浅谈广告商务英语PPT全英文

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ADVERTISEMENT_英语广告介绍PPT

But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Poetry in motion, dancing close to me.
To me, the past is black and white, but the future is always color.
Ask for more.
Feel the new space.
No business too small, no problem too big.
By deng xiyao
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.

商务英语写作AdvertisementsPPT课件

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I. General Introduction
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Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面的限制，尤其是篇幅空间、发布时间等的影响，广告应尽可能的简练(Brief)，常用简单的口语化词汇及简单句；同时，为了吸引潜在的不同消费群体，广告往往具有相当的创新性(Creative)，亲和力(Affable)、说服性强(Persuasive)
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I. General Introduction
Back
不论采用何种方式，正文通常由如下四个部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过较为详尽的描述使宣传对象清晰明了,具有戏剧性、说明力，能够给消费者深刻印象，从而引起消费者的兴趣
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I. General Introduction
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How Is an Advertisement Laid Out?
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I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice

商业广告汉英翻译课件

• Health, humor & happiness…gifts we’d love to give.(《星期六晚报》广告)
• 辅韵
• Cleans your breath while it cleans your
teeth.牙膏广告
PPT学习交流
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广告的文体特点及英译
• 广告按其体裁，风格，手法及文字表达方式等不同，可将他们分为若干类型．熟悉并掌握各种类型广告文体的特点对做好广告的翻译工作十分必要．常见的广告文体特点及翻译要求如下：
• 千里之行, 始于足下, 运动鞋广告
押韵
• Spend a dime, Save you time.(电器广告)
• 化妆精品啥最好, 路霞蛇PP油T学习膏交流。(蛇油膏广告)
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• 英语广告中运用两种特殊的修辞方法
• 头韵
• Read, remembered, rushed. (Panasonic办公自动化系统广告）
•
Wanted
• A piano teacher to teach a 5-year-old girl at home. 2 hours each time, twice a week. Call 0298306814.
PPT学习交流
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广告语的特点
• 包括广告口号(slogans)、广告语句(catch phrases) 等在内的广告语是一种非常特殊的语言。它们通常都有一些共同的特点，如语言上引人入胜、说服力强，修辞手段的运用也别具一格，如语义双关、文字游戏等，使人感到幽默中见智慧，平淡中显新奇。广告语言在形式上也极具鲜明特色，或行文工整、对仗押韵，或节奏感强、琅琅上口，或一鸣惊人、耳目一新，可以收到耐人寻味，经久不忘的效果。

商务英语广告作业.ppt

Who is the targeted audience?
❖ People who wa brand image does this advertisement set up?
❖ The car is very safe. ❖ Also, the car is very gorgeous and
❖ Now here it is. With a powerful braking system, it makes you believe that you are safer in this car.
Is there any creative thinking in the ad?
❖ There is a image of Death who feels sorry for the driver, because he thinks the driver is in danger. But the driver escaped amazingly because of the excellent performance of the car, which made Death very disappointed.
fashionable which stands for a high-quality life.
What is the core value involved in the ad?
❖ Driving involves danger sometimes,so we should cherish our lives, and buy a safe car.
❖ The ad is very convincing.
What media is the ad in?

Section 22 广告制作Advertisement 商务英语教学课件(共52张PPT)

The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

unit 5 Advertisements 商务英语翻译教学课件

一、词汇特色
1. 简洁明了
徐
❖ Just do it.
❖ Ask for more.
海
❖ 一股浓香，一缕温暖。
❖ 精诚所至，顽石为开。
学
院
Unit 5 – Advertisements
SECTION 3 Linguistic features
❖ Easy-to-read and hard-to-put-down
The following are real Ads. Understand them through commenting.
徐
海
1
学
院
Unit 5 – Advertisements
徐海
2
学院
Unit 5 – Advertisements
徐海
3
学院
Unit 5 – Advertisements
（5） Good to the last drop．
学
（6） Poetry in motion, dancing close to me．
（7） Ask for more.
院
（8） The choice of a new generation.
（9）要买房，到建行。
（10）没有最好，只有更好。
SECTION 2 Lead-in
学
（3）Make Time For Time. 阅读《时代》能为您赢得时间。
（4）Live well, Snack well. 美好生活，离不开香脆的饼干。院
（5）Making a big world smaller. 我们把世界变小了。
Unit 5 – Advertisements

