音乐类真人秀节目的传播手段

摘要

从最初的《超级女声》、《我型我秀》，还有如今的《我是歌手》、《中国新歌声》、《跨界歌王》都受到了观众的热捧。2017年，中国音乐类真人秀节目继续延续火热。尽管如此，学术界对于此类节目的研究还相对滞后，由于缺少具有系统性的理论指导，我国音乐类真人秀节目的制作团队，在节目录制过程中，仍旧表现出一种自我的或借鉴式的的创作方法。对此，对于音乐类真人秀节目的理论探索显得极为重要。

本文将重新定义音乐类真人秀节目在全媒体时代下的传播方式，通过比对国内外众多音乐类真人秀节目来进行分析总结，归纳此类节目全媒体的传播方式，为此类真人秀节目的传播方式提出理论指导。

在本研究中，论文主体由以下四部分构成：相关概念及理论的研究阐释、音乐类真人秀节目于传统媒体中的传播方式、音乐类真人秀节目于新媒体中的传播方式、音乐类真人秀节目《我是歌手》的融媒体传播案例分析。首先，引言部分主要针对本文的研究背景、研究意义等方面进行阐述性说明。尔后为论题理论性解析，其中包括：音乐类真人秀节目涵义及特点，以及相关理论概述；全媒体时代下传播手段对于音乐真人秀节目的重要性。

音乐类真人秀节目于传统媒体中的传播方式主要包括：针对受众需求展开的传播方式分析、“小众化”精准定位对于节目编导在内容编排的影响、从电视节目制作角度分析音乐类真人秀节目的传播手段。音乐类真人秀节目于新媒体中的传播方式主要包括：利用社会化媒体进行话题性传播、利用视频网站进行新媒体传播的方式、利用视频直播平台对音乐类真人秀节目的传播手段。音乐类真人秀节目《我是歌手》的融媒体传播案例分析主要包括：“互联网+”时代下《我是歌手》融媒体传播手段；大数据的引用与《我是歌手》融媒体传播手段。从戏剧与影视学、传播学领域对中国音乐类真人秀节目的传播方式提出构想和建议。

关键词：音乐类真人秀节目；全媒体；传播方式

Abstract

From the initial "super girl", "my body, my style", and now I am a singer, "China's new song", "cross-border singer" was the audience. In 2016, the Chinese music shows to carry on. Even so, the academia for such programs of study also relatively lags behind, the lack of systemic theory instruction, our country reality TV music production team, in the process of recording, still showed a creating method of self or a reference type. To this, for music shows important theoretical exploration.

This article will redefine music shows in the media age under the mode of transmission, through comparing domestic and international numerous music shows for analysis summary, summing up the spread of such programs all media, propose for the spread of this kind of reality TV show.

In this study, the paper main body in the first of five parts: introduction, concept analysis, the transmission way of traditional media music class a reality show, music reality show in the new media in the dissemination way, the whole media era, the music class reality TV show "I'm a singer" of the media, case analysis. First of all, the introduction part mainly aims at the research background of this article, elaborates the research significance and so on. Then the subject of theoretical analysis, including: meaning and characteristics of music class a reality show and related theoretical overview; All the era of media transmission means for the importance of music reality TV show.

Music shows the transmission way of traditional media mainly includes: transmission on audience demand analysis; "Niche" precise positioning for the program director in the influence of the content; From the perspectives of television program manufacture music shows means of transmission. Music class reality TV show in the new media dissemination way mainly includes: the use of social media for topic sexually transmitted; Using video web site to the new media, the way; Using the media forms of music class reality TV show means of transmission. All media era, the music class reality TV show "I'm a singer" melting media case analysis mainly includes: the era of "Internet +" "I'm a singer" integrates media communication method; Big data references and melting media, means "I'm a singer". From drama and film and television, journalism and communication, advertising and other areas of China music shows the spread of the idea of strategic way.

Key words: Music shows; All the media; Mode of transmission