有关广告的英文ppt Advertisement
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广告英文ppt
Television Advertisements
Infomercials are another form of television advertising. The infomercial is different than a commercial because it is longer, includes more product information, and has more of a personal tone. Although they are also costly to produce, infomercials are highly effective in creating impulse buys because of their demonstrative and persuasive nature.
Advertisement is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. They are also done to build a brand identity and communicate changes in old products or introduce
new product or services to the customers. Advertisement has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget.
有关广告的英文ppt Advertisement
Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
Advertisement English .ppt
As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”.
Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
广告的功能：
1. 突出优势特点 A whole new way to enjoy the view. (Sharp)
享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips)
智能娱乐展露无疑。
夏普强调其良好的视觉感，而飞利浦则突出 其先进的功能。
挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects maypany (in-house). There are two basic types of advertising, informative advertising and persuasive advertising.
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
[课件]unit9AdvertisementPPT
![[课件]unit9AdvertisementPPT](https://img.taocdn.com/s3/m/815b8845f5335a8102d22092.png)
Advertising
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
My mother is used to living in the country .
Task2 Reading paragraph 2 What does “fashion show”? mean ? It means “时装表演”in chinese. Imporment sentence:
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
Put the chinese into English : by means of 1.We have learnt a lot from foreign countries____________________________
unit9Advertisem ent
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices
Teaching important points:
1.Improve students reading comprehension. 2.Help students master the main idea of this article.
advertising 广告介绍.ppt
to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
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Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件
![最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件](https://img.taocdn.com/s3/m/d8dbcbbfbed5b9f3f80f1c85.png)
So, what kind of advertisement is the good AD?
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
有关广告的英文ppt
For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作cialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
unit_9.ppt Advertisement
20. in fact: 实际上 In fact, I forgot what had happened. 实际上，我忘记发生了什么。 21. What they want is just to make us pay more money. ↓ 主语从句 22. …｛that we make sure what is real and what is false in the ads. ｝ →主语从句 ↓ 宾语从句
New Words of 1—3 段
3. be used to: 被用来；习惯于…
All my money will be used to buy a car. 我所有的钱将被用来买车。 Are you used to living here? 你习惯在这里生活吗？ 4. the public: 公众；民众 The public are requested not to make noise in the hospital. 民众被要求不要在医院里喧哗。
I don’t know what to do next. 我不知道接下来做什么。 23. make sure: 确保；确定 He made sure that the door was locked before leaving. 他确保离开前把门锁好。
Exercises on Textbook on Page 81
I. 选词填空。 1. This museum(博物馆)will be open to the ___next week. public 2) Reading practice(练习)has a very good__ on our English study. effect 3) The doors in this building will ___ white. be painted 4) This pop star__ on television every Sunday. appears
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.
关于广告的英语ppt课件
23
14
1.Polish our eyes
15
16
2.Rational shopping
Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
18
Don’t be effected by discount or seckill ads.
尽）
21
Keep three points in mind
1.Polish our eyes 2.Rational shopping 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
10
spending lots of effort to grab, in the end, finding they are useless
11
some ads may make you deceived
12
malicious competition
13
How to treat advertisement?
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
How to treat advertisement
2
1、What is advertising ?
public service
19
3.Learn to appreciate
14
1.Polish our eyes
15
16
2.Rational shopping
Always remember: there is no free lunch.
17
Crazy behavior Blind consumption
18
Don’t be effected by discount or seckill ads.
尽）
21
Keep three points in mind
1.Polish our eyes 2.Rational shopping 3.Learn to appreciate
22
Conclusions
Advantages and disadvantages Look before you leap(三思而后行)
10
spending lots of effort to grab, in the end, finding they are useless
11
some ads may make you deceived
12
malicious competition
13
How to treat advertisement?
