跨境电商实务英语_完整版
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 1 Store Description
PART TWO
Passage Reading
PART 2
Passage Ren
Store description is where we introduce the basic information of the store and show the advantages and strength of it, and thus cannot be neglected. In general, Cross-border E-commerce stores can be divided into business stores and personal stores. These two types of store descriptions have different focuses. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such as store decoration.
The first step of store decoration is to decide the overall style and color of the store. In this process, we should take full consideration if the selected style and color is consistent with our main business scope or brand image. For example, the store decoration of baby products is generally more lovely and warm, and the color is usually pink and white; and the store decoration of digital products or men's clothing is generally more concise and business-style, and the color is usually blue or black and white.
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
跨境电子商务英语UnitCrossBorderECommercePayment
通用的跨境电子商务英语词汇
Product: 产品Merchandise: 商品Goods: 货物Item: 物品Offer: 提供Sale: 销售Promotion: 促销Stock: 库存
商品与销售英语词汇
Logistics: 物流Supply chain: 供应链Distribution: 配送Transportation: 运Warehouse: 仓库Cargo: 货物Express delivery: 快递配送
物流与供应链英语词汇
客户咨询与回复
01
02
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Order: 订单
Processing order: 处理订单
Confirming order: 确认订单
Delivering goods: 配送货物
Tracking shipment: 跟踪运
Following up: 跟进
订单处理与跟进
We will send you an invoice with the payment details.
We look forward to your prompt payment.
The payment terms are net thirty days.
付款与结算英语例句
01
02
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03
跨境电子商务支付
跨境支付是指不同国家或地区的交易双方进行货币支付、结算等金融活动。
跨境支付的定义
跨境支付按照支付方式可分为线上支付和线下支付，其中线上支付包括电子支付工具如国际信用卡、PayPal等，线下支付包括传统跨境支付方式如西联汇款等。
跨境支付的分类
跨境支付的定义与分类
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
跨境电商实务英语课件Module6Lights
Other Lighting 其它照明
• flash light 闪光灯，手电筒（美 式）
• headlamp/ headlight 头灯，车 头灯
• solar lamp 太阳能灯 • flood light 泛光灯 • lighting string 灯串 • emergency light 应急灯 • stage lamp 舞台灯
• marble stone lamp 云石灯 • utility light 工具灯
Other Lighting 其它照明
• low voltage lamp 低压灯 • artificial lamp 工艺灯 • exposing lamp 曝光灯 • horse race lamp 跑马灯 • hose lamp 软管灯 • candle lamp 蜡烛灯 • compound light lamp 复光灯 • water pipe lamp 水管灯 • oxygen bar light 氧吧灯 • picture lamp 镜画灯
• e环n保vir灯onmental protection lamp • crystal lamp/ light 水晶灯 • curtain lamp 窗帘灯
三防灯 • explosion-proof lamp/ light 防爆灯 • fog-proof light 防雾灯
• track lamp 导轨灯，轨道灯
Otprojection lamp 投射灯，投影灯 • corrosion-proof lamp 防腐灯
• reflector lamp 反射灯 • color-changing lamp 变色灯
• shock-proof lamp 防震灯
• ice bar lamp/icicle light 冰条灯 • tri-proof light (防水、防尘、防腐)
《跨境电商实用英语》全套教学课件Unit 5-Chapter 1 Disputes and Complaints
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.
