学术英语(管理) Unit 1
学术英语管理Unit-1ppt课件
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Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
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9
Unit 1 Studying Business
5 Employers and capitalistic economic system are
more demanding, what skills make you employable?
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6
Unit 1 Studying Business
Text A
Critical reading and thinking
College students taking courses or employees starting a career.
3 For whom this question might not be that difficult?
People willing to work hard, continue to learn and adapt to change.
学术英语(管理) Unit 1
Unit 1 Studying Business
Text A
Language building-up
Formal English
Academic writing follows certain rules of formality. The expressions we use when we are writing to friends are different from those in business writings. For the latter, formal words and expressions are preferred and colloquial ones are avoided.
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Find out the subheadings in Text A. For Help in Choosing a Career (prepositional phrase) To be a successful employee (infinitive phrase) To start your own business (infinitive phrase) To become a better informed consumer and investor (infinitive phrase)
学术英语(管理)课文翻译
Unit 1When faced with both economic problems and increasing competition not only from firms in the united states but also from international firms located in other parts of the world, employee and managers now began to ask the question：what do we do now? although this is a fair question, it is difficult to answer. Certainly, for a college student taking business courses or be beginning employee just staring a career, the question is even more difficult to answer. And yet there are still opportunities out there d=for people who are willing to work hard, continue to learn, and possess the ability to adapt to change.当面对不仅来自美国的公司而且来自位于世界其他地方的国际公司的经济问题和日益激烈的竞争时，员工和经理现在开始要问一个问题：我们要做什么？虽然这是一个很清晰的问题，但是它是很难回答的。
当然，对于一个正在谈论商务课程的大学生或者一个刚开始职业生涯的员工来说，这个问题更难回答。
但目前仍然有许多机会给那些愿意努力工作，继续学习并且拥有适应变化的能力的人。
Whether you want to obtain part-time employment to pay college and living expense, begin your career as a full –time employee, or start a business, you must bring something to the table that makes you different from the next person . Employee and our capitalistic economic systems are more demanding than ever before. Ask yourself: What can I do that will make employee want to pay me a salary? What skills do I have that employers need? With these questions in mind, we begin with another basic question: Why study business?There are at least four quite compelling reasons.无论你想获得可以用来支付大学和生活开销的兼职，作为一个全职员工开始你的职业生涯，或者创业，你都应该拿出可以让你不同于其他人的东西。
学术英语(管理)含课后答案Unit
The Importance of Academic English
学术英语对于学生的学术发展至关重要。在全球化的时代，许多学科领域的最新 研究成果和进展都以英语发表，因此学生需要掌握足够的英语学术能力才能跟上 学术前沿。
03
The Application of Academic English in
Management
The necessity of academic English in management
Globalization
As the world becomes more interconnected, the need for English as a common language for business communication has increased. Academic English provides the necessary vocabulary and language skills required for effective communication in management.
Managing across different cultures can be challenging, as cultural norms and business practices vary. Academic English should be used with caution and sensitivity to cultural differences, ensuring that communication is culturally appropriate.
学术英语管理Unit-1
The social influence of his
success
American Dream
• Built one of the most successful minority-owned firms;
• Won the Horatio Alger Award
5 Employers and capitalistic economic system are
more demanding, what skills make you employable?
2021/10/10
6
Unit 1 Studying Business
Text A
Critical reading and thinking
• 6 What are the skills that you can learn from university courses?
• What are the skills that you need to learn outside the university?2021 Nhomakorabea10/10
7
Try to establish social network
• Text A
Your Future in the Changing World of Business ─ Critical thinking and reading
• Theme sentence • Subheadings • Summarize • Discussion
─ Language building-up
• The film has been adapted from a play of the same title. 电影改编自一部同名戏剧。
学术英语(管理)_Unit 1
Activity 1 Exchange Time
In a group
Go around in turns Take notes as you listen Summarize your discussions
Unit 1 Studying Business
Lead-in
Activity 2
Unit 1 Studying Business
Text A
Critical reading and manafacturing busiess in his own kitchen---his own line of hair-care product---a chain of beauty schools and beauty supply stores---a multimillion-dollar empire The American Dream 2.professional knowledge, communication skills, ability of cooperation, qualities such as honesty, loyalty, dedication, perservarance, self-discipline, creativity, originality, etc.
