Disney-迪士尼-ppt英文演讲展示

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members
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携手共进，齐创精品工程
Thank You
世界触手可及
• Disney's founder Walter Elias Disney
• company： Disney Brothers Cartoon Studio； →Walt Disney Studio
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• the founder
Directors
• the current CEO
Walt Disney
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• media networks: ESPN sports ABC Television Networks Hollywood Pictures
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Location
Hyperion Avenue,Burbank, California,American
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Origin
culture
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reason
• Every child seen the Disney film • Everybody want to go to the Disneyland • Every girl has a dream of
being a princess
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OPPORTUNITIES
• Attraction of children to television. • Cheaper alternatives to soft toys. • Global Localization
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THREATS
• Competitors: National, Regional & Global.
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•global company •occupy large maket share •brilliant prospects
my own analysis of the numbers
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prospects for the future
• More potential customer • More dramatic influence • The spread of Disney
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Robert A. Iger
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competition
• film: Dream Works
• Toy:Barbie of the Mattel company
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STRENGTHS
• Global Standardization.
• Target Customer : Children.
• Highly Demanding in terms of Sales, Creativity and Innovation.
• Employee Retention
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NUMBERS
• Employees:112 thousands • Sales:30.8billion dollars • Profits:2 billion dollars • Total value:51billion dollars • Present on the stock market • Market share:55.1 billion dollars
Disney-迪士尼-ppt英文演讲展示
Principal activities
•entertainment programming
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• theme parks
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• toys
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• books
源自文库
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•video games
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• Popular Brand Name.
• Diversification.
• Popular characters
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WEAKNESS
• Excessive Research & Development. • High Investment. • High Risk Factor. • Limited range of target audience group.