1
contents
The types of advertisement
The advantages and disadvantages of advertisement
How to treat advertisement
2
1、What is advertising ?
public service
19
3.Learn to appreciate
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To me, the past is black and white， but the future is always color． (Hennessy) Obey your thirst．
Good to the last drop．
Thanks for watching!
【2】 Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity. 【3】 someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television. 【4】 Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause” 【5】 Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services. 【6】 At this time,for Consumers the advertisement will give us the corresponding reference, we will have more choices. 【7】 表1：eCPM(effective cost per mille) 表2： 2011年Nielsen对美国消费者广告信任度的调研显示(如上图)：用户推荐和传统媒 体广告的信任度排名靠前，而移动广告是主要广告类型中信任度最低的。 表3：2012，Millwart Brown进行的用户调研也发现了同样的实事：移动广告的用户喜爱度 是所有广告中最低的要解释为什么会出现这种互相矛盾的现象是很困难的：消费者确实对 移动广告抱有负面的态度，但与此同时移动广告的统计数据却比其他广告类型要好。
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
【12】 Not all advertisements are aimed at all people. To ensure that their advertisements will appeal to those most suited to their product, advertisers ensure that they have a target audience in mind when they design their campaign. People have been generally divided into different parts of many target audiences, ranging from wealthy professionals to students, the retired, and the unemployed. This means that an advertiser can tailor their appeal according to the socio-economic background of their target audience. 不是所有的广告都是为了所有的人。为了确保他们的广告会吸引那些最适合自己的产品， 广告商确保他们有一个目标受众的头脑，当他们设计他们的竞选。人们已普遍分成许多目 标受众的不同部分，从富裕的专业人士，学生，退休和失业。这意味着广告客 户可以根据自己的目标受众的社会经济背景调整自己的吸引力。图：眼镜广告 【13】 广告的分类，按宣传对象划分 产品广告 product advertising 非产品广告 non-product advertising 商业广告 commercial advertising 非商业广告 non-commercial advertising 图1 肉类广告【商业、产品广告】 图2 芝华士 威士忌 【商业、产品广告】 图3+4 水生动物保护广告【非产品、非商业广告】
【8】 Outstanding advantages(突出优势特点) 三菱汽车的膝盖安全防护气囊的广告，用一只充满尖刺的动物说明气囊的安全性。 金霸王的电池广告，用使用收音机的土著居民强调电池的耐用性，续航能力。 Fairy的洗衣液广告，用巧克力的污垢和雪白的瓷盘表示其产品的清洁力绝佳。 【9】 Increasing the visibility of products(增加产品的知名度) 1、食品广告 2、汉高百特液体万能胶水广告 广告语 Communication unlimited (Motorola)沟通无极限 Make yourself head (Ericsson)理解就是沟通 I'm lovin it!(Mcdonalds)我就喜欢 【10】 Establish a brand image(树立品牌形象) Things go better with Coca-cola. Can’t beat the real thing. Always Coca-cola. Coke refreshes you like no other can. 挡不住的诱惑。（可口可乐） 【11】 There are two basic types of advertising, informative advertising and persuasive advertising.Advertises use a variety of media such as newspapers and magazines, television and radio, and posters. 有两种基ห้องสมุดไป่ตู้类型的广告，知识性广告，有说服力的广告。宣传利用各种媒体，如报纸，杂 志，电视和电台，以及海报。
Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
【14】 according to target groups 按照目标群体划分 消费者广告 consumer advertising 业务广告 business advertising 图1+2 业务广告 谷歌 图3+4 消费者广告 皮鞋护具、真皮沙发 【15】 What is a good advertisement? Say the truth Be creativeBe attractive Be up to dateStared by celebrity… 图1 雅马哈电动车广告 图2 SMART汽车广告 【16】 Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） A diamond lasts forever. (De Bierres) 青蛙变王子、钻石就是永恒、钻石恒久远，一颗永流传。（第比尔斯） 【17】 Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） To me, the past is black and white， but the future is always color． ....对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗）