公共关系行业产品标准术语(中英文对照表)
公关广告英文术语
公关广告英文术语第一篇：公关广告英文术语接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。
策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength(S)劣势Weakness(W)机遇Opportunity(O)威胁Threat(T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploited最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓T o exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event 2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up活动内容和细节建议Event Detail Recommend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon华南媒体沙龙活动Huanan media salon event媒体食宿安排Accommodation Arrangement参加规则Rules of entry礼物建议Gift Recommend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement 现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作Exhibition hall display and VI design on xx Project电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi设计制作 The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog 媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitation letter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 words xx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words 费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing月服务费用 expense on PR.service费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications在线媒体关系On-line media relations在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research 公关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement 宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk communication摘要文章Round-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications 供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience电话沟通Telephone communication第三方认可Third-party endorsement高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way communication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom网站 Web site国际互联网World Wide Web写作Writing第二篇：英文广告术语广告英语术语——创作用语广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking 信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy 方框图片式布局picture-window layout 招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising 危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas 班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication 协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider 插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
标准相关词汇中英文对照表
68
correction
校订
69
corrective action
矫正措施
70
costs and fees
规费
71
credibility
公信力
72
critical load
临界负荷
73
critical review
关键性审查
74
critical review consideration
关键性审查之考量
有效能的
93
effectiveness
效能、有效性
94
efficient
有效率的
95
elementary flow
基本流程
96
elements of the criteria
准则之要项
97
emergency
紧急事件
98
emergency plan and procedure
紧急应变计画与程序
99
emergency prepareness and response
能源节约
106
energy-conserving
能源节约
107
energy-efficient
能源效率
108
energy-saving
能源节约
109
environment
环境
110
environment burden
环境负荷
111
environmental aspects
环境考量面
112
environmental audit
通则
154
generic methodology
企业管理专用术语(英汉对照)
1. 人力资源管理：(Human Resource Management ，HRM)2. 人力资源经理：( human resource manager)3. 高级管理人员：(executive)4. 职业：(profession)5. 道德标准：(ethics)6. 操作工：(operative employees)7. 专家：(specialist)8. 人力资源认证协会：(the Human Resource Certification Institute，HRCI)9. 外部环境：(external environment)10. 内部环境：(internal environment)11. 政策：(policy)12. 企业文化：(corporate culture)13. 目标：(mission)14. 股东：(shareholders)15. 非正式组织：(informal organization)16. 跨国公司：(multinational corporation，MNC)17. 管理多样性：(managing diversity)18. 工作：(job)19. 职位：(posting)20. 工作分析：(job analysis)21. 工作说明：(job description)22. 工作规范：(job specification)23. 工作分析计划表：(job analysis schedule，JAS)24. 职位分析问卷调查法：(Management Position Description Questionnaire，MPDQ)25. 行政秘书：(executive secretary)26. 地区服务经理助理：(assistant district service manager)27. 人力资源计划：(Human Resource Planning，HRP)28. 战略规划：(strategic planning)29. 长期趋势：(long term trend)30. 要求预测：(requirement forecast)31. 供给预测：(availability forecast)32. 管理人力储备：(management inventory)33. 裁减：(downsizing)34. 人力资源信息系统：(Human Resource Information System，HRIS)35. 招聘：(recruitment)36. 员工申请表：(employee requisition)37. 招聘方法：(recruitment methods)38. 内部提升：(Promotion From Within ，PFW)39. 工作公告：(job posting)40. 广告：(advertising)41. 职业介绍所：(employment agency)42. 特殊事件：(special events)43. 实习：(internship)44. 选择：(selection)45. 选择率：(selection rate)46. 简历：(resume)47. 标准化：(standardization)48. 有效性：(validity)49. 客观性：(objectivity)50. 规范：(norm)51. 录用分数线：(cutoff score)52. 准确度：(aiming)53. 业务知识测试：(job knowledge tests)54. 求职面试：(employment interview)55. 非结构化面试：(unstructured interview)56. 结构化面试：(structured interview)57. 小组面试：(group interview)58. 职业兴趣测试：(vocational interest tests)59. 会议型面试：(board interview)60. 组织变化与人力资源开发61. 人力资源开发：(Human Resource Development，HRD)62. 培训：(training)63. 开发：(development)64. 定位：(orientation)65. 训练：(coaching)66. 辅导：(mentoring)67. 经营管理策略：(business games)68. 案例研究：(case study)69. 会议方法：(conference method)70. 角色扮演：(role playing)71. 工作轮换：(job rotating)72. 在职培训：(on-the-job training ，OJT)73. 媒介：(media)74. 企业文化与组织发展75. 企业文化：(corporate culture)76. 组织发展：(organization development，OD)77. 调查反馈：(survey feedback)78. 质量圈：(quality circles)79. 目标管理：(management by objective，MBO)80. 全面质量管理：(Total Quality Management，TQM)81. 团队建设：(team building)82. 职业计划与发展83. 职业：(career)84. 职业计划：(career planning)85. 职业道路：(career path)86. 职业发展：(career development)87. 自我评价：(self-assessment)88. 职业动机：(career anchors)89. 绩效评价90. 绩效评价：(Performance Appraisal，PA)91. 小组评价：(group appraisal)92. 业绩评定表：(rating scales method)93. 关键事件法：(critical incident method)94. 排列法：(ranking method)95. 平行比较法：(paired comparison)96. 硬性分布法：(forced distribution method)97. 晕圈错误：(halo error)98. 宽松：(leniency)99. 严格：(strictness)100. 360°反馈：(360-degree feedback)101. 叙述法：(essay method)102. 集中趋势：(central tendency)103. 报酬与福利104. 报酬：(compensation)105. 直接经济报酬：(direct financial compensation)106. 间接经济报酬：(indirect financial compensation)107. 非经济报酬：(no financial compensation)108. 公平：(equity)109. 外部公平：(external equity)110. 内部公平：(internal equity)111. 员工公平：(employee equity)112. 小组公平：(team equity)113. 工资水平领先者：(pay leaders)114. 现行工资率：(going rate)115. 工资水平居后者：(pay followers)116. 劳动力市场：(labor market)117. 工作评价：(job evaluation)118. 排列法：(ranking method)119. 分类法：(classification method)120. 因素比较法：(factor comparison method)121. 评分法：(point method)122. 海氏指示图表个人能力分析法：(Hay Guide Chart-profile Method) 123. 工作定价：(job pricing)124. 工资等级：(pay grade)125. 工资曲线：(wage curve)126. 工资幅度：(pay range)127. 12. 福利和其它报酬问题128. 福利(间接经济补偿)129. 员工股权计划：(employee stock ownership plan，ESOP) 130. 值班津贴：(shift differential)131. 奖金：(incentive compensation)132. 利润分享（分红制）：(profit sharing)133. 安全与健康的工作环境134. 安全：(safety)135. 健康：(health)136. 频率：(frequency rate)137. 紧张：(stress)138. 角色冲突：(role conflict)139. 催眠法：(hypnosis)140. 酗酒：(alcoholism)141. 员工和劳动关系142. 工会：(union)143. 地方工会：(local union)144. 行业工会：(craft union)145. 产业工会：(industrial union)146. 全国工会：(national union)147. 谈判组：(bargaining union)148. 劳资谈判：(collective bargaining)149. 仲裁：(arbitration)150. 罢工：(strike)151. 内部员工关系：(internal employee relations)152. 纪律：(discipline)153. 纪律处分：(disciplinary action)154. 申诉：(grievance)155. 降职：(demotion)156. 调动：(transfer)157. 晋升：(promotion)158. 目标mission/ objective159. 集体目标group objective160. 内部环境internal environment161. 外部环境external environment162. 计划planning163. 组织organizing164. 人事staffing165. 领导leading166. 控制controlling167. 步骤process168. 原理principle169. 方法technique170. 经理manager171. 总经理general manager172. 行政人员administrator173. 主管人员supervisor174. 企业enterprise175. 商业business176. 产业industry177. 公司company178. 效果effectiveness179. 效率efficiency180. 企业家entrepreneur181. 权利power182. 职权authority183. 职责responsibility184. 科学管理scientific management185. 现代经营管理modern operational management 186. 行为科学behavior science187. 生产率productivity188. 激励motivate189. 动机motive190. 法律law191. 法规regulation192. 经济体系economic system193. 管理职能managerial function194. 产品product195. 服务service196. 利润profit197. 满意satisfaction198. 归属affiliation199. 尊敬esteem200. 自我实现self-actualization201. 人力投入human input202. 盈余surplus203. 收入income204. 成本cost205. 资本货物capital goods206. 机器machinery207. 设备equipment208. 建筑building209. 存货inventory210. 经验法the empirical approach211. 人际行为法the interpersonal behavior approach212. 集体行为法the group behavior approach213. 协作社会系统法the cooperative social systems approach 214. 社会技术系统法the social-technical systems approach 215. 决策理论法the decision theory approach216. 数学法the mathematical approach217. 系统法the systems approach218. 随机制宜法the contingency approach219. 管理任务法the managerial roles approach220. 经营法the operational approach221. 人际关系human relation222. 心理学psychology223. 态度attitude224. 压力pressure225. 冲突conflict226. 招聘recruit227. 鉴定appraisal228. 选拔select229. 培训train230. 报酬compensation231. 授权delegation of authority232. 协调coordinate233. 业绩performance234. 考绩制度merit system235. 表现behavior236. 下级subordinate237. 偏差deviation238. 检验记录inspection record239. 误工记录record of labor-hours lost240. 销售量sales volume241. 产品质量quality of products242. 先进技术advanced technology243. 顾客服务customer service244. 策略strategy245. 结构structure246. 领先性primacy247. 普遍性pervasiveness248. 忧虑fear249. 忿恨resentment250. 士气morale251. 解雇layoff252. 批发wholesale253. 零售retail254. 程序procedure255. 规则rule256. 规划program257. 预算budget258. 共同作用synergy259. 大型联合企业conglomerate 260. 资源resource261. 购买acquisition262. 增长目标growth goal263. 专利产品proprietary product 264. 竞争对手rival265. 晋升promotion266. 管理决策managerial decision 267. 商业道德business ethics268. 有竞争力的价格competitive price 269. 供货商supplier270. 小贩vendor271. 利益冲突conflict of interests 272. 派生政策derivative policy273. 开支帐户expense account 274. 批准程序approval procedure 275. 病假sick leave276. 休假vacation277. 工时labor-hour278. 机时machine-hour279. 资本支出capital outlay280. 现金流量cash flow281. 工资率wage rate282. 税收率tax rate283. 股息dividend284. 现金状况cash position285. 资金短缺capital shortage286. 总预算overall budget287. 资产负债表balance sheet288. 可行性feasibility289. 投入原则the commitment principle 290. 投资回报return on investment 291. 生产能力capacity to produce292. 实际工作者practitioner293. 最终结果end result294. 业绩performance295. 个人利益personal interest296. 福利welfare297. 市场占有率market share298. 创新innovation299. 生产率productivity300. 利润率profitability301. 社会责任public responsibility302. 董事会board of director303. 组织规模size of the organization 304. 组织文化organizational culture 305. 目标管理management by objectives 306. 评价工具appraisal tool307. 激励方法motivational techniques 308. 控制手段control device309. 个人价值personal worth310. 优势strength311. 弱点weakness312. 机会opportunity313. 威胁threat314. 个人责任personal responsibility 315. 顾问counselor316. 定量目标quantitative objective 317. 定性目标qualitative objective318. 可考核目标verifiable objective 319. 优先priority320. 工资表payroll321. 策略strategy322. 政策policy323. 灵活性discretion324. 多种经营diversification325. 评估assessment326. 一致性consistency327. 应变策略consistency strategy 328. 公共关系public relation329. 价值value330. 抱负aspiration331. 偏见prejudice332. 审查review333. 批准approval334. 主要决定major decision335. 分公司总经理division general manager 336. 资产组合距阵portfolio matrix337. 明星star338. 问号question mark339. 现金牛cash cow340. 赖狗dog341. 采购procurement342. 人口因素demographic factor343. 地理因素geographic factor344. 公司形象company image345. 产品系列product line346. 合资企业joint venture347. 破产政策liquidation strategy348. 紧缩政策retrenchment strategy349. 战术tactics350. 追随followership351. 个性individuality352. 性格personality353. 安全safety354. 自主权latitude355. 悲观的pessimistic356. 静止的static357. 乐观的optimistic358. 动态的dynamic359. 灵活的flexible360. 抵制resistance361. 敌对antagonism362. 折中eclectic363. 激励motivation364. 潜意识subconscious365. 地位status366. 情感affection367. 欲望desire368. 压力pressure369. 满足satisfaction370. 自我实现的需要needs for self-actualization 371. 尊敬的需要esteem needs372. 归属的需要affiliation needs373. 安全的需要security needs374. 生理的需要physiological needs375. 维持maintenance376. 保健hygiene377. 激励因素motivator378. 概率probability379. 强化理论reinforcement theory380. 反馈feedback381. 奖金bonus382. 股票期权stock option383. 劳资纠纷labor dispute384. 缺勤率absenteeism385. 人员流动turnover386. 奖励reward387. 特许经营franchise388. 热诚zeal389. 信心confidence390. 鼓舞inspire391. 要素ingredient392. 忠诚loyalty393. 奉献devotion394. 作风style395. 品质trait396. 适应性adaptability397. 进取性aggressiveness398. 热情enthusiasm399. 毅力persistence400. 人际交往能力interpersonal skills401. 行政管理能力administrative ability402. 智力intelligence403. 专制式领导autocratic leader404. 民主式领导democratic leader405. 自由放任式领导free-rein leader406. 管理方格图the managerial grid407. 工作效率work efficiency408. 服从obedience409. 领导行为leader behavior410. 支持型领导supportive leadership411. 参与型领导participative leadership412. 指导型领导instrumental leadership413. 成就取向型领导achievement-oriented leadership414. Action learning：行动学习415. Alternation ranking method：交替排序法416. Annual bonus：年终分红417. Application forms：工作申请表418. Appraisal interview：评价面试419. Aptitudes：资质420. Arbitration：仲裁421. Attendance incentive plan：参与式激励计划422. Authority：职权423. Behavior modeling：行为模拟424. Behaviorally anchored rating scale (bars)：行为锚定等级评价法425. Benchmark job：基准职位426. Benefits：福利427. Bias：个人偏见428. Boycott：联合抵制429. Bumping/layoff procedures：工作替换/临时解雇程序430. Burnout：耗竭431. Candidate-order error：候选人次序错误432. Capital accumulation program：资本积累方案433. Career anchors：职业锚434. Career cycle：职业周期435. Career planning and development：职业规划与职业发展436. Case study method：案例研究方法437. Central tendency：居中趋势438. Citations：传讯439. Civil Rights Act：民权法440. Classes：类441. Classification (or grading) method：归类（或分级）法442. Collective bargaining：集体谈判443. Comparable worth：可比价值444. Compensable factor：报酬因素445. Computerized forecas：计算机化预测446. Content validity：内容效度447. Criterion validity：效标效度448. Critical incident method：关键事件法449. Davis-Bacon Act (DBA)：戴维斯─佩根法案450. Day-to-day-collective bargaining：日常集体谈判451. Decline stage：下降阶段452. Deferred profit-sharing plan：延期利润分享计划453. Defined benefit：固定福利454. Defined contribution：固定缴款455. Department of Labor job analysis：劳工部工作分析法456. Discipline：纪律457. Dismissal：解雇；开除458. Downsizing：精简459. Early retirement window：提前退休窗口460. Economic strike：经济罢工461. Edgar Schein：艾德加．施恩462. Employee compensation：职员报酬463. Employee orientation：雇员上岗引导464. Employee Retirement Income Security Act (ERISA) ：雇员退休收入保障法案465. Employee services benefits：雇员服务福利466. Employee stock ownership plan (ESOP)：雇员持股计划467. Equal Pay Act：公平工资法468. Establishment stage：确立阶段469. Exit interviews：离职面谈470. Expectancy chart：期望图表471. Experimentation：实验472. Exploration stage：探索阶段473. Fact-finder：调查474. Fair day's work：公平日工作475. Fair Labor Standards Act：公平劳动标准法案476. Flexible benefits programs：弹性福利计划477. Flex place：弹性工作地点478. Flextime：弹性工作时间479. Forced distribution method：强制分布法480. Four-day workweek：每周4天工作制481. Frederick Taylor：弗雷德里克．