d
h f
Unit 1 Studying Business
Text A
Language building-up
Specialized vocabulary
1. 交易 2. 自由企业制度 3. 经营规划；创业计划 4. 路线图 5. 共同基金 6. 客户服务 7. 资本不足 8. 欺诈 9. 股东 10. 股票经纪人 11. 劳动力 12. 工作场所 1. transaction 2. free enterprise 3. business plan 4. road map 5. mutual fund 6. customer service 7. undercapitalization 8. fraud 9. stockholder 10. stockbroker 11. workforce 12. workplace
《学术英语》管理Unit1
《学术英语》管理Unit1《学术英语（管理）》Unit1 textA《你在商业不断变化的世界的未来》1所面临的经济问题和不断增加的竞争不仅来自美国的企业，也来自遍布世界各地的国际企业。
如今，职工和经理都开始问一个问题：现在，我们在做什么？虽然这是一个浅显的问题，但却很难回答。
当然，对于一个学习商业课程的大学生或者一个刚开始职业生涯的职工，这个问题就更加难以回答。
然而，只要人们愿意努力工作，持续学习，具备适应和改变的能力，他们还是有机会出人头地的。
2在一期奥普拉.温弗瑞的电视节目中，世界最成功的黑人企业主之一乔.达徳利给那些想要获得商业成功的人一些前导建议。
他的建议是一个很好的方法来开始我们关于什么是自由企业制度的讨论。
最令人感到惊讶的是达徳利的成功是他在自己的厨房里开了一家制造业的企业，而他的妻子和孩子是这所新公司仅有的员工。
他继续发展他自己的护发产品生产线，并开了连锁的美容学校和美容店。
今天，达徳利先生已经建立起一个拥有数百万美元的帝国，而他就是达徳利产品公司的董事长，这家公司是全国最成功的少数民族企业之一。
他不仅仅是一个成功的企业家，而且是霍雷肖.阿尔杰奖的获得者，这个奖是给那些在困难中获得成功的杰出个人。
有很多人会说达徳利只是幸运又或是他碰巧在对的地点对的时间，但真相是他能够成功是因为他有一个梦想并努力工作以把他的梦想变成现实。
今天，达徳利的愿望是看别人成功——去实现“美国梦”。
他是第一个告诉你，你有和他一样的机会（去成功）的人。
达徳利说过：“成功是一场旅行，而不是一个目的地。
”3无论你是想获得一份兼职的工作以支付你大学和生活的费用，还是开始一份像全职职工一样的职业生涯，还是你想开一家企业，你的简历表都必须有一些东西让你和后面的求职者不同。
雇主和我们的资本主义经济体系都变得比以前更加苛求了。
问问你自己：我能够做些什么来让雇主愿意付我薪酬？我有什么技能是雇主们所需要的？带着这两个问题：我们开始有了另外一个根本问题：为什么要学习经商呢？4这至少有四个令人十分信服（compelling）的理由。
学术英语课后答案 unit1
学术英语理工教师手册Unit 1 Choosing a TopicI Teaching ObjectivesIn this unit , you will learn how to:1.choose a particular topic for your research2.formulate a research question3.write a working title for your research essay4.enhance your language skills related with reading and listening materials presented in this unit II. Teaching Procedures1.Deciding on a topicTask 1Answers may vary.Task 21 No, because they all seem like a subject rather than a topic, a subject which cannot be addressed even by a whole book, let alone by a1500-wordessay.2Each of them can be broken down into various and more specific aspects. For example, cancer can be classified into breast cancer, lung cancer, liver cancer and so on. Breast cancer can have such specific topics for research as causes for breast cancer, effects of breast cancer and prevention or diagnosis of breast cancer.3 Actually the topics of each field are endless. Take breast cancer for example, we can have the topics like:Why Women Suffer from Breast Cancer More Than Men?A New Way to Find Breast TumorsSome Risks of Getting Breast Cancer in Daily LifeBreast Cancer and Its Direct Biological ImpactBreast Cancer—the Symptoms & DiagnosisBreastfeeding and Breast CancerTask 31 Text 1 illustrates how hackers or unauthorized users use one way or another to get inside a computer, while Text2 describes the various electronic threats a computer may face.2 Both focus on the vulnerability of a computer.3 Text 1 analyzes the ways of computer hackers, while Text 2 describes security problems of a computer.4 Text 1: The way hackers “get inside” a computerText 2: Electronic threats a computer facesYes, I think they are interesting, important, manageable and adequate.Task 41Lecture1:Ten Commandments of Computer EthicsLecture 2:How to Deal with Computer HackersLecture 3:How I Begin to Develop Computer Applications2Answersmay vary.Task 5Answers may vary.2 Formulating a research questionTask 1Text 3Research question 1: How many types of cloud services are there and what are they? Research question 2: What is green computing?Research question 3: What are advantages of the cloud computing?Text 4Research question 1: What is the Web 3.0?Research question 2: What are advantages and disadvantages of the cloud computing? Research question 3: What