商务英语阅读自考
商务英语自考试题及答案
商务英语自考试题及答案****一、选择题（每题2分，共20分）1. Which of the following is NOT a common business greeting?A. Good morningB. How do you doC. Nice to meet youD. What's up答案：D2. In a business meeting, which of the following is NOT appropriate behavior?A. Arriving on timeB. Taking notesC. Interrupting othersD. Asking questions答案：C3. What is the most important factor in business negotiations?A. PreparationB. PersuasionC. BargainingD. Closing the deal答案：A4. Which of the following is NOT a typical business document?A. Business proposalB. Sales reportC. NovelD. Financial statement答案：C5. What is the best way to start a business presentation?A. By telling a jokeB. By stating the objectiveC. By sharing personal storiesD. By asking questions答案：B6. In business correspondence, which of the following is NOT a polite way to end a letter?A. Yours sincerelyB. Best regardsC. See you soonD. Yours faithfully答案：C7. What is the main purpose of a business plan?A. To secure fundingB. To outline goalsC. To describe productsD. To list expenses答案：A8. Which of the following is NOT a key element of a successful marketing strategy?A. Market researchB. Product differentiationC. Pricing strategyD. Employee training答案：D9. What is the most effective way to handle a customer complaint?A. Ignoring itB. Apologizing and offering a solutionC. Defending the companyD. Blaming the customer答案：B10. What is the primary goal of a business ethics policy?A. To increase profitsB. To improve customer satisfactionC. To ensure legal complianceD. To foster a positive work environment答案：C二、填空题（每题2分，共20分）11. When making a business phone call, it's important to introduce yourself and state the _______ of your call clearly.答案：purpose12. In business writing, the KISS principle stands for "Keep It Simple and _______."答案：Straightforward13. A _______ is a formal request for a meeting, usually sent in advance.答案：agenda14. The _______ clause in a contract outlines the terms under which the contract can be terminated.答案：termination15. A _______ is a type of insurance that covers a business's financial losses due to the inability to operate after a disaster.答案：business interruption16. The _______ is the part of a business plan that describes the company's mission and vision.答案：executive summary17. In a business context, _______ refers to the process of identifying and understanding the needs of customers.答案：market research18. A _______ is a financial statement that shows a company's revenues, expenses, and profit or loss over a specific period.答案：income statement19. _______ is the practice of offering a product or service at a low price to attract customers, with the intention of making a profit on subsequent sales.答案：loss leader20. The _______ is the part of a business plan that outlines the company's marketing and sales strategies.答案：marketing plan三、阅读理解题（每题5分，共30分）阅读以下商务场景对话，回答问题。
全国自考电子商务英语试卷2
全国自考电子商务英语试卷2全国自考（电子商务英语）- 试卷2（总分：160.00 ，做题时间：90 分钟）一、词汇和语法（总题数：20，分数：40.00）1.It was there, the police believe, _____ she was able to activate the recorder she kept in her bag.（分数：2.00 ）A. untilB. whichC. that VD. when解析：2.It is not yet known _____ computers will one day have vision as good as human vision. （分数：2.00 ）A. whether VB. ifC. thatD. how解析：3.If you are now ____ ,you ought to pay more attention to your health.（分数：2.00 ）A. in the fiftiesB. in your fifties VC. in fiftiesD. in your fifty解析：4. The company will design, supply and ___ your new kitchen.（分数：2.00 ）A. build onB. install VC. put onD. instruct解析：5. How can I have any self-confidence when you're always so ___ of me?（分数：2.00 ）A. critical VB. unpleasantC. seriousD. doubtful解析：6.If we ____ t he furniture against the walls, we'll have more space to dance.