泰罗482. Functional control：职能控制483. Functional job analysis：功能性工作分析法484. Gain sharing：收益分享485. General economic conditions：一般经济状况486. Golden offerings：高龄给付487. Good faith bargaining：真诚的谈判488. Grade description：等级说明书489. Grades：等级490. Graphic rating scale：图尺度评价法491. Grid training：方格训练492. Grievance：抱怨493. Grievance procedure：抱怨程序494. Group life insurance：团体人寿保险495. Group pension plan：团体退休金计划496. Growth stage：成长阶段497. Guarantee corporation：担保公司498. Guaranteed fair treatment：有保证的公平对待499. Guaranteed piecework plan：有保障的计件工资制500. Halo effect：晕轮效应501. Health maintenance organization (HMO) ：健康维持组织502. Illegal bargaining：非法谈判项目503. Impasse：僵持504. Implied authority：隐含职权505. Incentive plan：激励计划506. Individual retirement account (IRA) ：个人退休账户507. In-house development center：企业内部开发中心508. Insubordination：不服从509. Insurance benefits：保险福利510. Interviews：谈话；面谈511. Job analysis：工作分析512. Job description：工作描述513. Job evaluation：职位评价514. Job instruction training (JIT) ：工作指导培训515. Job posting：工作公告516. Job rotation：工作轮换517. Job sharing：工作分组518. Job specifications：工作说明书519. John Holland：约翰．霍兰德520. Junior board：初级董事会521. Layoff：临时解雇522. Leader attach training：领导者匹配训练523. Lifetime employment without guarantees：无保证终身解雇524. Line manager：直线管理者525. Local market conditions：地方劳动力市场526. Lockout：闭厂527. Maintenance stage：维持阶段528. Management assessment center：管理评价中心529. Management by objectives (MBO)：目标管理法530. Management game：管理竞赛531. Management grid：管理方格训练532. Management process：管理过程533. Mandatory bargaining：强制谈判项目534. Mediation：调解535. Merit pay：绩效工资536. Merit raise：绩效加薪537. Mid career crisis sub stage：中期职业危机阶段538. Nondirective interview：非定向面试539. Occupational market conditions：职业市场状况540. Occupational orientation：职业性向541. Occupational Safety and Health Act：职业安全与健康法案542. Occupational Safety and Health Administration (OSHA)：职业安全与健康管理局543. Occupational skills：职业技能544. On-the-job training (OJT) ：在职培训545. Open-door：敞开门户546. Opinion survey：意见调查547. Organization development(OD)：组织发展548. Outplacement counseling：向外安置顾问549. Paired comparison method：配对比较法550. Panel interview：小组面试551. Participant diary/logs：现场工人日记/日志552. Pay grade：工资等级553. Pension benefits：退休金福利554. Pension plans：退休金计划555. People-first values："以人为本"的价值观556. Performance analysis：工作绩效分析557. Performance Appraisal interview：工作绩效评价面谈558. Personnel (or human resource) management：人事（或人力资源）管理559. Personnel replacement charts：人事调配图560. Piecework：计件561. Plant Closing law：工厂关闭法562. Point method Policies：政策563. Position Analysis Questionnaire (PAQ) ：职位分析问卷564. Position replacement cards：职位调配卡565. Pregnancy discrimination act：怀孕歧视法案566. Profit-sharing plan：利润分享计划567. Programmed learning：程序化教学568. Qualifications inventories：资格数据库569. Quality circle：质量圈570. Ranking method：排序法571. Rate ranges：工资率系列572. Ratio analysis：比率分析573. Reality shock：现实冲击574. Reliability：信度575. Retirement：退休576. Retirement benefits：退休福利577. Retirement counseling：退休前咨询578. Rings of defense：保护圈579. Role playing：角色扮演580. Salary surveys：薪资调查581. Savings plan：储蓄计划582. Scallion plan：斯坎伦计划583. Scatter plot：散点分析584. Scientific management：科学管理585. Self directed teams：自我指导工作小组586. Self-actualization：自我实现587. Sensitivity training：敏感性训练588. Serialized interview：系列化面试589. Severance pay：离职金590. Sick leave：病假591. Situational interview：情境面试592. Skip-level interview：越级谈话593. Social security：社会保障594. Speak up! ：讲出来！595. Special awards：特殊奖励596. Special management development techniques：特殊的管理开发技术597. Stabilization sub stage：稳定阶段598. Staff (service) function：职能（服务）功能599. Standard hour plan：标准工时工资600. Stock option：股票期权601. Straight piecework：直接计件制602. Strategic plan：战略规划603. Stress interview：压力面试604. Strictness/leniency：偏紧/偏松605. Strikes：罢工606. Structured interview：结构化面试607. Succession planning：接班计划608. Supplement pay benefits：补充报酬福利609. Supplemental unemployment benefits：补充失业福利610. Survey feedback：调查反馈611. Sympathy strike：同情罢工612. System Ⅳ：组织体系Ⅳ613. System I：组织体系614. Task analysis：任务分析615. Team building：团队建设616. Team or group：班组617. Termination：解雇；终止618. Termination at will：随意终止619. Theory X：X理论620. Theory Y：Y理论621. Third-party involvement：第三方介入622. Training：培训623. Transactional analysis (TA) ：人际关系心理分析624. Trend analysis：趋势分析625. Trial sub stage：尝试阶段626. Unclear performance standards：绩效评价标准不清627. Unemployment insurance：失业保险628. Unfair labor practice strike：不正当劳工活动罢工629. Unsafe acts：不安全行为630. Unsafe conditions：不安全环境631. Validity：效度632. Value-based hiring：以价值观为基础的雇佣633. Vroom-Yetton leadership trainman：维罗姆-耶顿领导能力训练634. Variable compensation：可变报酬635. Vestibule or simulated training：新雇员培训或模拟636. Vesting：特别保护权637. Voluntary bargaining：自愿谈判项目638. Voluntary pay cut：自愿减少工资方案639. Voluntary time off：自愿减少时间640. Wage carve：工资曲线641. Work samples：工作样本642. Work sampling technique：工作样本技术643. Work sharing：临时性工作分担644. Worker involvement：雇员参与计划645. Worker's benefits：雇员福利646. Adaptability 适应性647. Aligning Performance for Success 协调工作以求成功业绩648. Applied Learning 应用的知识649. Building a Successful Team 建立成功团队650. Building Customer Loyalty 对客户忠诚651. Building Partnerships 建立合作关系652. Building Strategic Working Relationships 建立战略性工作关系653. Building Trust 建立互信关系654. Coaching 辅导655. Communication 沟通656. Continuous Learning 不断学习657. Contributing to Team Success 对团队成功的贡献658. Customer Focus 以客户为中心659. Decision Making 决策660. Delegating Responsibility 授权661. Developing Others 发展他人662. Drive for Results 注重实效663. Energy 精力充沛664. Facilitation Change 推动变革665. Follow-up 跟进666. Formal Presentation 专业演讲技巧667. Gaining Commitment 具有使命感668. Impact 影响力669. Information Monitoring 采集信息670. Initiating Action 主动采取行动671. Innovation 创新672. Job Fit 胜任工作673. Leading Through Mission and Values 在使命与价值的认同中的领导才能674. Managing Conflict 解决冲突675. Managing Work (Includes Time Management) 管理工作（时间管理）676. Meeting Leadership 会议组织能力677. Meeting Participation 分享678. Negotiation谈判679. Planning and Organizing 编制计划与组织能力680. Quality Orientation 质量定位681. Risk Taking 勇于冒险682. Safety Awareness 安全意识683. Sales Ability / Persuasiveness 销售能力/说服能力684. Strategic Leadership / Decision Making 战略性领导/决策制定685. Stress Tolerance 压力忍受能力686. Technical / Professional Knowledge and Skills 技术专业知识和技能687. Tenacity 坚忍不拔688. Work Standards 操作规范689. Action learning：行动学习690. Alternation ranking method：交替排序法691. Annual bonus：年终分红692. Application forms：工作申请表693. Appraisal interview：评价面试694. Aptitudes：资质695. Arbitration：仲裁696. Attendance incentive plan：参与式激励计划697. Authority：职权698. Behavior modeling：行为模拟699. Behaviorally anchored rating scale (bars)：行为锚定等级评价法700. Benchmark job：基准职位701. Benefits：福利702. Bias：个人偏见703. Boycott：联合抵制704. Bumping/layoff procedures：工作替换/临时解雇程序705. Burnout：耗竭706. Candidate-order error：候选人次序错误707. Capital accumulation program：资本积累方案708. Career anchors：职业锚709. Career cycle：职业周期710. Career planning and development：职业规划与职业发展711. Case study method：案例研究方法712. Central tendency：居中趋势713. Citations：传讯714. Civil Rights Act：民权法715. Classes：类716. Classification (or grading) method：归类（或分级）法717. 集体谈判Comparable worth：可比价值718. Compensable factor：报酬因素719. Computerized forecast：计算机化预测720. Content validity：内容效度721. Criterion validity：效标效度722. Critical incident method：关键事件法723. Davis-Bacon Act (DBA)：戴维斯―佩根法案724. Day-to-day-collective bargaining：日常集体谈判725. Decline stage：下降阶段726. Deferred profit-sharing plan：延期利润分享计划727. Defined benefit：固定福利728. Defined contribution：固定缴款729. Department of Labor job analysis：劳工部工作分析法730. Discipline：纪律731. Dismissal：解雇；开除732. Downsizing：精简733. Early retirement window：提前退休窗口734. Economic strike：经济罢工735. Edgar Schein：艾德加•施恩736. Employee compensation：职员报酬737. Employee orientation：雇员上岗引导738. Employee Retirement Income Security Act (ERISA) ：雇员退休收入保障法案739. Employee services benefits：雇员服务福利740. Employee stock ownership plan (ESOP) ：雇员持股计划741. Equal Pay Act：公平工资法742. Establishment stage：确立阶段743. Exit interviews：离职面谈744. Expectancy chart：期望图表745. Experimentation：实验746. Exploration stage：探索阶段747. Fact-finder：调查748. Fair day’s work：公平日工作749. Fair Labor Standards Act：公平劳动标准法案750. Flexible benefits programs：弹性福利计划751. Flex place：弹性工作地点752. Flextime：弹性工作时间753. Forced distribution method：强制分布法754. Four-day workweek：每周天工作制755. Frederick Taylor：弗雷德里克•泰罗756. Functional control：职能控制757. Functional job analysis：功能性工作分析法758. 沟通Communication759. 个人发展Personal Development760. 电子学习e-Learning761. 项目管理Project Management762. 领导艺术Leadership763. 团队建设Team Building764. 管理Management765. 商务管理类766. 行政管理Administrative Support767. 人力资源Human Resources768. 商法Business Law769. 行业Industry770. 客户服务Customer Service771. 知识管理Knowledge Management772. 电子商务e-Business773. 市场Marketing774. 金融/财会Finance & Accounting775. 企业运营Operations776. 财务服务Financial Services777. 销售Sales778. able 有才干的，能干的adaptable 适应性强的779. active 主动的，活跃的aggressive 有进取心的780. ambitious 有雄心壮志的amiable 和蔼可亲的781. amicable 友好的analytical 善于分析的782. apprehensive 有理解力的aspiring 有志气的，有抱负的783. audacious 大胆的，有冒险精神的capable 有能力的，有才能的784. careful 办理仔细的candid 正直的785. competent 能胜任的constructive 建设性的786. cooperative 有合作精神的creative 富创造力的787. dedicated 有奉献精神的dependable 可靠的788. diplomatic 老练的，有策略的disciplined 守纪律的789. dutiful 尽职的well--educated 受过良好教育的790. efficient 有效率的energetic 精力充沛的791. expressivity 善于表达faithful 守信的，忠诚的792. frank 直率的，真诚的generous 宽宏大量的793. genteel 有教养的gentle 有礼貌的794. humorous 有幽默impartial 公正的795. independent 有主见的industrious 勤奋的796. ingenious 有独创性的motivated 目的明确的797. intelligent 理解力强的learned 精通某门学问的798. logical 条理分明的methodical 有方法的799. modest 谦虚的objective 客观的800. precise 一丝不苟的punctual 严守时刻的801. realistic 实事求是的responsible 负责的802. sensible 明白事理的sporting 光明正大的803. steady 踏实的systematic 有系统的804. purposeful 意志坚强的sweet-tempered 性情温和的805. temperate 稳健的tireless 孜孜不倦的806. name 姓名in. 英寸807. pen name 笔名ft. 英尺808. alias 别名street 街809. Mr. 先生road 路810. Miss 小姐district 区811. Ms （小姐或太太）house number 门牌812. Mrs. 太太lane 胡同，巷813. age 年龄height 身高814. bloodtype 血型weight 体重815. address 地址born 生于816. permanent address 永久住址birthday 生日817. province 省birthdate 出生日期818. city 市birthplace 出生地点819. county 县home phone 住宅电话820. prefecture 专区office phone 办公电话821. autonomous region 自治区business phone 办公电话822. nationality 民族；国籍current address 目前住址823. citizenship 国籍date of birth 出生日期824. native place 籍贯postal code 邮政编码825. duel citizenship 双重国籍marital status 婚姻状况826. family status 家庭状况married 已婚827. single 未婚divorced 离异828. separated 分居number of children 子女人数829. health condition 健康状况health 健康状况830. excellent （身体）极佳short-sighted 近视831. far-sighted 远视ID card 身份证832. date of availability 可到职时间membership 会员、资格833. president 会长vice-president 副会长834. director 理事standing director 常务理事835. society 学会association 协会836. secretary-general 秘书长research society 研究会837. work experience 工作经历occupational history 工作经历838. professionalhistory 职业经历specific experience 具体经历839. responsibilities 职责second job 第二职业840. achievements 工作成就，业绩administer 管理841. assist 辅助adapted to 适应于842. accomplish 完成（任务等）appointed 被认命的843. adept in 善于analyze 分析844. authorized 委任的；核准的behave 表现845. break the record 打破纪录breakthrough 关键问题的解决846. control 控制conduct 经营，处理847. cost 成本；费用create 创造848. demonstrate 证明，示范decrease 减少849. design 设计develop 开发，发挥850. devise 设计，发明direct 指导851. double 加倍，翻一番earn 获得，赚取852. effect 效果，作用eliminate 消除853. enlarge 扩大enrich 使丰富854. exploit 开发（资源，产品）enliven 搞活855. establish 设立（公司等）；使开业evaluation 估价，评价856. execute 实行，实施expedite 加快；促进857. generate 产生good at 擅长于858. guide 指导；操纵improve 改进，提高859. initiate 创始，开创innovate 改革，革新860. invest 投资integrate 使结合；使一体化861. justified 经证明的；合法化的launch 开办（新企业）862. maintain 保持；维修modernize 使现代化863. negotiate 谈判nominated 被提名；被认命的864. overcome 克服perfect 使完善；改善865. perform 执行，履行profit 利润866. be promoted to 被提升为be proposed as 被提名（推荐）为867. realize 实现（目标）获得（利润）reconstruct 重建868. recorded 记载的refine 精练，精制869. registered 已注册的regenerate 更新，使再生870. replace 接替，替换retrieve 挽回871. revenue 收益，收入scientific 科学的，系统的872. self-dependence 自力更生serve 服务，供职873. settle 解决（问题等）shorten 减低……效能874. simplify 简化，精简spread 传播，扩大875. standard 标准，规格supervises 监督，管理876. supply 供给，满足systematize 使系统化877. test 试验，检验well-trained 训练有素的878. valuable 有价值的target 目标，指标879. working model 劳动模范advanced worker 先进工作者880. education 学历educational history 学历881. educational background 教育程度curriculum 课程882. major 主修minor 副修883. educational highlights 课程重点部分curriculum included 课程包括884. specialized courses 专门课程courses taken 所学课程885. special training 特别训练social practice 社会实践886. part-time jobs 业余工作summer jobs 暑期工作887. vacation jobs 假期工作refresher course 进修课程888. extracurricularactivities 课外活动physical activities 体育活动889. recreational activities 娱乐活动academic activities 学术活动890. social activities 社会活动rewards 奖励891. scholarship 奖学金excellent League member 优秀团员892. excellent leader 优秀干部student council 学生会893. off-job training 脱产培训in-job training 在职培训894. educational system 学制cademic year 学年895. semester 学期（美）term 学期（英）896. supervisor 论文导师pass 及格897. fail 不及格marks 分数898. examination 考试degree 学位899. post doctorate 博士后doctor(Ph.D) 博士900. master 硕士bachelor 学士901. graduate student 研究生abroad student 留学生902. abroad student 留学生undergraduate 大学肆业生903. government-supportedstudent 公费生commoner 自费生904. extern 走读生intern 实习生905. prize fellow 奖学金生boarder 寄宿生906. graduate 毕业生guest student 旁听生（英）907. auditor 旁听生（美）day-student 走读生908. objective 目标position desired 希望职位909. job objective 工作目标employment objective 工作目标910. career objective 职业目标position sought 谋求职位911. position wanted 希望职位position appliedfor 申请职位912. for more specializedwork 为更专门的工作913. for prospectsof promotion 为晋升的前途914. for higher responsibility 为更高层次的工作责任915. for wider experience 为扩大工作经验916. due to close-downof company 由于公司倒闭917. due to expiryof employment 由于雇用期满918. sought a betterjob 找到了更好的工作919. to seek a betterjob 找一份更好的工作920. hobbies 业余爱好play the guitar 弹吉他921. reading 阅读play chess 下棋922. play 话剧long distance running 长跑923. play bridge 打桥牌collecting stamps 集邮924. play tennis 打网球jogging 慢跑925. sewing 缝纫travelling 旅游926. listening to symphony 听交响乐do some clay scultures 搞泥塑。
公关、广告业常用英文术语
广告业常用英文术语分类: 艺术与设计 | 标签: 杂谈From 邮件作者Sender 发信人Reply-To 回邮地址To 收信人地址CC 另一个收信人地址BCC 收信人地址，但这个收信人看不到其它收信人的地址。
Subject 主题Comments 备注Keywords 关键字，用来进一步搜索邮件In-Reply-To 被当前邮件回复的邮件的IDReferences 几乎同In-Reply-To一样Encrypted 加密邮件的加密类型Date 发信日期AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of V oice）Speaking with One V oice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景V oiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。
品管术语中英对照表