security benefits can the cloud computing provide?Task 22 Topic2: Threats of Artificial IntelligenceResearch questions:1) What are the threats of artificial intelligence?2) How can human beings control those threats?3) What are the difficulties to control those threats?3 Topic3: The Potentials of NanotechnologyResearch questions:1) What are its potentials in medicine?2) What are its potentials in space exploration?3) What are its potentials in communications?4 Topic4: Global Warming and Its EffectsResearch questions:1) How does it affect the pattern of climates?2) How does it affect economic activities?3) How does it affect human behavior?Task 3Answers may vary.3 Writing a working titleTask 1Answers may vary.Task 21 Lecture 4 is about the security problems of cloud computing, while Lecture 5 is about the definition and nature of cloud computing, hence it is more elementary than Lecture 4.2 The four all focus on cloud computing. Although Lecture 4 and Text 4 address the same topic, the former is less optimistic while the latter has more confidence in the security of cloud computing. Text3 illustrates the various advantages of cloud computing.3 Lecture 4: Cloud Computing SecurityLecture 5: What Is Cloud Computing?Task 3Answers may vary.4 Enhancing your academic languageReading: Text 11.Match the words with their definitions.1g 2a 3e 4b 5c 6d 7j 8f 9h 10i2. Complete the following expressions or sentences by using the target words listed below with the help of the Chinese in brackets. Change the form if necessary.1 symbolic 2distributed 3site 4complex 5identify6fairly 7straightforward 8capability 9target 10attempt11process 12parameter 13interpretation 14technical15range 16exploit 17networking 18involve19 instance 20specification 21accompany 22predictable 23profile3. Read the sentences in the box. Pay attention to the parts in bold.Now complete the paragraph by translating the Chinese in brackets. You may refer to the expressions and the sentence patterns listed above.ranging from（从……到）arise from some misunderstandings（来自于对……误解）leaves a lot of problems unsolved（留下很多问题没有得到解决）opens a path for（打开了通道）requires a different frame of mind（需要有新的思想）4.Translate the following sentences from Text 1 into Chinese.1) 有些人声称黑客是那些超越知识疆界而不造成危害的好人（或即使造成危害，但并非故意而为），而“骇客”才是真正的坏人。
最新学术英语unit-1讲课稿
Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
• Common sense • Feng shui (geomancy) of the office/factory/house
Try to establish social network
----Keep learning, advance with the times
BF, GF, NP B4 BBL FAQS LOL With F2F IMO RUOK GTG
1 What is the question mentioned in the Para.1? When faced with both economic problems & competition, what do we do?
2 For whom this question is difficult to answer?
• Social customers • Cover your mouth when you sneeze or cough. • Don’t greet people with a kiss. • Don’t pick your nose in public. • Do say “sorry”. • Open doors for other people. • Say “Excuse me” ,“Please”and “Thank you”. • Smile • Respect other elders. • Social taboos • Ask for woman’s age, weight
学术英语管理Unit-1只是分享
Lead-in Activity
Lead-in
3 What do you think others study business for?
All business people are profiteers.
4 Do you notice any changes in business field?
1 What is the question mentioned in the Para.1? When faced with both economic problems & competition, what do we do?
2 For whom this question is difficult to answer?
Lead-in Activity
1.Our course is called Academic English for Business, can you give me a definition of business? ( what does business mean to you?)
2.Can you list some example for omnipresent business in our life?
