有关广告的英文ppt

广告的分类
按照宣传对象划分 • 产品广告 product advertising • 非产品广告 non-product advertising
• • 商业广告 commercial advertising 非商业广告 non-commercial advertising 行为广告 认知广告 behavior advertising cognitive advertising
Just Do It.
Enjoy Coca-Cola. (Coca-Cola)

Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc.

These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?


Secondly, the slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love III
For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.

What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …

First, a good advertisement should suit its brand or enterprise to spread the positioning.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.
For company
1. Outstanding advaFra Baidu bibliotektages(突出优势特点)
A whole new way to enjoy the view. (Sharp) 享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips) 智能娱乐展露无疑。 夏普强调其良好的视觉感，而飞利浦则突出其 先进的功能。
many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning”
“Instead of sales, they seek applause”
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
• •
non-profit advertisement
摇头丸
按照目标群体划分
• 消费者广告 consumer advertising • 业务广告 business advertising
按照目标区域划分
• 地方广告 local advertising • 全国广告 national advertising • 国际广告 international advertising
Wonderful ads
• 1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） • 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） • 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） • 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） • 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
advertisement
What is advertisement？
Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity.
How to do these things? short, no rare characters, easy pronunciation, no bad ambiguity(模棱两可), has the catchword potential.

Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as---
Communication unlimited (Motorola) 沟通无极限 Make yourself head (Ericsson) 理解就是沟通
3. Establish a brand image(树立品牌形象)
Things go better with Coca-cola. Can’t beat the real thing. 挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
One thing we cannot deny
Advertisements are everywhere
At this time,for Consumers the advertisement will give us the corresponding reference, we will have more choices.
Target Audience:
Not all advertisements are aimed at all people. To ensure that their advertisements will appeal to those most suited to their product, advertisers ensure that they have a target audience in mind when they design their campaign. People have been generally divided into different parts of many target audiences, ranging from wealthy professionals to students, the retired, and the unemployed. This means that an advertiser can tailor their appeal according to the socioeconomic background of their target audience.
The toilet, so hard(硬）!
The Lenovo Notebook is so thin, unexpectedly fell down into the hole .....
2. Increasing the visibility of products
(增加产品的知名度)
Poetry in motion, dancing close to me. 动态的诗,向我 舞近.(丰田汽车)
In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan. It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.
someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 这就是爱 我i我