品管术语中英对照表品管术语中英对照表1、QC：Quality Control 品质管制（中）；品质管理（日）2、QP：Quality Policy 品质政策3、IQC：Incoming Quality Control 进料品管4、PMI：Purchasing Meterial Inspeciton 采购物料检验，即美商公司对进料品管所采用统一的称呼。
5、IPQC：In-Process Quality Control 制程品管英文IPQC亦可缩写为PQC。
6、QE：Quality Engineering 品质工程为品管部门最高技术单位，亦为品质管辖统一技术中心。
7、QA：Quality Assurance 品质保证为品管部门组织编制的一部分，由于时代演进变迁，消费者对品质意识的提升，追求产品使用性能之可靠性及满意度日趋明朗化，故品管部门顺应时代之需求趋势，许多企业公司将其改为品管保证部门，以强调品质保证从IQA、IPQA、OQA、QE均需达到可靠性保证RQA需求。
8、IQA：Incoming Quality Assurance 进料品质保证9、IPQA：In-process Quality Assurance 制程品质保证10、OQA：Outgoing Quality Assurance 出厂品质保证11、RQA：Reliability Quality Assurance 信赖性品质保证12、TQC：T otal Quality Control 全面品质管制13、CWQC：Company Wide Quality Control 全公司品质管制14、TQA：Total Quality Assurance 全面品质保证15、TQM：T otal Quality Management 全面品质管理16、AQL：Acceptable Quality Level 品质允收水准17、PPM：Parts per Million 零件百万分之一的不良率18、PPH：Production Per Hour 每小时生产量19、ECR：Engineering Change Reguirement 工程变更需求20、ECN：Engineering Change Notice 工程变更通知21、R＆D：Reserch ＆Development 研发22、PE：Process Engineering 生技23、IE：Industrial Engineering 工业工程24、PC：Production Control 生管25、MC：Meterial Control 仓管26、MFG：Manufacturing 制造27、PDCA：Plan计划，Do执行，Check查核，Action矫正28、MRP：Meterial Reguirement Planning 物料需求计划29、PR：Purchasing Requirement 采购需求30、PO：Purchading Order 采购订单31、MO：Manufacturing Order 制造命令32、Specification of Quality 品质规格33、Inspection Specification 检验规格34、CR defect：Critical defect 严重缺点35、MAJ defct：major defect 主要缺点36、MI defect：Minor defect 次要缺点37、Normal inspection：正常检验38、Tigtened Inspection：加严检验39、Reduced Inspection：减量检验40、Yield：良品率41、Defective Percentage：不良率42、Lot Rejected Percentage：批退率43、SPC：Statistical Process Control 统计制程管制44、QFD：Quality Function Deployment 品质机能展开是一种有系统的手法，从掌握顾客需求，将需求转换成代用特性，来订定产品或服务的设计品质标准，然后再将设计品质有系统的展开到各个机能零件或服务的项目的品质、以及制造工程各要素，或服务过程各要素的关系上，使产品或服务在事前，就能完成品质保证，符合顾客的要求。
公司产品介绍必备英文术语
公司产品介绍必备英文术语1. Product Features（产品特点）Innovation（创新）Quality（质量）Performance（性能）Durability（耐用性）UserFriendly（易用性）2. Target Market（目标市场）Demographics（人口统计）Geographics（地理分布）Psychographics（心理特征）3. Competitive Advantage（竞争优势）Price（价格）Brand Reputation（品牌声誉）Customization（定制化）AfterSales Service（售后服务）4. Product Lifecycle（产品生命周期）Introduction Stage（引入期）Growth Stage（成长期）Maturity Stage（成熟期）Decline Stage（衰退期）5. Marketing Strategies（营销策略）Online Marketing（线上营销）Offline Marketing（线下营销）Content Marketing（内容营销）Social Media Marketing（社交媒体营销）6. Distribution Channels（分销渠道）Direct Sales（直销）Indirect Sales（间接销售）Retailers（零售商）7. Pricing Strategy（定价策略）CostBased Pricing（成本导向定价）ValueBased Pricing（价值导向定价）Penetration Pricing（渗透定价）Skimming Pricing（撇脂定价）当然，让我们继续深入探讨这些术语在实际应用中的更多细节。
8. Customer Engagement（客户参与）Feedback Loop（反馈循环）Customer Surveys（客户调查）User Reviews（用户评价）Community Building（社区建设）9. Technical Specifications（技术规格）Dimensions（尺寸）Materials（材料）Power Requirements（电源需求）Compatibility（兼容性）Certifications（认证）10. Sales Forecasting（销售预测）Market Analysis（市场分析）Trend Analysis（趋势分析）Historical Data（历史数据）Sales Funnel（销售漏斗）11. Product Development（产品开发）Research and Development（研发）Prototyping（原型制作）Beta Testing（beta测试）Iteration（迭代）12. Intellectual Property（知识产权）Patents（专利）Trademarks（商标）Copyrights（版权）Trade Secrets（商业秘密）13. Supply Chain Management（供应链管理） Procurement（采购）Inventory Management（库存管理）Logistics（物流）Vendor Management（供应商管理）14. International Trade（国际贸易）Import and Export（进出口）Tariffs and Duties（关税和税费）International Shipping（国际运输）Currency Exchange（货币兑换）15. Customer Support（客户支持）Help Desk（帮助台）Warranty Services（保修服务）Training and Support（培训与支持）Multilingual Support（多语言支持）在使用这些术语时，记得要将它们融入到生动的案例和故事中，这样不仅能更好地吸引听众的注意力，还能帮助他们更深刻地理解您的产品。
中英双语-公共关系常用术语
公共关系常用术语（英汉对照）Corporate art 企业艺术Corporate contributions 企业贡献Corporate mission 企业使命Corporate public relations 企业公关Corporate social responsibility 企业的社会责任Corporation 公司企业，社团，法人House journal 企业刊物House magazine 企业杂志House organ 企业出版物Public 公共的，公众Public affair 公共事务Public issue management 公众问题管理Public opinion 公众意见，舆论Public service 公共服务事业Public welfare 公共福利Public relations（PR） 公共关系Public relations consultants 公共关系顾问Public relations consultantsdepartment公共关系顾问部Public relations consultants association 公共关系顾问协会Public relations counsel 公共关系咨询 Public relations department 公共关系部 Public relations official 公共关系人员 News 新闻News agency 新闻通讯社 News conference 新闻发布会 News values 新闻价值 Advance man 领路人，安排者Advertisement 广告 Advertising 做广告 Advocacy advertising 倡议性广告 Advertisement department 广告部 Advertiser 广告客户 Cooperative advertising 联合广告，同业广告News analysis 新闻分析 Newsmen 新闻工作者 News release 新闻稿News syndicate 新闻社 Newspaper 报纸Sunday newspaper 星期日报纸 National newspaper 全国性报纸 Provincial newspaper 地方性（省）报纸Press 出版物、报纸、新闻媒介 Press agency 新闻代理机构 Press agent 新闻代理人 Active publics 活动公众，现在公众Aware publics 已知公众 External publics 外部公众 Future publics 未来公众 Internal publics 内部公众 Latent publics 潜在公众 Marginal publics 边缘公众 Opponent publics 逆意公众 Primary publics 首要公众 Proponent publics 顺意公众 Secondary publics 次要公众 Traditional publics 传统公众，现在公众 Uncommitted publics 独立公众 Abstract 摘要 Acceptability 接受性 Adjustment 调节 Advance copy 预发的文摘 Employee relations 雇员关系 Import relations 进口关系 Investor relations 投资者关系 Corporate advertising 公司广告 Corrective advertising 订正广告 Counter advertising 抗辩广告Free advertising 免费广告Idea advertising 观念广告 Image advertising 印象广告Institutional advertising 机构广告 Issue advertising 问题广告 Point of purchase advertising 销售点广告 Prestige advertising 示善广告 Product advertising 产品广告 Public interest advertising 公众利益广告 Public relations advertising 公共关系广告 Public service advertising 公众服务广告 Brochure 广告册或说明书Advertising agency 广告代理商 Advertising contract 广告合同 Advertising manager 广告经理 Advertising strategy 广告战略 Advertising campaign 广告运动 Jingle 广告歌曲或音乐Ambassadorial relations 大使级关系 Media relations 媒介关系 Community relations 社区关系 Consumer relations 顾客关系 Dealer relations 经销商关系 Distributor relations 分销商关系 Communication 传播 Communicator 传播者 Communications center 传播中心 Common carrier 传播服务公司 Community 社区 Complain 投诉，埋怨 Conference 会议 Congratulation 祝贺 Congress 讨论会 Consultant 顾问 Consumer 顾客，消费者 Consumer affair 消费者事务 Press relations 报界关系 Race relations 种族关系 Analogy 模拟Angle （新闻）角度 Annual report 年度报告 Attitude 态度After‐sales service 售后服务 Agreement 同意，协约 Annual meeting 年度会议 Audience 对象 Application 申请书 Ball 舞会Banquet 宴会 Automation 自动化Body language 身体语言 Banner head 大字标题 Booklet 小册子Brand 厂牌，商标 Brand identification 商标识别特征 Brand image 商标印象 Brand name 商标（厂牌）名称Broadcastbroadcasting广播Budgeting 预算Bulletin 简报，海报 Bulletin board 告示牌 Briefing book 简介书 Consumer protectioncampaign保护消费者运动Image‐building campaign 树立形象的宣传campaign 运动 Certificate 证明书 Checklist 名录Client 客户 Potential client 潜在客户 Prospective client 预期客户 Code 章程，准则 Effect 效果 Engagement 契约 Etiquette 礼仪 Exhibition 展览Mobile exhibition 流动展览 Contract 合同Control 控制，管理 Self‐control 自控Convey 传达 Copyright 版权 Corporate 公司的，社团的Corporate image 企业形象 Correspondence 通讯 Counsellor 顾问Internal counsellor 内部顾问 External counsellor 外部顾问 Counter programming 对抗性节目Coupon plan 赠品计划 Coverage （广告、广播、电视等的）覆盖面Credibility 可信性 Design 设计 Directory 姓名地址簿、企业名录 Discount 折扣Display 陈列，展示 Window display 橱窗展示 Affect display 情感表达 Earning report 收益报告书 Editor 编辑 Objective 目标Opinion 意见Opinion leader 意见领袖 Opinion survey 意见调查 Organize 组织Policy 政策，方针 Propaganda 宣传 Proposal 建议Export public relations 出口贸易公关 Financial public relations 财政公关 Industry public relations 工业公关 International public relations 国际公关 Political public relations 政治公关 Government public relations 政府公关 Questionnaire 问卷邮寄问卷电话问卷 Exposition exhibition 博览会Export 出口Feature 专稿 Feedback 反馈Field research 实地调查Free publicity 免费宣传 Image 形象Institute 协会，研究所 Information 信息，资讯 Insurance 保险 Competing interest 竞争性利益 Conflicting interest 冲突性利益 Private interest 私人利益 Public interest 公众利益 Interpersonal communication 人际传播 Interview 访问 Investment 投资 Invitation 邀请 Journalist 新闻工作者 Lobbyist 游说者，演说家Management 管理，经营 Manager 经理Market 市场，销售 Market analysis 市场分析 Marketing research 市场研究 Marketing survey 市场实查 Mass communication 大众传播 Media 媒介 Memorandum 备忘录 Message 讯息 Muckrake 揭露丑闻 Negotiation 商议，谈判 Non‐commercial 非营利组织 Staff education 人员培训 Survey 调查Teas 茶话会Toast 祝酒 Telephone 电话 Telegraph 电报Visit 参观，询问 Visiting card 名片Welfare 福利Postal questionnaire 邮寄问卷 Telephone questionnaire 电话问卷 Readership study 读者调查 Recommend 推荐，介绍 Register 注册，登记 Reputation 声誉 Responsibility 责任感Sales promotion 促销活动 Sample 样本 Random sample 随机样本 Quota sample 配额样本 Shareholders 股东Slogan 标语，口号 Sociability 社交能力 Society 社会，协会Speech 演讲 Spokesman 发言人，代言人Sponsorship 赞助Sponsor 赞助者Fund raising 募捐Feature article 特写 Environment 环境Editorial 社论 Conference report 会议纪要Build up 造舆论 Behavior pattern 行为模式 Active public 行动公众 Advertising budgeting 广告预算 Affect communication 情感传播 Anniversary celebration 周年纪念Bias 偏见Body language 体形语言 Booklet 小册子 Coupon plan 赠品计划 Creativeness 创造性 Credibility 可信性False information 虚假信息 Ability to compete 竞争能力 Ability to invest 投资能力 Ability to pay 支付能力 Above‐the‐line‐expenditure 公开推销费用 Welfare fund 福利基金 Window trimming 店头广告，店头装饰Word processing 文字处理Time sheets 时间表 Testimonial 证明信 Teleconference 电传会议 Tactics 策略Stuff 材料Strategy 战略Status report 情况报告 Statement 政策声明 Space grabbing 争取版面 Shareholder relations 股东关系 Reactive public relations 反应性公共关系Product publicity 产品宣传 Prestige advertising 威信广告 Press advertising 新闻广告 Press relations 新闻单位关系 Press kit 新闻资料袋 Press conference 记者招待会 Posture 企业姿态Open house 对外开放参观 Model release 模特宣传Mass behavior 大众行为Lead 导语（内容提要）Layout 版面安排Labor relations 劳工关系Joint statement 联合声明 Information center 信息中心 Deeply interview 深度访问 Lobby 游说Attitude research 态度研究 Audience 受众Audience research 受众研究 Business communication 商业传播 Circulation 发行量Direct mail 直接邮寄 Corporate identity 企业个性特征 Correlation of response 反应关联性 Ability to bargain 讨价还价功能 Acceptability test 可接受性测验。
公关行业专业英语
公关行业专业英语第一篇：公关行业专业英语行业知识|公关行业常用英语短语AAcademic community 学术团体Advertising 广告Announcement 公告Article reprints 文章翻印Audiovisual communications 视听沟通BBanks，insurers 银行，保险公司Belief 意见、信仰Biography 传记/简历Board of directors 董事会Brand-building 品牌打造Budgeting 预算Bulletin boards 公告牌Business objective 经营目标 Byliner 署名作者CCase history 个案记录Cause-related marketing 事件营销Change 变革Clerical employees 办公人员Client 客户Communication audits 沟通审查Communication vehicles 沟通工具Community neighbors 社区同胞Community publics 社区公众Community relations 社区关系Competitors 竞争对手Conflict 冲突Confrontation 对峙Conscience 良心Consumer movement 消费者运动Consumer 消费者Consumerism 消费者权益保护Contributions 捐赠Corporate codes of conduct 企业行为准则Corporate image 企业形象Corporate socialresponsibility 企业的社会责任Corporation 企业Counseling 顾问Cover-up 掩盖（手段）Credibility 可信性Crisis management 危机管理Environmentalism 环境保护Ethics 道德（准则）Customers 消费者DDatabase marketing 网络营销Deals/distributors 交易商/分销商Desktop publishing 电脑排版 Direct mail 直邮Distortion 歪曲Education 教育EElectronic media 电子媒体E-lobbying 电子游说E-mail memorandum 电子邮件备忘录E-mail 电子邮件Employee communication strategies 员工沟通战略Employee communication tactics 员工沟通策略Employee communication 员工沟通Employee families 员工家庭Environment 环境Evaluation 评价FFace-to-face 面谈Federal，state，locallegislators 联邦，州，当地立法者Financial relations 金融公关 GGoodwill 商誉Government relations 政府关系Government 政府Grapevine rumor 小道消息IIdea 思想、观念Insider trading 内部交易Integrated marketingcommunications 整合营销传播Interactive public relations 互动公关Internal video 内部录像International community 国际社区Interview 面访Investment community 投资团体Investor relations 投资者关系Investor 投资者Multinational corporation 跨国公司NNarrowcasting 窄播News release 新闻发布Issues management 问题管理Newsworthy 有新闻价值的J、K、LJournalist 记者Key messages 关键信息Labor unions 工会Lobbying 游说Local community relations 社区关系MManagement 管理Managers/supervisors 经理/主管Marketing mix 市场营销组合Marketing publicity 营销宣传Marketing 行销Media contact and monitoring媒体联络与监测Media directories 媒体库Media kit 媒体宣传袋Media 传播媒介OOn-line communications 在线沟通On-line media relations 在线媒体关系On-line monitoring 在线监测Online publicity 在线宣传Op-Ed 评论文章PPersuasion 说服Pitch letter 产品宣传信Position paper 专题报告Press conferences 新闻发布会Press monitoring 媒体监测Press relations 媒体关系Press 新闻界Print media 印刷媒体Print publications 印刷出版物Product promotion 产品促销Public relations tactics 公关策略Public relations 公共关系Product publicity 产品宣传Project team 项目小组Public aspiration 公众抱负Public attitudes 公众态度Public awareness 公众意识Public issues management 公共事务管理Public mood 公众情绪Public need 公众需要Public opinion 舆论Public policy forecasting 公共政策预测Public relations advertising 公关广告Public relations agency 公关公司Public relations counseling and research 公关咨询与调研Public relations department 公关部Public relationsobjectives/strategies 公关目标/战略Public relations plan 公关计划Public relations programs 公关方案Public sentiment 公众意见Public service announcement 公益宣传广告Publicity 宣传Q、RQuestionnaire 问卷Regulatory authorities 监管当局Research 调研Risk communication 危机沟通Round-up article 摘要文章SSales promotion 促销Sample 样本Satellite media tours 卫星连线访谈Sensationalism 轰动手法Situational analysis 形势分析Societal expectations 社会预期Soft news 软性新闻Special interest groups 特殊利益团体Speech 演讲Speech-writing 演讲稿写作Spin 扭曲事实Spokesperson 代言人Standby statement 备用声明 Stockholders 股东Subterfuge 托词Supervisory communications上下级沟通Suppliers 供应商Surveys 调查TTalk radio 电台访谈节目Target audience 目标受众T elephone communication 电话沟通Third-party endorsement 第三方认可Top management 高层管理Trade associations 行业协会Trade show 行业展览Truth 真相TV interviews 电视访谈Two-way communication 双向沟通VValue 价值观Video conferences 视讯会议Video news releases 视讯发行WWeb relations 网络公关Web site newsroom 网上新闻室Web site 网站World Wide Web 国际互联网Writing 写作第二篇：公关行业分析目录1.简介1.1.行业概述1.2.行业基本构成 2.行业发展2.1.现状分析2.2.三类职位较为紧缺2.2.1.客户经理2.2.2.策划经理2.2.3.媒介经理2.3.发展预测3.薪酬福利3.1.按职位级别分 3.2.按地区分4.个人职业发展4.1.就业渠道: 4.2.职业晋升4.3.主要业务职位及岗位等级设置4.4.领导层性别与年龄，学历与专业5.对应聘者的要求5.1.素质要求5.1.1.高尚的道德素质5.1.2.优良的文化素质5.1.3.杰出的业务素质 5.1.4.社交、沟通能力5.1.5.良好的职业敏感性和市场洞察能力5.1.6.宣传和引导能力5.1.7.创新和学习能力5.1.8.良好的心理素质5.2.学历要求5.3.专业要求 5.4.证书5.4.1.国家公关员职业资格证书5.4.2.国际商业传播专业资格（ABC）认证证书5.4.3.上海市公关经理岗位资格证书 5.5鉴定方式5.5.1公关师5.5.2高级公关师5.6报考条件5.6.1初级公关员 5.6.2中级公关员 5.6.3高级公关员 5.6.4公关师5.6.5高级公关师5.7人才需求1.简介1.1.行业概述公关是社会组织为了生存发展、通过传播沟通、塑造形象、平衡利益、协调关系、优化社会心理环境、影响公众的科学与艺术，从事组织机构公众信息传播、关系协调与形象事务的调查、咨询、策划和实施。
公关常用语
2
专业术语
工作文案 - Meeting Agenda
Meeting Minutes/Contact Report Company Credential Public Relations Outline Public Relations proposal SWOT Analysis (会议流程) 会议流程) 客户会议记录) (客户会议记录) 公司资质/介绍） (公司资质/介绍） (策划大纲) 策划大纲) 策划提案) (策划提案) (SWOT分析 分析） (SWOT分析） (报价） 报价） 工作计划) (工作计划) 执行计划) (执行计划) deadline） 活动流程） (活动流程） (检查清单) 检查清单) 记者名单） (记者名单） 媒体介绍） (媒体介绍） 邀请函/请柬） (邀请函/请柬） 备忘手册) (备忘手册)
3
专业术语
工作文案
-Feature article -Advertorial -VIP speeches -Executive bio -Media possible questions/answers -Company statement -Thank you letter -Clipping summary -Final report -News letter -Photo news -Strategy consulting -Crisis management -PR training -Creative & design (专题特写稿) 专题特写稿) 软文) (软文) 贵宾讲话稿) (贵宾讲话稿) 官员简介) (官员简介) 媒体可能问题/参考回答） (媒体可能问题/参考回答） 公司对外陈述) (公司对外陈述) 感谢函） （感谢函） 剪报概要) (剪报概要) 项目总结报告) (项目总结报告) 内部刊物) (内部刊物) 新闻照片) (新闻照片) (战略咨询) 战略咨询) 危机管理) (危机管理) 公关培训) (公关培训) 创意设计) (创意设计)
常见的公关行业词汇及缩写
英文1Account director客户总监2Account executive客户主任3Account manager客户经理4Advertorial付费软文5Ar List任务清单6ATL (above the line) 线上活动，指公关等7Backgrounder背景资料8Benchmark测试基准9BI (Behaviour Identity) 企业行为识别系统10Bio个人简历11Boilerplate简介（附在新闻稿后面的关于该公司的简短介绍）12Brand management品牌管理13Briefing简介、情况介绍14Briefing kit情况介绍文件15BTL (below the line)线下活动，指促销活动等16Case study案例研究17CI (Corporate Identity)企业形象18Clipping剪报19Clipping report剪报报告20Competitor竞争对手21Consecutive interpretation交互式翻译22Core media核心媒体23Corporate affairs企业事务24Corporate image企业形象25Corporate profile公司简介26Credential公司或个人简介27Crisis Management 危机管理、危机公关28Customer testimonial 客户证言29Datasheet宣传页30DM (Direct Mailing) 邮寄广告31Editorial Calendar媒体刊登计划32Event活动33Execution34Fact sheet资料（数字或其他材料）35FAQ常见问题问答36Feature文章类型中的通讯37Feature article深度文章38Follow-up跟进39Government Affairs政府事务40Graphics图形文件IMC (integrated marketing communications) 整合营销Interactive PR网上公关41Internal PR内部公关42Interpreter43Interview专访44Journalist记者45Key media核心媒体46Keynote speaker主题演讲人47Keynote speech主题演讲48Logo标志、公司标志49Marcomm （Marketing communications）市场营销50Market analysis report市场分析报告51Mass media大众媒体52MC (Master of Ceremony)主持人53Media54Media inquiry媒体垂询55Media kit通常是提供给媒体的整套资料56Media list媒体名单57Media relations媒体关系58Media tour媒体拜访或媒体外出巡游59Meeting agenda会议议程60Meeting minutes会议记录61Merchandise促销使用的传单、宣传板、礼品等物品的总称MI (Mind Identity)企业理念识别系统62Miscellaneous杂费63Monthly report月工作报告64Negative report负面报道65Newsletter通讯66On-line media网络媒体67oop (out-of-pocket)杂费、日常工作发生的成本68POP (Point Of Purchase Advertising) 导购点广告69Positioning(corporate, product)定位（企业、产品）70postmortem会后书面的简短总结报告71PR guideline公关方针72PR procedures公关流程73Press conference新闻发布会74Press kit提供给媒体的整套材料75Press release新闻稿76Print media平面媒体77Product test产品评测78Professional fee服务费79Project公关项目80Project owner活动负责人81Proposal公关建议书82Public affairs公共事务83Public relations公共关系84Publicity宣传85Q&A86Quotation报价87Rehearsal预演88Report报告89Retainer长期客户90Review回顾、总结91Roadshow巡展、路演92Rude question不友好的问题93Seminar研讨会94Simultaneous interpretation 同声传译95Source materials客户提供的辅助资料96Spokesperson97Success story成功故事98Survey调查99SWOT analysis优势、劣势、机遇、威胁分析100Synopsis概要总结101Vertical media行业媒体102VI (Visual Identity)视觉识别系统103Vision愿景104Whitepaper白皮书Academic community 学术团体Advertising 广告Announcement 公告Article reprints 文章翻印Audiovisual communications 视听沟通Banks，insurers 银行，保险公司Belief 意见、信仰Biography 传记/简历Board of directors 董事会Brand-building 品牌打造Budgeting 预算Bulletin boards 公告牌Business objective 经营目标Byliner 署名作者Case history 个案记录Cause-related marketing 事件营销Change 变革Clerical employees 办公人员Client 客户Communication audits 沟通审查Communication vehicles 沟通工具Community neighbors 社区同胞Community publics 社区公众Community relations 社区关系Competitors 竞争对手Conflict 冲突Confrontation 对峙Conscience 良心Consumer movement 消费者运动Consumer 消费者Consumerism 消费者权益保护Contributions 捐赠Corporate codes of conduct 企业行为准则Corporate image 企业形象Corporate social responsibility 企业的社会责任Corporation 企业Counseling 顾问Cover-up 掩盖（手段）Credibility 可信性Crisis management 危机管理Customers 消费者Database marketing 网络营销Deals/distributors 交易商/分销商Desktop publishing 电脑排版Direct mail 直邮Distortion 歪曲Education 教育Electronic media 电子媒体E-lobbying 电子游说E-mail memorandum 电子邮件备忘录E-mail 电子邮件Employee communication strategies 员工沟通战略Employee communication tactics 员工沟通策略Employee communication 员工沟通Employee families 员工家庭Environment 环境Environmentalism 环境保护Ethics 道德（准则）Evaluation 评价Face-to-face 面谈Federal，state，local legislators联邦，州，当地立法者Financial relations 金融公关Goodwill 商誉Government relations 政府关系Government 政府Grapevine rumor 小道消息。
品管用语中英文对照
品管中英文名词对照表品管中英文名词对照表Accuracy 准确度 Active 主动 Action 评价.处理 Activity 活动 Add 加 Addition rule 加法运算规则 Analysis Covariance 协方差分析 Analysis of Variance 方差分析Appraisal Variation 评价变差 Approved 承认 ASQC 美国质量学会 Attribute 计数值Audit 审核 Automatic database recovery 数据库错误自动回复 Average 平均数 balance 平衡 Balance sheet 资产负债对照表 Binomial 二项分配 Body 机构 Brainstorming Techniques 脑力风暴法 Business Systems Planning 企业系统规划 Cable 电缆Capability 能力 Cause and Effect matrix 因果图.鱼骨图 Center line 中心线 check 检查 Check Sheets 检查表 Chi-square Distribution 卡方分布 Clutch spring 离合器弹簧Coining 压印加工 Common cause 共同原因 Complaint 投诉 Compound factor 调合因素Concept 新概念 Condenser 聚光镜 Conformity 合格 Connection 关联Consumer’s risk 消费者之风险 Control 控制 Control characteristic 管制特性 Control chart管制图 Control plan 管制计划 Correction 纠正 Correlation Methods 相关分析法 Cost down 降低成本 CPI: continuouse Process Improvement 连续工序改善 Creep 渐变 Cross Tabulation Tables 交*表 CS: customer Sevice 客户中心 Cushion 缓冲 Customer 顾客DSA: Defects Analysis System 缺陷分析系统 Data 数据 Data Collection 数据收集 Data concentrator 资料集中缓存器 DCC: Document Control Center 文控中心 Decision 决策.判定 Defects per unit 单位缺点数 Description 描述 Detection 难检度 Device 装置Digital 数字 Do 执行 DOE: Design of Experiments 实验设计 Element 元素 Else 否则Engineering recbnology 工程技术 Entropy 函数 Environmental 环境 Equipment 设备Estimated accumulative frequency 计算估计累计数 EV: Equipment Variation 设备变异Event 事件 External Failure 外部失效,外部缺陷 FA: Failure Analysis 坏品分析 Fact control 事实管理 Fatique 疲劳 FMEA: Failure Mode and Effect analysis 失效模式与效果分析 FPY 合格率 FQA: Final Quality Assurance 最终品质保证 FQC: Final Quality control 最终品质控制 Full-steer 完全转向 function 职能 Gauge system 量测系统Grade 等级 Gum-roll 橡皮滚筒 Health meter 体重计 Heat press 冲压粘着 Histogram 直方图 Hi-tech 高科技 hypergeometric 超几何分配 hysteresis 磁滞现象 Improvement 改善 Inductance 电感 Information 信息 Initial review 先期审查 Inspection 检验Internal Failure 内部失效,内部缺陷 IPQC: In Process Quality Control 制程品质控制IQC: Incomming Quality Control 来料品质控制 IS International Organization for Standardization 国际标准组织 Law of large number 大数法则 Link 连接 LCL: Lower Control limit 管制下限 LQC: Line Quality Control 生产线品质控制 LSL: Lower Size Limit 规格下限 Machine 机械 Manage 管理 Materials 物料 Measurement 量测 Median中位数 Miss feed 漏送 Module,sub-system,sub-unit 单位 Momentum 原动力 Monte garlo method 原子核分裂热运动法 MSA: Measurement System Analysis 量测系统分析Multiplication rule 乘法运算规则 NIST 美国:标准技术院 Normal 常态分布Occurrence 发生率 On.off system 开,关系统 Operation Instruction 作业指导书Organization 组织 Parameter 参数 Parto 柏拉图 Parts 零件 Parts per million 不良率 Passive 消极的,被动的 Plan 计划 Pulse 脉冲 Policy 方针 Population 群体 Power 力量,能源 PQA: Process Quality Assurance 制程品质保证 Practice 实务 Precision 精密度 preemptive 先占式多任务 Pressure 压缩 Prevention 预防 Probability 机率Probability density function 机率密度函数 Procedure 流程 Process 过程 Process capability analysis 制程能力分析图 Process control and process capability 制程管制与制程能力Producer’s ri sk 生产者之风险 Product 产品 Production 生产 Program 方案 Projects 项目 QA: Quality Assurance 品质保证 QC: Quality Control 品质控制 QE: Quality Engineering 品质工程 QFD: Quality Function Desgin 品质机能展开 Quality 质量 Quality manual 品质手册 Quality policy 品质政策 Random experiment 随机试验Random numbers 随机数 Range 全距 Record 记录 Reflow 回流 Reject 拒收 Repair 返修 Repeatusility 再现性 Reproducibility 再生性 Requirement 要求 Residual 误差Response 响应 Responsibilities 职责 Review 评审 Reword 返工 Robustness 稳GRR Gauge Repeatability Reproducibility 量测的再现性与再生性FPI First Piece Inspection 首件检查Sampling without replacement 不放回抽样SQA: Source(Supplier) Quality Audit 供货商品质审核1. QC : quality control 质量管理2. IQC : incoming quality control 进料质量管理3. OQC : output quality control 出货质量管理4.PQC : process quality control 制程质量管理也称IPQC : in process quality control .5. AQL : acceptable quality level 允收标准6.CQA: customer quality assurance 客户品质保证7. MA : major defeat 主要缺点 8. MI : minor defeat 次要缺点9. CR :critical defeat 关键缺点 10. SMT : surface mounting technology表面粘贴技术11. SMD :surface mounting device 表面粘贴程序 SMC : surface mounting component 表面粘贴组件12.ECN : engineering change notice 工程变更通知13.DCN : design change notice 设计变更通知14.PCB : printed circuit board 印刷电路板15.PCBA : printed circuit board assembly装配印刷电路板16. BOM : bill of material 材料清单17. BIOS : basically input and output system基本输入输出系统18. MIL-STD-105E : 美国陆军标准,也称单次抽样计划.19. ISO : international standard organization 国际标准化组织20. DRAM: 内存条 21.Polarity : 电性 22. Icicles : 锡尖 23. Non-wetting : 空焊24. Short circuit : 短路 25. Missing component : 缺件26. Wrong component :错件 27 . Excess component :多件28. Insufficient solder : 锡少 29 . Excessive solder :锡多30. Solder residue: 锡渣 31. Solder ball : 锡球 32. Tombstone : 墓碑 33 . Sideward：侧立34. Component damage :零件破损 35. Gold finger:金手指36. SOP : standard operation process 标准操作流程37. SIP : standard inspection process 标准检验流程38 .The good and not good segregation :良品和不良品区分39. OBW : on board writer 熸录BIOS 40 . Simple random sampling : 简单随机抽样41. Histogram : 直方图 42 . Standard deviation : 标准差43. CIP : Continuous improvement program 持续改善计划44. SPC : Statistical process control 制程统制 45 . Sub-contractors : 分包商46. SQE: Supplier quality engineering 47. Sampling sample :抽样计划48. Loader : 治具 49. QTS: Quality tracking system 质量追查系统50. Debug : 调试 51. Spare parts: 备用品52. Inventory report for : 库存表 53. Manpower/Tact estimation 工时预算54. Calibration : 校验 55. S/N :serial number 序号56. Corrugated pad : 波纹垫 57.Takeout tray: 内包装盒58. Outer box : 外包装箱 59. Vericode : 检验码60. Sum of square : 平方和 61. Range : 全距62. Conductive bag : 保护袋 63. Preventive maintenance :预防性维护64. Base unit : 基体 65. Fixture : 制具66. Probe : 探针 67. Host probe : 主探针68. Golden card : 样本卡 69. Diagnostics program : 诊断程序70. Frame : 屏面 71. Lint-free gloves : 静电手套72 .Wrist wrap : 静电手环 73. Target value : 目标值74. Related department : 相关部门 75. lifted solder 浮焊76.plug hole孔塞 77. Wrong direction 极性反150.Processed material: 流程性材料 151.Entity/Item:实体152.Quality loop:质量环153.Quality losses: 质量损失 154.Corrective action:纠正措施155. Preventive action:预防措施156.PDCA lan/Do/Check/Action计划/实施/检查/处理 157. Integrated circuits(IC):集成电路158.Application program: 应用程序 159.Utilities:实用程序160.Auxiliary storage/Second storage:;辅助存储器 161.Silicon chip:硅片162Diskette drive:软驱 163.Display screen/Monitor:显示器164.Foreground:前面 165.Montherboard:母板166.Mermory board: 内存板 167.Slot:插槽168.Bus ata-bus/address-bus/Control bus: 总线/数据总线/地址总线/控制总线169.Plotter:绘图 170.MPC:Multimedia personal computer多媒体171.Oscillator:振荡器 172.Automatic teller terminal:自动终端(出纳)机173.Joystick port:控制端口 174.VGA: Video Graphics Array显示卡175.Resolution:分辨率 176.Register:寄存器177.ISA: Industry Standard Architecture: 工业标准结构 178.EISA: Extended IndustryArchitecture179.Adapter: 适配器 180.Peripheral:外部设备181.Faxmodem:调制解调器 181.NIC:Network interface card网络接口卡182. SCSI: Small computer system interface 183.VESA: Video Electronic StandardsAssociation184. SIMM: Single in-line memory module单排座存储器模块(内存条)185.Casing:外箱 186.Aluminum:铝质187.Ceramic: 陶瓷的 188.Platter:圆盘片189.Actuator:调节器 190.Spindle:轴心191.Actuation arm: 存取臂 192.Default code: 缺省代码193.Auxiliary port:辅助端口 194.Carriage return : 回车195.Linefeed:换行196.ASCII: American Standard Code for Information Interchange197.Video analog: 视频模拟198.TTL: Transistor- Transistor logic晶体管-晶体管逻辑电路199.Three-prong plug:三芯电插头 200.Female connector:连接插座201.Floppy disk:软盘 202.Output level: 输出电平 203.Vertical/Horizontalsynchronization: 场/行同步204.H(Horizontal)-Phase:行相位 patible:兼容机206.Hardware Expansion Card: 硬件扩充卡 207.Buffer:缓冲208.CRM:Customer relationship Management 客户关系管理 209.WIP: Work in process半成品210.Waiver:特别采用211.CXO系列—CEO Chief Executive Office首 COO :Chief Operating Office CFO Chief Finance Officer CBO Chief Business OfficerCTO Chief Technology Officer CIO Chief Information OfficerCGO Chief Government Officer212. NASDAQ: 纳斯达克证券市场 NASDAQ Automated Quotation system 213.VC: Venture Capital 风险投资214. PDA: Personal Date Assistant个人数字助理 PLA: Persona。
标准常用词语中英文对照表
标准常用词语中英文对照表
编者按：为了适应我国加入世贸组织（WTO）和标准化活动的对外交流，需要及时准确地把我国标准翻译成英文版本。
为此，2000年2月12日国家质量技术监督局公布了《国家标准英文版翻译指南》（质技监局标函〔2000〕39号）。
《GB/T1.1－2000〈标准化工作导则第1部分：标准的结构和编写规则〉实施指南》在《标准英文版翻译指南》的基础上，结合最新的ISO/IEC导则，在附录八给出了将标准译成英文时的常用词语。
本刊为有关人员在将标准翻译成英文时提供方便，将此部分内容予以转载。
【干货】消费品英文术语的中文解释大全—从业人士必看（珍藏版）
【干货】消费品英文术语的中文解释大全—从业人士必看（珍藏版）2016-03-05中国连锁DA（Distribution & Assortment）：分销Location：位置Display：陈列Pricing：价格Inventory：库存Merchandising：助销Promotion：促销KA（Key Account）：重点客户GKA（Global Key Account）：全球性重点客户NKA（National Key Account）：全国性重点客户LKA（Local Key Account）：地方性重点客户RKA（Retail Key Account ）：零售重点客户SM（Shopping Mall）：大型购物消费中心简称销品茂HYM（Hypermarket）：巨型超级市场，简称大卖场SPM（Supermarket）：超级市场，简称超市S-SPM（Small-Supermarket）：小型超市M-SPM（Middle-Supermarket）：中型超市L-SPM（Large-Supermarket）：大型超市C&C（Cash & Carry）：仓储式会员店CVS（Convenience Store）：便利店GS（Gas Station）：加油站便利店DS（Discount Store）：折扣店MT（Modern Trade ）：现代渠道TT（Traditional Trade）：传统渠道OT（Organized Trade）：现代特殊渠道OP（On Premise ）：餐饮渠道HBR或者OOH（Hotel,Bar,Restaurant）：旅馆、酒吧、餐馆等封闭性通路WHS（Wholesaler）：批发商2nd tier Ws：二级批发商DT（Distributor）：经销商，分销商2ndDT：二级分销商DIST（Distributor System）：专营分销商MW（Managed Wholesalers）：管制批发商PW（Passive Wholesalers）：传统批发商DSD（Direct Store Delivery）：店铺直接配送CSTD（Company Sells Third Party Delivers）：我销他送DC（Distribution Center）：配送中心TPL（Third Party Logistics）：第三方物流CRP（Continuous Replenishment）：持续补货CAO（Computer Assisted Ordering）：计算机辅助订货PUR（Purchase）：进货OOS（Out of Stock）：缺货Inventory day：库存天数SKU（Stock Keeping Unit）：最小库存计量单位UPC：通用产品编码Bar Code：条形码Slim（Slim）：纤细,苗条(包装)TC：铁罐包装AC：铝罐包装TP（TETRA PAK）：利乐无菌包装(俗称纸包装)PET：宝特瓶(俗称胶瓶)POSM（Point of Sale Materials）：陈列品GE（Gondola End）：端架MIT（Marketing Impact Team）：卖场整合性陈列；堆箱TG（Type Genus ）：堆头Island Display：堆头式陈列Floor Display：落地箱陈列Pallet Display：卡板陈列Strip Display：挂条陈列Sidekick Display：侧挂陈列Checkout Display：收银台陈列Cooler Display：冰柜陈列Secondary Display：二次陈列Cross Display：交叉陈列PG（Promotion Girl）：促销员P-T（Part-timer）：临时工，特指临促POP（Point Of Purchase）：门店广告Price discount：特价On-Pack：绑赠Sampling：试吃Road Show：路演，大型户外促销活动DM（Direct Mail ）：商场快讯商品广告；邮报PR（Public Relation）：公共关系NP（News Paper）：报纸杂志AD（Advertisement）：广告GRP（Gross Rating Point）：毛评点;总收视点（媒介用语）Loyalty：忠诚度Penetration：渗透率Value Share：市场份额AVE（Average）：平均数WTD（Weighted）：加权NUM（Numeric）：数值PP（Previous Period）：上期YA（Year Ago）：去年同期VOL（Volume）：销售量VAL（Value）：销售额VAL-PP（Value PP）：上期销售额VAL-YA（Value YA）：去年同期销售额YTD（Year To Date ）：截至当期的本年累计MTD（Means Month to Date）：本月到今天为止SPPD（Sales Per Point of Distribution）：每点销售额BTL（Below The Line）：线下费用ATL（Above The Line）：线上费用ABC（Activity based costing）：成本动因核算法（又称：巴雷托分析法）U&A（Usage and Attitude）：消费态度和行为(市场调查)FGD（Focus Group Discuss）：座谈会(市调一种)Store Check：终端调查，铺市率调查CR：销售代表CR-OP：销售代表-餐饮渠道CR-OT：销售代表-现代特殊渠道CR-MT：销售代表-现代渠道CR-TT：销售代表-传统渠道OTCR：现代渠道销售代表WDR：批发拓展代表ADR：客户拓展代表DCR：分销商合约代表DSR：分销商销售代表KSR：大客户销售主任KAM：重点客户经理CDM：渠道拓展经理MDR：市场拓展代表MDE：市场拓展主任MDM：市场拓展经理TMM：通路行销市场经理TDS：区域拓展主任TDM：区域拓展经理LTDM：高级区域拓展经理UM：业务单位经理（大区经理）GM（General Manager）：总经理GMDR（General Manager Direct Reports ）：总经理直接下属VP（Vice President）：副总裁FVP（First Vice President）：第一副总裁AVP（Assistant Vice President）：副总裁助理CEO（Chief Executive Officer）：首席执行官COO（Chief Operations Officer）：首席运营官CFO（Chief Financial Officer）：首席财务官CIO（Chief Information Officer）：首席信息官Director：总监HRD（Human Resource Director）：人力资源总监OD（Operations Director）：运营总监MD（Marketing Director）：市场总监OM（Operations Manager）：运营经理PM （Product Manager）：产品经理BM（Brand Manager）：品牌经理4P（Product、Price、Place、Promotion）：4P营销理论(产品、价格、渠道、促销)4C（Customer、Cost、Convenience、Communication）：4C营销理论(顾客、成本、便利、沟通)4V（Variation、Versatility、Value、Vibration）：4V营销理论(差异化、功能化、附加价值、共鸣)SWOT（Strengths、Weaknesses、Opportunities、Threats）：SWOT分析法(优势、劣势、机遇、威胁)FABE（Feature、Advantage、Benefit、Evidence）：FABE法则(特性、优点、利益、证据)USP（Unique Selling Proposition）：独特销售主张3A（Avalible、Able、Adsire）：买得到、买得起、乐得买PDCA（Plan、Do、Check、Action）：PDCA循环管理(计划、执行、检查、行动)OEM（Original Equipment Manufacturer）：原始设备制造商,俗称“贴牌”ODM（Original Design Manufacturer）：原装设计制造商OBM（Own Brand Manufacturer）：自有品牌制造商IPO（Initial Public Offering）：首次公开募股LOGO：商标Slogan：广告语FMCG（Fast Moving Consumer Goods）：快速消费品DCG（Durable Consumer Goods）：耐用消费品商业模式B2B模式，Business to Business-企业对企业，例子：阿里巴巴，、慧聪网。
