苹果公司战略分析
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Agency Problem Organization Structure
Outside the company
Strategic Implementation
Agency Problem Origin from: Separation of management power and ownership Rational people try to maximize their own profit
Case-Apple
Case-Apple
Case-Apple
Corporate strategy: Related constrained
diversification
Less than 70% of the revenue comes from the
dominant business, and all business share
Case-Apple
Agency problem: Any differences?
Steve Jobs: Tell customers what to do. Tim Cook: Do what customer asked.
Case-Apple
Supply chain-Why out sourcing?
Case-Apple
Differentiation
Product: Creative , humanized,
perfect designed. Marketing: Focus on details, Apple stores. Service: itunes.
Case-Apple
Select proper corporate strategy and
business strategy.
Case-Apple
Case: Apple Company
What is its corporate strategy and why? What is its business strategy and why?
Strategic Implementation
Organization Structure
Divided according to function, geography,
product or process
Centralization: impair local control ignore local environment influence business strategy Decentralization:
O & T: External Analysis SWOT Matrix
SWOT Matrix Analysis
Strengths
Growth Strategy
Opportunities
Diversification Strategy
Threats
Torsion Strategy
Defense Strategy
Weaknesses
Strategic Positioning
Business Level
Five Business-Level Strategy
Five Business-Level Strategy
Competitive Advantage
Cost Uniqueness
Broad target Competitive Scope
product, technological, and distribution
linkages.
Case-Apple
Business strategy: Integrated cost leadership
and differentiation Differentiation: innovation, e.g. touch screen, and…? Cost leadership: not price leadership, supply chain, outsourcing
influence corporate strategy
Байду номын сангаас
Strategic Implementation
Outside the company Emergence of MNCs: international industrial division Outsourcing processes with less additional value on supply chain Influence efficiency, intellectual rights Influence strategy implementation
Cost leadership: e.g. Japan, Korea, Taiwan- Accessories Iphone 4 cost: $194.05(32.3%) selling price: $600
Strategic Implementation
Inside the company
Why Need Strategy?
Aim:
Achieve Competitive Advantages
Gain Above Average Returns
Strategic Positioning
Corporate Level
SWOT Analysis
S & W: Internal Analysis
Cost Leadership
Differentiation
Integrated Cost Leadership/ Differentiation
Narrow target
Focused Cost Leadership
Focused Differentiation
Strategic Selection
Strategic Implementation
Agency Problem
Shareholders will expect the strategy best for the
company Agency Problem & Information asymmetry Strategy implementation departures from expectation
Outside the company
Strategic Implementation
Agency Problem Origin from: Separation of management power and ownership Rational people try to maximize their own profit
Case-Apple
Case-Apple
Case-Apple
Corporate strategy: Related constrained
diversification
Less than 70% of the revenue comes from the
dominant business, and all business share
Case-Apple
Agency problem: Any differences?
Steve Jobs: Tell customers what to do. Tim Cook: Do what customer asked.
Case-Apple
Supply chain-Why out sourcing?
Case-Apple
Differentiation
Product: Creative , humanized,
perfect designed. Marketing: Focus on details, Apple stores. Service: itunes.
Case-Apple
Select proper corporate strategy and
business strategy.
Case-Apple
Case: Apple Company
What is its corporate strategy and why? What is its business strategy and why?
Strategic Implementation
Organization Structure
Divided according to function, geography,
product or process
Centralization: impair local control ignore local environment influence business strategy Decentralization:
O & T: External Analysis SWOT Matrix
SWOT Matrix Analysis
Strengths
Growth Strategy
Opportunities
Diversification Strategy
Threats
Torsion Strategy
Defense Strategy
Weaknesses
Strategic Positioning
Business Level
Five Business-Level Strategy
Five Business-Level Strategy
Competitive Advantage
Cost Uniqueness
Broad target Competitive Scope
product, technological, and distribution
linkages.
Case-Apple
Business strategy: Integrated cost leadership
and differentiation Differentiation: innovation, e.g. touch screen, and…? Cost leadership: not price leadership, supply chain, outsourcing
influence corporate strategy
Байду номын сангаас
Strategic Implementation
Outside the company Emergence of MNCs: international industrial division Outsourcing processes with less additional value on supply chain Influence efficiency, intellectual rights Influence strategy implementation
Cost leadership: e.g. Japan, Korea, Taiwan- Accessories Iphone 4 cost: $194.05(32.3%) selling price: $600
Strategic Implementation
Inside the company
Why Need Strategy?
Aim:
Achieve Competitive Advantages
Gain Above Average Returns
Strategic Positioning
Corporate Level
SWOT Analysis
S & W: Internal Analysis
Cost Leadership
Differentiation
Integrated Cost Leadership/ Differentiation
Narrow target
Focused Cost Leadership
Focused Differentiation
Strategic Selection
Strategic Implementation
Agency Problem
Shareholders will expect the strategy best for the
company Agency Problem & Information asymmetry Strategy implementation departures from expectation