中欧在线全系列通用管理课程清单(2010双语)

your staff
Responding to poor performance 如何祝贺和夸奖员工
Congratulate a colleague 好的目标有什么特点
目标制定 Formulating your What is a good goal?
goals
目标明确，行动更有效
Fix your goals clearly to reach them better 年度评估面谈：烦人的任务还是建设性的机会？
让你的“推销”适应目标客户的明确需求 Adapt your „pitch‟ to your target‟s express needs
提升说服力 Boost your power of persuasion
通过实例学习如何推销大项目 Master large project selling with the help of a real-world example
处理客户异议 Dealing with your client‟s objections 向签单冲刺 Concluding a sale
加深对潜在客户的了解 Improving your understanding of your prospect‟s situation
提出需要解决的问题触动潜在客户 Motivate your target by raising problems that need resolving
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成功进行职业发展面谈
成功进行员工面谈
Carry out a successful professional development meeting 处理违规员工
Successfully managing face-to-face meetings with
Dealing with a colleague who isn‟t following the rules 如何讨论糟糕的绩效
做好初访开场白 Successfully manage the first 5 minutes of your sales meeting
发现客户的需求与动机 Discovering your client‟s needs and motivations
如何有力地说服客户 Making a good sales argument to convince the client
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课程领域：销售与市场 Sales and Marketing
系列名称 Program
销售技能精华 Mastering the essentials of selling
课程名称 Session
成功销售的基本原则 Discover the keys to successful selling 如何准备销售会谈 Preparing a sales meeting
The annual appraisal interview: a tiresome obligation or a constructive opportunity? 成功进行年度评估面谈的四大黄金法则
Four golden rules for conducting annual appraisal interviews 如何进行评估面谈
顾问式销售：SPIRAL 法 Increasing your sales by adopting the SPIRAL Method
通过提出“影响性问题”激发对方 Increase your target‟s motivation by asking “implication questions”
提出与对方期待结果有关的问题 Asking questions about results the other side hopes for
When should you coach? When should you manage? 如何为培训做准备
Running a training session: how to prepare for it 组织培训的过程
当好临时培训师 Succeeding as an occasional trainer
How to use the SMART method to formulate pertinent objectives that motivate your staff 管理中的心理学
经理人教练
Psychology in management 如何提高教练能力
The manager-coach
How to improve your coaching by understanding people better 何时教练？何时管理？
评估你的员工 Appraising your staff
How to conduct appraisal interviews 如何处理评估面谈中的困境
How to manage difficult appraisal situations 如何监督和指导目标的完成
How to monitor objectives agreed during appraisal interviews 如何使用 SMART 法制定恰当的激励性目标
eCEIBS currently offers close to 300 sessions, which in turn are organized into eight sections: Human Resource Management、Accounting and Finance、Sales and Marketing、Self Management、Strategy、Innovation、 Operation Management.
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课程领域：非财务经理的财务管理 Accounting and Finance
系列名称 Program
财物价值创造 Value creation
财务基础 Fundamentals of finance
财务管理基础 Fundamentals of financial management
课程名称 Session 公司财务的三大支柱 The 3 pillars of corporate finance 衡量利润率 Measuring profitability 评估财务平衡 Evaluating financial equilibrium 分析流动性 Analysing liquidity 估值基础 Mastering the basics of evaluation 利用财务杠杆进行管理 Managing with value creation levers 日常财务管理 Creating value on a daily basis 财务管理入门 Introduction to finance 什么是资产负债表 What is a balance sheet? 什么是损益表 What is an income statement? 什么是现金流量表 Understanding the cash flow statement 财务报表分析 Financial statement analysis 衡量价值创造的 ROCE 和 EVA 指标 Understanding the sources of value creation: ROCE and EVA 化战略为行动的平衡计分卡 From broad strategy to daily management with the Balanced Scorecard 管理控制：管理绩效 Management Control: managing performance 转移价格和责任中心 Transfer prices and responsibility centers 什么是成本？ What is a cost? 成本价格：从部分成本到全部成本 Cost price: from partial costs to full costs 成本价格：从全部成本到 ABC 法则 Cost price: from full costs to the ABC method
中欧商业在线目前拥有将近 300 门课程（其中 226 门为中英双语），涵盖了财务与会计、人 力资源管理、战略、创新、销售与市场、领导力、自我管理、运营管理 8 大领域
课程领域:非人力资源经理的人力资源管理 Human Resource Management
系列名称 Program 招聘 Recruitment
eCEIBS sessions
中欧商业在线全系列通用管理课程
eCEIBS sessions are 45-minute asynchronous training sessions covering key concepts, practices and managerial behaviors. These training sessions were designed in collaboration with renowned business school professors and seasoned consultants, most of who have published in their field of expertise. 中欧商业在线的全系列通用管理课程平均课时 45 分钟,强调情景教学和引导互动的课程形 式。主要讲述通用管理里领域的关键概念、实践和管理行为。这些课程由商学院教授和资深 顾问设计而成，他们其中的大部分都在自己专长的领域有著作问世。
拓展员工技能 Developing your staff‟s skills
课程名称 Session 如何准备招聘面试 How to prepare for a recruitment interview with an experienced executive 如何进行招聘面试？ Conducting a recruitment interview with an experienced executive 如何结束招聘面试 Concluding the recruitment process 胜任力与团队技能发展 What is competence? 应需而变拓展团队技能 Choosing which skills to develop in your team 通过培训提升员工技能 Developing skills through training 通过授权培养技能 Developing skills by delegating 一对一教练法：GROW 法 Developing your team‟s skills through individual coaching: the GROW approach 变日常工作为培训 Organizing work so that it acts as training 提供建设性反馈 Giving training feedback