11.公关专业词汇英汉对照
公关专业词汇英汉对照公共关系Public Relations公共活动Public Affairs公共关系公司public relation firm公共关系协会Public Relations Associations爱德华·伯内斯Edward Bernays艾维·李Ivy Lee通讯Communications客户满意Total Customer Satisfaction公众Public公众舆论Public opinion抽样调查Sampling Survey系统抽样Systematic sampling分层抽样Stratified sampling整群抽样Cluster sampling普查general survey计划Plan实施doing检查check总结分析analysis目标导向Goal-oriented整体协调Overall coordination反馈调整Feedback adjustment评估Assess社会经济业务报告Socio-economic business reports 社会交往Social interaction专题活动Special Events展览Exhibition社会赞助Social sponsorship新闻发布会news conference危机公关public relations in crisis承担责任Shoulder the matter诚意Sincerity速度Speed系统System权威Standard说真话Tell the truth投公众所好For the public good公众总是对的The public is always right双向对称Two-way symmetrical状态Status活动Activities,意识Consciousness,学科Subject前提； Premise;原则；Principles;基础；Basis;手段Means;目的Purpose社会组织Social organization生存环境Living environment内部公众Internal public顾客公众Public customers媒介公众Public media政府公众Government public社区公众Community public探索性调研（exploratory research ）描述性调研（descriptive research）因果关系调研（Causal research）预测性调研（forecasting research）心理投射技术（Psychological projection technology） 词语联想（word association）完形测试（sentence completion）第三人技术（third-person technique）角色扮演（role playing）主题领悟测试（thematic apperception）度量（scaling）方法：称名度量（nominal scaling）顺序度量（ordinal scaling）等距度量（interval scaling）比率度量（ratio scaling）信度（reliability）稳定系数（coefficient of stability）等值系数(coefficient of equivalence)效度（validation ）内容效度（content validation）准则关联效度（criterion-related validation）结构效度（construct validation）公众Public内部公众Internal public外部公众External public首要公众Primary public次要公众Secondary public边缘公众Edge of the public稳定公众Stable public周期公众Period of public临时公众Temporary Public顺意公众Supportive stance of the public逆意公众Opposition of the public独立公众Independent public了解公众Understanding of the public服务公众Public Service劝说公众To persuade the public。
市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统 Marketing Research营销调研accesibility 可进入性accessory equipment markets 附属设备市场 account management policies 客户管理策略 positioning定位additions to existing product lines 现有产品线的增加 administered vertical marketing systems 管理式垂直营销系统 market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率1advertising media 广告媒体advertising reach 广告接受人数 advertising message 广告信息advertising source 广告信息来源 agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划 assurance 保证attitudes of consumers 消费者态度 availability 可获得性/供货能力awareness (产品)知晓度/知名度 baby boomers 婴儿潮出生的一代人 backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码barter 实物交易basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵 before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析 behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同 blind-paired comparisontesting 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌2branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度 breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局busines strength rating 商业能力评分 business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场 business strategies 经营战略business unit strategy 经营单位战略 buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力 buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心 buying power indes (BPI) 购买力指数 buying situation 采购情况/类型 buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本 Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类 categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突3channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构 channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道 channel power 渠道权力channel-control strategies 渠道控制战略 channel-design decisions 渠道设计决策 channel-management decisions 渠道管理决策 channels of communication 传播渠道 choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics (职业)道德标准 coercive power 强制权cognitive dissonance 认识的不协调 collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟 combination compensation plan 结合式薪酬方案 commitment 承诺communication channels 传播渠道 communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告 comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法 competitive advantage 竞争优势 competitive (supply-side) evolution 竞争(供方)演变competitive factors 竞争因素competitive intelligence 竞争情报/信息 competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力 competitor analysis 竞争者分析4complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略 conformance to specifications 与规格一致 conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者(购买)决策 consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案 consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司 consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场 consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献(贡献毛利)分析 contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决 co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议 corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司(经营)范围5corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略 cost of capital 资本成本cost of goods sold (COGS) 产品销售成本 cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系 cost-oriented pricing 成本导向定价法 cost-plus/mark-up pricing 成本加成/溢价定价法 costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围 coverage of relevant retailers 相关零售商的销售范围 credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价 customer service 顾客服务customer-oriented pricing 顾客导向定价法 customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度 customizing 定制data collection 数据收集data confidentiality 数据保密6data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告 deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位 delivery time 交付时间delivery 配送demand characteristics 需求特征 demand curve 需求曲线demand-oriented pricing 需求导向定价法 demographic environment 人口统计环境 department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究 design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率 determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销 differentiation over time 不同时间的差异 differentiation strategy 差异化战略 differentiation 差异化diffusion of innovation theory 创新扩散理论 dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析7direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率 direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略 discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整 discriminatory pricing adjustments 歧视定价调整 disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构 distribution channel designs 分销渠道设计 distribution channel objectives 分销渠道的目标 distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算 dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统 duplication (媒体)重复DuPont 杜邦公司durability 耐用性8early vs late adoption 早期采购与后期采购 earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering (产品)工程设计entrepreneurial strategy 企业家战略 entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析 environmental strategy 环境战略establishment 机构ethical audit (公司)伦理审计ethics of marketing 营销伦理道德 ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系 evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择 evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价 evoked set 引发的组合evolution of market 市场演变9exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销 executive summary 执行摘要exhibition media 展示广告媒体 existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures (顾客)预期测度 expectations of customers 顾客期望 expected unit sales 预计产量 expected value 期望价值experience curve 经验曲线experimental research 实验性研究 expert power 专长权exploratory research 探索性研究 export agents 出口代理(商) export jobbers 出口批发商export management company 出口管理公司 export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略 extending volume growth 扩大市场份额 external data sources 外部数据来源 external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构 factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期 family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征10Federal Department Stores 联邦百货商店 Federal Trade Code (FTC) 联邦贸易法案 FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构 FOB origin pricing FOB 产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略 Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法 fringe benefits 小额津贴frontal attack strategy 正面进攻战略 full costing profitability analysis 全成本盈利性分析 full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍11functional organizational structure 职能型组织结构 functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量 General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场 global expansion 全球扩张global marketing control 全球营销控制 global markets 全球市场global niche strategy 全球机会战略 global standardization strategy 全球标准化战略 global teenage segment 全球青少年市场 globalization 全球化global-market expansion 全球市场扩张 goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值12gross margin 毛利gross national product (GNP) 国民生产总值 gross profit 毛利gross rating points (GRPs) 总级别指数 group/category product manager 类别产品经理 growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略 growth-market strategiesfor market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略 growth-market targeting strategy 成长性市场定位战略 guarantee/warranty 保证/担保guarantees 保证Gucci 古琦(世界著名时装品牌)Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》 harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) (美国)卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹(美国汽车租赁巨头)Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略 high-contact service system 高接触服务系统 high-involvement product 高参与产品 high-involvement purchase 高参与购买 hight market share 高市场份额战略13Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期 household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想 idea-screening process 创意筛选过程 identification of segments 识别细分市场 Illinois Tool Works 伊利诺斯工具厂 image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源 implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略 indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务 industrial goods channels 工业品分销渠道 industry attractiveness 行业吸引力 industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者14infocommunications industry 信息通信行业 infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈 in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度 intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构 international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化 introductory stage of product life cycle 产品生命周期的推出阶段15inventory level 库存水平investor relations advertising 投资关系广告 issue advertising 观点广告jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法 just noticeable difference (JND) 恰巧注意到的差异 just-in-time (JIT) management system 准时制管理体系 just-in-time purchasing arrangements 及 key account management 主要客户管理 key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度 Levi Strauss 李维?史特劳斯Levi's 列维斯(全球最大的牛仔服制造商) lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商 line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司 localizaiton strategy 本地化战略location pricing 场所定价location 位置16lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易?威登(法国著名时尚品牌) low-contact service system 低接触服务系统 low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构 macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额 maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌 manufacturers'agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理 manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略 market attractiveness factors 市场吸引力因素 market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征 market dimension 市场量度market entry strategies 市场进入战略 market exclusion 市场排斥market expansion strategy 市场扩张战略 market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级17market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析 market oriented 以市场为导向的market position factors 市场地位因素 market positioning analysis 市场定位分析 market potential measurements 市场潜力测度 market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略 marketing action plan 营销行动计划 marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范 marketing communication 营销沟通/传播 marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计 marketing flows and functions 营销过程和职能 marketing function area audit 营销功能领域的审计 marketing implications of 对营销的影响 marketing information system 营销信息系统 marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容 marketing program 营销计划/方案18marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略 mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构 Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司(前世界通信公司)MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务 Medico Containment Services memory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司 merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒?泰丁法案 minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司19Minolta 美能达miscellaneous sources 多方面来源 mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工 modified rebuy 调整再购monosegment positioning 单一细分市场定位 Monsanto 孟山都农业生物技术公司 moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销 multidimensional scaling 多维等级法 multilevel selling 多级销售multinational coporations (MNCs) 跨国公司 multiple test markets 多测试市场 multiple-brand strategy 多品牌战略 multiple-factor index 多因素指数法 multisegment positioning 多重细分市场定位 mutual trust 相互信任national account management 全国性客户管理 national market 国内市场National Semiconductor 美国国家半导体公司 natural products 天然产品NEC 日本电子Nescafé 雀巢咖啡Nestlé 雀巢net sales 净销售额network computer (NC) 网络计算机 new business selling 新业务销售 new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型 new product lines 新产品线new products 新产品20new-product development 新产品开发 new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品 niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略 Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品noise in communication system 传播系统中的噪音 non-financial rewards 非物质性奖励措施 non-probability sampling 非概率抽样 non-profit organization 非盈利组织 non-store retailing 无店铺零售业 number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣 offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克(石油输出国组织)opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平 opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别21opportunity/threat matrix 机会/威胁矩阵 order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计 organization buying center 组织采购中心 organizational customer 组织顾客 organizational directselling 组织直销 organizational markets 组织市场 organizational purchasing 组织采购 organzational structure 组织结构 outdoor enthusiasts 户外运动爱好者 out-of-home media 户外广告媒体overall cost leadership 全面成本领先 overheads 日常开支overseas direct investment 海外直接投资 ownership of new product 新产品所有权 packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值 perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解 perceptual (product) pisitioning 感知(产品)定位perceptual map 感知图perceptual organization 感知组织 perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估22performance measures 表现/业绩测度 performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源 personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业 physical (product) positioning 物理(产品)定位 physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息 point-of-purhcase (POP) promotion 采购点促销 point-of-sales (POS) data 销售点数据 pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度 positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调 post-purchase evaluation 购买后评估 post-purchase/after-sale service 售后服务 potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场 power in distribution 分销权力power of buyers 购买者能力23power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源 preferential treatment 特惠待遇 premiums 额外奖励present competitors 现有的竞争者 presenting sales message 提供销售信息 pre-test market research 测试前市场研究 price discrimination 价格歧视price elasticity of demand 需求的价格弹性 price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比 price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据 print media 印刷媒体private/for-profit organization 私营/盈利性组织 PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题 process management 过程管理Procter & Gamble (P&G) 宝洁公司 product line 产品线product availability 产品的可获得性24product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性 product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线 product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍 product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织 production 生产product-line pricing adjustments 产品线定价调整 product-management organizational structure 产品管理组织结构product-market entry control 产品,市场进入控制 product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征 product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析25profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表 projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客 psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法 public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向 purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理,代理 purchasing power perity (PPP) 购买力平价指数 push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格 quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法26quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族 rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略 reactive new-product development strategy reactor strategy 反应型战略real estate 房地产rebates 回扣。
公关关系术语100词
公共关系行业产品标准术语（中英文对照表）1. 媒体关系Media Relations2. 媒体研究/ Media study3. 媒体传播策略/ Media communications strategy4. 消费者触媒习惯/ Consumers' Media behavior analysis5. 媒体关系评估/ Media relations evaluation6. 媒体传播计划/ Media planning7. 媒体关系管理/ Media relations management8. 媒体监测/ Media monitoring9. 传播绩效评估/ Media communications evaluation10. 软文投放/ Advertorial Pitching11. 新闻发布/ Press release12. 专访安排/ Interview arrangement13. 稿件撰写/Press materials drafting14. 新闻剪报/News clipping15. 活动管理Event Management16. 活动策略规划/ Event strategy17. 活动计划/Event planning18. 活动管理/ Event management19. 活动绩效评估/ Event evaluation20. 现场执行/ On-site execution21. 视觉创意/ Visual & creative22. 设计制作/ Designing & Producing23. 营销传播Marketing Communications24. 营销传播研究/ Marketing communications study25. 消费者调查/ Consumer surveys26. 营销传播规划/ Marketing communications strategy27. 营销传播计划/ Marketing communications planning28. 营销传播管理/ Marketing communications management29. 传播绩效评估/ Communications evaluation30. 新产品上市/ New product launch31. 巡展活动/ Road show32. 促销活动/ Sales Promotion33. 企业传播Corporate Communications34. 企业传播规划/ Corporate communications strategy35. 企业传播计划/ Corporate communications planning36. 企业传播管理/ Corporate communications management37. 传播绩效评估/ Communications evaluation38. 出版物制作/ Publishing39. 网站制作/ website producing40. 内部传播Internal Communications41. 内部沟通体系/ Internal communications system42. 员工意见调查/ Employee Survey43. 内部传播规划/ Internal communications strategy44. 内部活动计划/ Internal communications initiative planning45. 内部传播计划/ Internal communications planning46. 内部关系管理/ Internal relations management47. 传播绩效评估/ Communications evaluation48. 内部活动/Internal event49. 团队建设/Team building50. 内联网建设/ Intranet building51. 内刊制作/ In-house journal52. 网络公关Digital PR53. 网络媒体研究/ Digital media study54. 网络受众分析/ Digital audience analysis55. 网络公关规划/ Digital PR strategy56. 网络传播计划/ Digital communications planning57. 网络媒体管理/ Digital media management58. 网络舆情监测/ Digital monitoring59. 网媒绩效评估/ Media communications evaluation60. 博客管理/Blog management61. 论坛管理/ BBS management62. SNS传播/ Social network system communications63. IM传播/ Instant Message communications64. 搜索引擎优化/ Search engines optimizing65. 网站设计/ Web designing66. 声誉管理Reputation Management67. 公关环境研究/ PR circumstance study68. 企业公民政策/ Corporate citizenship policy69. 领导人形象管理/ CEO reputation management70. 企业新闻制度/Press release management system71. 企业信息监测/Corporate Information monitoring72. 领导人活动安排/ CEO’s activities arrangement73. 投资者关系Investor Relations74. 投资者关系研究/ Investor relations study75. 投资者沟通体系/ IR communications system76. 投资者关系规划/ Investor relations strategy77. 投资者沟通计划/ IR communications planning78. 定期信息披露/ Information disclosure79. 沟通绩效评估/ Communications evaluation80. IPO传播/ IPO communications81. 路演/ Road show82. 年报制作Annual reports producing83. 股东大会/ Shareholders conference84. 公共事务Public Affairs85. 政府版图研究/ Government chart study86. 政策决策研究/ Policy & decision-making study87. 政府关系规划/ Government relations strategy88. 社区关系规划/ Community relations strategy89. 政府关系管理/ Government relations management90. 社区项目管理/ Community project management91. 利益团体沟通管理/ Stakeholders communications management92. 公益赞助/ Sponsorship93. 危机管理Crisis Management94. 危机管理体系/ Crisis management system95. 危机管理手册/ Crisis management manual96. 危机模拟培训/ Simulated crisis training97. 危机预警监测/ Media monitoring98. 危机对策方案/ Crisis management solution99. 危机评估/ Crisis evaluation100.危机处理/ Crisis management execution。
市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accesibility可进入性accessory equipment markets附属设备市场account management policies客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback广告反馈advertising frequency广告频率advertising media广告媒体advertising reach广告接受人数advertising message广告信息advertising source广告信息来源agent middleman代理商allowance折让alteration退换American Marketing Association美国营销协会annual marketing plan年度营销计划assurance保证attitudes of consumers消费者态度availability可获得性/供货能力awareness（产品）知晓度/知名度baby boomers婴儿潮出生的一代人backward channels for recycling回收的后向渠道backward integration后向垂直一体化banner advertisements横幅标语广告bar codes条形码barter实物交易basic physical needs基本生理需要BCG Grow-Share Matrix波士顿增长-份额矩阵before tests事前测试Behavior Scan Information Resources Inc.行为扫描信息源公司behavioural analysis行为分析behavioural hierarchies行为层级benchmarking基准benefit clusters利益群体benefits利益Benz奔驰billing帐单birth rate出生率blanket purchase order一揽子采购合同blind-paired comparison testing双盲比较测试blue collars蓝领bottom line底线/盈亏一览结算线brand awareness品牌意识/认知brand extensions品牌扩展brand loyalty品牌忠诚度brand mark品牌标志brand name品牌名称brand positioning品牌定位brand recognition品牌识别brand strategies品牌战略brand品牌branding strategy品牌化战略branding品牌化brand's equity品牌的价值break-even analysis盈亏平衡分析break-even volume盈亏平衡产量breath of product assortment产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery贿赂British Airways英国航空公司brokers经纪人budgeting预算bundle捆绑Bureau of Census人口统计局busines strength rating商业能力评分business plan商业计划business position经营地位business sector商业部门business services markets商业服务市场business strategies经营战略business unit strategy经营单位战略buyback allowances回购折让buyback arrangements产品返销buyers'bargaining power买方的讨价还价能力buyers采购者buying behavior购买行为buying center采购中心buying inertia购买惯性buying intention购买意图buying offices连锁商店的进货中心buying power indes(BPI)购买力指数buying situation采购情况/类型buying task采购任务capital gains资本收益capital invested in product产品投入资本Carnival嘉年华cash cows现金牛类cash discounts现金折扣catalogue sales目录销售categorization of perception感知分类categorization分门别类centralization集中化chameleons/followers变色龙/跟随者channel alternatives可选择的营销渠道channel conflicts渠道冲突channel decisions渠道决策channel functions渠道功能channel institutions渠道组织结构channel management渠道管理channel objectives渠道目标channel of distribution分销渠道channel power渠道权力channel-control strategies渠道控制战略channel-design decisions渠道设计决策channel-management decisions渠道管理决策channels of communication传播渠道choice criteria选择标准closing a sale结束销售clothing retailers服装零售商co-branding联合品牌code of ethics（职业）道德标准coercive power强制权cognitive dissonance认识的不协调collection of data数据收集collection收款co-marketing alliances联合营销联盟combination compensation plan结合式薪酬方案commitment承诺communication channels传播渠道communication process传播过程communication信息交流/沟通communications media传播媒体company personnel公司员工comparative advertisements比较广告comparison of brands品牌比较compensation deals补偿处理compensation plan酬金方案compensation/rewards酬金/奖励compensatory补偿性的competition and industry evolution竞争和行业演变competition-orientated pricing竞争导向定价法competitive advantage竞争优势competitive(supply-side)evolution 竞争（供方）演变competitive factors竞争因素competitive intelligence竞争情报/信息competitive parity promotionbudgeting竞争均势促销预算法competitive strategy竞争战略competitive strength竞争优势/能力competitor analysis竞争者分析complaint handling投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering计算机化的订购conclusive research确定性研究conditions of demand需求情况conflict and resolution strategies冲突和解决战略conformance to specifications与规格一致conformance一致性confrontation strategy对抗战略conjoint measurement联合测度法conjunctive model联合模型consumer decision-making消费者（购买）决策consumer goods channels消费品分销渠道Consumer Goods Pricing Act,USA美国消费品定价法案consumer goods消费品consumer markets消费品市场consumer needs消费者需求consumer packaged-goods firms消费者包装食品公司consumer promotion消费者促销consumer tests消费者测试consumer/household market消费者/家庭市场consumers'perceptions消费者感知consumption消费contests竞赛contingency planning权变计划contract construction契约建筑业contract manufacturing契约制造业contraction/strategic withdrawal strategy收缩/战略性撤退战略contractual entry modes契约式进入模式contractual vertical marketing systems合约式垂直营销系统contribution margin analysis边际贡献（贡献毛利）分析contributrion margin边际贡献control strategies控制战略convenience food stores便利食品商店convenience goods便利品convenience服务的便利性Cool Whip清凉维普co-operative advertising合作性广告co-ordination and conflict resolution 协调与冲突解决co-production合作生产core benefit proposition(CBP)核心利益方案/提议corollary-data method推定数据法corporate HQ公司总部corporate scope公司（经营）范围corporate strategy公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action矫正行动cost analysis成本分析cost effectiveness成本有效性cost leadership strategy成本领先战略cost of capital资本成本cost of goods sold(COGS)产品销售成本cost reductions降低成本产品cost-and-volume relationship成本-数量关系cost-oriented pricing成本导向定价法cost-plus/mark-up pricing成本加成/溢价定价法costs and benefits of marketing functions营销职能的成本和效益costs of competitors竞争者成本costs of distribution分销成本countertrade对等贸易coupons优惠券courtesy礼貌coverage of geographic market地域性市场的范围coverage of relevant retailers相关零售商的销售范围credibility信誉credit terms信贷条款critical assumptions关键假设cross-elasticity交叉弹性customary pricing习惯性定价法customer analysis顾客分析customer contact顾客接触customer demand顾客需求customer intimacy顾客亲密度customer loyalty顾客忠诚度customer need顾客需要customer organization of sales force 按客户组织销售队伍customer retention顾客维系/保留customer satisfaction顾客满意度customer segment pricing顾客细分市场定价customer service顾客服务customer-oriented pricing顾客导向定价法customers'perception顾客感知customers'preferences顾客偏好customers'price sensitivity顾客的价格敏感度customizing定制data collection数据收集data confidentiality数据保密data research数据研究data sources数据来源dealers经销商deceptive advertisements欺骗性广告deciders决策者declining markets衰退市场decoding解码defect rate缺陷率defender strategy防御型战略defensive new-product development strategy防御性新产品开发战略defensive positioning防御性定位delivery time交付时间delivery配送demand characteristics需求特征demand curve需求曲线demand-oriented pricing需求导向定价法demographic environment人口统计环境department stores百货商店dependability可靠性deregulation放松管制derived demand衍生需求descriptive research描述性研究design decisions设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return预期回报率determinant attributes关键属性determinants决定因素different responses差别反应differentiated defender strategy差异化防御战略differentiated marketing差异化营销differentiation over time不同时间的差异differentiation strategy差异化战略differentiation差异化diffusion of innovation theory创新扩散理论dimension因素dimensions of quality质量维度direct costing profitability analysis 直接成本盈利性分析direct mail直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing直接营销direct product profitability(DPP)直接产品盈利性/利润率direct selling直销discount rate贴现率discount stores折扣商店discount折扣discount/premium price policies折扣/溢价策略discriminant analysis差异分析法discriminatory adjustments歧视价格调整discriminatory pricing adjustments歧视定价调整disjunctive model分离模型display space陈列空间disposable income可支配收入dissonance-attribution hierarchy不和谐-归属层次结构distribution channel designs分销渠道设计distribution channel objectives分销渠道的目标distribution channel分销渠道distribution decisions分销决策distribution policies分销策略distribution分销distributor/store(private lables) brands分销商/私有品牌distributors分销商diversification多元化divest撤退divest出让divestment or liquidation收回投资或清算dividend红利dogs瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products放弃产品dry cleaning干洗dual/two