跨文化商务沟通论文

Cross-cultural Business Communication

Opinion: Learning process of Business English should n ote cross-cultural communication factors for business activ ities. Through the recognition of different cultures achie ving smooth communication.

Keywords: Business English; cross-cultural communicati on; cultural identity; exchange.

Nowadays, the development of any country can not be i solated and closed and always communicate with other countr ies, such exchanges on the country's social progress, econo mic development, and plays a huge role in promoting. With the development of the situation of China's reform and open ing up, our people contact with the peoples of the world ar e becoming increasingly frequent. For cross-cultural commu nication research will help us to understand the culture ar ound the world, help countries to achieve real communicatio n between peoples. Cross-cultural communicative competence of mystery,it can help people anticipate and resolve commu nication problems. Therefore, cross-cultural communication, especially for English students to improve their Business English Intercultural Communication plays a vital role.

First, cross-cultural communication with the busine ss relationship between the cross-cultural communication i n English and English learning are inseparable. This is b ecause English is not only a language tool, but also a comm unicative competence, the application of cross-cultural com munication in English is particularly important. Starting from this meaning, the English learning with the integratio n of cross-cultural communication is more suitable for comm unication ability.

The fundamental purpose of learning English is to ac hieve cross-cultural communication, is to people with diffe rent cultural backgrounds interact. Business English by th e phenomenon of cross-cultural analysis, to understand the business etiquette and communication skills, effective comm unication; grasp business situations in everyday dialogue, understanding, business environment and Western cultural di fferences, and understanding cross-cultural treatment Some subtle issues in communication need basic knowledge and ski lls.

Second, cross-cultural factors have a great effect o n business of activities. In international economic relatio ns and business activities, successful cross-cultural commu

nication is easy to the negative impact of weakening econom ic benefits of international cooperation. With the strengt hening of international economic cooperation, but the gap b etween cultures is increasing. For example: For the German nation, Sound confident demeanor, dignified and self-confi dence revealed clearly and convincingly articulate their vi ews are the characteristics of their behavior. However, it is precisely these important qualities in one culture and one culture are closely related with the expression, in the context of international business activities will not only misleading, but also fundamentally impede the smooth progr ess of the negotiations. In a culture is seen as self-conf idence and ability to act in a professional, in another cul ture may be seen as arrogance and lack of interest in each other's performance. In one culture is seen as something f ragile, such as self-criticism, to modify their views or pe rspective from a variety of issues, in cross-cultural commu nication may be a common communicative purpose is one of th e most important prerequisite.

In business, as company executives are not familiar with the client country's customs and traditions to lose th ings to occur. Therefore, business English learners must b