最新版创新高职英语基础教程综合1册精品电子教案Unit3单元一级指标
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INNOVATION COLLEGE ENGLISH
Unit 3 Advertising
A good advertisement is one which sells the product without drawing attention to itself. ——David Ogilvy
HOME
HOME
Unit Task
Reading
LSW
Objective
● Writing:
1) Practical writing: Designing a poster
●Listening:
1) Identifying speaker’s tone of voice: agree or disagree 2) Listening for key words and numbers 3) Listening for general information and details
HOME
Unit Task
Reading
LSW
Objective
● Speaking:
A job interview
● Language focus:
Key words and phrases
advertisement selling
point
slogan
method
appeal to
job advertisement
Reading
LSW
Warm-up
Suggested Answer: Shaving blade is sold in Picture 4. The selling point is that the blade is super sharp.
HOME
Unit Task
Reading
LSW
Warm-up
rent a room ad
campaign Tv ad
disadvantage commercial
advantage stimulate
HOME
Unit Task
Reading
LSW
Warm-up
1 Look at the following pictures. These are advertisements placed in our real life. Try to find out what product is sold and what selling point is stressed on in each advertisement.
HOME
Unit Task
Reading
LSW
Warm-up
Suggested Answer: Rubber gloves are sold in Picture 3. The selling point is that the rubber gloves do not slip.
HOME
Unit Task
•1 Where there is a way, there is a Toyota. 有路就有丰田车。 •2. A diamond is forever. 钻石恒久远，一颗永流传。 •3. Fresh up with Seven-up. 要醒神，喝七喜。
HOME
Unit Task
Reading
LSW
Unit Task Reading LSW
Objective
●Career skills
Designing a job advertisement; designing an advertising campaign
● Reading:
1) Scanning 2) Reading for main idea 3) Looking for topic sentence and supporting details 4) Guessing word meaning from context
Warm-up
•4. Apple thinks different. 苹果电脑，不同凡“想”。 •5. Unlike me, my Rolex never needs a rest. 和我不一样，我的劳力士手表从不需要休息。
HOME
Unit Task
Reading
LSW
Portfolio
Radio broadcasting is considered to be a traditional medium. Radio's strength lies in its ability to target audiences through its programming, which is reflected in its advertising. Radio advertising is effective in that most commercials are targeted at local audi-
Sample:
This advertisement is selling
paints. The selling point is the paints’ naturalness.
HOME
Unit TaskReadngLSWWarm-up
Suggested Answer: Tire is sold in Picture 2. The selling point is that the tire runs smooth and steady even on snowy roads.
ences, compared to television commercials, which are mostly
2 Read and appreciate the following advertising slogans of some famous brands. Discuss with your partner and exchange what you know about the brands. Sample: I like Japanese cars. And I prefer buying a Toyota, because it’s affordable and of good quality.
Unit 3 Advertising
A good advertisement is one which sells the product without drawing attention to itself. ——David Ogilvy
HOME
HOME
Unit Task
Reading
LSW
Objective
● Writing:
1) Practical writing: Designing a poster
●Listening:
1) Identifying speaker’s tone of voice: agree or disagree 2) Listening for key words and numbers 3) Listening for general information and details
HOME
Unit Task
Reading
LSW
Objective
● Speaking:
A job interview
● Language focus:
Key words and phrases
advertisement selling
point
slogan
method
appeal to
job advertisement
Reading
LSW
Warm-up
Suggested Answer: Shaving blade is sold in Picture 4. The selling point is that the blade is super sharp.
HOME
Unit Task
Reading
LSW
Warm-up
rent a room ad
campaign Tv ad
disadvantage commercial
advantage stimulate
HOME
Unit Task
Reading
LSW
Warm-up
1 Look at the following pictures. These are advertisements placed in our real life. Try to find out what product is sold and what selling point is stressed on in each advertisement.
HOME
Unit Task
Reading
LSW
Warm-up
Suggested Answer: Rubber gloves are sold in Picture 3. The selling point is that the rubber gloves do not slip.
HOME
Unit Task
•1 Where there is a way, there is a Toyota. 有路就有丰田车。 •2. A diamond is forever. 钻石恒久远，一颗永流传。 •3. Fresh up with Seven-up. 要醒神，喝七喜。
HOME
Unit Task
Reading
LSW
Unit Task Reading LSW
Objective
●Career skills
Designing a job advertisement; designing an advertising campaign
● Reading:
1) Scanning 2) Reading for main idea 3) Looking for topic sentence and supporting details 4) Guessing word meaning from context
Warm-up
•4. Apple thinks different. 苹果电脑，不同凡“想”。 •5. Unlike me, my Rolex never needs a rest. 和我不一样，我的劳力士手表从不需要休息。
HOME
Unit Task
Reading
LSW
Portfolio
Radio broadcasting is considered to be a traditional medium. Radio's strength lies in its ability to target audiences through its programming, which is reflected in its advertising. Radio advertising is effective in that most commercials are targeted at local audi-
Sample:
This advertisement is selling
paints. The selling point is the paints’ naturalness.
HOME
Unit TaskReadngLSWWarm-up
Suggested Answer: Tire is sold in Picture 2. The selling point is that the tire runs smooth and steady even on snowy roads.
ences, compared to television commercials, which are mostly
2 Read and appreciate the following advertising slogans of some famous brands. Discuss with your partner and exchange what you know about the brands. Sample: I like Japanese cars. And I prefer buying a Toyota, because it’s affordable and of good quality.