channel distribution systems 双重分销系统duplication（媒体）重复DuPont杜邦公司durability耐用性early vs late adoption早期采购与后期采购earnings per share每股收益economic and technological factors经济技术因素economic power经济权economies of scale规模经济education services教育服务effectiveness有效性efficiency效率emergency goods急需品emotional appeals情感诉求empathy移情作用empirical evidence经验性实例empowerment授权encoding编码end use最终使用endorsement赞同engineering（产品）工程设计entrepreneurial strategy企业家战略entry strategies进入战略environment and packaging disposal环境与包装处理environment factors环境因素environmental scanning环境扫描/分析environmental strategy环境战略establishment机构ethical audit（公司）伦理审计ethics of marketing营销伦理道德ethnic composition种族构成European Community欧共体evaluation and reward systems评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives评估替代品/各种选择evaluation of brands品牌评估event sponsorship事件赞助event活动everyday low-price(EDLP)天天低价evoked set引发的组合evolution of market市场演变exchange交换exclusive dealing独家销售exclusive distribution独家分销executive summary执行摘要exhibition media展示广告媒体existing market现有市场exit barriers退出壁垒expansion path扩张途径expectation measures（顾客）预期测度expectations of customers顾客期望expected unit sales预计产量expected value期望价值experience curve经验曲线experimental research实验性研究expert power专长权exploratory research探索性研究export agents出口代理（商）export jobbers出口批发商export management company出口管理公司export merchants出口贸易商export出口exporting出口商品extended use strategy扩大使用战略extending volume growth扩大市场份额external data sources外部数据来源external environment外部环境extrapolation of past sales trends过去销售趋势推测法facilitating agencies辅助/中介机构factor analysis因素分析法fads时尚family branding家族品牌family life cycle家庭生命周期family structure家庭结构farm products农产品fast-moving consumer goods(FMCG)快速变动的消费品fear appeals恐惧/顾虑诉求features特征Federal Department Stores联邦百货商店Federal Trade Code（FTC)联邦贸易法案FedEx(Federal Express)联邦快递feedback data反馈数据field test marketing实地市场测试financing融资fisheries渔业fit and finish结实度与外观fixed costs固定成本fixed salary固定工资flanker strategy侧翼进攻战略flanker/fighting brand战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure扁平的组织结构FOB origin pricing FOB产地定价法focus strategy集中战略followers追随者Ford福特公司foreign middlemen国外中间商forestry林业formalization形式/规范化formulate制定fortress/position-defence strategy防御堡垒战略Fortune《财富》杂志forward integration向前一体化franchise systems特许系统franchising特许经营free call numbers免费电话号码free goods免费商品freight-absorption pricing免收运费定价法fringe benefits小额津贴frontal attack strategy正面进攻战略full costing profitability analysis全成本盈利性分析full-service wholesalers全方位服务的批发商functional competencies and resourceallocation职能能力与资源分配functional efficiency职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure职能型组织结构functional performance功能性能functional strategy职能战略games比赛gap差距gatekeepers信息传递者general behavioral descriptors一般行为变量General Electric(GE)通用电气General Foods Corporation通用食品general merchandise discount chains大众商品折扣连锁店General Motors通用汽车geodemographics区域人口统计特征geographic adjustments地理调整geographic distribution地理分布geographical organization of sales force按地区组织销售队伍Gillette吉列剔须刀global adjustments全球调整global elite consumer segment全球精英消费品市场global expansion全球扩张global marketing control全球营销控制global markets全球市场global niche strategy全球机会战略global standardization strategy全球标准化战略global teenage segment全球青少年市场globalization全球化global-market expansion全球市场扩张goals总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers产品制造商Goodyear固特异轮胎government agencies政府机构government buyers政府采购者government market政府市场government regulation政府管制greenhouse effect温室效应grey market灰色市场gross domestic product(GDP)国内生产总值gross margin毛利gross national product(GNP)国民生产总值gross profit毛利gross rating points(GRPs)总级别指数group/category product manager类别产品经理growing markets成长市场growth rate of market市场增长率growth stage of product life cycle产品生命周期的成长阶段growth-extension strategies增长扩张战略growth-market strategies for market leaders市场领导者的市场增长战略growth-market strategy成长性市场战略growth-market targeting strategy成长性市场定位战略guarantee/warranty保证/担保guarantees保证Gucci古琦（世界著名时装品牌）Haagen-Dazs哈根达斯hard technology硬技术Harvard Business Review《哈佛商业评论》harvest收获harvesting pricing收获定价法harvesting strategy收获战略health care医疗保健health maintenance organizations (HMOs)（美国）卫生保健组织heavy buyer大客户Heileman Brewing CompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchy of strategy战略的层次high margin/low-turnover retailers高利润/低周转率的零售商high market share global strategy高市场份额全球战略high-contact service system高接触服务系统high-involvement product高参与产品high-involvement purchase高参与购买hight market share高市场份额战略Hilton希尔顿Holiday Inns假日旅馆homogeneous market同质市场Honda本田household/family life cycle家庭生命周期household家庭hybrid technology混合技术idea generation创意的产生/生成ideas for new products新产品创意/构想idea-screening process创意筛选过程identification of segments识别细分市场Illinois Tool Works伊利诺斯工具厂image pricing形象定价imitative positioning模仿定位imitative strategy模仿战略impact evaluation影响评估impersonal sources非个人的信息来源implementation and control of marketing programs营销计划的执行和控制implementation实施improvements in or revisions of existing products现有产品的改良或修正impulse buying冲动购买impulse goods冲动购买品incentives激励income收入increased penetration strategy增加渗透战略indirect costing profitability analysis间接成本盈利性分析individual brand个别品牌individual value个人价值industrial goods&services工业产品和服务industrial goods channels工业品分销渠道industry attractiveness行业吸引力industry attractiveness-business position matrix行业吸引力-业务地位矩阵industry dynamics产业动态industry evaluation产业评估industry evolution产业演变inelastic缺乏价格弹性influencers影响者infocommunications industry信息通信行业infomercials商业信息广告information age信息时代information search信息搜集information technology信息技术information信息informative告知性的ingredient成份in-home personal interview个人家庭访谈in-house use tests内部使用测试innovation创新innovativeness创新性installation设施in-store display店内展示in-store positioning店内布局in-store promotion店内促销intangibles无形integrated marketing communication plan(IMC)整合营销传播计划integration of perception感知整合integration整合Intel因特尔intensity of market position市场地位的集中程度intensity集中程度intensive distribution密集型分销interactions across multiple target markets多目标市场间的相互作用interactive media交互式媒体interest rates利率internal data sources内部数据来源internal marketing内部营销internal organizational structure内部组织结构international advertising国际广告international channels国际分销渠道international division国际分部international marketing国际营销international organizational design国际组织设计internationalization of services服务的国际化introductory stage of product life cycle产品生命周期的推出阶段inventory level库存水平investor relations advertising投资关系广告issue advertising观点广告jobbers批发商Johnson&Johnson强生joint ventures合资jury of executive opinion行政管理人员群体意见法just noticeable difference(JND)恰巧注意到的差异just-in-time(JIT)management system 准时制管理体系just-in-time purchasing arrangements 及key account management主要客户管理key accounts关键客户key benefits核心利益key environmental issue identification 确定主要的环境问题key variables关键变量key/house accounts关键/机构客户laboratory tests实验室测试leapfrog strategy蛙跳战略learning hierarchy学习层级结构legal services法律服务legislation立法legitimate power法定权level of compensation酬金水平level of technical sophistication技术的复杂程度Levi Strauss李维·史特劳斯Levi's列维斯（全球最大的牛仔服制造商）lexicographic model词典编纂模型lifestyle生活方式limited-service wholesalers有限服务的批发商line extension产品线扩展line filling产品线填充line stretching产品线延伸list price订价Lloyd's of London伦敦劳埃德保险公司localizaiton strategy本地化战略location pricing场所定价location位置lodging房屋出租logistical alliances后勤联盟long-term memory长期记忆lost customer失去的顾客Louis Vuitton路易·威登（法国著名时尚品牌）low-contact service system低接触服务系统low-cost defender低成本防御型low-cost position低成本地位low-involvement hierarchy低参与程度层级结构macro risks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-order retailers邮购零售商maintaining market share保持市场份额maintenance strategy保持战略management overhead管理费mandatory adaptation强制性适应manufacturer brand制造商/全国性品牌manufacturers'agents/representatives 生产商的代理商/销售代表manufacturers'export agents(MEA)制造商出口代理manufacturers'sales offices/branches 生产商的销售办事处/分支机构manufacturing process制造过程manufacturing制造业market aggregation strategy整体市场战略market attractiveness factors市场吸引力因素market attractiveness市场吸引力market attractiveness/businessposition matrix市场吸引力/业务地位矩阵market circumstances市场环境market demorgraphics市场人口分布/统计特征market dimension市场量度market entry strategies市场进入战略market exclusion市场排斥market expansion strategy市场扩张战略market factors市场因素market followers市场跟随者market growth rate市场增长率market hirarchy市场等级market inclusion市场纳入market leaders市场领导者market measurement市场测量market opportunity analysis市场机会分析market oriented以市场为导向的market position factors市场地位因素market positioning analysis市场定位分析market potential measurements市场潜力测度market research市场研究market segment细分市场market segmentation市场细分market share市场份额market targeting目标市场选择market市场marketability市场开拓能力market-entry strategies市场进入战略marketing action plan营销行动计划marketing audit营销审计marketing channel营销渠道marketing codes of conduct营销行为规范marketing communication营销沟通/传播marketing concept营销观念marketing control营销控制marketing decision support systems (MDSS)营销决策支持系统marketing environment audit营销环境审计marketing flows and functions营销过程和职能marketing function area audit营销功能领域的审计marketing implications of对营销的影响marketing information system营销信息系统marketing institutions营销机构marketing management营销管理marketing message营销信息marketing mix营销组合marketing policy营销策略marketing productivity area audit营销生产力领域的审计marketing program components营销计划内容marketing program营销计划/方案marketing relationship营销关系marketing research营销研究marketing strategy营销战略market-management organizational structure市场管理组织结构mark-up price产品/溢价价格Marlboro万宝路Marriott Hotel万豪酒店mass-market penetration strategy大规模市场渗透战略mass-market strategy大市场战略matrix organizational structure矩阵组织结构Matsushita日本松下电子mature conformists成熟的随大流者mature markets成熟市场mature stage of product life cycle产品生命周期的成熟阶段McDonald's麦当劳McDonnell Douglas麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-Decision Support System)市场决策支持系统measurability可测度性measure or index测量指标measurement criteria计量标准media audiences媒体受众medical and health services医疗卫生服务Medico Containment Servicesmemory of consumers消费者记忆Mercedes-Benz梅赛德斯-奔驰Mercer Management Consulting美国美智管理顾问公司merchandising推销merchant middlemen国内贸易中间商merchant wholesalers商业批发商message structure信息结构Michael Porter迈克尔-波特micro risks微观风险microsegmentatioin微观细分Miller Tyding ACT,USA米勒·泰丁法案minging矿业Minnesota Mining and Manufacturing Company(3M)明尼苏达矿业和制造公司Minolta美能达miscellaneous sources多方面来源mission宗旨missionary selling推销式销售Mitsubishi Heavy Industries三菱重工modified rebuy调整再购monosegment positioning单一细分市场定位Monsanto孟山都农业生物技术公司moral appeals伦理/道德诉求morals道德Motorola摩托罗拉multichannel distribution多渠道分销multidimensional scaling多维等级法multilevel selling多级销售multinational coporations(MNCs)跨国公司multiple test markets多测试市场multiple-brand strategy多品牌战略multiple-factor index多因素指数法multisegment positioning多重细分市场定位mutual trust相互信任national account management全国性客户管理national market国内市场National Semiconductor美国国家半导体公司natural products天然产品NEC日本电子Nescafé雀巢咖啡Nestlé雀巢net sales净销售额network computer(NC)网络计算机new business selling新业务销售new buy购入新产品new entrants新进入者new markets新市场new materials新材料New Prod screening model新普罗德筛选模型new product lines新产品线new products新产品new-product development新产品开发new-product ideas新产品创意Newsweek《新闻周刊》new-task buying全新采购new-to-the-world products世界性新产品niche penetration strategy壁龛/机会市场渗透战略niche-market strategy壁龛市场战略Nike耐克Nissan尼桑no-brand brand name无品牌的品牌名称no-frills product无虚饰产品noise in communication system传播系统中的噪音non-financial rewards非物质性奖励措施non-probability sampling非概率抽样non-profit organization非盈利组织non-store retailing无店铺零售业number of stockouts迟滞数目object-and-task method of promotion budgeting目标-任务促销预算法objectives and strategy area audit目标与战略领域的审计objectives具体目标observation观察法occupancy costs房屋占用成本occupation/position职业/职位odd pricing奇/余数定价法OEM(original equipment manufacturer)原始设备制造商oeverall quality总体质量off-invoice discounts发票之外的折扣offsets抵消交易Omega欧米加on-air testing广播测试OPEC(Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships建立关系operating supplies生产供应品operational excellence运作管理水平opinion leaders意见领导者opportunity cost机会成本opportunity identification机会识别opportunity/threat matrix机会/威胁矩阵order cycle time订货周期order processing订单处理organisational level组织层次organizaitonal requirement planning组织需求计划organization area audit组织领域的审计organization buying center组织采购中心organizational customer组织顾客organizational direct selling组织直销organizational markets组织市场organizational purchasing组织采购organzational structure组织结构outdoor enthusiasts户外运动爱好者out-of-home media户外广告媒体overall cost leadership全面成本领先overheads日常开支overseas direct investment海外直接投资ownership of new product新产品所有权packaging包装panel of experts专家小组parentage渊源parties involved交换中的各方payment terms支付条款pay-off control支出控制penetration pricing渗透定价Pepsi-Cola百事可乐perceived customer value顾客感知价值perceived quality感知到的质量perceived value感知到的价值percentage of sales promotion budgeting method销售额百分比促销预算法perceptions of consumers消费者感知/理解perceptual(product)pisitioning感知（产品）定位perceptual map感知图perceptual organization感知组织perceptual vigilance感性的警惕performance dimension业绩标准performance evaluation业绩评估performance measures表现/业绩测度performance objective绩效目标performance standards绩效标准performance功能perishability非持久性personal selling人员推销personal sources个人的信息来源personnel development人力资源开发persuasive说服性的pharmaceuticals industry医药行业physical(product)positioning物理（产品）定位physical descriptors物理变量physical distribution实物分销Pillsbury皮尔斯博瑞pioneers先入者Pizza Hut必胜客place utility地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information销售点信息point-of-purhcase(POP)promotion采购点促销point-of-sales(POS)data销售点数据pontificator保守派popularity通用性population trends人口趋势portfolio models for resource allocation资源配置的资产组合模式position intensity地位集中程度positioning定位possession utility拥有效用post-purchase dissonance购买后的不协调post-purchase evaluation购买后评估post-purchase/after-sale service售后服务potential advantages潜在优势potential customer潜在顾客potential market潜在市场potential target market潜在目标市场power in distribution分销权力power of buyers购买者能力power of suppliers供应商能力predatory pricing掠夺性定价法pre-empting scarce resources先占稀缺资源preferential treatment特惠待遇premiums额外奖励present competitors现有的竞争者presenting sales message提供销售信息pre-test market research测试前市场研究price discrimination价格歧视price elasticity of demand需求的价格弹性price fixing价格设定price leaders价格领导者price lining价格排列定价法price promotion价格促销price quotation报价price sensitivity价格敏感度price structure价格结构price价格price/earnings ration价格/收益比price-off promotions降价促销price-setting process定价过程pricing adjustments定价调整pricing policies价格策略pricing定价primary demand基本需求primary sources第一类/主要数据print media印刷媒体private/for-profit organization私营/盈利性组织PRIZM(Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactive new-product development strategy进取型新产品开发战略probability sampling概率抽样problem