经贸英语Unit3

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A price list
Specification Samples
Shipment Quantity
Terms of payment
Unit 3 Business Negotiation
Warming-up
Task 2 Discuss with your classmates to find out what steps might be taken to reach a deal on importing the jeans above. Then, fill in the following boxes and explain why.
Suggested Answers
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Suggested Answers
I’ve heard a little bit about the steps of business negotiations in Chinese. And after discussing with Tom, we finally nail down our version of the general steps in business negotiations. The first step is to ask general information about a product. I remember it is called “enquiry”; next is to give a reply to the so-called “enquiry”, which is mainly on the product’s price; the third step is called “counter-offer”; and the last one is to reach an agreement which means one party finally accepts the other’s conditions and terms.
Reading A
Background Information
As a key part in international trade, business negotiation refers to the process in which a seller and a buyer negotiate the terms and conditions on trading specified products, and finally reach an agreement. It can be done orally or in writing. Normally, it comes when the company finishes its business background check on its potential business partner. The general procedure of business negotiation is enquiry, offer, counter-offer, and acceptance. But it should be noted that in practice not all business negotiations go through the four phases.
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Unit 3 Business Negotiation
Reading A
Task 1 Before reading the passage, see how much you know
about the business negotiation by answering the following questions.
Reading an advertisement for jeans
Asking for detailed information of the jeans
Sending a quotation of the jeans and samples
Negotiating about what they differ in
新职业英语
Unit 3 Business Negotiation
1
Warming-up
2
Reading A
3
Listening
4
Speaking
5
Reading B
6
Writing
7
Project
8 Vocabulary and Structure
10wk.baidu.com
Unit 3 Business Negotiation
1. Have you ever heard of the general steps in business negotiations? If so, list them in time order; if not, guess what they are.
Suggested Answers
2. What do we need to pay close attention to in business negotiations?
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Suggested Answers
We think all the four steps are very important. For example, if you are a buyer and want to make an enquiry about the product you are interested in, you should state clearly the name and specifications of the product in the letter. And if you want to buy a lot, you’d better tell the seller to quote you the best price. For the seller, he should reply the enquiry as soon as possible. When quoting the price, he is strongly recommended to make it clear that the price might fluctuate, especially in a turbulent market. When receiving the seller’s offer or quotation, you might find it impossible to accept. Don’t reject it rudely or give no reply because he might be your future business partner. When drafting a counter-offer, you should give good reasons for the part you disagree with and your new suggestions. As to the last step, “acceptance”, you’d better restate what you have agreed on to make sure there is no misunderstanding about it. It is much helpful, especially after several rounds of exchanges between you and the seller.
Warming-up
Task 1 The following jeans picture is a sample for whole
sales advertised in China Daily. Discuss with your partner what you will enquire of the seller when you plan to import them.
Confirming what they have agreed
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Unit 3 Business Negotiation
Reading A
Background Information Task 1 Text Task 2 Task 3 Task 4
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Unit 3 Business Negotiation
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