加倍亮泽。 My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5,which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.
1.广告的语言特点及英译:
玩弄辞藻 使用警策句，以发人思考，从而注 意广告中的商品 言简意赅,简洁易懂 使用大众化口语体
玩弄辞藻
堆砌形容词和形容词最高级 finest food, most attractive surroundings and a friendly disposition (餐馆广告) Incredible sale: beautiful, beautiful, beautiful lynx and mink, top quality, latest styles fur garments (服装广告) 夸大其辞, 以耸听闻 Our Sunday Brunch Buffet Is A Legend In Its Time (餐馆 广告) 运用押韵法 BETA Builds it Better (家具广告) Spend a dime, Save you time(电器广告) Never Late, on Father’s Day (礼品广告)
POP课件
• 4、指示文 • 指示文在POP中占据位置不是很大， 它只是提示和声明POP海报的具体商家业 户声明事项。字体一般在内容最上和最下 端，一般以记号笔书写为主。
• 海报的大小不能一概而论,要充分考虑现场空间\光线\色调以及海报 内容的繁简,建议设计师在看现场时要随身携带尺子,真实的数据才是 可靠的 • 一般印刷用的铜版纸有两种尺寸，正度：787*1092 大度： 889*1194 手绘POP用的大多数是正度 • 一般大小会根据以下几点来定： • 1、现场的适合尺寸 • 这要求设计人员有一定的判断能力，这需要从现场的多方面来考虑。 • 2、客户的要求 • 这点往往是相当重要的，因为客户是最终为你的海报付款的人。一般 他会从价格上考虑很多，但也不是绝对的。设计人员也应该有一副不 错的口才，如何能让本来就在宣传上吝啬的老板花大价钱购买其实他 本该需要的海报。这点是经验的积累，也是考验设计人员专业知识的 表现哦~！
因为商品、大小、结构和设计等不同，pop广告能以悬挂、堆放、粘贴、放置走道旁或 零售店的任何地点陈列展示，但不管形式如何，技巧如何，pop广告永远在对消费大众 说：就是这里！就是现在！买它吧！ 陈列于商场内外的pop广告，对经营者而言，是传播讯息、促销商品、重视消费者感受 与需求的渠道，并且成功扮演销售员的角色，减少零售店在人力、财物的额外支出。 由于pop符合现代消费者的消费习惯，在现代商业中，越来越起到举足轻重的作用： 1、促进消费者购买冲动提高零售店的营业额。 2、使消费者和零售店之间连成良好的互动关系。 3、配合时令推出适合于节庆的pop广告。 4、使消费者对零售店的信用留下了深刻印象。 5、代替店员说明商品使用方法与特征。 6、快速、机动展现其它传播其它媒体无法表现的长处。 7、零售店可及时制作促销商品的pop广告。 8、节省人力浪费，减少支出。 9、告知新商品上市和广告活动的讯息。 10、吸引消费者对商品的注意。 11、能使消费者产生自由选择商品的轻松气氛。
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
精美《广告创意》中英文演示ppt
• 某相机广告
幽默型 humor
Humor make the viewers accept the content of ads more joyfully, always live a deeper impression on people, and is a good ways of conduct propaganda. But it must be noted that, the humorous language should healthy, enjoyful, wisdom and implicit.
三、 广告创意的类型
商品情报型commodity information 商品情报型
This is the most common style of ads performance. It mainly shows the objective information of commodity.
比较型 compare
某打印机广告
3.包蕴性 implication 包蕴性
It is the form of ads that catches the viewer’s eyes, while impressed by the content. So advertising creativity can't stay on the surface, but reveal some nature things. A good idea is to ingeniously combine the familiar things to reach novel effects.
1.冲击性 冲击性
shock
If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place. Pictures or photos are common visual content in ads. When art photography combined with computer process, the vision of advertising creativity and representation are largely extended. It will produce strong visual impact and has a deep impression on the audience.
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How to do these things? short, no rare characters, easy pronunciation, no bad ambiguity(模棱两可), has the catchword potential.
Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as---
someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
The toilet, so hard(硬）!
The Lenovo Notebook is so thin, unexpectedly fell down into the hole .....
2. Increasing the visibility of products
(增加产品的知名度)
• •
non-profit advertisement
摇头丸
按照目标群体划分
• 消费者广告 consumer advertising • 业务广告 business advertising
按照目标区域划分
• 地方广告 local advertising • 全国广告 national advertising • 国际广告 international advertising
广告的分类
按照宣传对象划分 • 产品广告 product advertising • 非产品广告 non-product advertising
• • 商业广告 commercial advertising 非商业广告 non-commercial advertising 行为广告 认知广告 behavior advertising cognitive advertising
One thing we cannot deny
Advertisements are everywhere
At this time,for Consumers the advertisement will give us the corresponding reference, we will have more choices.
advertisement
What is advertisement？
Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
First, a good advertisement should suit its brand or enterprise to spread the positioning.
I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love III
Secondly, the slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.
For company
1. Outstanding advantages(突出优势特点)
A whole new way to enjoy the view. (Sharp) 享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips) 智能娱乐展露无疑。 夏普强调其良好的视觉感，而飞利浦则突出其 先进的功能。
Wonderful ads
• 1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） • 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） • 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） • 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） • 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
Communication unlimited (Motorola) 沟通无极限 Make yourself head (Ericsson) 理解就是沟通
3. Establish a brand image(树立品牌形象)
Things go better with Coca-cola. Can’t beat the real thing. 挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Poetry in motion, dancing close to me. 动态的诗,向我 舞近.(丰田汽车)
In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan. It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 Ds always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?
For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.
Just Do It.
Enjoy Coca-Cola. (Coca-Cola)
Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc.
Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as---
someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
The toilet, so hard(硬）!
The Lenovo Notebook is so thin, unexpectedly fell down into the hole .....
2. Increasing the visibility of products
(增加产品的知名度)
• •
non-profit advertisement
摇头丸
按照目标群体划分
• 消费者广告 consumer advertising • 业务广告 business advertising
按照目标区域划分
• 地方广告 local advertising • 全国广告 national advertising • 国际广告 international advertising
广告的分类
按照宣传对象划分 • 产品广告 product advertising • 非产品广告 non-product advertising
• • 商业广告 commercial advertising 非商业广告 non-commercial advertising 行为广告 认知广告 behavior advertising cognitive advertising
One thing we cannot deny
Advertisements are everywhere
At this time,for Consumers the advertisement will give us the corresponding reference, we will have more choices.
advertisement
What is advertisement？
Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
First, a good advertisement should suit its brand or enterprise to spread the positioning.
I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love III
Secondly, the slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.
For company
1. Outstanding advantages(突出优势特点)
A whole new way to enjoy the view. (Sharp) 享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips) 智能娱乐展露无疑。 夏普强调其良好的视觉感，而飞利浦则突出其 先进的功能。
Wonderful ads
• 1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） • 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） • 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） • 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） • 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
Communication unlimited (Motorola) 沟通无极限 Make yourself head (Ericsson) 理解就是沟通
3. Establish a brand image(树立品牌形象)
Things go better with Coca-cola. Can’t beat the real thing. 挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Poetry in motion, dancing close to me. 动态的诗,向我 舞近.(丰田汽车)
In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan. It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 Ds always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?
For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.
Just Do It.
Enjoy Coca-Cola. (Coca-Cola)
Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc.