Apple

ipod
• On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users.
iphone
• Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the mostsuccessful launch of any mobile phone ever.
History
• • • • • • • • 1976–1980: The early years 1981–1985: Lisa and Macintosh 1986–1993: Rise and fall 1994–1997: Attempts a treinvention 1998–2005: Return to profitability 2005–2007: The Intel transition 2007-2011:iPhone,iPod touch and iPad 2011-present:Post-Steve Jobs era
Steve Jobs
• American former Apple CEO, founder. In 1976, when he was 21-year-old Jobs and 26-year-old Wo Zini Ike formed Apple Computer. • Jobs created the Macintosh computer and has led, ipad, iPod, iTunes Store, iPhone and many other well-known digital product. • In 1985, Jobs received a grant from the Ronald Reagan Presidential Medal of state-level technology(由里根总统授予的国 家级技术勋章); 1997 as "Times" on the cover; 2007, Steve Jobs was "Fortune" magazine as the greatest businessman of the year . 2009 by Fortune magazine as the best decade American CEO, the same year was elected one of Time magazine Person of the Year.
2007-2011:iPhone,iPod touch and iPad
• In July of 2008, Apple launched（开展，开 发） the App Store to sell third-party（第 三方的） applications for the iPhone and iPod Touch. • Apple announced a large screen, tabletlike media device（平板媒体装置） known as the iPad on January 27, 2010.
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Introductio n
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Steve Jobs
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Brief Introduction
• Apple Inc.(incorporated company--苹果股 份有限公司）is an American multinational corporation（跨国公司） that designs and sells consumer electronics,computer software,and personal computers.The company's best-known hardware(硬件） products are the Macintosh line of computers,the iPod,the iphone and the iPad.
2011-present:Post-Steve Jobs era
• In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. • on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
1986–1993: Rise and fall
• Having learned several painful lessons after introducing the bulky（庞大的 ） Macintosh Portable in 1989, Apple introduced the PowerBook in 1991. • The success of the PowerBook and other products led to increasing revenue.For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process.
1981–1985: Lisa and Macintosh
• Steve Jobs began working on the Apple Lisa（Lisa 是一款具有划时代意义的电脑） ） in 1978 but in 1982 he was pushed from the Lisa team due to infighting（内讧 ）, and took over Jef Raskin's low-costcomputer project, the Macintosh. • In 1984，Apple next launched the Macintosh. Its debut(初次登台) was announced by the now famous $1.5 million television commercial "1984".
2005–2007: The Intel transition
• On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU （英特尔酷睿双核CPU）. • Apple's success during this period was evident in its stock price.（在这个阶段，苹 果公司股票价格的节节攀升见证了苹果公 司的成功。）
• By the early 1990s, Apple was developing alternative platforms(平台） to the Macintosh, such as the A/UX(apple unix,苹果的一款操作系统 ）. • In 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal was to create a new computing platform, which would use IBM(InternationalBusiness Machines Corporation 国际商业机器公司）and Motorola（摩托罗拉） hardware coupled with Apple's software.
• As of July 2011, Apple has 364 retail stores in thirteen countries,and an online store. • Fortune magazine《财富杂志》 named Apple the most admired company in the United States in 2008. • As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide.
Apple TV
• At the 2007 Macworld conference, Jobs demonstrated the Apple TV(previously known as the iTV),a set-top video device(机顶盒的视频设备） intended to bridge the sale of content from iTunes(苹果公司开发的与iPod 搭配的在电脑上使用的音乐播放器和音乐管理器 )with high-definition televisions(高清电视）.
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On January 27, 2010, Apple introduced their much-anticipated media tablet , the iPad running a modified(改良的） version of iOS. On March 2, 2011, Apple introduced an updated iPad model which had a faster processor（中央处理 器) and two cameras on the front and back respectively. On March 7, 2012, Apple introduced the iPad 3, "The New iPad".
1976–1980: The early years
• Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit（装备）. • In 1980, Apple went public
• Apple introduced the Centris（产品） line,the result was disastrous as consumers did not understand the difference between models.
1994–1997: Attempts a reinvention （重塑）
• In 1996,Apple brought Steve Jobs back as an advisor.
1998–2005: Return to profitability
• In 1998, Apple introduced a new all-in-one computer （单体计算机） reminiscent（回想，回忆）: the iMac.（iMac是一款苹果电脑生产，针对消费者和 教育市场的一体化苹果Macintosh电脑系列。 iMac 的特点是它的设计。早在1998年苹果总裁斯蒂 夫· 乔布斯就将 "what's not a computer" （不是电脑 的电脑） 概念应用于设计iMac的过程）。 • Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software.