儿童英语培训创业计划书.doc
少儿英语培训班项目创业商业计划书(下载可编辑)
教师工资为3000—6000元。 则工资成本为6000元。 两个班级约4万元。 收入估算:一个培训周期的收入约7万元
。
(三)不可控因素分析
1.人口环境 2.经济环境 3.政治环境 4.社会文化环境 5.顾客
(一)市场定位 (二) 4PS分析优势
四、市场竞争力分析
市场定位前我们首先进行了市场细分。 我们定位在中低端,30个左右的孩子一
(一)市场发展趋势 (二)经费预算 (三)不可控因素分析
(一)市场发展趋势
趋势之一:外语培训进入理性消费时代,理 性消费催化市场细分。
趋势之二:英语学习的群体不断扩大,英语 培训市场尚有较大的发展潜力。
趋势之三:培训质量成为英语学习者关注的 焦点。
趋势之四:英语学习热点由应试培训转向能 力的培养
(二)经费预算
(二)宣传手段
(三)培训特色
(四)“教”后服务
(二)宣传手段
第一阶段: 第二阶段:
1.印发传单 2.发放问卷 3.参观试学 1.让现有顾客与亲戚朋友交流宣传 2.广告的投入。
3.多与周边的幼儿园和小学的负责人联 系
(三)培训特色
专一性专业化针对少儿英语,即学前班 和小学生的英语进行培训。
进行授课的讲师将会是英语成绩很好、 英语能力也很强
我们着眼于发展孩子们的英语能力
注重孩子特别能够接受的方式激起他们 的兴趣。
硬件设施富有童趣,给孩子提供一个好 的学习环境
还会为入学的孩子提供英语能力测试考 试
(四)“教”后服务
根据客户的特点制定相应的培训辅导或 解决方案
免费提供英语水平测试
还会进行电话辅导,和家长、孩子沟通 孩子的学习情况。
三、市场可行性分析
教育投资已然成为中国家庭一项最主 要的支出。
儿童英语机构创业计划书
儿童英语机构创业计划书Our children's English learning center, Fun Eng-Land, aims to provide a fun and immersive English learning experience for children aged 3 to 12. We believe that learning a language should be enjoyable and engaging, and our unique curriculum and teaching approach make learning English an exciting adventure for our students.The market for English language learning is growing rapidly in our region, and there is a high demand for quality English learning programs that cater specifically to children. Fun Eng-Land will fill this gap in the market by offering interactive and creative English classes taught by experienced teachers.Our center will be located in a convenient and accessible area of the city, with bright and colorful classrooms designed to inspire creativity and learning. Our classes will be small in size to ensure personalized attention for each student, and we will offer a variety of programs to cater to different age groups and language proficiency levels.Fun Eng-Land's competitive advantage lies in our innovative teaching methods, including the use of interactive technology and multimedia resources to enhance the learning experience. Our teachers are experienced in teaching young children and are passionate about creating a welcoming and nurturing environment for our students.In order to achieve our goals, we will invest in marketing and advertising strategies to raise awareness of our center and attract new students. We will also establish partnerships with local schools and organizations to promote our programs and reach a wider audience.Overall, Fun Eng-Land is poised to become a leading children's English learning center in our region, providing high-quality education and unforgettable experiences for children who are eager to improve their English skills in a fun and engaging way.Business DescriptionFun Eng-Land is an English language learning center for children aged 3 to 12, offering a range of programs designed to improve English speaking, reading, writing, and comprehension skills. Our center is located in a vibrant and bustling area of the city, with easy access to transportation and amenities.Our mission is to provide a fun and interactive learning environment for children to develop their English language skills. We believe that learning should be an enjoyable experience, and we strive to make our classes engaging and stimulating for our students.At Fun Eng-Land, we offer a variety of programs to cater to different age groups and language proficiency levels. Our classes are small in size, allowing our experienced teachers to provide personalized attention and support to each student. We also use interactive technology and multimedia resources to enhance the learning experience and make classes more engaging for our students.Our center is equipped with bright and colorful classrooms designed to inspire creativity and learning. We believe that a welcoming and nurturing environment is essential for children to feel comfortable and confident in their language learning journey.Fun Eng-Land's target market consists of parents who are looking for quality English learning programs for their children. Our programs are suitable for children of all levels, from beginners to advanced learners, and we aim to help each child reach their full potential in English language proficiency.Our competitive advantage lies in our innovative teaching methods and experienced teachers, who are dedicated to creating a positive and supportive learning environment for our students. We believe that by combining traditional teaching methods with interactive technology, we can provide a unique and effective learning experience for children.Market AnalysisThe market for English language learning is growing rapidly in our region, with an increasing number of parents seeking quality English programs for their children. As English is a global language, proficiency in English is seen as essential for success in education and future career opportunities.There is a high demand for English language learning programs that cater specifically to children, as parents recognize the importance of starting language learning at a young age. Fun Eng-Land aims to fill this gap in the market by offering interactive and engaging English programs designed to make learning fun and enjoyable for children.Our target market consists of parents with children aged 3 to 12 who are looking for high-quality English learning programs. We will also target schools and organizations in the community to promote our programs and attract new students. We believe that by offering a wide range of programs and flexible scheduling options, we can appeal to a diverse range of families and provide a valuable service to the community.Fun Eng-Land's competitive advantage lies in our innovative teaching methods and experienced teachers, who are passionate about creating a welcoming and nurturing environment for our students. We believe that by providing a fun and interactive learning experience, we can help children develop their English skills and build confidence in their language abilities.Marketing StrategyFun Eng-Land will invest in marketing and advertising strategies to raise awareness of our center and attract new students. Our marketing plan will include a mix of online and offline channels, including social media, search engine optimization, local advertising, and community events.We will also establish partnerships with local schools and organizations to promote our programs and reach a wider audience. By collaborating with community partners, we can expand our reach and attract more students to our center.In addition, we will offer promotional discounts and incentives to encourage new students to enroll in our programs. We believe that by offering value-added services and competitive pricing, we can attract more families to Fun Eng-Land and build a loyal customer base.Overall, our marketing strategy is designed to raise awareness of our center, attract new students, and establish Fun Eng-Land as a leading children's English learning center in our region.Operations PlanFun Eng-Land will be open seven days a week, with classes scheduled in the afternoons and evenings to accommodate the busy schedules of our students and their families. Our center will be equipped with bright and colorful classrooms, interactive technology, and multimedia resources to enhance the learning experience for our students.Our classes will be small in size, with a maximum of 10 students per class, to ensure personalized attention and support for each child. We will offer a variety of programs to cater to different age groups and language proficiency levels, including group classes, private lessons, and specialized workshops.Our teachers are experienced in teaching young children and are passionate about creating a positive and supportive learning environment. They will undergo regular training and professional development to stay current with the latest teaching methods and best practices in language education.Fun Eng-Land will also offer parent workshops and support services to help parents reinforce their children's learning at home. We believe that parental involvement is crucial for children's language development, and we aim to work closely with parents to support their child's progress and success.Financial PlanThe financial plan for Fun Eng-Land includes startup costs, operating expenses, revenue projections, and funding sources. The startup costs for our center include leasehold improvements, equipment and supplies, marketing and advertising expenses, and staffing costs.We anticipate that our operating expenses will include rent, utilities, insurance, salaries, and curriculum materials. We will also budget for ongoing marketing and advertising expenses to promote our programs and attract new students.Our revenue projections are based on enrollment numbers, class fees, and program sales. We will offer competitive pricing for our programs to attract new students and build a loyalcustomer base. We will also offer discounts and promotions to incentivize enrollment and encourage repeat business.In terms of funding sources, we plan to finance the startup costs for Fun Eng-Land through a combination of personal savings, bank loans, and investor contributions. We will also explore potential grant opportunities and partnerships with local organizations to secure additional funding for our center.Overall, we are confident that Fun Eng-Land will be a profitable and sustainable business venture, providing high-quality English language education for children in our community. We are excited to embark on this journey and look forward to welcoming students to our center for an unforgettable learning experience.。
少儿英语培训班创业商业计划书
少儿英语培训班创业商业计划书目录少儿英语培训班创业 (1)商业计划书 (1)一、培训班的选址及优势 (2)1、周边环境 (2)2、选址周边生源情况调查 (2)二、创业团队情况 (3)1、项目团队成员情况介绍 (3)2、项目团队分工情况 (3)3、同行业相关培训机构情况及优缺点分析 (3)三、培训班运作模式 (4)1、培训机构组织管理模式 (4)2、招生模式 (4)3、培训班运行模式 (4)4、培训机构的可行性和风险分析 (4)四、项目预期目标及市场前景 (4)1、宣传推广方式及预期可招收学生人数 (4)2、培训班前期、后期需注意事项 (4)五、培训机构现有工作基础和条件 (5)1、培训机构环境 (5)3、培训机构软硬件设施 (5)4、培训机构师资力量 (5)一、培训班的选址及优势1、周边环境目前,培训班初选地址为XXX市XXX区XXX街道(社区)X栋1楼,交通便利,且周边还有五个小区,分别是XXX小区、XX小区、XX小区、XX小区、XX小区,合计人口数约3.6万人;该社区有XX路公交和X号地铁线经过,学生及培训老师均非常方便。
目前选址的周边小区均为中高端小区,家长素质、经济能力均相对较高,因此在一定程度上,相对其他街道及社区更具优势。
2、选址周边生源情况调查该街道范围内有小学X所、幼儿园X所、中学X所;学生总生源约XXXX人。
在生源上,该选址地点处于绝对优势。
另据实地走访调查统计,小区内60%以上家长在回答“如果附近有英语培训班,您是否愿意让孩子去培训班提升”时,回答的是愿意的。
该地址位于社区核心位置,处于XX小学大多数学生必经之路,因此在一定程度上将更具优势。
二、创业团队情况1、项目团队成员情况介绍目前,培训班团队成员(合伙人及老师)均来自国内外名牌大学毕业生,且三个合伙人中有两个是拥有五年以上培训机构运行经验的老师。
核心成员及介绍主要如下:王XX,XXXX年毕业于美国XXX大学文学系,曾获X等奖学金;毕业后回国曾任XXX 培训机构主任,副校长职务;李XXX,2XXX年毕业于陕西师范大学英语专业,曾获XXX大赛二等奖;毕业后曾一直任职于XXX学校英语老师兼科任主任;黄XX,XXXX毕业于XXXX大学,英语专业,毕业后曾任职于XX培训机构英语教师;2、项目团队分工情况培训机构由XXX牵头,任培训机构主任,XXX、XXX分别配合XXX工作和担任教师工作;XXX负责招生宣传及家长信息沟通工作;3、同行业相关培训机构情况及优缺点分析目前,该社区及周边主要以作文、舞蹈、音乐培训机构为主,其中作文培训机构X 家,舞蹈培训机构X家,音乐培训机构X;在社区X栋,有一家英语培训机构,主要师资X人,核心成员有XXX、XXX,分别毕业于XX大学,XX大学;截止目前拥有生源XXX 人,课时费、学期费用分别为XXX元,XXX元。
少儿英语培训机构创业计划
少儿英语培训机构创业计划1. Executive SummaryABC Children's English Training Institution aims to provide high-quality English language education to children aged 3-12 in the local community. The institution will offer a range of English courses, including early English learning, conversational English, reading and writing, and test preparation. Our goal is to create a fun, interactive, and immersive learning environment that fosters a love for the English language and helps children build a strong foundation for future academic and professional success.2. Business DescriptionABC Children's English Training Institution will be located in a bustling commercial area with easy access for parents and children. The facility will consist of modern classrooms equipped with interactive whiteboards, educational games, and multimedia resources to enhance the learning experience. We will also have a dedicated play area where children can engage in educational activities and interact with their peers in a relaxed and enjoyable setting.Our target market includes parents who value the importance of early English education for their children and are willing to invest in high-quality language training. We will also collaborate with local schools, kindergartens, and community organizations to promote our courses and establish partnerships for educational events and activities.3. Market AnalysisAccording to market research, there is a growing demand for children's English training in our local community, driven by the increasing emphasis on English proficiency in school curriculum and the competitive job market. Parents are seeking opportunities to give their children a head start in learning English, as they recognize the language's significance for future academic and career prospects.ABC Children's English Training Institution will differentiate itself by offering a comprehensive curriculum that combines language learning with creative and engaging activities. Our courses will be designed to cater to different age groups and learning levels, ensuring that every child receives personalized attention and support.4. Marketing and Sales StrategyTo promote our institution, we will launch a targeted marketing campaign that includes online and offline channels. Our website and social media platforms will feature engaging content, such as educational articles, learning tips, and student success stories, to attract parents and showcase our expertise in children's English education. We will also organize open house events, workshops, and demo classes to provide firsthand experience of our teaching methods and facilities.In addition, we will collaborate with local businesses and organizations to offer special discounts, referrals, and sponsorship opportunities. Our sales team will reach out to families through phone calls, emails, and in-person meetings to discuss our courses, address their concerns, and guide them through the enrollment process.5. Operations PlanABC Children's English Training Institution will be managed by a team of experienced educators with a passion for teaching and child development. Our instructors will undergo rigorous training to familiarize themselves with our curriculum, teaching methodologies, and classroom management techniques. They will also receive ongoing support and professional development opportunities to enhance their skills and stay updated with the latest trends in children's education.The institution will follow a structured schedule for classes, extracurricular activities, and special events to ensure a cohesive and rewarding learning experience for students. We will maintain high standards of hygiene, safety, and comfort in our premises to create a welcoming and secure environment for children and their families.6. Financial ProjectionsThe initial investment for ABC Children's English Training Institution will cover the cost of facility setup, equipment purchase, marketing expenses, staff salaries, and operational overheads. We forecast a steady growth in student enrollment and revenue over the first three years, as our institution gains recognition and establishes a strong reputation in the community.Our financial projections indicate that we will reach profitability by the end of the second year, with a positive cash flow and sustainable operations. We will reinvest our earnings to expand our course offerings, enhance our facilities, and implement new technologies to stay ahead in the competitive market.7. Risk ManagementABC Children's English Training Institution will prioritize the safety and well-being of our students, staff, and visitors. We will maintain comprehensive insurance coverage, implement thorough background checks for all employees, and enforce strict security protocols to mitigate potential risks and liabilities. Our institution will also adhere to local regulations and guidelines for educational institutions, ensuring compliance with legal and ethical standards.ConclusionABC Children's English Training Institution is committed to providing a nurturing and enriching learning environment for children to develop their English language skills and embrace the joy of learning. We believe that our innovative approach, dedicated team, and community engagement will set us apart as a leading provider of children's Englisheducation in the local market. Thank you for considering our business plan, and we look forward to the opportunity to make a positive impact in the lives of young learners.。
少儿英语培训班商业计划书
少儿英语培训班商业计划书少儿英语培训班商业计划书woRd版本,自由编辑创业计划书封皮项目名称:“艾莱克斯”少儿英语培训学校经营范围:少儿英语/少儿培训项目投资:60万人民币场地选择:河北省秦皇岛市海港区河北大街146号一、项目概述创办“艾莱克斯”英语培训学校,旨在为亚洲少儿精心打造英语学习课程,充分结合少儿第二语言学习习惯和少儿心理学,集面授课程、多媒体互动教学、网上教学于一体,着重体现效果性、应用性、知识性和趣味性。
“艾莱克斯”少儿英语学习课程共分十个级别,适合3-14岁的孩子学习。
是一套综合训练孩子听、说、读、写能力全面提高的课程,通过歌曲、歌谣、贴画、手工制作、游戏等活动,让孩子轻松快乐的学习英语。
二、市场分析近年来,随着英语课程走进小学课堂,别让孩子输在起跑线上的观念以及望子成才的心态促使家长开始注重孩子对英语素质的培养,少儿英语培训市场呈现出火爆势头。
英语学习低龄化的趋势越来越明显,从今年各英语培训机构暑假的报名情况来看,少儿英语报名人数增长幅度很大,成为培训市场的一大亮点。
因此我打算开办一家具有独特教学特色和优良教学质量、充分适应市场需求的品牌性英语培训学校。
学校名称为“艾莱克斯”少儿英语培训学校(iLikesEnglishTrainingSchool)。
1.市场需求分析一项关于城市家庭的随机抽样调查显示,几乎每个家庭都希望自己的孩子从小就开始进行英语方面的培训。
从家长的认识和市场的认识,大家都觉得没有英语对孩子来说没有一个好的未来;从家长来说,需求也是非常旺盛的,希望孩子有好的英语,好的未来。
这说明少儿英语培训的市场前景相当广阔。
但是,纵观国内的各培训机构,不论是新东方、环球雅思,还是李阳疯狂英语,大家都是着眼于为应对各种有考级考证压力的学生,而很少有甚至于几乎没有真正专业化为少儿进行英语培训的教育机构,这就造成了目前少儿英语培训行业鱼龙混杂,没有一个真正的品牌机构为顾客提供选择,让各位家长无所适从。
少儿英语syb创业计划书
少儿英语syb创业计划书IntroductionWelcome to SYB Young Entrepreneurs Business Plan, where young minds have the opportunity to showcase their creativity, innovation, and entrepreneurial spirit. This program aims to empower children to think outside the box, develop their business acumen, and become future leaders in the business world. Through this business plan, young entrepreneurs will be able to pitch their ideas, attract investors, and bring their dreams to life.Mission StatementOur mission is to inspire and nurture the next generation of entrepreneurs by providing them with the tools, resources, and mentorship they need to succeed in the competitive business landscape. We believe in fostering creativity, critical thinking, and leadership skills in young individuals, empowering them to build successful businesses and make a positive impact on the world.Business IdeaThe business idea for this project is to create a subscription box service for children aged 6-12 years old, featuring a variety of educational, interactive, and fun activities. Each month, subscribers will receive a themed box filled with products such as books, games, puzzles, arts and crafts supplies, and educational toys. The goal is to provide children with a hands-on learning experience that sparks curiosity, encourages creativity, and fosters a love for learning.Target MarketOur target market includes parents, grandparents, and caretakers looking for engaging and educational activities to keep their children entertained and stimulated. We aim to appeal to families who value hands-on learning experiences, creativity, and personal development for their children.Product DescriptionThe SYB Young Entrepreneurs Business Plan subscription box will include a curated selection of products that align with the monthly theme. Each box will contain:- A specially chosen book or magazine- Educational games and puzzles- Arts and crafts supplies- Interactive toys and activities- Instructional guides and worksheetsThese products will be selected to encourage creativity, critical thinking, problem-solving skills, and a love for learning in children. The boxes will be designed to provide a mix of entertainment and education, making them a fun and engaging learning experience for subscribers.Revenue ModelThe revenue model for this business plan will be based on a subscription-based model, where customers pay a monthly fee to receive a themed box of educational products. Prices will range from $25 to $50 per month, depending on the subscription tier and the number of products included in the box. Additional revenue streams may include partnerships with educational organizations, schools, and businesses to create custom boxes or collaborations.Marketing StrategyOur marketing strategy will focus on digital and social media channels to reach our target audience. We will utilize social media platforms such as Instagram, Facebook, and Pinterest to promote our subscription box service, engage with customers, and share educational content. Additionally, we will collaborate with parenting influencers, educational bloggers, and children's content creators to reach a wider audience and build brand awareness. Operations PlanThe operations plan will involve sourcing and curating products for the monthly subscription boxes, managing inventory, packaging and shipping orders, and customer service. We will work with suppliers, manufacturers, and fulfillment centers to ensure timely and accurate delivery of products to subscribers. Our customer service team will be available to address any inquiries or concerns from customers and provide personalized support.Financial ProjectionsFinancial projections for the SYB Young Entrepreneurs Business Plan subscription box service include estimated costs for product sourcing, packaging, shipping, marketing, and operating expenses. Revenue projections will be based on subscription sales, with a projected growth rate of 20% per month in the first year. We aim to break-even within the first six months and achieve profitability within the first year of operation.ConclusionThe SYB Young Entrepreneurs Business Plan aims to provide young minds with an opportunity to showcase their creativity, innovation, and entrepreneurial spirit through a subscription box service for children. By empowering children to think outside the box, develop their business acumen, and become future leaders in the business world, we hope to inspire the next generation of entrepreneurs and make a positive impact on the world.Thank you for considering our business plan, and we look forward to bringing this project to life with your support.。
少儿英语培训班创业计划书 案例范本
少儿英语培训班创业计划书案例范本创业计划书一、项目概述本项目是一家少儿英语培训班,旨在为3-12岁的儿童提供高质量的英语学习服务。
我们的教学内容涵盖了英语听、说、读、写四个方面,采用多种形式的教学方法,如游戏、歌曲、绘本等,使孩子们在轻松愉悦的氛围中学习英语,提高英语水平。
二、市场分析随着国际化进程的加快,越来越多的家长开始重视孩子的英语学习,因此少儿英语培训市场具有很大的发展潜力。
目前,市面上的少儿英语培训班大多数采用纯外教授课,学费较高,而我们的培训班则采用中外教联合授课,学费相对较低,具有竞争优势。
三、经营模式我们的经营模式主要分为两种:第一种是开设实体教学班,租赁教室并聘请中外教师授课。
第二种是开设在线教学班,采用网络直播的方式进行授课。
同时,我们还会开展一些英语学习活动,如英语角、夏令营等,增加品牌知名度。
四、市场推广我们将采取多种市场推广手段,包括线上和线下。
线上推广主要是通过社交媒体、微信公众号等平台发布广告和优惠活动;线下推广主要是在学校周边、商场等地发放宣传单和海报,并开展一些公益活动,提高品牌知名度和美誉度。
五、财务预算我们的财务预算主要包括开支和收入两个方面。
开支主要包括教学设备、租赁费用、员工薪资等;收入主要来自学费和一些活动的收入。
根据市场调研和预估,我们的年度收入约为100万元,年度支出约为80万元,预计年度净利润为20万元。
六、风险评估少儿英语培训班市场竞争激烈,我们需要不断提高教学质量和服务水平,增加品牌知名度和美誉度,才能在市场中立于不败之地。
同时,我们还需注意合法经营,遵守相关法律法规,避免出现不必要的风险。
七、团队介绍我们的团队由多名有丰富教学经验和专业知识的中外教师组成,具有较高的教学水平和服务意识。
同时,我们还拥有一支优秀的市场营销团队和管理团队,能够为客户提供全方位的服务。
八、总结本项目是一个具有较大市场潜力的少儿英语培训班,我们将采用多种经营模式和市场推广手段,不断提高教学质量和服务水平,争取在市场中获得成功。
创业计划书幼儿英语教育
创业计划书幼儿英语教育项目名称:幼儿英语教育一、项目概述随着全球化的发展,英语作为一种国际通用语言已经成为了现代社会的必备技能。
而幼儿期是孩子学习语言的黄金时期,因此,对幼儿进行英语教育已经成为了越来越多家长的选择。
本项目旨在为幼儿提供专业的英语教育服务,帮助他们在早期建立扎实的英语基础,为将来的学习和生活打下坚实的基础。
二、市场分析1. 市场需求随着中国对外开放政策的实施和经济的腾飞,越来越多的家长开始意识到外语学习的重要性,尤其是在幼儿期进行英语教育,能够帮助孩子更好地适应未来的社会发展。
因此,市场对幼儿英语教育的需求正在逐渐增加。
2. 竞争分析目前,幼儿英语教育市场竞争激烈,主要的竞争对手包括各大培训机构、幼儿园和英语外教机构。
这些竞争对手都有自己的特色和优势,因此,我们需要通过创新来突破传统的竞争模式,为客户提供更优质的服务。
三、产品定位本项目将主要面向幼儿家长,为他们提供专业化、个性化的英语教育服务。
我们将采用小班教学模式,每班不超过15人,保证每个孩子得到更多的注意和帮助。
同时,我们还将结合幼儿的兴趣爱好设计教学内容,让学习变得更加有趣和容易。
四、市场策略1. 宣传推广我们将通过多种方式进行宣传推广,包括网络营销、社交媒体、合作推广等,以提高知名度和吸引更多的潜在客户。
2. 服务升级我们将不断进行产品和服务升级,提高教学质量和教学效果,以满足客户的不断增长的需求。
3. 客户服务我们将建立完善的客户服务体系,为客户提供贴心、周到的服务,让客户感受到我们的用心和诚意。
五、营销策略1. 定价策略我们将根据市场需求和竞争情况灵活调整价格,提供优惠促销和打折活动,吸引更多客户。
2. 渠道策略我们将开设线上和线下渠道,覆盖更广泛的客户群体,提高销售渠道的效率和效果。
3. 品牌策略我们将建立强大的品牌形象,注重口碑和信誉的建设,使客户对我们的产品和服务充满信任和好感。
六、财务预算1. 初始投资我们需要进行场地租赁、装修、设备购置等初期投资,预计初期投资约为50万元。
英语培训班创业计划书
英语培训班创业计划书商业计划书一、创业意图我们计划开设一家英语培训班,旨在为学生提供高质量的英语教育,帮助他们提高英语水平,更好地适应全球化的社会环境。
二、市场分析1. 市场需求:随着全球化的进程,英语已经成为一门必备的语言,教育的需求也越来越大。
2. 目标客户:我们的目标客户主要是中小学生以及大学生,他们对英语的学习需求较高,同时也有比较好的支付能力和时间可支配性。
3. 竞争对手:目前市场上已经有多家英语培训机构,竞争比较激烈,但我们有信心通过提供优质的教学和服务来脱颖而出。
三、产品与服务1. 课程设置:我们将提供丰富多样的课程,包括英语口语、听力、阅读和写作等内容,同时也将根据学生的需求提供个性化的教学服务。
2. 师资力量:我们将聘请经验丰富、具有专业背景的外教,确保教学质量。
同时,还会组织各种英语角、英语竞赛等活动,提供更多的实践机会。
3. 优质服务:我们将提供良好的教室环境,配备先进的教学设备,同时为学生提供课后辅导和学习资源,以确保学生得到全方位的支持。
四、经营计划1. 资金投入:预计初始投资为60万元,主要用于教室租金、装修、购买教学设备、招聘师资等方面。
2. 营销策略:我们将通过宣传推广、线上线下推广等方式,提升品牌知名度,同时也将与学校合作,扩大客户群体。
3. 盈利预测:根据市场调研和需求分析,我们预计第一年的营业额为100万元,以后每年都有10%的增长空间。
五、风险分析1. 市场竞争:目前英语教育市场竞争比较激烈,需要提供与众不同的教学特色,以吸引更多的学生。
2. 教学质量:提供高质量的教学服务是我们的核心竞争力,需要招聘经验丰富、专业背景良好的师资力量,并不断进行教学方法和内容的优化。
3. 资金压力:创业初期会有一定的资金压力,我们需要合理规划资金使用,并及时寻找投资或融资的机会。
六、创业团队我们的团队由具有多年英语教学经验的专业人士组成,拥有良好的教学和管理能力,有信心共同打造一家优秀的英语培训班。
少儿英语培训学校创业计划
少儿英语培训学校创业计划1. Executive SummaryWe are in the process of establishing a children's English training school, which aims to provide high-quality English education to children in a fun and engaging way. Our goal is to create a learning environment that is not only educational but also exciting and enjoyable for children. We believe that by providing a solid foundation in English at a young age, we can help children succeed in their future academic and professional endeavors. Our school will offer a range of courses and programs that cater to different age groups and levels of English proficiency. We are confident that our unique approach to English education will set us apart from other similar providers in the market.2. Business DescriptionOur children's English training school will be located in a central and easily accessible area of the city. The school will feature modern and attractive facilities, including classrooms equipped with the latest teaching technology, a library, a play area, and a multimedia room. We will also have a team of experienced and qualified teachers who are passionate about educating children.Our target market will comprise children aged 3 to 12, who are eager to learn English in a fun and engaging environment. We will also cater to children of differing English proficiency levels, including beginners and more advanced learners. Our school will also offer specialized programs for children preparing for English language examinations.3. Market AnalysisEnglish is widely recognized as the global language of communication and business, and there is a growing demand for high-quality English education in many countries, including China. Parents are increasingly aware of the importance of their children learning English from a young age, and they are willing to invest in their child's education. As a result, the market for children's English training schools is growing rapidly, with many parents seeking out the best options for their children.However, despite the high demand for English education, there are still relatively few English training schools that cater specifically to children. In addition, many of the existing providers may not offer the kind of fun and engaging environment that we are planning to provide. Therefore, we believe that there is a significant opportunity for our school to stand out in the market and attract a large number of students.4. Marketing PlanTo attract students to our school, we will employ a range of marketing strategies. These will include targeted online and offline advertisements, as well as promotional events and activities. We will also collaborate with local kindergartens and schools to promote ourprograms to their students and parents. Additionally, we will make use of social media platforms to engage with our target audience and build a strong online presence.We will also offer a free trial class to new students, allowing them to experience our teaching style and environment before making a commitment. This will enable parents and children to see firsthand the value that we can provide and increase the likelihood of them enrolling in our courses.5. Operations PlanOur school will operate from Monday to Friday, with classes scheduled in the afternoon and evening to accommodate students' other commitments, such as regular school and extracurricular activities. We will also offer weekend classes and holiday programs to cater to children with more flexible schedules.Our curriculum will be designed to provide a well-rounded English education, including speaking, listening, reading, and writing skills, as well as an emphasis on vocabulary and grammar. We will also incorporate interactive activities and games into our lessons to create an engaging and enjoyable learning experience for our students.6. Financial PlanWe anticipate that our main sources of revenue will come from tuition fees, as well as income from additional services, such as summer camps and holiday programs. To ensure our financial stability, we will carefully monitor and manage our operating expenses, including teacher salaries, rent, utilities, and marketing costs. We will also seek to establish partnerships with educational institutions and other organizations to help sustain our business.7. ConclusionIn conclusion, our children's English training school aims to provide high-quality English education in a fun and engaging environment, catering to children aged 3 to 12. We believe that there is a significant opportunity for our school to succeed in the market, given the growing demand for English education and the unique approach that we will offer. We are confident that with the proper planning and execution, our business will thrive and make a positive impact on the education of children in our community.。
少儿英语创业计划书范文
少儿英语创业计划书范文Executive Summary:Our Kids' Language Learning Center is a place where children can have fun while learning new languages. We offer a variety of language classes, workshops, and activities to help kids develop their language skills in a fun and engaging way. Our center is designed to create a comfortable and welcoming environment that encourages children to explore and learn.Mission Statement:Our mission is to provide a fun and supportive environment for children to learn new languages and develop their language skills. We believe that learning a new language can open up a world of opportunities and we are committed to helping children achieve their language learning goals.Objectives:1. To provide high-quality language classes and activities for children of all ages.2. To create a fun and engaging learning environment that promotes language acquisition.3. To help children develop strong language skills that they can use in the future.Business Description:Our Kids' Language Learning Center offers a range of language classes for children of all ages. We provide classes in English, Spanish, French, and Chinese, as well as workshops and activities that help children practice and improve their language skills.Our center is equipped with a variety of resources, including books, games, and multimedia tools that make learning fun and interactive. We also offer individualized tutoring sessions for children who need extra help with their language skills.Market Analysis:The demand for language learning among children is growing rapidly as parents recognize the importance of bilingualism in today's globalized world. There is a strong market for language learning centers that offer high-quality classes and programs for children.Our target market includes parents who want to provide their children with opportunities to learn new languages and develop their language skills. We also target schools and educational institutions that are looking for supplemental language learning programs for their students.Competitive Analysis:There are several language learning centers in the area that offer classes for children. However, we believe that our Kids' Language Learning Center stands out due to our focus on creating a fun and engaging learning environment for kids. Our center also offers a wider range of language classes and activities than our competitors.Financial Projections:We project that our Kids' Language Learning Center will generate revenue of $100,000 in its first year of operation. We expect this revenue to grow to $150,000 in the second year as we acquire more students and expand our range of classes and programs.Start-up Costs:The start-up costs for our Kids' Language Learning Center include renting a space, purchasing materials and resources, hiring teachers and staff, and marketing the center. We estimate that our initial start-up costs will be $50,000.Conclusion:Our Kids' Language Learning Center is an exciting new venture that offers children the opportunity to learn new languages in a fun and engaging way. We are confident that our center will be successful in helping children develop their language skills and achieve their language learning goals. We look forward to welcoming children to our center and helping them embark on their language learning journey.。
庐陵少儿英语培训班的创业策划书
庐陵少儿英语培训班的创业策划书一、项目概述庐陵少儿英语培训班是一家致力于提供优质英语教育的教育机构。
我们的目标是帮助庐陵地区的孩子们在英语学习中取得突出成绩,提高他们的语言交流能力和国际竞争力。
二、市场分析1. 市场需求随着全球化的推进和教育意识的增强,家长们普遍意识到培养孩子们的英语能力对其未来发展至关重要。
庐陵地区尚缺乏高质量的英语培训机构,市场需求巨大。
2. 竞争分析目前,庐陵地区已有一些英语培训机构,但质量参差不齐,服务水平亦有待提高。
我们团队在教育领域拥有丰富的经验和专业知识,将始终确保开展业务的高品质和高标准。
三、项目特色1. 教学理念我们坚信培养孩子们的英语技能不仅仅是教授知识,更是要培养他们的兴趣和提高他们的综合能力。
因此,我们将采用互动教学、情景教学等方法,激发孩子们的学习兴趣和主动性。
2. 教材和教具我们将选择国内外优质教材,并结合现代化的多媒体教具,为孩子们创造一个轻松、愉快的学习环境,提高他们的学习效果和进步速度。
3. 师资团队我们拥有一支经验丰富、素质过硬的教师队伍。
他们来自优秀的师范院校或有相关教育背景,具备扎实的专业知识和教学经验。
同时,在培训过程中,我们将不断提供进修和培训机会,为教师提供更好的专业成长通道。
四、运营模式1. 课程设置我们将提供针对不同年龄段和英语水平的学生一系列的课程,包括少儿英语启蒙、口语训练、语法学习等。
课程将根据学生需求和学习能力量身定制。
2. 学员管理为了更好地满足学员的个性化需求,我们将定期与家长进行沟通和反馈,及时调整学习计划。
此外,我们还将建立学员档案,跟踪记录学员的学习情况,为学员提供更加细致的服务。
3. 品牌宣传我们将通过线上线下推广相结合的方式,提高品牌知名度和美誉度。
在线平台将提供学员课程介绍、教学视频等内容,线下举办开放日、宣传活动等方式,吸引更多潜在学员的关注。
五、投资回报1. 市场前景随着中国对外交往的加深和国际交流的增多,英语教育市场潜力巨大。
L幼儿英语培训创业计划书
L幼儿英语培训创业计划书1. Executive SummaryL Toddler English Training is a new venture aimed at providing high-quality English language education for toddlers aged 2-6. Founded by a team of experienced educators, the program will focus on developing English language skills in a fun and interactive way, using a combination of play-based activities, songs, and stories. Our goal is to create a nurturing and stimulating learning environment that will help young children develop a strong foundation in English language skills, setting them up for success in their future academic and professional pursuits.2. Business DescriptionL Toddler English Training will offer small group classes for toddlers, with a maximum of 8 students per class. Classes will be held in a dedicated learning center equipped with age-appropriate materials and resources. The program will be divided into different levels based on the children's age and English proficiency, with each level focusing on developing specific language skills such as listening, speaking, reading, and writing. In addition to regular classes, we will also offer special workshops and events designed to engage parents and encourage them to support their children's learning at home.3. Market AnalysisThe demand for English language education in China is growing rapidly, fueled by the country's increasing integration into the global economy. Parents are increasingly aware of the importance of early childhood education in laying the foundation for academic success, and are willing to invest in high-quality programs that can give their children a competitive edge. The toddler English training market is still relatively untapped, with few established players offering targeted programs for this age group. This presents a significant opportunity for L Toddler English Training to establish itself as a leader in this niche market.4. Marketing StrategyL Toddler English Training will implement a multi-channel marketing strategy to reach our target market of middle and upper-class parents with young children. Our marketing efforts will include online and offline advertising, social media campaigns, partnerships with preschools and childcare centers, as well as word-of-mouth referrals from satisfied customers. We will also participate in local community events and children's fairs to raise awareness of our program and attract new customers.5. Operations PlanL Toddler English Training will be led by a team of experienced educators with a passion for early childhood education. Our teachers will be carefully selected for their expertise in teaching young children, as well as their ability to create a warm and nurturing learningenvironment. Classes will be held in the afternoons and on weekends to accommodate parents' schedules, with each class lasting for 45 minutes to one hour. The learning center will be open six days a week, with a receptionist on site to handle inquiries and registrations.6. Financial ProjectionsL Toddler English Training aims to break even within the first year of operation, with projected revenues of $150,000. Start-up costs are estimated at $50,000, which will cover the lease of the learning center, purchase of materials and resources, and marketing expenses. Monthly operating expenses are projected to be $10,000, which will cover teacher salaries, rent, utilities, and other overhead costs. We plan to offer competitive pricing to attract new customers, with tuition fees starting at $200 per month.7. ConclusionL Toddler English Training is a promising new venture that aims to provide high-quality English language education for toddlers in China. With a focus on interactive and engaging learning activities, we believe that we can help young children develop a strong foundation in English language skills that will set them up for future success. By implementing a comprehensive marketing strategy and delivering exceptional customer service, we are confident that we can attract a loyal customer base and establish ourselves as a leader in the toddler English training market.。
少儿英语的培训创业计划书
少儿英语的培训创业计划书1. Executive SummaryOur company, Happy Kids English Training, aims to provide high-quality English training programs for children aged 3-12 in our local community. We believe that starting early in children's English education will help them develop strong language skills and set them up for future success. Our programs will focus on speaking, listening, reading, and writing, incorporating fun and interactive activities to keep children engaged and motivated. With a team of experienced and qualified teachers, we are confident that we can deliver excellent results and become a trusted partner for parents looking to enhance their children's English proficiency.2. Market AnalysisThe demand for English training for children has been steadily increasing in recent years, as parents recognize the importance of early language learning. With globalization and the rise of technology, proficiency in English has become essential for future success in education and career opportunities. Our target market consists of middle to upper-class families in our community who are willing to invest in their children's education. We have identified a lack of quality English training programs for young children in our area, which presents a great opportunity for us to fill this gap and establish ourselves as a leading provider.3. Products and ServicesHappy Kids English Training will offer a range of programs tailored to different age groups and language abilities. Our classes will be small in size to ensure personalized attention and a supportive learning environment. We will offer:- Mini Explorers (ages 3-5): An introduction to English through songs, games, and storytelling.- Young Learners (ages 6-8): Building basic language skills through interactive activities and creative projects.- Junior Achievers (ages 9-12): Advanced language practice and preparation for exams such as Cambridge Young Learners.In addition to regular classes, we will also offer holiday camps, workshops, and special events to engage children outside of the classroom and create a sense of community among our students and their families.4. Marketing and Sales StrategyTo attract new customers and promote our programs, we will implement a multi-channel marketing strategy that includes:- Social media advertising: Utilizing platforms such as Facebook and Instagram to reach our target audience and showcase our programs.- Local partnerships: Collaborating with schools, community centers, and other organizations to raise awareness and attract referrals.- Open houses and events: Hosting informational sessions and workshops to give parents a firsthand look at our teaching methods and curriculum.We will also offer discounts and promotions for early enrolment and referrals to incentivize new sign-ups and encourage loyalty among our existing customers.5. Operations and ManagementHappy Kids English Training will be led by a team of experienced educators with a passion for early childhood education and language learning. Our teachers will be native English speakers or highly proficient in the language, with qualifications in teaching English as a second language. We will invest in ongoing training and professional development to ensure that our team stays up-to-date with the latest teaching methodologies and best practices. Our operations will be run efficiently and transparently, with clear communication channels for parents and students to provide feedback and address any concerns. We will also maintain a safe and hygienic environment for our students, following all necessary health and safety protocols.6. Financial ProjectionsIn our first year of operation, we project an initial investment of $50,000 to cover start-up costs, including rent for our facility, teacher salaries, marketing expenses, and materials for classes. We anticipate generating revenue of $100,000 from student enrolments, with a net profit of $20,000 after deducting operating expenses. As we grow our customer base and expand our programs, we aim to increase our revenue by 20% each year and achieve a steady return on investment.7. ConclusionIn conclusion, Happy Kids English Training is poised to become a leading provider of high-quality English training for children in our community. With a focus on creativity, engagement, and personalized learning, we are confident that we can deliver exceptional results and create a positive impact on the lives of our students. We look forward to building strong relationships with parents and students and helping children develop the language skills they need to succeed in an increasingly globalized world. Thank you for considering our business plan and we welcome any feedback or questions you may have.。
幼儿英语启蒙教育创业计划书
幼儿英语启蒙教育创业计划书English:For the entrepreneurial plan of early childhood English enlightenment education, it's essential to establish a comprehensive curriculum that integrates language learning with playful activities, storytelling, songs, and interactive games to engage young learners. The curriculum should be designed to foster not only language skills but also cognitive, social, and emotional development. Utilizing a mix of traditional teaching methods and modern technology, such as interactive whiteboards and educational apps, can enhance learning outcomes. Moreover, creating a supportive and nurturing environment where children feel safe to explore and express themselves is crucial. Collaborating with parents to involve them in their child's learning journey and providing resources for continued language practice at home can strengthen the effectiveness of the program. Additionally, offering teacher training and professional development opportunities to ensure instructors are equipped with the necessary skills and knowledge to deliver high-quality English education is paramount. Lastly, implementing regular assessments and evaluations to track students' progress and adjust teachingstrategies accordingly will help maintain the program's effectiveness and relevance.中文翻译:对于幼儿英语启蒙教育创业计划,建立一个全面的课程至关重要,该课程将语言学习与游戏活动、讲故事、歌曲和互动游戏相结合,以吸引年幼的学习者。
少儿英语创业计划书
少儿英语创业计划书Executive SummaryOur kids' education center is a vibrant and dynamic learning environment for children aged 3-12. We offer a range of educational programs and activities designed to inspire young minds and foster a love of learning. Our center is staffed by qualified and experienced teachers who are passionate about nurturing children's curiosity and creativity. Through a combination of hands-on activities, interactive lessons, and personalized attention, we aim to help children develop the skills and knowledge they need to succeed in school and beyond. Our goal is to create a warm and welcoming space where kids can learn, grow, and have fun.Business DescriptionOur kids' education center is located in a bustling neighborhood with a high concentration of families. We offer a wide range of educational programs, including language arts, math, science, and art. In addition to our regular classes, we also host special events, workshops, and camps throughout the year. Our center is equipped with modern facilities, including a library, computer lab, and outdoor play area. We also provide a variety of resources for parents, including workshops and informational sessions on child development and learning strategies.Market AnalysisThe demand for high-quality educational experiences for young children continues to grow. As parents become increasingly aware of the importance of early childhood education, they are seeking out innovative and engaging programs for their kids. Our kids' education center aims to meet this demand by providing a diverse range of educational opportunities that cater to the unique needs and interests of each child. We believe that our center's focus on personalized learning and holistic development sets us apart from other educational options in the area.Marketing StrategyOur marketing strategy is focused on building strong relationships with the local community. We plan to engage with parents through social media, neighborhood events, and word-of-mouth referrals. We will also work closely with local schools and community organizations to promote our center and build partnerships that benefit all parties involved. In addition, we will offer open houses and trial classes to give families the opportunity to experience our center firsthand and see the value of our programs.OperationsOur center will be open Monday through Friday from 9am to 5pm, with the option for extended hours for working parents. We will hire a team of dedicated and experiencedteachers to lead our programs and provide support for children with different learning styles and abilities. In addition, we will have a small administrative staff to manage operations and handle customer inquiries.Financial PlanOur financial plan includes a detailed breakdown of our start-up costs, projected revenue, and anticipated expenses. We have conducted thorough market research and analysis to ensure that our pricing is competitive and reflects the value of our programs. We will also explore opportunities for additional income through partnerships, sponsorships, and special events.ConclusionOur kids' education center is poised to become a valuable resource for families in our community. We are committed to providing a nurturing and stimulating environment where children can develop the skills they need to succeed in school and in life. With a strong team, a comprehensive curriculum, and a clear vision for the future, we are confident that our center will thrive and make a lasting impact on the lives of the children we serve. Thank you for considering our business plan, and we look forward to the opportunity to bring our vision to life.。
少儿英语培训创业计划书培养孩子的英文能力
Encourage teachers to collaborate and share best practices to enhance the quality of instruction.
Textbooks and Learning Resources
01
Customer acquisition and maintenance
获取和维护客户
通过提供优质的教学服务和良好的客户体验,获取新客户并 保持老客户的忠诚度。建立客户关系管理系统,定期与客户 互动,了解需求和反馈,以提供个性化的服务。
04
Operations and Management
Campus Site Selection and Layout
,创造一个温馨、积极的学习氛围。
05
Financial planning
Budget and cost analysis
01
02
03
预算制定
根据项目规模、目标市场 和预期收益Βιβλιοθήκη 制定详细的 预算计划。成本分析
对各项成本进行详细分析 ,包括租金、教师工资、 教材费用等,确保成本控 制在预算范围内。
成本控制
Entrepreneurship plan for children's English train
contents
目录
• market analysis • Products and Services • Marketing and Promotion • Operations and Management • Financial planning • Entrepreneurial team
儿童英语培训创业计划书.doc
儿童英语培训创业计划书儿童英语培训创业计划书篇1一、市场现状分析(一)英语培训市场背景中国是一个尊重知识,崇尚教育的古老民族,为了孩子的未来,父母们可以说决不吝啬。
实际上,教育投资已然成为中国家庭一项最主要的支出。
根据调查,中国人的教育开支目前已占到所有消费开支的15%左右,仅次于食品消费。
也有经济学家指出,中国95%以上的行业和产品已基本满足了供求平衡或供大于求,唯独教育远远未满足需求,仍是卖方市场,英语教育尤其如此。
有关调查显示,近些年来,中国的培训市场发展迅速,作为其中重头的英语培训更是得到了快速发展,各培训机构如雨后春笋般纷纷出现。
当前国内英语培训市场的市场总值已接近200亿元,全国的英语培训机构总数量不下5万家,虽然已出现局部竞争过热现象,但英语培训市场在未来一段时间内仍将保持高速增长。
外语培训市场钱景诱人,外语培训行业这块肥沃的市场也成了众多品牌教育机构的必争之地。
目前,随着培训市场消费者的逐渐理性,培训行业也全面进入了竞争时代,比较著名的外语培训机构有新东方、新动力、亚美欧、环球雅思、新航道、博顿、昂立、巨人、李阳疯狂英语、世纪博文。
(二)少儿英语培训行业现状一项关于城市家庭的随机抽样调查显示,几乎每个家庭都希望自己的孩子从小就开始进行英语方面的培训。
从家长的认识和市场的认识,大家都觉得没有英语对孩子来说没有一个好的未来;从家长来说,需求也是非常旺盛的,希望孩子有好的英语,好的未来。
这说明少儿英语培训的市场前景相当广阔。
但是,纵观国内的各培训机构,不论是新东方、环球雅思,还是李阳疯狂英语,大家都是着眼于为应对各种有考级考证压力的学生,而很少有甚至于几乎没有真正专业化为少儿进行英语培训的教育机构,这就造成了目前少儿英语培训行业鱼龙混杂,没有一个真正的品牌机构为顾客提供选择,让各位家长无所适从。
而且儿童学习英语有其特殊性--完全从兴趣出发,依赖于语言环境;并且需要经常使用,与生活密切联系,才能得到巩固。
儿童英语培训商业计划书
儿童英语培训商业计划书The demand for English proficiency is soaring among young learners, creating a ripe market for specialized children's English training programs. Our business plan focuses on delivering engaging and effective language courses tailored to the developmental needs of children.Our approach is to combine traditional teaching methods with innovative technology, ensuring a seamless learning experience that is both interactive and immersive. We will utilize multimedia tools and gamification to keep young learners motivated and excited about language acquisition.The curriculum will be designed to cater to different age groups, starting from preschoolers to early teens, with a focus on building a strong foundation in English language skills. Each course will be structured to meet the cognitive and linguistic milestones of the respective age group.Our team of qualified instructors will be trained inchild psychology and pedagogy to ensure a nurturing and supportive learning environment. They will be equipped to adapt teaching methods to suit the individual learning styles and paces of each child.Marketing will be targeted towards parents who are increasingly aware of the global significance of English. We will leverage social media, local community events, andpartnerships with schools to raise awareness and build our brand presence.Financial projections are based on a comprehensive analysis of the market potential and competitive landscape. Our pricing strategy will be competitive, offering value for money without compromising on quality.We are committed to continuous improvement and will regularly review and update our teaching materials and methods to stay ahead of educational trends and meet the evolving needs of our young students.In conclusion, our children's English training program is poised to make a significant impact in the language education sector. With a well-thought-out business model, we aim to empower the next generation with the gift of English, opening doors to a world of opportunities.。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
儿童英语培训创业计划书儿童英语培训创业计划书篇1一、市场现状分析(一)英语培训市场背景中国是一个尊重知识,崇尚教育的古老民族,为了孩子的未来,父母们可以说决不吝啬。
实际上,教育投资已然成为中国家庭一项最主要的支出。
根据调查,中国人的教育开支目前已占到所有消费开支的15%左右,仅次于食品消费。
也有经济学家指出,中国95%以上的行业和产品已基本满足了供求平衡或供大于求,唯独教育远远未满足需求,仍是卖方市场,英语教育尤其如此。
有关调查显示,近些年来,中国的培训市场发展迅速,作为其中重头的英语培训更是得到了快速发展,各培训机构如雨后春笋般纷纷出现。
当前国内英语培训市场的市场总值已接近200亿元,全国的英语培训机构总数量不下5万家,虽然已出现局部竞争过热现象,但英语培训市场在未来一段时间内仍将保持高速增长。
外语培训市场钱景诱人,外语培训行业这块肥沃的市场也成了众多品牌教育机构的必争之地。
目前,随着培训市场消费者的逐渐理性,培训行业也全面进入了竞争时代,比较著名的外语培训机构有新东方、新动力、亚美欧、环球雅思、新航道、博顿、昂立、巨人、李阳疯狂英语、世纪博文。
(二)少儿英语培训行业现状一项关于城市家庭的随机抽样调查显示,几乎每个家庭都希望自己的孩子从小就开始进行英语方面的培训。
从家长的认识和市场的认识,大家都觉得没有英语对孩子来说没有一个好的未来;从家长来说,需求也是非常旺盛的,希望孩子有好的英语,好的未来。
这说明少儿英语培训的市场前景相当广阔。
但是,纵观国内的各培训机构,不论是新东方、环球雅思,还是李阳疯狂英语,大家都是着眼于为应对各种有考级考证压力的学生,而很少有甚至于几乎没有真正专业化为少儿进行英语培训的教育机构,这就造成了目前少儿英语培训行业鱼龙混杂,没有一个真正的品牌机构为顾客提供选择,让各位家长无所适从。
而且儿童学习英语有其特殊性--完全从兴趣出发,依赖于语言环境;并且需要经常使用,与生活密切联系,才能得到巩固。
因此,从这个现状出发,我们充分考虑到家长们的需求,进行了英语培训市场的细分,希望可以创办一个少儿英语培训中心,以专业化专一培训少儿英语来创出自己的品牌。
(三) 潢涌英语培训市场现状1、缺少专业的英语培训机构。
在潢涌,没有一家培训机构是专门致力于提高学员英语口语水平的,都是着眼于辅导学员的英语成绩,因此缺少可供口语训练的环境氛围。
2、许多想让小孩从小接触英语的家长没有可供选择的英语培训中心,他们只能考虑东莞的外语培训机构,但由于路程远、交通不便利,导致许多家长力不从心,不得不放弃这一美好的想法,因此成立一家本土的、专业化的外语培训中心,无论是对家长还是潢涌村整体的教育事业都有一定的好处。
3、潢涌村作为全东莞最富裕村之一,经济发展迅猛,村民的生活水平逐年提高,因此对教育的要求越来越高,传统的英语教学模式已不能适应社会发展的要求了,学校的英语课堂学生人数多,学生基本上没有机会练习口语,因此哑巴英语现象屡见不鲜,许多学生学了十几年的英语,到大学毕业出来找工作还是不会用英语介绍自己或与人交流对话,这可谓是一大悲剧,因此成立本土的英语培训中心,为本地学生提供一个学习交流英语的地方,为他们提供专业的培训教师以及训练口语的环境氛围可谓是刻不容缓啊,从小培养小朋友的听说读写的能力,让他们赢在起跑线上,形成一个学习的良性循环,为潢涌教育事业更进一个台阶作贡献。
(三)与品牌培训机构的比较分析优势:虽然国内已经出现了清华少儿英语、新东方泡泡少儿英语、瑞思学科英语、迪斯尼少儿英语等知名少儿英语培训机构,但就新东方来讲,泡泡英语的知名度还是远不及新东方的四六级和GRE培训。
在其先前阶段成果的光芒下,大家也许会忽视其涉及的新的少儿英语培训的领域。
所以,开设一个专业进行少儿英语培训的机构有利于我们迅速打入市场。
专业化就是我们最大的优势。
另外,通过学校的人脉关系,我们可以在短时间内网罗到一批高素质人才,进行短时间有针对性的培训之后就可以进行授课,所以,在收取学费方面我们拥有价格上的,当然主要是成本上的优势。
另一方面,品牌培训机构由于多为大班授课,课堂内学生人数太多,缺少师生的互动,没有学生自己练习的机会。
而我们可以在一定程度上避免这种情况的发生,尽可能的照顾到每一个学生,让每一个孩子都有与老师面对面交流的机会,因人制宜。
我们的口号是不仅教英语,还要是用英语培养孩子学习的方式。
这是那些品牌培训机构短时间内不能实现的。
劣势:品牌培训机构由于进入市场较早,存在时间较长,有一定的顾客基础,再加上拥有一定的口碑,所以顾客满意度和顾客忠实度在一定程度上是我们暂时无法比拟的。
同时,由于品牌号召力,这些培训机构拥有一批全国知名的讲师,这种师资优势我们在目前阶段也是无法超越的。
另外,品牌培训机构的培训理念也是我们需要一定时间去摸索的。
(四)顾客市场目标分析针对幼儿园小朋友:教学中融入游戏、儿歌、故事、舞蹈等快乐元素,轻松活泼的教学将会在很大程度上激发小朋友的学习兴趣,使小朋友对英语流连忘返。
可根据小朋友的英文基础选择适合的辅导教材,常用的教材包括:剑桥、朗文、新概念、学乐、巧虎等等。
通常会以一本教材为主线,整合其他教材的适合的内容进行辅导,进度更灵活,效果更好。
针对小学生:以提高口语会话能力为主,同时教授好的听说技巧,强化发音,帮助小学生营造完美的英语环境,在交流中学习和进步,在同龄人中英语口语出类拔萃。
(五)竞争品牌定价策略的比较分析在培训中心刚刚进入市场的初期,为维持机构的生存,主要采用成本导向定价法,采取渗透定价的策略,并考虑品牌竞争对手的定价以及后期发展所需的成本,把价格定得相对比品牌机构低一些,以争取吸引大量顾客,提高市场占有率。
竞争品牌,主要是知名培训机构,他们采取的定价策略往往是声望定价,利用自己积累的品牌知名度转化成价格。
所以,我们也不能将价格定到很低,以免使顾客产生低价低质量、低价低服务、低价低档次的印象。
其次,我们还将采取折扣定价的策略,以鼓励老顾客继续在本培训中心学习或给予介绍新顾客多的客户一定的折扣,以达到打开市场,吸引更多消费者的目的。
二、培训中心介绍(一)师资准备大学生由于受到各方面,譬如四六级、考研英语等的压力,所以英语水平在一定程度上还是比较高的。
在校学习期间,我还接触到许多个高级英语的讲师,所以可以聘请到人员进行英语方面的培训还是可以办到的。
当然,在投入教学之前,我们会请专家人员进行少儿教育方面的培训,例如教育心理学、儿童心理学方面的知识,以使我们的师资达到少儿教育要求的标准。
(二)宣传手段第一阶段:1.印发传单,主要宣传我们培训中心的优势和高质低价,并介绍一下我们的授课讲师。
发放传单的区域主要是在校门口、附近的家属区以及周边的小学以及幼儿园。
2.还可以采取发放问卷的形式进行宣传。
3.参观试学,然后再去决定是否报名学习。
第二阶段:1.让现有顾客与亲戚朋友交流宣传2.广告的投入。
在茂名主要的报纸媒体和电视广播频道投放广告,增加品牌知名度。
3.多与周边的幼儿园和小学的负责人联系,多了解有用信息,并向他们宣传我们的培训中心。
(三)培训特色专一性专业化针对少儿英语,即学前班和小学生的英语进行培训。
进行授课的讲师将会是英语成绩很好、英语能力也很强的大学毕业生或在校生或大学的英语教授。
我们着眼于发展孩子们的英语能力,包括听、说、读、写各个方面,但最注重的是培养他们的英语学习能力和与人交流的能力。
对幼儿阶段的孩子更多用的是歌曲童谣,注重孩子特别能够接受的方式激起他们的兴趣。
对于小学阶段的孩子他们可能除了重视兴趣以外也需要一部分的意识在这里,除了对孩子的兴趣培养以外,还会加上一些认读方面包括语法方面和应用技能方面的培养。
硬件设施方面,与青少年和成年人教育不同,少儿培训的教室的设计应该富有童趣,所以学习的消耗品(文具、玩具等)都是针对儿童的特点,会专门购置,就是为了给孩子提供一个好的学习环境,并让他们在游戏中学到知识,培养兴趣,提高自己的英语水平。
在培训中心走上正轨之后,我们还会为入学的孩子提供英语能力测试考试,根据他们已有的英语水平进行更细致的分级,以达到让每一个孩子都能得到最适合的训练。
(四) 教后服务我们首先详细了解客户的当前情况和目标诉求,然后再根据客户的特点制定相应的培训辅导或解决方案,一成不变的服务或产品在日益激烈的竞争市场环境下显然是很难赢得客户青睐的。
对于参加了培训的学生,我们会在结课后免费提供英语水平测试,让家长可以更直观的看到我们的努力成果;还会进行电话辅导,和家长、孩子沟通孩子的学习情况。
三、市场可行性分析(一)市场发展趋势我们对英语培训市场的发展趋势做出如下预测:趋势之一:外语培训进入理性消费时代,理性消费催化市场细分。
因此,各培训机构必须具有自己的品牌、特色和竞争优势才能在市场上立足,获得发展。
因此,我们以年龄为因素做了市场细分,确定了目标市场少儿英语领域。
趋势之二:英语学习的群体不断扩大,英语培训市场尚有较大的发展潜力。
趋势之三:培训质量成为英语学习者关注的焦点。
英语培训提供的是一种服务,而且是长期的、要对结果负责的服务,高质量的英语培训机构将获得消费者的青睐。
趋势之四:英语学习热点由应试培训转向能力的培养,英语交际能力日益受到市场和消费者的青睐!(二)经费预算按照一个班级30名学员的标准去进行计算。
需要配备一名专业教师和一间宽敞的教室。
一般这些专业教师可以从大学里聘请到,普通讲师的费用是100元/小时,教授的费用一般为200元/小时,每一次培训授课时间为两小时,一个培训周期按照15次课程计算,那样教师工资为3000 6000元。
可以租用一个教室,一般一次为100元左右,那么场地租用费为15 100=1500元。
从业人员工资固定为1200元/月,一个培训周期为三个月,则从业人员工资成本为3600元,管理人员工资为2000元/月,则工资成本为6000元。
另外,其他费用估算为:广告费用为2000元,管理费用为1000元,其他费用为2000元。
则一个培训周期的成本约为17100 20100元。
两个班级约4万元。
收入估算:少儿班(幼儿园)1000 30=30000,少年班(小学)1500 30=45000,则一个培训周期的收入约7万元。
(三)不可控因素分析1.人口环境一个地区人口数量的多少是衡量市场潜在容量的重要因素。
作为中国最著名的几个大城市之一,茂名人口总数不算少,并以其深厚的文化底蕴和现代气息吸引着更多的外来人口。
所以,茂名有着足够多的适龄孩子可以接受少儿英语培训。
作为全国来讲,客户群体则更为强大。
2.经济环境在英语培训领域,作为对孩子的投资,父母们是绝对不会吝啬的。
而且,茂名的物价水平在全国范围来看还不是很高,所以培训的成本也在我们可以接受的范围之内。