重庆市国内游客的旅游行为研究
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第2页
FPCFromClipboardUntitled development of tourism economic, marketing strategy, tourist resources? The first
chapter, this paper explains in detail background and object.
consume level, attraction of preference, decision behavior.
Survey data and theoretical analysis always serve practice. Comprehensive
understanding tourists' consumption structure, depth comparative analysis of the
第1页
FPCFromClipboardUntitled 文首先详解了研究背景与目的,说明了此篇文章对现实的意义。 在第 3 章以《中国旅游统计年鉴》、《重庆市旅游统计年鉴》和《重庆国内 旅游者调查统计报告》为基础,用大量的实际调查结果详尽地分析了重庆市国内 旅游者的人口特征、旅游信息传播渠道、旅游目的和方式、旅游流时空、旅游消 费分析和旅游者满意度分析等等方面的特征。进而在第 4 章,挖掘出 5—10 年的 相关数据进行比对,用大量的图表展示,深入分析了多年来的数据变化情况,试 图找出随着时间和经济形势的改变、重庆市旅游业的发展,对国内旅游者在旅游 决策、出游方式、旅游流的是时空变化、旅游消费、旅游景点偏好上出现的各种 变化,结合重庆市旅游发展实际进行深入地分析研究 有效地调查数据和理论分析总是为实践服务的。全面了解重庆国内旅游者消 费结构,深入对比分析国内旅游者的消费行为特性,有助于我们细分市场,因地 制宜的制定合理的旅游政策,有针对性的开发旅游产品,有的放矢地进行营销策 略,使旅游消费结构趋向合理,从而提高重庆整体旅游品牌、知名度,美誉度。 最后,通过分析研究的结果,本文提出了一些关于重庆旅游产业的整体发展、 旅游产品开发、旅游市场营销等方面提出了发展思路和展望。 关键词:重庆,国内游客,旅游行为 II Tourism behavior research of Domestic tourist arriving at Chongqing Abstract During the reform and opening up by 30 years, the development of tourism industry in China has been brilliant,occupying the important composition of the world`s. By the changing of domestic and international economic situation, our tourism industry is upgrading an unprecedented level, endowed more important. “How do we consume the product of tourism?” It is a hot topic in the tourism research. Actually, the problem of the tourism consumption is a complex factor, including psychological and social double factors. What do its regulars affect the
composition. Then in the fourth chapter, contrasting five to ten years statistical data,
using a lot of charts, figures, graphics, tries to find a series of varieties on the way of act,
FPCFromClipboardUntitled 重庆师范大学中职硕士学位论文 重庆市国内游客的旅游行为研究 硕士研究生:肖 潇 指导教师:罗仕伟 教授 学科专业:旅游管理 所在学院:地理与旅游学院 重庆师范大学 二〇一二年九月 A Thesis Submitted to Chongqing Normal University in Partial Fulfillment of the Requirements for the Degree of Master Tourism behavior research of Domestic tourist arriving at Chongqing Candidate:Xiao xiao Supervisor:Luo Shiwei Professor Major:Tourism management College:Geography and tourism Chongqing Normal University Sept,2012 I 重庆市国内游客的旅游行为研究 摘要 改革开放三十年来,我国旅游业取得的辉煌业绩举世瞩目,旅游业国际地位 不断攀升,在世界旅游格局中已经占据了不可或缺的重要组成。随着国内、国际 经济形势的改变,我国国内旅游业的发展已经被提升到前所未有的高度,被赋予 更加重要的地位。 “人们到底如何消费旅游产品”一直是旅游研究的热门话题。旅游者行为其 实是个很复杂的因素,它受到个人心理因素和社会环境的双重影响。它的规律特 征究竟对旅游经济发展、旅游营销策略、旅游资源发展状况起到怎样的影响。本
infrastructure, the design of the shopping goods sales recommendations proposed
countermeasures, the tourism marketing strategy.
Key words: Chongqing, domestic tourist, tour behavior III
in Chongqing, reputation, reputation.
