外文原文及翻译市场营销-网络营销

外文原文及翻译
Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore the characteristics of the use of network marketing you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.
网络营销作为一种有效的直接营销策略，网络营销可检测和测量，也可以评估和控制。

因此，网络营销可以大大提高销售的效率和营销决策实施的有效性。

Enterprises can also be via the Internet with business-related companies and organizations build relationships and achieve win-win development. Internet as a channel of communication between the cheapest it can help lower costs in the supply of business-to-business yet distributors such as the establishment of collaborative partnerships. Cases such as in front of the computer company Lenovo through the establishment of e-business systems and management information systems with the distributors of information sharing reduce inventory costs and transaction costs and close cooperation between the two sides. Relating to the application of network theory will be the strategy behind the marketing services network in detail.
企业也可以通过互联网和与工作有关的公司和组织建立关系，实现双赢发展。

互联网是一个频道间通讯最便宜的，它能帮助降低企业对企
业的供应商、经销商等建立协同合作的成本。

在前面的例子就像计算机公司联想，通过建立与经销商间的电子商务系统和管理信息系统信息共享，降低库存成本和交易成本，和精诚合作的正反两面。

应用网络有关的战略理论将在后面详细的营销服务网络。

Marketing theory is soft against the industrial economy to the era of mass production for the main features of the strong sales of the new theory the theory suggests that when customers buy products not only meet the basic physiological needs but also to meet the mental and psychological level demand. Therefore the soft marketing is one of the main characteristics of the follow netiquette etiquette on the network through the use of clever marketing to obtain desired results. It emphasizes the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising consumers are often forced to passive reception of advertising messages bombing and its goal is to impart information through continuous means the hearts of consumers impressed as to whether the consumer was not willing to accept the need for need not be taken into account marketing personnel the marketing staff does not
consider the object is willing to sell and needs but according to the marketing staff to determine their own marketing activities carried out forcibly.
对营销理论是柔软的工业经济时代的大规模生产为主要特征的“强大的销售”的新理论，理论表明，当顾客购买的产品不仅满足基本生理需要，而且能够满足精神和心理层面的需求。

因此，软营销是最重要的特点之一，是强调了企业营销活动的同时尊重消费者的情感和身体的需要，让消费者能够舒舒服服地主动接受营销活动的企业。

最能体现传统营销活动的特点是一个强大的市场推广分两种：传统的广告和营销人员。

在传统的广告，消费者往往被迫被动接受广告讯息的轰炸，其目的是通过持续不断的方式在消费者的心中传递信息，消费者是否愿意则不被考虑，营销人员、市场营销人员这样做的目的是出售的需要，市场营销人员根据自己的的决定进行有说服力的营销活动。

On the Internet because information exchange is a free equal open and interactive to stress that mutual respect and communication on-line users pay more attention to the protection and privacy of personal experience. Therefore using the traditional means of marketing a strong start in the Internet marketing activities are bound to backfire such as the American company AOL has forced their users to send E-mail advertising the results lead to the unanimous opposition of users many users agreed to AOL at the same time the company server E-mail to retaliate with the result that AOLs E-mail mail server in a paralyzed state
and finally had to apologize to quell public indignation. Network on the Internet to carry out marketing activities in particular promotional activities must follow certain rules of network formation of virtual communities some also known as “netiquette (Netiquette)”. Network marketing is soft netiquette rules to follow based on the clever use of marketing to achieve a subtle effect. Marketing theory on network application software in the network marketing sales strategy specific details.
在互联网上，由于信息的交流是自由、平等、开放、交互的，强调的是互相尊重、沟通、在线用户更加注意隐私保护。

因此，使用传统的营销手段的一种强劲的势头在互联网上进行营销活动一定会适得其反，如美国公司美国在线AOL已迫使他们的用户发送电子邮件广告，结果导致用户的一致反对，很多用户同意对美国在线AOL公司服务器进行电子邮件报复，结果是美国在线AOL的电子邮件的邮件服务器处于一个瘫痪的状态，最终不得不道歉平息公众的愤慨。

在因特网上开展营销活动，特别是促销活动，必须遵循一定的规则。

网络虚拟社区的形成，有些也被称为“网络规范错字”。

网络营销是在柔性的典范规则可循的基础上，利用销售达到聪明一种细微的效应。

营销理论在网络应用软件在网络营销策略的具体细节。

Internet on the role of marketing you can through the 4Ps product / service pricing distribution promotion play an important role in binding. The use of the Internet traditional 4Ps marketing mix can be better with
the customer as the center of the 4Cs customer cost convenience communication to combine.
互联网上的角色你可以通过营销4P产品/服务、定价、分销、宣传发挥具有约束力的重要的作用。

网络上使用传统的4P 营销组合就可以更好的与客户为中心的客户、成本、4Cs方便通讯结合。

1. Products and services to customers as the center
1、产品和服务以客户为中心As the Internet has a very good interaction and guiding the user through the Internet under the guidance of the enterprise to choose the product or service or specific requirements of enterprise customers to choose based on the timely production and requirements and provide timely service making Customer inter-temporal and spatial requirements are met by the products and services On the other hand enterprises can also keep abreast of customer needs and customer requirements in accordance with the timely production and marketing organizations to provide the production efficiency and marketing effectiveness. Such as the United States PC sales company Dell Inc. or a loss in 1995 but in 1996 their sales via the Internet to computers the performance of 100 percent growth due to customers via the Internet you can design in the company’s home page to choose and combination of computers the company’s production department immediately upon request production and sent through the postal service company so companies can achieve zero
inventory production especially in the sharp decline in prices of computer components of the era inventory will not only reduce the inventory costs can be avoided also because of losses brought about by high-priced stock.
随着互联网上非常良好的互动，通过互联网指导用户，企业选择不同的产品、服务或具体要求，对企业的顾客选择的基础上，生产和要求，并及时提供及时的服务；另一方面，企业也可以赶得上周围的客户需求和客户需求按照及时生产和销售团体提供生产效率和市场的有效性。

像美国戴尔这样的电脑销售公司，在1995 年遇到了损失，但在1996 年，他们通过国际互联网销售公司的电脑，表现为100的增长，由于客户通过国际互联网，你可以设计在该公司的主页来选择和组合的计算机，该公司生产部门立即在提出要求时生产，并通过发送的邮政服务公司，公司可以实现零库存生产，特别是在价格急剧下降的计算机元件的时代，零库存不仅会降低库存成本，还可以避免也是因为损失所带来的高价库存。

2. Customer acceptable cost pricing
2、客户可接受的成本定价
The cost of traditional production-based pricing in the market-oriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing and based on the cost to organize the production and marketing. Customer-centric enterprise pricing customers must be the determination of market demand and the price
accepted standards otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement the customer can be made via the Internet acceptable cost the cost of business in accordance with customers to provide flexible product design and production program for the user to choose until after the customer agrees to confirm the production and marketing organizations all All these are clients of the server program in the company under the guidance and does not require specialized services and therefore extremely low cost. At present the United States General Motors Corp. to allow customers on the Internet through the company’s own guidance system of the design and assembly of motor vehicles to meet their needs users first determine the criteria for acceptable price and then according to the price limit system to meet the requirements of style show vehicle the user can also be used for appropriate changes the company producing the final product just to meet the customer requirements of price and performance.
传统的生产型定价的成本在市场营销中是必须丢弃的。

新客户的价格应该建立在可接受的成本定价上，并基于成本来组织生产和销售。

以客户为中心”企业定价、客户必须确定市场需求和价格的公认标准，否则成本对顾客接受定价是空中楼阁。

互联网业务可以很容易实现客户可以接受的成本，通过互联网业务的成本按照客户提供灵活的产品设计及生产程序为用户前来选购，直到确认后，客户同意产品的生产
和销售机构，所有这一切都在公司指导下，不需要特殊服务的，因此，成本极低。

目前，美国通用汽车公司让客户在互联网上通过公司自身的制导系统的设计和组装的机动车辆的来满足他们的需要，用户首先决定接受的价格标准，然后根据价格上限系统符合要求的风格展示工具，用户也可以适当的改变，公司生产的最终产品只是为了要达到客户要求的价格性能比。

3. Products to facilitate the distribution of customer-oriented
3、为了便于分布的产品客户导向
Network marketing is one-to-one distribution channels cross-selling of space-time customers can order anytime anywhere using the Internet and purchase products. Iron and steel manufacturers in France still a LuolinZinox for example the company was founded in 8 years ago because of the introduction of e-mail and the world order system so that processing time from 15 days to 24 hours. At present the company is using the Internet to provide better than the opponent and more efficient services. The company’s internal network and vehicle manufacturers to establish contact so that they could demand the other party promptly after the production of steel to each other online.
网络营销是一对一的分销渠道，交叉销售订单的时机，用户可随时随地通过互联网购买产品。

以法国钢铁制造商Zinox Luolin 为例，公司成立于8 年前，因为引进了电子邮件和世界秩序系统，所以加工时间从15 天缩减到24 小时。

目前，公司正利用互联网来提供比竞
争对手更有效率的服务。

公司的内部网络和汽车制造商建立联系，以便他们可以在线要求对方后马上生产。

4. Repressively turn promotions to strengthen communication and contacts with customers
4、强制性转的促销活动来加强沟通和接触与客户Is the promotion of traditional enterprises through certain media or tools of oppression customers to strengthen the company’s customers and product acceptance and loyalty customers are passive and accept the lack of communication with customers and contacts at the same time The high cost of the company’s sales. Internet marketing is a one-on-one and interactive and customers can participate in the company’s marketing activities in the past so the Internet can strengthen communication with customers and contacts and a better understanding of customer needs attracted more customers agree. The U.S. company Yahoos new star (Yahoo!) Company to develop a network in Internet information retrieval tools for classification as the products are highly interactive the user can think it is important for their classification information to Yahoo (Yahoo) The company immediately joined the classification of information products for the use of other users so no need for advertising their products on well known. and in a short span of two years the company’s stock market value of billions of dollars an increase of as much as several hundred times.
传统的企业通过一定媒介压迫顾客，以加强公司客户的忠诚度，并接受客户是被动的缺乏与客户的交流与联系的同时高成本的公司销售业务。

网络营销是一种一对一和互动，客户可以参与公司的营销活动。

所以互联网可以加强与客户的交流与联系，能更好的了解客户的需求，吸引越来越多的顾客注意。

美国公司雅虎的新星雅虎公司开发一种网络信息检索工具，可以在线对比分类，这批产品的品质是高度交互的，用户可以认为为他们的分类信息是重要，雅虎公司立即加入了为其他用户使用的分类信息产品，所以不用为他们的产品做非常熟悉的广告，在短短两年内这个公司的股票市场价值数十亿美元比上年增加多达数百倍。