formulation界定问题problem identificatioin确定问题process management过程管理Procter&Gamble(P&G)宝洁公司product line产品线product availability产品的可获得性product category产品类别product class产品类别product decisions产品决策product design产品设计product development产品开发product dimension or attributes产品维度/属性product evolution产品演变product features产品特征product intent share产品倾向份额product leadership产品领导能力product life cycle(PLC)产品生命周期product life cycle curve产品生命周期曲线product line产品线product manager audit产品经理审计product offering供应品product organizaiton of salesforce按产品组织销售队伍product policies产品策略product positioning产品定位product quality产品质量product scope产品范围product space产品位置product specifications产品规格product systems产品体系product type产品类型product usage产品用途product产品product(ion)-oriented organization产品/生产导向型组织production生产product-line pricing adjustments产品线定价调整product-management organizational structure产品管理组织结构product-market entry control产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics产品的市场特征product-use testing产品使用测试pro-environment环保profit impact of market strategy (PIMS)市场战略的利润影响profitability analysis盈利性分析profitability盈利性/盈利能力profitable survivor strategy有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement预计损益表projective tests投影测试promotion decisions促销决策promotion mix促销组合promotion policies促销策略promotion促销promotional allowance促销折让promotional effort促销努力promotional pricing促销定价promptness及时性propector strategy探索型战略prospecting for customers寻找顾客psychographics心理统计特征psychological cost心理成本psychological pricing心理定价法public organization公共组织public relations公共关系public utilities公共设施publicity公共宣传pull strategy for control of distribution channels分销渠道控制的拉式战略pupil dilation瞳孔扩张purchase predisposition购买倾向purchasing agent采购代理purchasing contract采购合同purchasing manager/agent采购经理／代理purchasing power perity(PPP)购买力平价指数push money/spiffs佣金push stragtegy for control of distribution channels分销渠道控制的推式战略qualifying prospects审查潜在顾客资格quality dimensions质量维度quality质量quantity discount数量折扣question marks问题类questioning询问法quotas定额R&D expenditure研究开发战略race and ethnic origin种族和民族rack jobbers供应超级市场的批发商radio无线电广播rank ordering排序rate of adoption采购率rate-of-return/target return pricing回报率/目标回报定价法rational appeals理性诉求rationale基本原理raw materials原材料reactive and proactive responses反应及前摄策略reactive new-product development strategyreactor strategy反应型战略real estate房地产rebates回扣recall tests记忆测试receiver接收者reciprocity利益互惠recognition of problem/need发现问题/需求recognition tests认知测试recreation娱乐业recruitment and selection招聘与选拔recycling of packaging包装回收（利用）Reebok锐步reference group参照群体referent power参照权refocus巩固refunds退款refusal to deal拒绝经营regression analysis回归分析法regulation管制related/concentric diversification相关/同心多元化relational VMSs相关式垂直营销系统relative attractiveness of declining markets衰退市场的相对吸引力relative market potential相对市场潜力relative market share相对市场份额reliability可靠性repeat purchase behavior重复购买行为repetition重复repositionings重新定位产品requirements planning需求计划reseller中间商resident buyers常驻采购员resource allocation/deployment资源配置response strategies反应策略response to communication传播响应responsive strategy反应型新产品开发战略responsiveness响应性retail coverage strategy零售范围战略Retail Index零售指数retail outlets零售店retail sales零售额retailer co-operatives零售商合作社retailer零售商retailing trends零售趋势Return on Equity(ROE)权益回报率Return on Investment(ROI)投资回报率Return on Net Assets(RONA)净资产回报率reverse engineering反向工程reward systems奖励系统rivalry determinants竞争决定因素rivalry竞争对手Robert Miles罗伯特·迈尔斯Rockwell洛克威尔Rolex劳力士Rolls-Royce劳斯莱斯roster名册salary薪金sales agents销售代理商sales analysis by customer顾客销售分析sales analysis by order size订货规模的销售分析sales analysis by product产品销售分析sales analysis by territory区域销售分析sales analysis销售分析sales forcasting销售预测sales force estimates销售人员估计sales force size销售队伍规模sales force销售队伍sales forecasting销售预测sales management销售管理sales organization销售组织sales performance销售表现/业绩sales personnel incentives销售人员激励sales personnel销售人员sales planning销售计划sales potential销售潜力sales promotion销售促进/促销sales territory销售地区sales trends销售趋势sales销售额sales/price reduction销售/价格下降sample design样本设计sample size样本大小sampling抽样sampling提供样品scale efficiency规模效率scaled measures比例测度scoring models评判模型screening of ideas创意筛选sealed bidding招标Sears西尔斯secondary sources第二类/次要数据second-but-better new-product development strategy后者居上型新产品开发战略security证券业segmentation and targeting细分与目标选择segmentation criteria细分标准segmentation descriptors市场细分变量segmentation市场细分Seiko日本精工株式会社（全球著名的打印机生产商）selective demand选择性需求。
公共关系行业产品标准术语
公共关系行业产品标准术语公共关系行业产品标准术语（中英文对照表）1. 媒体关系Media Relations2. 媒体研究/ Media study3. 媒体传播策略/ Media communications strategy4. 消费者触媒习惯/ Consumers' Media behavior analysis5. 媒体关系评估/ Media relations evaluation6. 媒体传播计划/ Media planning7. 媒体关系管理/ Media relations management8. 媒体监测/ Media monitoring9. 传播绩效评估/ Media communications evaluation10. 软文投放/ Advertorial Pitching11. 新闻发布/ Press release12. 专访安排/ Interview arrangement13. 稿件撰写/Press materials drafting14. 新闻剪报/News clipping15. 活动管理Event Management16. 活动策略规划/ Event strategy17. 活动计划/Event planning18. 活动管理/ Event management19. 活动绩效评估/ Event evaluation20. 现场执行/ On-site execution21. 视觉创意/ Visual & creative22. 设计制作/ Designing & Producing23. 营销传播Marketing Communications24. 营销传播研究/ Marketing communications study25. 消费者调查/ Consumer surveys26. 营销传播规划/ Marketing communications strategy27. 营销传播计划/ Marketing communications planning28. 营销传播管理/ Marketing communications management29. 传播绩效评估/ Communications evaluation30. 新产品上市/ New product launch31. 巡展活动/ Road show32. 促销活动/ Sales Promotion33. 企业传播Corporate Communications34. 企业传播规划/ Corporate communications strategy35. 企业传播计划/ Corporate communications planning36. 企业传播管理/ Corporate communications management37. 传播绩效评估/ Communications evaluation38. 出版物制作/ Publishing39. 网站制作/ website producing40. 内部传播Internal Communications41. 内部沟通体系/ Internal communications system42. 员工意见调查/ Employee Survey43. 内部传播规划/ Internal communications strategy44. 内部活动计划/ Internal communications initiative planning45. 内部传播计划/ Internal communications planning46. 内部关系管理/ Internal relations management47. 传播绩效评估/ Communications evaluation48. 内部活动/Internal event49. 团队建设/Team building50. 内联网建设/ Intranet building51. 内刊制作/ In-house journal52. 网络公关Digital PR53. 网络媒体研究/ Digital media study54. 网络受众分析/ Digital audience analysis55. 网络公关规划/ Digital PR strategy56. 网络传播计划/ Digital communications planning57. 网络媒体管理/ Digital media management58. 网络舆情监测/ Digital monitoring59. 网媒绩效评估/ Media communications evaluation60. 博客管理/Blog management61. 论坛管理/ BBS management62. SNS传播/ Social network system communications63. IM传播/ Instant Message communications64. 搜索引擎优化/ Search engines optimizing65. 网站设计/ Web designing66. 声誉管理Reputation Management67. 公关环境研究/ PR circumstance study68. 企业公民政策/ Corporate citizenship policy69. 领导人形象管理/ CEO reputation management70. 企业新闻制度/Press release management system71. 企业信息监测/Corporate Information monitoring72. 领导人活动安排/ CEO’s activities arrangement73. 投资者关系Investor Relations74. 投资者关系研究/ Investor relations study75. 投资者沟通体系/ IR communications system76. 投资者关系规划/ Investor relations strategy77. 投资者沟通计划/ IR communications planning78. 定期信息披露/ Information disclosure79. 沟通绩效评估/ Communications evaluation80. IPO传播/ IPO communications81. 路演/ Road show82. 年报制作Annual reports producing83. 股东大会/ Shareholders conference84. 公共事务Public Affairs85. 政府版图研究/ Government chart study86. 政策决策研究/ Policy & decision-making study87. 政府关系规划/ Government relations strategy88. 社区关系规划/ Community relations strategy89. 政府关系管理/ Government relations management90. 社区项目管理/ Community project management91. 利益团体沟通管理/ Stakeholders communications management92. 公益赞助/ Sponsorship93. 危机管理Crisis Management94. 危机管理体系/ Crisis management system95. 危机管理手册/ Crisis management manual96. 危机模拟培训/ Simulated crisis training97. 危机预警监测/ Media monitoring98. 危机对策方案/ Crisis management solution99. 危机评估/ Crisis evaluation100.危机处理/ Crisis management execution。
公关广告英文术语
接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语策划(plan) ：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx 新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength (S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploiteda panel of at least最少12 名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组12 leading senior PR practitioners from agency and in-house environmentsxx 上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event2008 年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页 a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop design xx 后期维护工作（相册制作等）Maintenance work after xx （picture files made ）活动前期沟通宣传Pre-event Communication 活动过程跟踪沟通During-event Communication and follow-up 活动内容和细节建议Event Detail Recommend 活动（形式）策划Event Plan活动（线下：会展、路演、促销等）Eventsxx 成员小型媒体沙龙xx member media salon 华南媒体沙龙活动Huanan media salon event 媒体食宿安排Accommodation Arrangement 参加规则Rules of entry 礼物建议Gift Recommend 颁奖时间Awards Presentation 相关网页的设计制作Homepages Design and Production 颁奖仪式场地安排Awarding Ceremony Venue Arrangement 现场活动执行支持On-Site Support 支持材料/ 辅助材料Support material 活动后分析总结报告After-Event Summary Report 访问日程Visit Agenda 日程Agenda 地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo 的设计制作Designing and making the the logo of xxxx 项目展厅布置VI 设计制作Exhibition hall display and VI design on xx Project 电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi 设计制作The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog 灌水Drop negative information in internet and information release on BBS and Blog媒体邀请( 待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitation letter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7 篇，传播量字14000 字xx,the releasing frequency are 7 pieces, communication volume are 14000 wordsxx 项目，发布频次25 篇，传播量38837 字xx, the releasing frequency are 25 pieces, communication volume are 38837 words费用预算(budget):合同contract税费tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing 月服务费用expense on PR.service 费用总计total expenses 序号order 项目program 费用预算budget 项目说明explanations 服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications 在线媒体关系On-line media relations 在线监测On-line monitoring 在线宣传Online publicity评论文章Op-Ed说服Persuasion产品宣传信Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众态度Public attitudes公众意识Public awareness公共事务管理Public issues management公众情绪Public mood公众需要Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司Public relations agency公关咨询与调研Public relations counseling and research 公关部Public relations department公关目标/ 战略Public relations objectives/strategies 公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement宣传Publicity问卷Questionnaire监管当局Regulatory authorities调研Research摘要文章Round-up article促销Sales promotion样本Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups演讲Speech演讲稿写作Speech-writing扭曲事实Spin代言人Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience 第三方认可Third-party endorsement 高层管理Top management 行业协会Trade associations 行业展览Trade show 真相Truth电视访谈TV interviews双向沟通Two-way communication 价值观Value视讯会议Video conferences 视讯发行Video news releases 网络公关Web relations 网上新闻室Web site newsroom 网站Web site 国际互联网World Wide Web 写作Writing（范文素材和资料部分来自网络，供参考。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
公共关系行业产品标准术语
（中英文对照表）
1.媒体关系Media Relations
2.媒体研究/ Media study
3.媒体传播策略/ Media communications strategy
4.消费者触媒习惯/ Consumers' Media behavior analysis
5.媒体关系评估/ Media relations evaluation
6.媒体传播计划/ Media planning
7.媒体关系管理/ Media relations management
8.媒体监测/ Media monitoring
9.传播绩效评估/ Media communications evaluation
10.软文投放/ Advertorial Pitching
11.新闻发布/ Press release
12.专访安排/ Interview arrangement
13.稿件撰写/Press materials drafting
14.新闻剪报/News clipping
15.活动管理Event Management
16.活动策略规划/ Event strategy
17.活动计划/Event planning
18.活动管理/ Event management
19.活动绩效评估/ Event evaluation
20.现场执行/ On-site execution
21.视觉创意/ Visual & creative
22.设计制作/ Designing & Producing
23.营销传播Marketing Communications
24.营销传播研究/ Marketing communications study
25.消费者调查/ Consumer surveys
26.营销传播规划/ Marketing communications strategy
27.营销传播计划/ Marketing communications planning
28.营销传播管理/ Marketing communications management
29.传播绩效评估/ Communications evaluation
30.新产品上市/ New product launch
31.巡展活动/ Road show
32.促销活动/ Sales Promotion
33.企业传播Corporate Communications
34.企业传播规划/ Corporate communications strategy
35.企业传播计划/ Corporate communications planning
36.企业传播管理/ Corporate communications management
37.传播绩效评估/ Communications evaluation
38.出版物制作/ Publishing
39.网站制作/ website producing
40.内部传播Internal Communications
41.内部沟通体系/ Internal communications system
42.员工意见调查/ Employee Survey
43.内部传播规划/ Internal communications strategy
44.内部活动计划/ Internal communications initiative planning
45.内部传播计划/ Internal communications planning
46.内部关系管理/ Internal relations management
47.传播绩效评估/ Communications evaluation
48.内部活动/Internal event
49.团队建设/Team building
50.内联网建设/ Intranet building
51.内刊制作/ In-house journal
52.网络公关Digital PR
53.网络媒体研究/ Digital media study
54.网络受众分析/ Digital audience analysis
55.网络公关规划/ Digital PR strategy
56.网络传播计划/ Digital communications planning
57.网络媒体管理/ Digital media management
58.网络舆情监测/ Digital monitoring
59.网媒绩效评估/ Media communications evaluation
60.博客管理/Blog management
61.论坛管理/ BBS management
62.SNS传播/ Social network system communications
63.IM传播/ Instant Message communications
64.搜索引擎优化/ Search engines optimizing
65.网站设计/ Web designing
66.声誉管理Reputation Management
67.公关环境研究/ PR circumstance study
68.企业公民政策/ Corporate citizenship policy
69.领导人形象管理/ CEO reputation management
70.企业新闻制度/Press release management system
71.企业信息监测/Corporate Information monitoring
72.领导人活动安排/ CEO’s activities arrangement
73.投资者关系Investor Relations
74.投资者关系研究/ Investor relations study
75.投资者沟通体系/ IR communications system
76.投资者关系规划/ Investor relations strategy
77.投资者沟通计划/ IR communications planning
78.定期信息披露/ Information disclosure
79.沟通绩效评估/ Communications evaluation
80.IPO传播/ IPO communications
81.路演/ Road show
82.年报制作Annual reports producing
83.股东大会/ Shareholders conference
84.公共事务Public Affairs
85.政府版图研究/ Government chart study
86.政策决策研究/ Policy & decision-making study
87.政府关系规划/ Government relations strategy
88.社区关系规划/ Community relations strategy
89.政府关系管理/ Government relations management
90.社区项目管理/ Community project management
91.利益团体沟通管理/ Stakeholders communications management
92.公益赞助/ Sponsorship
93.危机管理Crisis Management
94.危机管理体系/ Crisis management system
95.危机管理手册/ Crisis management manual
96.危机模拟培训/ Simulated crisis training
97.危机预警监测/ Media monitoring
98.危机对策方案/ Crisis management solution
99.危机评估/ Crisis evaluation
100.危机处理/ Crisis management execution。