Finally, this paper focuses on the development of the Chongqing tourism industry
as a whole, tourism product development, tourism marketing analysis of the status quo,
consumer behavior of domestic tourists characteristics, help us market segments,
according to local conditions to develop a reasonable travel policy, has targeted the
In the third chapter, the paper analyses the domestic tourists in Chongqing in detail,
including sexual distinction, age, Level of Education, occupation, family income, family
there are problems, and put forward百度文库the future development of tourism, the integration
of tourism resources, the development of tourist routes the construction of the
development of tourism products targeted marketing strategy, so that the structure of
tourism consumption tend to be reasonable, thereby enhancing the overall tourism brand
目录
中文摘要 ...................................................................I 第3页
FPCFromClipboardUntitled 英文摘要 ..................................................................II 1 绪论 ...................................................................1 1.1 研究背景...............................................................1 1.2 研究目的和意义.........................................................1 1.2.1 研究目的..........................................................1 1.2.2 研究的现实意义....................................................3 1.3 国内及国外研究现状.....................................................4 1.3.1 国外研究现状......................................................4 1.3.2 国内研究现状......................................................5 1.4 研究方法 ..............................................................6 2 理论基础 ...............................................................7 2.1 旅游者行为理论........................................................7 2.2 旅游市场营销理论.......................................................9 3 重庆国内游客的旅游行为结构分析...................................13 3.1 旅游者人口特征分析....................................................13 3.1.1 男性旅游者占据消费主导 ...........................................13 3.1.2 中青年旅游者是消费主体 ...........................................14 3.1.3 稳定职业者是出游主力 .............................................14 3.1.4 中产阶层稳定收入者是出游中坚力量 .................................15 3.2 旅游信息传播渠道分析..................................................16 3.3 旅游动机及方式特征....................................................16 3.3.1 以休闲观光为主要出游目的 .........................................16 3.3.2 汽车作为主要出游交通工具 .........................................17 3.3.3 自助旅游为主要方式 ...............................................17 3.4 旅游流时空分析........................................................17 3.4.2 旅游流空间分析...................................................18 3.5 旅游者消费分析........................................................20 3.5.1 消费水平.........................................................20
FPCFromClipboardUntitled development of tourism economic, marketing strategy, tourist resources? The first
chapter, this paper explains in detail background and object.
consume level, attraction of preference, decision behavior.
Survey data and theoretical analysis always serve practice. Comprehensive
understanding tourists' consumption structure, depth comparative analysis of the
第1页
FPCFromClipboardUntitled 文首先详解了研究背景与目的,说明了此篇文章对现实的意义。 在第 3 章以《中国旅游统计年鉴》、《重庆市旅游统计年鉴》和《重庆国内 旅游者调查统计报告》为基础,用大量的实际调查结果详尽地分析了重庆市国内 旅游者的人口特征、旅游信息传播渠道、旅游目的和方式、旅游流时空、旅游消 费分析和旅游者满意度分析等等方面的特征。进而在第 4 章,挖掘出 5—10 年的 相关数据进行比对,用大量的图表展示,深入分析了多年来的数据变化情况,试 图找出随着时间和经济形势的改变、重庆市旅游业的发展,对国内旅游者在旅游 决策、出游方式、旅游流的是时空变化、旅游消费、旅游景点偏好上出现的各种 变化,结合重庆市旅游发展实际进行深入地分析研究 有效地调查数据和理论分析总是为实践服务的。全面了解重庆国内旅游者消 费结构,深入对比分析国内旅游者的消费行为特性,有助于我们细分市场,因地 制宜的制定合理的旅游政策,有针对性的开发旅游产品,有的放矢地进行营销策 略,使旅游消费结构趋向合理,从而提高重庆整体旅游品牌、知名度,美誉度。 最后,通过分析研究的结果,本文提出了一些关于重庆旅游产业的整体发展、 旅游产品开发、旅游市场营销等方面提出了发展思路和展望。 关键词:重庆,国内游客,旅游行为 II Tourism behavior research of Domestic tourist arriving at Chongqing Abstract During the reform and opening up by 30 years, the development of tourism industry in China has been brilliant,occupying the important composition of the world`s. By the changing of domestic and international economic situation, our tourism industry is upgrading an unprecedented level, endowed more important. “How do we consume the product of tourism?” It is a hot topic in the tourism research. Actually, the problem of the tourism consumption is a complex factor, including psychological and social double factors. What do its regulars affect the