5 Employers and capitalistic economic system are more demanding, what skills make you employable?
Unit 1 Studying Business
Text A
Critical reading and thinking
• Common sense • Feng shui (geomancy) of the office/factory/house
学术英语_管理类(含课后答案)_Unit_1_studying_business课件
10
Unit 1 Studying Business
Text A
Critical reading and thsentence for Text A is:
“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
9
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
11
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Tip
• Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered.
Activity 1 Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
学术英语管理Unit-1(课堂PPT)
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
9
Unit 1 Studying Business
• Specialized vocabulary • Signpost language • Formal English
10
Unit 1 Studying Business
Text A
Critical reading and thinking
Complete the following notes.
2.Can you list some example for omnipresent business in our life?
4
Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
• Social customers • Cover your mouth when you sneeze or cough. • Don’t greet people with a kiss. • Don’t pick your nose in public. • Do say “sorry”. • Open doors for other people. • Say “Excuse me” ,“Please”and “Thank you”. • Smile • Respect other elders. • Social taboos • Ask for woman’s age, weight
学术英语管理Unit课文翻译
业务营销化1 问街上一般的人什么是营销时,他们会告诉你那大概就是“卖东西的”;这从根本上说是正确的,但营销不是简单的销售行为,而是怎样做成的销售;我们都被全天候不间断营销所围绕,而我们每一个人都已经以我们自己的方式成了一名营销人;2 专家是怎么定义营销的呢根据美国市场营销协会,市场营销是一种组织职能,是为组织自身及利益相关者stakeholders n. 利益相关者；股东而创造、传播、传递客户价值,管理客户关系的一系列过程;3 根据世界市场营销协会对营销的定义,“核心的经营理念是指导通过交换来识别和满足个人和组织需要的过程,从而为各方创造出众的价值;”4 最后,英国特许营销学会说,“营销是有利地识别,预测,和满足顾客需求的管理过程”;5 如果我们只是看这三个定义的共性,我们可以看出,营销本质上in essence是：a 发现和给顾客他们所想要的和需要的东西, b通过做这些来获利;4Ps或5Ps营销策略6 密歇根州立大学Michigan State University的杰罗姆·麦卡锡Jerome McCarthy 教授在20世纪50年代写了一本书并且定义了4Ps营销策略,包括产品、渠道、价格和促销;这本书为这个星球上最古老的专业提供了一个清晰的结构,而这个结构成为市场营销的定义;7 为了更好地理解营销,你应该有你自己对术语的定义;例如,我认为营销是对产品的价格、分配、促销以及人员进行控制,满足顾客以获得利益;控制是个充满感情的词语,尤其在我们谈及控制人的时候;无论怎样,控制是很重要的,因为作为一名营销人员,我要控制市场营销的每一个工具并且操纵它们来使市场的影响力达到最大化;8 作为一名营销经理,我控制一个产品的形象、味道和触感;我控制我的产品应该要价多少;我在促销工具中操纵工具,希望吸引enticing消费者购买我的产品;下面便是被麦卡锡强调的4Ps营销策略;此外,我们加入了第五个P：人;人9 营销人员已经为“人”是否应该被包含以成为营销策略里的第五个P而争辩了很多年;但没有了人,营销便是无意义的,这是我为什么要把“人”加进去的原因;10 做得好的话,营销是以人们的希望、需求和欲望为中心;有时候,这些需要是物质的,例如有营养的食物和干净的水;有时候,这些需要是心理上的,例如留下深刻印象的需要;有时候,这些需要是社会性的,例如融入文化的需要或者被注意的需要;人们有无限多的理由以解释人们的行动,需求和行为;因此,有效的营销应该一开始就对顾客有一个深刻的insightful,adj. 有深刻见解的,富有洞察力的了解;11 然而,很少有营销员真的从顾客开始;为什么呢因为大多数的营销都开始于一些新产品的开发,但这些产品是可能或者不能面市的;“我们开发了一个更好的新产品,现在我们去找人来购买它吧”,这是通常的事件顺序;很简单,这就是为什么在美国80%的新产品都在它们的第一年就失败了;12 无论我们卖什么,那里都会有一些人会比另外的人更有可能想要购买;例如,作为一个不吸烟的人,那将是浪费时间和金钱来说服我购买你那个品牌的香烟;然而,如果我本来就是吸烟者,我可能对尝试一个我从来没有尝试过的新品牌很感兴趣;发现你理想的目标市场和了解所有你能够了解的为什么他们做他们所做的事情,这将帮助你决定一个最好的方式去以最大化的利润呈现你的产品;产品13 您的产品是可供出售或另一个人使用的任何东西;这包括产品的质量,材料选择,颜色/大小/气味scent/味道,以及产品的每个物质方面;这也包括产品的包装例如,包装是要保护产品的还是要让人们可看到,产品的设计和制造,还有为了寻找更好方式去制造产品而进行的任何调查和发展;产品P涵盖了每一件能够用于发展的难以确定的或者不难确定的项目的东西;价格14 价格不仅仅是支付你的产品和效益的费用,它代表更多;价格传达了不少关于产品的东西和确定了质量的期望值;它也把观众分割segment为哪一些是有能力购买这个产品的和哪一些只是希望他们能拥有的;最后,价格甚至传达了你应该怎样消费这个产品; 15 即使一个知名品牌established brand可以要价的也会是很多或好少;例如,大众辉腾是一个失败,因为大众辉腾已经花了十年来传递给我们一个信息“人们的车不应该那么贵”;类似的例子,保时捷914以“穷人的保时捷”着称部分原因是由于其最低阶层的价格,这个品牌注定要be doomed to失败;渠道16 渠道指的是在哪里和怎样销售你的产品,也可以表示为分配;要把这个P做好,你必须决定你是要在一个专有的精品店还是在一个大型的超市去销售你的产品你会让它广泛推广还是在少数几家商店销售呢那里有很重要的战略决定,这些决定会影响你的产品怎样被认知以及顾客所愿意支付的产品价格;17 例如,如果你在一家折扣商店买了一件博柏利大衣那会是多么的特殊呀一些产品开始是独家经销的,建立了他们品牌的声望,然后他们就会扩大分销;苹果的iPod 就是这样做的,它开始时是在苹果的实体店和网店独家销售的,而现在它已经可以大范围分销了;想一下你的质量期望值会怎样改变当你遇到廉价航空公司airlines时,例如瑞安航空公司和英国航空公司比较;渠道可以确定质量期望值;促销18 你选择的任何方式来推销你的产品在营销上称之为促销;这包括了任何形式的营销传播marketing communication,如广告、公共关系、促销、事件营销,也包括你做的任何的一对一销售;19 还有一个其他的P被定期地争论着,那就是“利润”;所有的商业公司都是为了盈利而经营的;利润是好的;有了利润,公司就能够支付它们员工更多的薪酬,就能够扩张他们的生意和雇佣更多的员工,就能够建立新的公司;获利是资本主义的capitalism生命线;20 有成千上万种方式可以增加获利;你可以销售更多产品,要价更高,拓宽分配渠道,收缩分配渠道,减少货物的材料成本而保持相同的价格,减少你所销售产品的数量而提高价格,又或者通过在世界更便宜的工厂生产产品来减少制造成本;。
学术英语Unit1~4课文翻译
Unit 1 Text A神经过载与千头万绪的医生患者经常抱怨自己的医生不会聆听他们的诉说。
虽然可能会有那么几个医生确实充耳不闻，但是大多数医生通情达理，还是能够感同身受的人。
我就纳闷为什么即使这些医生似乎成为批评的牺牲品。
我常常想这个问题的成因是不是就是医生所受的神经过载。
有时我感觉像变戏法，大脑千头万绪，事无巨细，不能挂一漏万。
如果病人冷不丁提个要求，即使所提要求十分中肯，也会让我那内心脆弱的平衡乱作一团，就像井然有序同时演出三台节目的大马戏场突然间崩塌了一样。
有一天，我算过一次常规就诊过程中我脑子里有多少想法在翻腾，试图据此弄清楚为了完满完成一项工作，一个医生的脑海机灵转动，需要处理多少个细节。
奥索里奥夫人 56 岁，是我的病人。
她有点超重。
她的糖尿病和高血压一直控制良好，恰到好处。
她的胆固醇偏高，但并没有服用任何药物。
她锻炼不够多，最后一次 DEXA 骨密度检测显示她的骨质变得有点疏松。
尽管她一直没有爽约，按时看病，并能按时做血液化验，但是她形容自己的生活还有压力。
总的说来，她健康良好，在医疗实践中很可能被描述为一个普通患者，并非过于复杂。
以下是整个 20 分钟看病的过程中我脑海中闪过的念头。
她做了血液化验，这是好事。
血糖好点了。
胆固醇不是很好。
可能需要考虑开始服用他汀类药物。
她的肝酶正常吗？她的体重有点增加。
我需要和她谈谈每天吃五种蔬果、每天步行 30 分钟的事。
糖尿病：她早上的血糖水平和晚上的比对结果如何？她最近是否和营养师谈过？她是否看过眼科医生？足科医生呢？她的血压还好，但不是很好。
我是不是应该再加一种降血压的药？药片多了是否让她困惑？更好地控制血压的益处和她可能什么药都不吃带来的风险孰重孰轻？骨密度 DEXA 扫描显示她的骨质有点疏松。
我是否应该让她服用二磷酸盐，因为这可以预防骨质疏松症？而我现在又要给她加一种药丸，而这种药需要详细说明。
也许留到下一次再说吧？她家里的情况怎么样呢？她现在是否有常见的生活压力？亦或她有可能有抑郁症或焦虑症？有没有时间让她做个抑郁问卷调查呢？健康保养：她最后一次乳房 X 光检查是什么时候做的？子宫颈抹片呢？ 50 岁之后是否做过结肠镜检查？过去 10 年间她是否注射过破伤风加强疫苗？她是否符合接种肺炎疫苗的条件？奥索里奥夫人打断了我的思路，告诉我过去的几个月里她一直背痛。
学术英语Unit1 练习答案
Unit 1 Choosing a Topic
1 Deciding on a topic
Enhancing your academic language
Translate the following sentences from Text 2 into Chinese.
4 间谍软件与垃圾邮件和钓鱼网络一起，构成了三个令人生 厌的互联网害虫。尽管有些程序可以通过入侵软件漏洞从 而进入电脑，但这些有害而秘密的程序通常会随着其他通 常是免费的应用软件侵入到计算机系统中。
the wedding 21 _a_c_c_o_m_p_a_n_y_ (陪伴) with her to watch movies
Unit 1 Choosing a Topic
1 Deciding on a topic
Enhancing your academic language
Complete the paragraph
Unit 1 Choosing a Topic
1 Deciding on a topic
Enhancing your academic language
Match the words with their definitions.
1 a(n) symbolic (象征的) gesture of love 2 The publisher distribute (分发) the book in Asia. 3 A “ site ” (地点) is a place, and so a website. 4 a(n) complex (复杂的) network of systems 5 be used to identify (识别) potential terrorists 6 deal the matter with him physically (完全地) 7 start with a pretty straightforward (直截了当) question 8 beyond the capability (功能) of the computers 9 hit the target (目标) at a distance 10 the person never attempt (尝试) to do anything more 11 a highly sophisticated process (过程)
学术英语管理类(含课后答案)Unitstudyingbusiness资料重点
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
The theme sentence for Text A is:
“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
Unit 1 Studying Business
Activity 2
Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
Lead-in
Unit 1 Studying Business
• Specialized vocabulary • Signpost language • Formal English
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
Where is the theme sentence for Text A?
• Lead-in
Activity 1
Activity 2
Unit 1 Studying Business
Activity 1
Lead-in
Why are you interested in studying Business?