分数：2.00 )A. replaceB. deliverC. transportD. shift V解析：7. He's ___ on his paper which has to be finished by the end of the semester.（分数：2.00 ）A. managingB. writingC. handlingD. working V解析：8. You can ___ the temperature in the house by adjusting thethermostat（（分数：2.00 ）A. adoptB. reachC. regulate VD. register解析：9.I _____ a little Spanish while I was in Peru.（分数：2.00 ）A. inquiredB. requiredC. acquired VD. acquainted解析：10.Social problems and poverty _____ much of the crime in today's big cities.（分数：2.00 ）A. undermineB. underlie VC. contributeD. signify解析：11.In many countries, packets of cigarettes come with a government health warning （分数：2.00 ）A. attachingB. attached VC. to attachD. attach解析：12. ___________________________________________ There can be no doubt whatsoever that smoking _______________________________________ your health.（分数：2.00 ）A. preventsB. delays温度调节器).to them.C. endangers VD. disturbs解析：13. The extent of the damage was greatly ___ by the press.（分数：2.00 ）A. raisedB. widenedC. exceededD. exaggerated V解析：14. High stress levels are ___ of life for business executives.（分数：2.00 ）A. an impressionB. a pointC. an effectD. a feature V解析：15. None of our ___ at contacting Dr. James were successful.（分数：2.00 ）A. necessariesB. needsC. attempts VD. trials解析：16. Even Democrat George McGovern, ___ had the lowest level of party support among recentnominees, was backed in 1972 by nearly 60 percent of his party's voters.（分数：2.00 ）A. who VB. whoseC. thatD. which解析：17. Robots differ from automatic machines in ___ after completion of one specific task, theycan be reprogrammed to do another one.（分数：2.00 ）A. whichB. that VC. howD. whether解析：18. Understand what Jet Lag is, and how a careful diet can minimize its worst effects, ___ .（分数：2.00 ）A. your flights will be less stressful VB. and your flights will be less stressfulC. of your flights will be less stressfulD. in order that your flights will be less stressful 解析：19. ______________________________________________ The Atlantic Ocean is only half as big as the Pacific, it is still very large.（分数：2.00 ）B. andC. soD. therefore 解析：20. ______________________________________ No one has been able to prove that fish is better for the brain than many other kindsof food.（分数：2.00 ）A. someB. soC. asD. ___________________________ any V 解析：二、完形填空（总题数：1，分数：20.00）Medical experts have 【C1】_______________________ suspected a link between the health of the mind and the healthof the body. From time to time researchers have reported evidence of such a link. One such report now comes from the University of California at San Diego School of Medicine. The study shows that the mental disorder known as depression 【C2】_____ to harm the body's natural defense system againstdisease. Victims of severe depression generally have a low opinion of themselves. They often lose 【C3】_____ in everything. They seem very sad. They have trouble sleeping. And they generally lose their 【C4】to eat. In most extreme examples, depressed persons may want to kill themselves. The University of California study was 【C5】_____ by Dr. Michael Irwin. He began thestudy two years ago at a hospital in the city of Los Angeles.The study involved 37 women, whose husbands were dying of lung cancer. Dr. Irwin studied the women for 【C6】____ of depression.He took some of their blood both before and after the death of their husbands. He examined the blood for cells that help the body fight disease. These are the substances scientists call naturalkiller cells, T suppressor cells, and T helper cells. Dr. Irwin then looked for the same【C7】 ___________________ of cells in the blood of women whose husbands were healthy. Dr. Irwin 【C8】 _____ thatdisease-fighting cells were not very active in the women whose husbands were dying or had just died. The rate of activity was【C9】 ______ than in women whose husbands were healthy. Dr. Irwinalso found that the rate of activity was directly linked to the severity of 【C10】_____ woman's depression over the death of her husband. （分数：20.00）（1）.【C1】（分数：2.00 ）A. everB. stillC. long VD. always 解析：⑵.【C2】（分数：2.00 ）A. emergesB. appears VC. happens解析：⑶.【C3】（分数：2.00 ）B. interestingC. interest VD. interests解析：⑷.【C4】（分数：2.00 ）A. despairB. despiteC. desire VD. design解析：⑸.【C5】（分数：2.00 ）A. builtB. madeC. takenD. done V 解析：（6）.【C6】（分数：2.00 ）A. sighB. markC. signs VD. signals解析：⑺.【C7】（分数：2.00 ）A. variantsB. speciesC. kinds VD. standards解析：（8）.【C8】（分数：2.00 ）A. knownC. lookedD. found V 解析：（9）.【C9】（分数：2.00 ）A. lower VB. higherC. shorterD. taller解析：（10）.【C10】（分数：2.00）A. oneB. each VC. anyD. every解析：三、阅读理解（总题数：3，分数：20.00）There are two methods of fighting, the one by law, the other by force; the first method is thatof men, the second of beasts; but as the first method is often insufficient, one must have recourse to（求助，求援）the second. It is, therefore, necessary for a prince to know well how to use both the beast and the man. This was covertly（隐秘地，不公开地）taught to rulers by ancient writers,who relate how Achilles and many others of those ancient princes were given to Chiron the centaur（马的怪物）to be 半人半brought up and educated under his discipline. The parable（寓言）of thissemi-animal, semi-human teacher is meant to indicate that the one without the other is not durable.A prince, being thus obliged to know well how to act as abeast, must imitate the fox, and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from wolves.Those that wish to be only lions do not understand this. Therefore, a prudent（谨慎的）ruler oughtnot to keep faith when by doing so it would be against his interest, and when the reasons which made him bind himself no longer exist. If men were all good, this precept（规贝U ）would not be agood one; but as they are bad, and would not keep faith with them. Nor have legitimate grounds ever failed a prince who wished to show colorable excuse for the nonfulfilment of his promise.beenhas peace times many how show and examples, of number infinite an furnish could one this, Of broken, and how many promises rendered（致使［worthless, by the faithlessness of princes, and those that have best been a-ble to imitate the fox have succeeded best. But it is necessary to be able to disguise this character well, and to be a great feigner（作假者）and dissembler（伪君子）,and menare so simple and so ready to obey present necessities that the one who deceives will always be able to find those who allow themselves to be deceived. （分数：8.00）（1）___________________________ .The writer does not believe that . （分数：2.00）A. the truth makes men freeB. people can protect themselvesC. princes are humanD. leaders have to be consistent V解析：（2）________________ .Prince designates . （分数：2.00）A. anyone in power VB. elected officialsC. aristocratsD. sons of kings 解析：（3）.The lion represents those who are ___ . （分数：2.00 ）A. too cunning and weakB. strong and cunning。
2022年自考专业(电子商务)电子商务英语考试真题及答案4
2022年自考专业(电子商务)电子商务英语考试真题及答案一、单项选择题 (本大题共10小题，每小题1分，共10分)依据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。
错涂、多涂或未涂均无分。
1、Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very_____market rather than a broad market.A.specificB.smallC.peculiarD.shallow2、Being on the Web means your business will be_____to an international audience.A.invisibleB.hiddenC.happeningD.visible3、Many sites______provide a long list of products______lump them a search button,making it difficult to find them.A.either...or...B.not only...but also...C.neither...nor...D.as well...as...4、Write clearly and prominently all the sales and after-sales support terms so as to avoid______.A.understandingB.confusionC.businessD.discussion5、The instances of online credit card______and hacking are increasing.A.lossB.thievesC.thefte6、The manual process of classifying material on the Web takes_____too much time.A.upB.inC.onD.of7、Searching by_____is the most common method of using a search engine.A.abstractB.titleC.authorD.keyword8、As people become even______patient with messages and content they don’t want, precision targeting will even more vital.A.moreB.mostC.lessD.lest9、A firewall______unauthorized access to your computer.A.hidesB.protectsC.blocksD.helps10、You can use your mobile phones to_____the check, adding money to your account.A.skipB.scanC.cashD.keep二、阅读理解(本大题共10小题，每小题2分，共20分)阅读下面的短文，在每小题列出的四个新选项中只有一个是符合题目要求的，请选择一个最佳答案，将其选出并将"答题卡"的相应代码涂黑。
商务英语阅读自考
第二单元 人力资源管理
• 一、学习目的与要求 • 通过本单元学习，掌握商务英语阅读中的 快速阅读技巧，了解人力资源管理概况。
二、考核知识点与考核目标
• • • • • • • （一）课内训练（重点） 识记：1. China’s Problem of Labor 中国人力资源问题 名词解释： Confucian heritage 孔子遗训 Micro-managing 微观管理 Job rotation 轮岗
（三）课外练习（一般）
• • • • • • • • • • • • • 理解：1.Carlyle Group’s Asian Invasion 加雷集团的亚洲扩张 名词解释： Venture-capital 风险资本 Carlyle Group 凯雷投资集团 Citigroup 花旗集团、 2. Why the Dollar Is Blooming Again 为什么美元再次复兴？ 名词解释： Greenback 美元（俚语） Lehman Brothers Inc 雷曼兄弟公司 European Central Bank 欧洲中央银行 Federal Reserve Bank 美国联邦储备银行
•
பைடு நூலகம்
Federal Reserve Chairman Alan Greenspan argues that their widespread use spreads risk among different market players, including nonfinancial companies, making the financial system a lot safer. All the same, Greenspan reminds banks that they need to keep pace with changes in the market and ―readjust accordingly‖. 美联储主席艾伦· 格林斯潘解释说， 它们（衍生工具） 的广泛使用分散了隐蔽在市场上不同公司的风险，包括 非金融公司的风险，使得金融系统安全了许多。同时， 格林斯潘提醒银行要跟上市场的千变万化，及时作出 “相应的再调整”。
商务英语阅读自考
实践运用
通过实际应用商务英语阅读，将 知识转化为实际能力。
多样资源
利用各种资源，如课程、书籍和 在线工具，提高自己的阅读能力。
多元化阅读
阅读不同类型的商务英语材料，如新闻报道、市场 研究报告和商务合同，提高自己的阅读理解能力。
商务英语词汇和语法
关键词汇
掌握商务英语中常用的词汇，如合同条款、销售报告 和市场分析。
语法规则
了解商务英语中的语法规则和句型结构，有助于理解 和使用商务英语。
商务英语阅读技巧
1
精读
2
仔细阅读文本，理解细节和上下文，提高阅
商务英语阅读中的挑战
1 专业领域
不同行业有不同的专业术语和领域知识，需要学会理解和应用。
2 时间压力
工作中常常面临时间紧迫的情况，需要快速有效地阅读和理解信息。
3 信息过载
现代社会充斥着大量信息，学会过滤和提取关键信息至关重要。
商务英语阅读的突破
持续学习
保持学习态度，不断提升阅读技 巧和语言水平。
读理解能力。
3
快速阅读
通过快速浏览文本，获取主要信息，节省时 间，提高效率。
主题理解
抓住文本的核心主题和中心思想，提炼关键 信息。
商务英语阅读中的技巧
分析商业报告
学会从商业报告中提取关键信息， 了解企业的运营情况。
会议笔记
通过有效的会议笔记，记录重要的 讨论和决策，方便后续参考。
演示技巧
学习制作和传达商务演示文稿的技 巧，提高沟通和表达能力。
3 拓宽知识面
通过阅读商务英语材料，你可以了解各个行业的动态和趋势，拓展自己的专业知识。
商务英语阅读策略
预览和预测
通过快速浏览文本，获取主要信息，做出预测，提 前了解文档的大致内容。
2023年10月自考00888电子商务英语试题及答案含评分标准
㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀绝密 考试结束前2023年10月高等教育自学考试电子商务英语试题课程代码:00888㊀㊀1.请考生按规定用笔将所有试题的答案涂㊁写在答题纸上㊂㊀㊀2.答题前,考生务必将自己的考试课程名称㊁姓名㊁准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上㊂选择题部分注意事项:㊀㊀每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑㊂如需改动,用橡皮擦干净后,再选涂其他答案标号㊂不能答在试题卷上㊂一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出㊂1.He wants to transfer some money to the㊀㊀㊀of his daughter.A.countB.accountC.discountD.accountant2.They were about to fight㊀㊀㊀their father intervened.A.thatB.whichC.whenD.where3.His family say he was a㊀㊀㊀teenager.A.automaticB.coherentC.troublesomeD.collective4.He㊀㊀㊀me will attend the party.A.as far asB.as long asC.as soon asD.as well as5.Mary didn t feel like㊀㊀㊀alone,so she asked me to accompany her to the market.A.to go shoppingB.to go to shopC.going to shopD.going shopping6.His past experience qualified him to㊀㊀㊀such a delicate matter.A.handleB.harmC.hackD.host7.The price cuts㊀㊀㊀to boost sales.A.failedB.to failC.failsD.failing8.The classroom teacher must be sensitive㊀㊀㊀a child s needs.A.inB.toC.atD.for浙00888#电子商务英语试题第1页(共8页)9.What I learned from my bitter experience is㊀㊀㊀you should never underestimate the ability of your enemy.A.thatB.whichC.whatD.while10.I can t㊀㊀㊀how to do this.A.break outB.hand outC.put outD.figure out二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂Passage1The digital currency is a form of currency that is used only in digital or electronic form,and not in physical form.It is also called digital money,electronic money or electronic currency. Digital currencies are intangible and can only be owned and transacted by using computers or electronic wallets connected to the Internet.While physical currencies,like banknotes and coins, are tangible and transactions are possible only by their holders who have their physical ownership. Like any standard currency,digital currencies can be used to buy goods as well as to pay for services.The People s Bank of China(PBOC)is aiming to make banknotes and coins electronic and internationalized(国际化). For the internationalization of RMB,we have said many times that it s a natural process and our goal is not to replace the US dollar or any other international currency, Li Bo,deputy governor(副行长)of the PBOC said. I think our goal is to allow the market to choose and to improve international trade.China s digital yuan is popular with most of the people in China.Now the PBOC is taking some steps to make it play an increasingly important role,especially in all kinds of trades at home and abroad.11.The digital currency isn t㊀㊀㊀.A.digital moneyB.electronic moneyC.electronic currencyD.physical money12.What s the meaning of the underlined word intangible ?A.无形的B.昂贵的C.更方便的D.更安全的浙00888#电子商务英语试题第2页(共8页)13.What is the goal of the PBOC on currency reform(改革)?A.To make banknotes and coins electronic and internationalized.B.To replace the US dollar and any other international currency.C.To make RMB become the most important currency in the world.D.To advise people from all over the world to choose and use the digital currency.14.What s the best title of the passage?A.Digital currencies,leading the futureB.Digital currencies,the promise of wealthC.PBOC,the hope of the nationD.Digital currencies,the dollar killerPassage2It would be difficult to have a society like ours without public goods such as defense(国防), transportation(交通),and other services.A public good is one that a person can use without reducing the use of it for another person. One of the best examples of a public good is national defense.One person can benefit from our national defense without reducing another person s benefits.In fact,it is difficult to keep any person in our society from enjoying the benefits of national defense.The market system does not work well in producing public goods.This is because a person who refuses to pay for a public good cannot be kept from using it.Suppose that the neighbors in a high crime(犯罪)area decide to hire a police force.Each neighbor,except Mrs.Smith,agrees to pay for it.Mrs.Smith refuses to pay because she knows that if all the others pay for the service,the police will still guard the area.So Mrs.Smith can enjoy the benefits without paying anything. The market system has no way to deal with this type of problem.For this reason,we cannot ask each person to make a direct payment in the form of product price.Therefore,we collect money for public goods by using taxes.15.The writer gives the example of national defense in paragraph2in order to show that㊀㊀㊀.A.everybody should be responsible for national defenseB.the society will not be safe if there is no national defenseC.a public good is a shared benefit for the whole societyD.certain public goods are more important than others浙00888#电子商务英语试题第3页(共8页)16.The person who does not pay for a public good㊀㊀㊀.A.fails to keep its service from being usedB.keeps himself from using its serviceC.cannot enjoy its benefit at any timeD.enjoys its benefit all the same17.From the passage we learn that the purpose of collecting taxes is to㊀㊀㊀.A.ensure the continuous supply of public goodsB.remind people of their responsibilityC.get extra money to support public goodsD.reduce the difference between the rich and the poorPassage3One day I said that I would go abroad for further studies after my college education.My decision evoked(引起)the objection of my family:Why should I borrow a huge sum of money for overseas studies while I might receive the same education at home at a relatively low cost?My answer is:In addition to knowledge,I can gain experience that those who stay at home will never have.First,experience is the opportunity for the real-life use of foreign languages.There is no better opportunity to improve second-language skills than living in the country in which it is spoken. Second,living and studying abroad offers me a different perspective on the world.On a university campus,foreign students are likely to meet their counterparts(对应的人或物)from different countries and areas and be exposed to different ideas and values.This helps to have a better understanding of different societies and inevitably sees my own country in a new light. Third,overseas experience may be frustrating and painful,but it is helpful at the same time.A person going abroad for study often experiences much more difficulties.Yet,the difficulty,with the frustration(沮丧)brought on by culture shock,is a rewarding experience for one s future life. Although going abroad is expensive and perhaps painful,the payoff is worthwhile.For the benefit is not merely knowledge gained,but the experience desirable in one s personal life.18.Why does the author want to go abroad for further studies?A.Because it is cheaper to receive education abroad.B.Because he can get different education abroad.C.Because he can have different experience abroad.D.Because he can have the knowledge like others.浙00888#电子商务英语试题第4页(共8页)19.Besides the education,what can people get from living abroad?A.An opportunity to meet superstars.B.A new knowledge of the world.C.A huge sum of scholarship.D.A new perspective on the university.20.In the author s opinion,what is the advantage of going abroad?A.It is to satisfy people and relieve the pain all the time.B.It is to deepen the study as well as enrich the experience.C.It is to get the knowledge people need only at home.D.It is to get what people need in their whole life.三㊁完形填空(一):选择最佳答案完成句子:本大题共10小题,每小题1分,共10分㊂在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂㊀㊀What is stress?Stress is a normal response to difficult or new situations.We usually feel ㊀21㊀when we experience changes in our lives.㊀22㊀,you might experience stress when you start at a new school.People experience㊀23㊀symptoms(症状)when they are stressed.Physical symptoms ㊀24㊀a dry mouth and headache.You may also have㊀25㊀with sleeping.There are㊀26㊀emotional(情绪的)symptoms such as feeling sad,worried or anxious.Stress is bad when we are unable to deal with it.㊀27㊀if we have a positive attitude,stress can give us extra energy and make us perform better.People have different ways of dealing with stress:Actor Chris Evans has said that he deals with stress㊀28㊀talking about it with someone. Singer Adele has often felt stressed before going on stage(舞台).She manages with it by ㊀29㊀she is another person,someone who is stronger and deals well with stressful situations. Many people say that simply relaxing and being calm can㊀30㊀.But perhaps the best way for dealing with stress is to be in control don t let the situation control you.浙00888#电子商务英语试题第5页(共8页)21.A.stressed B.sad C.angry D.happy22.A.For example B.In fact C.Thanks to D.According to23.A.same B.beautiful C.different D.strange24.A.keep B.include C.carry D.leave25.A.choice B.hope C.luck D.difficulty26.A.ever B.never C.also D.hardly27.A.So B.And C.But D.Until28.A.at B.by C.with D.for29.A.making B.lying C.imagining D.cheating30.A.help B.fight e D.stop非选择题部分注意事项:㊀㊀用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上㊂四㊁完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小题,每小题1分,共5分㊂㊀㊀The business community has been㊀31㊀(改变)by the arrival of the Internet.The Internet has become an integral㊀32㊀(部分)of many organizations means of undertaking business.It can be used as an additional channel through which businesses㊀33㊀(沟通)with and trade with customers,㊀34㊀(供应商)and partners.㊀35㊀(从)a business perspective,the Internet has had a profound effect on the way companies operate.五㊁根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共10分㊂36.内部的,国内的adj.㊀㊀㊀㊀㊀㊀㊀㊀㊀㊀i㊀㊀㊀㊀㊀㊀㊀37.忽视,忽略v.o㊀㊀㊀㊀㊀㊀㊀38.全体职员,员工n.s㊀㊀㊀㊀39.隐私,私密n.p㊀㊀㊀㊀㊀㊀40.撤出,收回,提款v.w㊀㊀㊀㊀㊀㊀㊀41.抛弃,丢弃,离弃v.a㊀㊀㊀㊀㊀㊀42.关键性的,极其重要的adj.c㊀㊀㊀㊀㊀㊀浙00888#电子商务英语试题第6页(共8页)43.极端的,极限的,非常的adj.e㊀㊀㊀㊀㊀㊀44.资产,财产n.a㊀㊀㊀㊀45.法律上,合法地adv.l㊀㊀㊀㊀㊀㊀六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂46.electronic economy47.security strategy48.conduct business49.social networkingputing power51.page design52.customer relationship53.online payment54.profit from55.keep in mind57.in particular58.cut costs59.business plan60.domain name61.sign up62.mass market63.expected revenue64.in the long run65.log in七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.㊀㊀㊀(create)your own affiliate program is arguably the most effective way of growing your business and sales online.67.This task㊀㊀㊀(require)your full concentration.68.Continued success demands protecting㊀㊀㊀(value)assets.浙00888#电子商务英语试题第7页(共8页)69.Several㊀㊀㊀(factor)are likely to influence the decision.70.㊀㊀㊀(great)influenced by his father,David also wants to be a student of the West Point School.八㊁英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共5小题,每小题2分,共10分㊂㊀㊀Business letter is a very important component and medium in business activities.(71)A good business letter is helpful to a business activity.(72)There are certain essential qualities of business writing:㊀㊀1.Clearness:(73)The writer must try to express himself clearly so that the reader will understand.He should follow a clear logic,meanwhile,use simple and appropriate words.㊀㊀2.Courtesy(礼貌):Courtesy requires the writer to be thoughtful,sincere and tactful in writing a business letter.(74)It means you need to put yourself in the reader s shoes.㊀㊀3.Conciseness(简洁):(75)Conciseness means writing something in the fewest possible words.A concise business letter should express things briefly but completely without losing clarity or courtesy.九㊁汉译英:请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分,共10分㊂76.从本质上讲,这就是一种网上支付的方法㊂(in essence)77.注意网络入侵者并了解如何保护你的电子业务不被其破坏㊂(be aware of;protect from)78.电子商务与移动商务之间的差距正在缩小㊂(gap)79.他创立了一种新型的在线交易系统㊂(create)80.你的网店如何与众不同?(differ)浙00888#电子商务英语试题第8页(共8页)绝密 启用前2023年10月高等教育自学考试全国统一命题考试电子商务英语试题答案及评分参考(课程代码㊀00888)一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂1.B2.C3.C4.D5.D6.A7.A8.B9.A10.D二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂11.D12.A13.A14.A15.C16.D17.A18.C19.B20.B三㊁完形填空(一):本大题共10小题,每小题1分,共10分㊂21.A22.A23.C24.B25.D26.C27.C28.B29.C30.A四㊁完形填空(二):本大题共5小题,每小题1分,共5分㊂31.changed㊀㊀32.part㊀㊀municate㊀㊀34.suppliers㊀㊀35.From五㊁根据给出的汉语词义和规定的词性写出相应的英语单词:本大题共10小题,每小题1分,共10分㊂36.internal㊀㊀37.overlook㊀㊀38.staff㊀㊀39.privacy㊀㊀40.withdraw41.abandon42.crucial43.extreme44.asset45.legally六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂(可根据情况酌情给分)46.电子经济56.亚马逊网站47.安全策略57.尤其,特别48.经商58.削减成本49.社会关系网59.商业计划50.计算能力60.域名51.页面设计61.签约,报名52.客户关系62.大众市场53.在线支付63.预期收益54.从 获利64.长远来看55.记住65.登入,登陆七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.Creating67.requires68.valuable69.factors70.Greatly电子商务英语试题答案及评分参考第1页(共2页)八㊁英译汉:本大题共5小题,每小题2分,共10分㊂(可根据情况酌情给分)71.一封好的商业信函有助于公司的业务㊂72.商务信函写作包含一些基本要素㊂73.作者必须尽力清晰地做出表达,以便读者理解㊂74.这意味着你需要设身处地为读者着想㊂75.(内容)简洁意味着用尽可能少的词去写㊂九㊁汉译英:本大题共5小题,每小题2分,共10分㊂(可根据情况酌情给分)76.In essence,it is a way to take payments online.77.Be aware of online intruders and how you can protect your e-business from them.78.The gap between e-commerce and m-commerce is going on decreasing.79.He created a new kind of online trading system.80.How will your online store differ from others?电子商务英语试题答案及评分参考第2页(共2页)。
商务英语阅读自考大纲
商务英语阅读自考大纲-CAL-FENGHAI.-(YICAI)-Company One1Ⅰ、课程性质及其设置的目的和要求一、本课程的性质与设置的目的“商务英语阅读”是高等教育自学考试商务英语专业（独立本科段）的选考课，占 6 学分。
本课程的目的在于培养考生的商务英语阅读能力和提高学生的阅读速度，培养学生细致观察商务英语的能力以及假设、分析归纳、推理检验等逻辑思维能力，扩大学生的商务英语词汇量和经贸知识，向学生提供内容广泛、原汁原味的商务英语文章，以扩大学生的知识面，增强学生的商务英语语感和培养学生阅读未经删节或简写的权威外刊的兴趣与能力，使他们了解商务英语在词汇、语法和篇章等方面的特点，并增长和积累经贸知识，从而打好语言和专业两方面的基础。
二、本课程的基本要求本课程的基本要求是：掌握西方商务报刊英语文章的常用词汇、常用句型，熟悉各种主要商务英语文章类型，掌握阅读和理解商务英语文章的基本技能，提高阅读商务文章，获取商务信息的基本能力，并进一步提高商务英语读、写、译的能力，学会商务报刊文章中最常用的表达方法的实际运用。
三、与相关课程的联系“商务英语阅读”课程的先修课程是英语专业专科基础英语课程。
其他专业课程，如“进出口英语函电”、“外贸英语会话”、“外经贸应用文”等与本课程密切相关。
1Ⅱ、课程内容与考核目标第一单元教育一．学习目的和要求（一）介绍西方报刊杂志中关于教育方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。
（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。
二、考核知识点和考核要求（一）词汇基础（1）掌握课文中出现的普通词汇含义及其用法：1． disembark v. 2． chuckle v. 3． inequality n. 4． meritocracy n. 5． marvel v. 6． relish v. 7． dopey adj. 8． intuition n. 9． eclipse n. 10． frenzy n. 11． celebrity n. 12． briefing n. 13． eternity n. 14． train depot n. 15． cadre n. 16． friction n. 17． meddle v. 18． journalism n. 19． rebuff v. 20． accost v. 21． quantify v. 22． avalanche n. 23． hierarchy n. 24． notorious adj. 25． drop out v. 26． wayward adj. 下船，下飞机咯咯地笑不平等精英管理的社会觉得惊奇从……得到乐趣，喜爱笨的，迟钝的直觉（日、月）蚀疯狂名人简报，（新闻）发布会永久火车站核心班子，骨干队伍摩擦管闲事新闻学回绝打招呼，搭话量化雪崩，大量的等级制度声名狼藉的中途退学任性的27． permanent adj. 永久的28． rational adj. 29． recruit v. 30． affinity n. 理性的，明智的招收亲和力22. 3. 4. 5. 6. 7. 9.31． credential n. 32． reminisce v. 33． phobia n. 34． perimeter n. 证书，证明 回忆 恐惧症 周界，周长 35． commercialised adj. 商业化的 36． shrink v. 37． enrolment n. 38． vigorous adj. 39． momentum n. 40． squeeze v. 41． intrigue v. 42． dilemma n. 43． elite n. 44． lavish adj. 45． gleefully adv. 萎缩 注册 活跃的 发展势头 挤堵 吸引，激起兴趣 困境 精英 丰富的 愉快地 46． renunciation n. 摒弃 （2）掌握课文中的专业术语，能够准确进行中英文互译： 1. the Federal Reserve Board （美国）联邦储备委员会 stockbroker 股票经纪人 financial consulting company 财政咨询公司 the Council of Economic Advisers 总统经济顾问委员会 mathematical economics 数理经济学 business forecaster 商情预测员 econometrician 计量经济学家 8. profit margin revenue 利润率 财政收入 （二）掌握课文中的句式 （1）能够准确理解课文中有关商务英语的常用句子结构和意义； （2）能够准确翻译与这些句式相关的句子。
商务英语阅读自学考试课程考试大纲-30页文档资料
湖北省高等教育自学考试课程考试大纲课程名称：商务英语阅读课程代码：05439第一部分课程性质与目标一、课程性质与特点商务英语阅读课程是湖北省高等教育自学考试商务英语（专科）的一门专业基础课。
本课程以当代英语国家的原版教材、英语报纸、杂志和学术刊物中与经济和商务有关的文章为基础，材料内容涉及商贸英语的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等。
本课程是一门理论联系实际，应用性较强的课程。
二、课程目标与基本要求通过本课程的学习，学生既可学到地道的英语（包括大量的专业术语），又可以学到对外经济贸易知识，同时也能够掌握商务报刊文章的基本特点，提高阅读和分析能力，最终从整体上提高商贸英语语言水平以及语言欣赏和运用能力，达到商务英语专业专科生水平。
三、与本专业其他课程的关系商务英语阅读课程与商务英语口语、综合英语等课程同属于专业基础课，是商务英语写作、商务英语翻译、商务英语函电等课程的先修课程。
第二部分考核内容与考核目标第一单元财经一、学习目的与要求通过本单元学习，认知商贸英语文章的内在逻辑关系，帮助学生提高第 1 页阅读理解的能力，了解国际财经概况。
二、考核知识点与考核目标（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year viaa string of successful mergers, but on Apr. 21 itreported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the mostsense if rates are going up much more aggressivelyand sooner than anticipated.2. Creating Government Financing Programs for Small andMedium-sized Enterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkabledevelopment and have grown to become an important forcein contributing towards sustained and rapid growth ofthe Chinese economic.（二）阅读技巧（次重点）应用：阅读的逻辑技巧（三）课外练习（一般）理解：1.Carlyle Group’s As ian Invasion加雷集团的亚洲扩张名词解释：Venture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）第 3 页Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理一、学习目的与要求通过本单元学习，掌握商务英语阅读中的快速阅读技巧，了解人力资源管理概况。