composition. Then in the fourth chapter, contrasting five to ten years statistical data,
using a lot of charts, figures, graphics, tries to find a series of varieties on the way of act,
FPCFromClipboardUntitled 重庆师范大学中职硕士学位论文 重庆市国内游客的旅游行为研究 硕士研究生:肖 潇 指导教师:罗仕伟 教授 学科专业:旅游管理 所在学院:地理与旅游学院 重庆师范大学 二〇一二年九月 A Thesis Submitted to Chongqing Normal University in Partial Fulfillment of the Requirements for the Degree of Master Tourism behavior research of Domestic tourist arriving at Chongqing Candidate:Xiao xiao Supervisor:Luo Shiwei Professor Major:Tourism management College:Geography and tourism Chongqing Normal University Sept,2012 I 重庆市国内游客的旅游行为研究 摘要 改革开放三十年来,我国旅游业取得的辉煌业绩举世瞩目,旅游业国际地位 不断攀升,在世界旅游格局中已经占据了不可或缺的重要组成。随着国内、国际 经济形势的改变,我国国内旅游业的发展已经被提升到前所未有的高度,被赋予 更加重要的地位。 “人们到底如何消费旅游产品”一直是旅游研究的热门话题。旅游者行为其 实是个很复杂的因素,它受到个人心理因素和社会环境的双重影响。它的规律特 征究竟对旅游经济发展、旅游营销策略、旅游资源发展状况起到怎样的影响。本
infrastructure, the design of the shopping goods sales recommendations proposed
countermeasures, the tourism marketing strategy.
Key words: Chongqing, domestic tourist, tour behavior III
in Chongqing, reputation, reputation.
Finally, this paper focuses on the development of the Chongqing tourism industry
as a whole, tourism product development, tourism marketing analysis of the status quo,
consumer behavior of domestic tourists characteristics, help us market segments,
according to local conditions to develop a reasonable travel policy, has targeted the
In the third chapter, the paper analyses the domestic tourists in Chongqing in detail,
including sexual distinction, age, Level of Education, occupation, family income, family
there are problems, and put forward百度文库the future development of tourism, the integration
of tourism resources, the development of tourist routes the construction of the
development of tourism products targeted marketing strategy, so that the structure of
tourism consumption tend to be reasonable, thereby enhancing the overall tourism brand
目录
中文摘要 ...................................................................I 第3页
FPCFromClipboardUntitled 英文摘要 ..................................................................II 1 绪论 ...................................................................1 1.1 研究背景...............................................................1 1.2 研究目的和意义.........................................................1 1.2.1 研究目的..........................................................1 1.2.2 研究的现实意义....................................................3 1.3 国内及国外研究现状.....................................................4 1.3.1 国外研究现状......................................................4 1.3.2 国内研究现状......................................................5 1.4 研究方法 ..............................................................6 2 理论基础 ...............................................................7 2.1 旅游者行为理论........................................................7 2.2 旅游市场营销理论.......................................................9 3 重庆国内游客的旅游行为结构分析...................................13 3.1 旅游者人口特征分析....................................................13 3.1.1 男性旅游者占据消费主导 ...........................................13 3.1.2 中青年旅游者是消费主体 ...........................................14 3.1.3 稳定职业者是出游主力 .............................................14 3.1.4 中产阶层稳定收入者是出游中坚力量 .................................15 3.2 旅游信息传播渠道分析..................................................16 3.3 旅游动机及方式特征....................................................16 3.3.1 以休闲观光为主要出游目的 .........................................16 3.3.2 汽车作为主要出游交通工具 .........................................17 3.3.3 自助旅游为主要方式 ...............................................17 3.4 旅游流时空分析........................................................17 3.4.2 旅游流空间分析...................................................18 3.5 旅游者消费分析........................................................20 3.5.1 消费水平.........................................................20