广告类型英文ppt

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出传播品牌在消费者心目中确定的位置的一种 方法.
Corporate advertising 企业广告
Corporate advertising, also known as corporate image advertising. The direct purpose of this ad is to establish a corporate image, promote enterprise's(企业） idea and enhance corporate visibility (知名度).The advantage of this ad is that it conveys ideas or concepts which are able to promote the relationship between business and public , so that enterprises could left the public a good impression and finally accelerate (加速）the development of the enterprise .企业广告，又称企
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业形象广告。是以树立企业形象，宣传企业理念 Text ，提高企业知名度为直接目的的广告。它的优点 在于它所要传达观念或理念往往能够改善和促进 企业和公众的关系，使企业在公众心目中留下了 Text 较美好的印象，对加速企业的发展具有其他类别 Text 的广告所不可具备的优势，是一种战略意义上的 广告。
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The forms of advertising are generally directly, such as food, health care products and ect , mainly focus on the product's characteristics and advantages.
Goal--------产品广告
The goal of the advertisement is to sell the production, its core（核心） is to adopt various ways to introduce the characteristics and advantages of the products, and persuade people to buy.
公益广告----welfare advertisement
• welfare advertisement includes many different types. Like the No smoking, the safety of traffic , the Environmental protection and ect . • It is obvious that the welfare advertisement have no commercial purpose. And it only through such a way to promote people to live in a Safe ,Healthy and Harmonious life .
Advertising
Types
Advertising ----types
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品牌广告 企业广告
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产品广告 公益广告
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Brand advertising---品牌广告
Brand advertising to establishing product brand image, enhance the brand market share for direct purpose, outstanding spreading brand in the consumer's mind definite position. 品牌广告（Brand advertising）以树立产品品 牌形象,提高品牌的市场占有率为直接目的,突