跨文化交际整理版

跨文化交际技巧参考答案

定义题

1、Intercultural communication跨文化交际P3

There are three kinds of things you need to learn if you want to be able to communicate effectively with Westerners. First, you need to learn a foreign language, usually English. Second, you should learn as much as possible about Western cultures. However, studying English language and Western culture is not enough. You should also learn something about what happens when people from different cultures try to communicate with each other —in other words, "intercultural communication."

2、Individualist个人主义

Individualist culture is one in which people tend to view themselves as individuals and emphasize the needs of individuals. In general, Western culture tends to be individualist. They view themselves as independent of collectives; are primarily motivated by their own preferences, needs, rights, and the contacts they have established with others; give priority to their personal goals over the goals of others; and emphasize rational analyses of the advantages and disadvantages to associating with others.

3、Collectivist集体主义

Collectivist culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals. Most Asian cultures, including China's, tend to be collectivist. People see themselves as parts of one or more collectives; are primarily motivated by the norms of, and duties imposed by, those collectives; are willing to give priority to the goals of these collectives over their own personal goals; and emphasize their connectedness to members of these cultures.

4、public behavior /private behavior

Public behavior is the behavior in public settings, such as in work places, shops and so on. Private behavior is the behavior in private life, such as when you are at home or with your family and so on. Both individualist and collectivist cultures make a distinction between public life and private life. However, individualist Western cultures tend to make an especially clear and firm distinction between the public and private, and generally feel that these two aspects of life should be kept separate from each other. In other words, Westerners tend to believe that having a personal relationship with someone should not affect how you treat that person in public, work-related situations.

5、Generalizations文化的笼统性P26

It‟s a neutral word which is a general conclusion drawing from particular examples or evidence.( In any culture group there will be many different beliefs represented, but most of the members of the group will tend in a certain direction. It is this "preponderance of belief," — not uniform acceptance of a given belief — that gives a culture its nature and is the legitimate subject of generalization. People in the same culture share many things in common, such as shared knowledge, shared values, shared perspectives, shared beliefs, shared behavior.)