跨境电商实务英语-完整版
Women’s Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革( ）腕表正确答案是：机械Our gift to you：15％ off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ）Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（)行李箱正确答案是：加大( ）sale 清仓大甩卖正确答案是：ClearanceAmazon： BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick — fits iPhone 6 plus! — 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程—适合iPhone 6 plus — 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti—wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook， announced with his personal Facebook account that the number of users on Monday （August 24) has reached 10 billion。
跨境电子商务英语UnitCrossBorderECommercePayment
跨境电子商务英语unitcrossborderecommercepaymentxx年xx月xx日CATALOGUE目录•跨境电子商务简介•跨境电子商务支付概述•跨境电子商务支付流程•跨境电子商务支付的支付安全•跨境电子商务支付的案例分析•跨境电子商务支付的未来趋势01跨境电子商务简介Cross-border electronic commerce (Cross-border e-commerce): the electronic commerce activities that involve the purchase, sale, or transfer of goods or services between different countries or regions The transaction object may involve cross-border trade, but the transaction itself is still within the scope of domestic commerceThe continuous growth of global e-commerce transactions and the increasing popularity of cross-border e-commerce have jointly promoted the rapid development of cross-border e-commerce With the continuous maturity of technology and infrastructure, cross-border e-commerce has gradually become an important part of global e-commerceEstablish a factory or production base in the target market to carry out production activities and sales activities locally Establish a cross-border logistics distribution center to provide cross-border logistics services and distribution services for enterprisesDirect foreign in…Cross-border e-co…Cross-border logi…02跨境电子商务支付概述跨境电子商务支付的定义•Cross-border electronic commerce payment refers to the payment solutions and services provided by financial institutions or non-financial institutions for cross-border电子商务交易activities, which cover a wide range of fields such as import and export trade, overseas investment, offshore funds, and tourism.Electronic remittance Credit cardPayPalConvenient SecureThe cross-border electronic commerce paymentis secure. It ensures the security of funds byencrypting sensitive information such as accountnumbers and passwords.03跨境电子商务支付流程客户选择心仪的商品并提交订单。
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
跨境电商实务英语-完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
跨境电商实用英语 英文版整书电子教案完整版教学课件全套ppt教学教程最全课件最新
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 4 Platform-inside Marketing
PART 2 Passage Reading
Another paid promotion method is Affiliate Program. Affiliate Program is also paid by the results. If the seller receives an order through Affiliate Program, he needs to pay the commission according to the pre-set rate. The commission rate is decided by the seller, and it generally ranges from 3% to 50%. Different from Keyword Pro, Affiliate Program only charges the seller after the order is processed. In other words, there is no fee if there is no transaction. We can set the commission rate through “My AliExpress” – “Promotions”, and join Affissage Reading
PART 2 Passage Reading
Platform-inside Marketing
What should we do after we complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but find that there is no increase in store visits, products exposure and other relevant data? Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing.
Product Selection
Part Two Case Study Case 1：Product Selection on AliExpress
Fierce competition
More sellers, more orders
Larger investment, and lower profit
Red Ocean Blue Ocean
2. Product selection refers to the choice of products under a certain category. 产品选择是指对某一类目下的产品进行选择。
3. More and more traditional foreign traders have entered the field of cross-border e-commerce, and more and more domestic traders also have joined in after seeing the trend of cross-border e-commerce. 越来越多的传统外贸商进入跨境电商的行列，越来越多的内贸商看到跨境电商的趋势后也加入进来。
A. Outwear & Jackets
B. Sports & Outdoors
C. Automobiles & Motorcycles
D. Bags & Shoes
E. Phones & Telecommunications
F. Jewelry & Watches
G. Consumer Electronics
13. Best Sellers Rank
热销商品排名
14. Best Sales Rank
《跨境电商实务英》教学课件 项目7任务2
do you think of it?
B:
Oh, my God. Could you have it shipped via DHL? I want to receive it ASAP because I urgently
need to use the laptop.
S:
OK. But you have to pay the shipping charge for the faster delivery service. 感谢您下载平台上提供的PPT作品，为了您和熊猫办公以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！熊猫办公将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！
Best wishes,
Nikita
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Part Two Case Study
Email (2)
II. Work in pairs. Choose a suitable courier company for Mr. Johnson according to the following situation and share your reasons with your partner.
Mr. Johnson, an American buyer, ordered a wallet, a selfie stick, and an electric rice cooker from . on December 8th. Please help him choose a suitable courier company for the items according to the delivery time, costs and tracking information. e.g. If I were Mr. Johnson, I would like to choose China Post Registered Air Mail to
《跨境电商实务英》教学课件 项目8任务2
Dealing With Customer Feedback
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
CONTENTS
Part One Warming Up
II. Work in groups and discuss the following questions.
Customer feedback on cross-border e-commerce stores is a good tool for word-of-mouth marketing. Good feedback can improve the exposure rate of store products. 1. Have you ever left a 5-star review or positive comment to a seller? How did they reply to you? 2. What do you think of positive or negative feedback? 3. If you are a seller, what will you do when receiving positive or negative feedback?