浅谈广告商务英语全英文

• ☻Advertising adds value to product by changing our perception, rather than the product itself.
Consumer VS Customer
• Consumer 着重指商店或公司的具体服务对象，与店主相对应，是客与主的关系。译为顾客
• ☻Advertising should accomplish to influence consumers to buan sever as a tool to mitigate the effect of negative external sources.
Advertising slogans
• Things get better with Coca-Cola. (Coca-Cola)
• Think different. (Apple computer) • Just do it. (Nike) • Anything is possible. (LiNing) • Connecting people. (Nokia)
• 李宁跑步鞋广告15s版本_标清.mp4
The Difference Between Chinese and Foreign Advertisement
♣Chinese advertisements are always traditional, calm and moderate. ♣Foreign advertisements are full of funny, innovation, relaxing and suprising.
JUST ENJOY
• 苹果电脑广告_标清.mp4 • 可口可乐2015超级碗满满正能量

ADVERTISEMENT_英语广告介绍PPT[1]

Байду номын сангаас
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By group ten
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Advertisement for Coca Cola
Some famous English ads
Good to the last drop.
The new digital era.
We lead. Others copy.
Impossible made possible.
Poetry in motion, dancing close to me.
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

广告商务英语翻译课件

让《纽约时报》去发现您。
【例34】Obey your thirst．服从你的渴望。（雪碧）【例35】 Ask for more. 渴望无限。（百事流行鞋）
1155
第十五页，共22页
• 4.其他特点
句子结构上，常常运用省略、缩写等手段。很
多情况下以词代句：Good to the last drop.(滴滴香浓，意犹未尽—— Maxwell咖啡）；A Kodak Moment(就在这一刻——柯达）。缩写的频率也很高，多数如we’ve, you’re, it’s, that’s, there’s,名词所有格’s也被频繁使用，甚至许多该用of的地方也有’s。
广告商务英语翻译课件
1
第一页，共22页
I. Definition of advertising
• Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Drops
补充：大量使用积极、肯定和褒义的形容词已司空见惯、不胜枚举。一下是一些使用频率高的形容词。
new
free
great
favorite
big
good
better best
more
easy
superior ideal rich
safe
fresh
comfortable top
powerful

ADVERTISEMENT_英语广告介绍(课堂PPT)

8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

商业广告汉英翻译 ppt课件

❖ (1)陈述体
❖ 陈述体广告就是摆事实,讲道理,让事实说服人 ,开门见山地介绍商品用途性能等情况。语言质朴精练,没有过多的修辞与描绘,翻译时应以朴实的英语，客观的语气组织译文。例如:
Monday, April 13, 2020
English College
陈述体
❖
“雪莲”牌羊绒衫
北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻,软,暖等特点, 由于该产品品质优良,做工精细,花型,款式新颖,尺码齐全,受到过外消费者的热烈欢迎.
Monday, April 13, 2020
English College
修辞方面
❖ 广告商为了达到做广告的最终目的, 让更多的人知道并购买他们的产品, 在广告用语的修辞手法运用上比较下功夫一般说来, 广告中常用以下修辞手法:
双关 ❖ Ask for More. (More牌香烟广告) ❖ 阿里山瓜子, 一磕就“ 开心” 。(阿里山瓜子广告)
and efficient services. You can bask, indulge, and luxuriate on the beautiful
beaches, and in the golden sunshine.
Monday, April 13, 2020
English College
明喻、暗喻 ❖ Light as a breeze, soft as a cloud.(衣服广告) ❖ 像母亲的手一样柔软。(儿童鞋广告)
❖ 香港是一颗唯一可以将西方现代化色彩与中国传统历史融合的东方明珠。(香港旅游广告)
Monday, April 13, 2020

Advertising 广告介绍英语PPT

③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.

ADVERTISEMENT_英语广告介绍1ppt课件

.
8
Impossible made possible.
.
9
.
10
Poetry in motion, dancing close to me.
Hale Waihona Puke .11To me, the past is black and white,
but the future is always color.
.
12
Ask for more.
By deng xiyao
.
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

Unit 6-Advertising(课堂PPT)

e.g. fivefold. 分成五份
2. Multiplied by a specified number: …倍的；增加具体数的 e.g. fiftyfold. 50倍的
16
Business knowledge and language
Para 6: Direct mail is the third-leading … and sales mailings.
population in Australia.
18
Business knowledge and language
Para 8: Magazines account for … life, and prestige.
❖ Subscription:订阅 v. subscribe 认捐, 签署, 订阅, 同意
我订阅了几份杂志。
e.g. How much did you subscribe for? subscribe for
你捐了多少?
预订,订阅; 捐款, 捐助; 认购 subscribe to
对...捐款; 订阅(报刊); 同意, 赞成
19
Business knowledge and language
❖ life span: the average or maximum length of time an organism, a material, or an object can be expected to survive or last 有机体、物质或物体预计持续或存在的平均或最长期限 E.g. 现代医学延长了人的寿命。 Modern medicine has increased man's life span.
TV commercial Radio advertising Online advertising Product placements Press advertising Billboard advertising