中小企业网络营销浅析

中小企业网络营销浅析

Small and medium-sized enterprise network marketing analysis

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摘要

互联网的发展为企业参与全球竞争创造了条件，在互联网经济环境下，企业所面对竞争环境和竞争手段也发生了巨大的变化。因而，企业参与全球竞争的手段也应该随着新的经济、技术以及社会环境的变化而不断的深入和完善。网络营销以其快捷、低成本、高覆盖面的优势为经营灵活的中小企业带来前所未有的变革和发展机遇，随着网络营销概念的普及和中小企业对网络营销的理论和方法的了解，越来越多的中小企业开始涉及网络营销。如何认识中小企业网络营销的策略，采取正确的营销策略进行阐述网络营销对中小企业很重要。这样可以更加正确的深入分析中小企业网络营销策略的研究，对中小企业起到积极作用。

本论文主要针对我国中小企业目前对网络营销的问题及发展对策为重点，从我国中小企顺应时代发展为基础，对我国中小企业在网络营销方面存在的问题及如果解决这些问题进行深入的研究，提出切实有效地建议和策略。本文通过对我国中小企业网络营销存在的问题及原因分析, 探讨适合中小企业发展网络营销的对策。并以医疗器械企业为实例，详细说明如何进行网络营销策划。

关键字：中小企业；网络营销；营销策略

Abstract

The development of the Internet for enterprises to participate in global competition creates the conditions, in the Internet economy environment, the enterprise facing the competition environment and means of competition has changed greatly. Therefore, enterprises to participate in global competition means should also with the new economy, technology and social environment change constantly deep and perfect. Network marketing with its fast, low cost, high coverage advantage for flexible operation of small and medium-sized enterprise bring an unprecedented change and development opportunity, along with the network popularization of the marketing concept and small

and medium-sized enterprises to network marketing theory and method of understanding, more and more of the small and medium-sized enterprise started involves network marketing. How to understand the network marketing strategy of the small and medium-sized enterprises, to take the right marketing strategy paper expounds the network marketing for small and medium-sized enterprises is very important. This can be more correct analysis of small and medium-sized enterprise network marketing strategies, to small and medium enterprises play the positive role.

This thesis of the small and medium-sized enterprises at present to the network marketing problems and countermeasures as the key point, from our sme development times based on small and medium-sized enterprises in China in the network the problems existing in the marketing and if further to solve these problems, and puts forward effective Suggestions and strategies. This article through to the medium and small enterprises in China network marketing existence question and the reason analysis, this paper discusses suitable for small and medium-sized enterprise development network marketing countermeasures. And with medical instrument enterprise as an example, detailed instructions on how to network marketing planning.

Key words：small and medium-sized enterprises；network marketing；