Partner Score
Point 1 25%
Point 2 25%
Point 3 25%
Point 4 25%
Hale Waihona Puke Part One Warming Up
II. Work in groups and discuss the following questions.
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Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.确的答案是“错”。
Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！正确的答案是“错”。
真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewnFIFA ( ) football正确答案是：approvedAmong all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon alsolaunched ( ) Marketing.InfluenzerSNS: Social ( ) Services（社交媒体营销）NetworkYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
entire（在所有的营销手段中，邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。
最近，亚马逊还推出了网红营销方式。
）正确答案是：Influenzer为吸引客户，店铺在销货淡季(off-season, slow season)或热销季(in-season, peak season)来临前会推出限时折扣活动，即( ) sale。
正确答案是：flashEscrow: a financial instrument or an asset held by a third party on behalfof ( ) other parties that are in the process of completing a transaction.（第三方托管）正确答案是：twoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）正确答案是：HikingYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
SNS: Social ( ) Services（社交媒体营销）正确答案是：NetworkTwitter feature: the microblogging social website service. The limitation of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per second, active users for 560 million.正确的答案是“对”。
Paypal: the faster, safer way to send money, make an online payment, receive money or set up a ( ) account.（更快，更安全的收付款，网上付款，或设立商业账户的方式）正确答案是：merchantOur goods are ( ) in quality to those of other manufacturers.与其他厂商相比，我们的产品质量上乘。
正确答案是：superiorWe are responsible to ( ) the defective ones.质量不合格的产品我们包换。
正确答案是：replaceThis product comes ( ) 3 colors.这款产品有三种颜色。
正确答案是：inWe have the gray ones in ( ).正确答案是：stockYou’ll find all the ( ) on the product detail page.您可以在产品的详情页上找到所有的规格。
正确答案是：specificationsWe sell this item in ( ).我们打包出售。
正确答案是：lotDrop shipping, wholesale and ( ) are all available.我们可接受直接代发、批发和代工。
正确答案是：OEMWe notice that you haven’t made the ( ) yet.我们注意到您并未支付订单。
正确答案是：paymentWe can’t take anything ( ) the price.我们不能再降价了。
正确答案是：offIf your order value reaches or exceeds $100, we can give you a discountof ( )%.如果订单金额达到或者超过100美元，可享八折优惠。
正确答案是：20Generally speaking, your package needs 2-5 days to ( ) up, and 3-8 weeks to arrive in your country.一般来说，包裹2-5天内可以打包出运，3-8周可抵达。
正确答案是：packDear friend, I have changed a logistics company. Now you can ( ) your packet by this e-Packet Number 123456.亲，我已换了一家快递公司，您可通过e邮宝查询，查询号为123456。
正确答案是：track Nice to meet you, friend. All of the items at our store are in stock. We are always at your ( ).很高兴认识你，我们商店所有物品都有现货，我们乐意为您效劳。
正确答案是：service When the goods are lost ( ) transit, the seller should inform the buyer and dispatch another one to the buyer.当货物在运输途中丢失，卖家应该通知并另派一件给买家。
正确答案是：inI guarantee that I will give you more discounts to ( ) this up next time for next purchase.我保证您下次购物时给予您更多折扣以弥补这次的损失。
正确答案是：makeHello, Mr. Anderson. I feel so sorry for all your ( ) that you are not satisfied with our product.你好，安德森先生。
我们感到非常抱歉给你带来不便,使你对我们的产品不满意。
正确答案是：inconvenienceWe would deeply appreciate if you could give us a ( ) feedback. 如果您能给我们一个好评，我们将非常感激。
正确答案是：positiveI assure you will not ( ) any loss.我保证你将不会承担任何损失。
正确答案是：bearPlease subscribe ( ) my store.请订阅我们的店铺。
正确答案是：toIt's high ( ) margin product.它是利润高的产品。
正确答案是：profit真皮手工缝制国际足联许可比赛足球 Genuine leather hand-sewn FIFA ( ) football答案：approved反馈正确答案是：approved评论写评语或修改得分答题历史步骤时间动作状态得分1 2018年12月29日 19:37 开始还未回答2 2018年12月29日 19:37 保存：approved 答案已保存3 2018年12月29日 19:38 答题结束正确 5题目2正确获得5分中的5分未标记题干Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！选择一项：对错反馈P49正确的答案是“错”。