《国际市场营销》试卷(5卷) - 济南大学

《国际市场营销》试卷（5卷）

课程《国际市场营销》授课教师

考试时间 考试班级

姓名 学号

题号 一 二 三 四 五六七八九十总分

得分

请将答案写在答题纸上，在本试卷上做答无效。

一、选择题（每空1分，共20分）

1.The human-made part of the human environment is appropriately named:

A) sociology.

B) personal relations.

C) culture.

D) anthropology.

E) interpersonal communication.

2 Which of the following countries boasts the highest average life expectancy age (81 years)?

A) Japan

B) United States

C) France

D) Italy

E) United Kingdom

3 Michele Phillips has just begun to understand the French culture even though she has lived there for two years. She speaks the language almost fluently, however, learning to live in France will certainly take time. The process of how a person learns and adjusts to a new culture is called:

A) socialization.

B) democratization.

C) a reference path.

D) acculturation.

E) embodiment.

4 Which of the following factors contribute to a person's socialization/acculturation process?

A) social institutions

B) peers

C) imitating elements of culture

D) A, B, and C above

E) geography, history, and technology

5 All of the following are considered to be a member of what is called a social institution EXCEPT:

A) peer groups.

B) family.

C) religion.

D) schools.

E) government.

6 Of all the social institutions mentioned in the text, four most strongly influence the values and culture of a society. Three of these four are schools, churches, and families. What is the fourth social institution that has a very strong influence on values and culture?

A) media

B) government

C) corporations

D) social clubs

E) peer groups

7 Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how cultural values influence various types of business and market behavior?

A) Milton Friedman

B) Daniel Starch

C) A.C. Nielsen

D) Geert Hofstede

E) Sigmund Freud

8 Which of the following countries scores the highest on the IDV index (individualism/collectivism) suggesting that it follows an "I" mentality versus a "we" mentality?

A) Canada

B) France

C) Japan

D) Brazil

E) United States

9 The ___________ Index measures the tolerance of social inequality.

A) Individualism/Collectivism

B) Uncertainty Avoidance

C) Power Distance

D) Cultural Value

E) Consumer Behavior

10 A society that has a high Uncertainty Avoidance Index score tends to be:

A) distrustful of new ideas or behaviors.

B) is willing to try new ideas or behaviors.

C) dominated by individuals rather than by groups.

D) dominated by groups rather than by individuals.

E) has great distance between superiors and subordinates.

11 Following the ideas presented in the text about linguistic distance, which of the following languages is the farthest (seven branches) from English?

A) Arabic

B) Portuguese

C) Spanish