《学术英语(管理)》课文翻译
《学术英语(管理)》课文翻译UNIT1不断变化的商业世界的未来当面对着经济问题以及来自国内外公司的利益竞争情形，员工和经理不禁要问：我们现在该做什么？虽然这是理所当然的问题，但却难以回答。
当然，对于一个学习商业的大学生或开始刚刚开始职业生涯的员工，这个问题更是难以回答。
但仍然有机会给那些愿意去努力工作，继续学习直至拥有适应那些变化的能力。
在奥普拉温佛瑞的一段电视节目中，乔·达德利，世界最著名的黑人企业家之一，为所有想要在商业领域获得成功的人给出了之前的建议。
他的建议是我们关于自由企业制度内容的讨论的一个好引子。
令人惊讶的是，达德利是和他们的妻儿一起在厨房开始他们的制造业业务的，这新公司的雇员就是他们自己。
后来，他继续发展了自己的护发产品线，并开办了连锁美容学校和美容用品商店。
如今，达德利建立了一个数百万美元的帝国，并且已经是世界上最成功的少数族裔掌权的公司之一、达德利产品股份有限公司的总裁了。
他不仅仅是一位成功的企业家，还是“白手起家奖”的得主——一个颁发给面对逆境取得成功的杰出个人的奖项。
也许有人要说，乔是幸运的，或者说，他只是时势造英雄，事实上，他的成功在于他有一个梦想并为之努力。
如今，达德利想的是要看到大家成功——实现美国梦。
他将会成为第一个告诉你，你也有与他同样的机会。
达德利说，“成功是一场旅行而不是一个目的地”。
不论你是为了支付大学学费还是生活所迫而渴望获得一份兼职，你应该把它当做一份全职对待或者是创业，你必须让你看起来与众不同。
雇主和资本主义经济系统是越来越苛刻了。
问问你自己：如何做才能被录取？我掌握雇主需要的哪项技能？思考这两个问题，我们开始基本问题的讨论：为什么学习商务。
至少有四个基本的理由。
有利于选择职业未来，你想要做什么？在某些地方、某个时间、某些人可能已经问过你相同的问题。
像很多人一样，你可能觉得这是一个很难回答的问题。
通过学习商务，你将会得到很广泛的就医途径。
在私企，包括小的、当地的私人企业主拥有的公司到大型的，像美国运通公司和万豪国际集团那样的上市公司。
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Unit 1 Studying Business
3 If you seek financing through a bank or an investor, you’d business plan better come up with a compelling ________________. 4 The bank charges a fixed rate for each ________________. transaction
Text A
Language building-up
Specialized vocabulary
Specialized vocabulary consists of the words and phrases used regularly in a given subject area. For example, you might read the following sentences in an article about ocean and life. The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source of most rainfall.
Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
Identify the structure of Text A by completing the table on Page 7.
Unit 1 Studying Business
Unit 1 Studying Business
Text A
Language building-up
Specialized vocabulary
Complete the following sentences with the proper forms of words and phrases given in Column A.
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
The theme sentence for Text A is:
“ Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
Business 2 owners
3 Customers
4
Investors
Unit 1 Studying Business
Text A
Critical reading and thinking
Discussion
• “Employers and our capitalistic economic system are more demanding than ever before. Ask yourself: What can I do that will make employers want to pay me a salary? What skills do I have that employers need?”(Para. 3) What skills make you “employable”?
学术英语 管理
Academic English for Business
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
Where is the theme sentence for Text A?
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Find out the subheadings in Text A. For Help in Choosing a Career (prepositional phrase) To be a successful employee (infinitive phrase) To start your own business (infinitive phrase) To become a better informed consumer and investor (infinitive phrase)
5 This is why no research study, no matter how far back it road map extends, will ever fully prescribe an accurate _________for businesses of the future. on-demand products provide simpler, faster, 6 Intelligent __________ and cheaper solutions for customers to lower cost. 7 He has been charged with tax __________. fraud work force 8 Women now represent almost 50% of the ____________. 9 When it comes to purchasing a new lap-top, customer service matters. ________________
Unit 1 Studying Business
Text A
Language building-up
Formal English
Formal English
Informal English
• It is used in everyday personal conversations or letters to friends. • It is more commonly used in everyday speech than in writing. • Sentences are often short and simple. • Contractions are common. • The active voice is often used. • Vocabulary derived from French and Latin is not used. • Colloquial terms, slangs and many phrasal verbs are common.
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
Unit 1 Studying Busial reading and thinking
Subheadings
Tip
• Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered.
1 The bank’s credit rating has been downgraded because undercapitalization of concerns about __________________.
2 Fees and expenses are an important consideration in selecting a(n) _____________ mutual fund because these charges lower your returns.
Text A
Critical reading and thinking
Text structure
There are four types of people who may benefit from studying business.
Type of people 1 Employees How they may benefit from studying business Studying business helps them decide on a career, then acquire skills and knowledge necessary for a successful career. Studying business helps them obtain skills needed to start their own businesses, identify a product or service that customers want, and realize the potential risks. Studying business helps them to be more informed before making a purchase decision. Studying business helps them understand the basics of business so as to better invest for the future.