丽水市旅游发展总体规划
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
项目名称:丽水市旅游发展规划(2005-2020)
委托单位:丽水市旅游局
编制单位:浙江大学风景旅游规划设计研究中心
规划编制组:
组长:程玉申王少华金平斌
成员:汪波李睿翟国庆方幼君李超韩悦芬郎富平邵祎陆佳黄金华
吴从越苏琼琼温燕吴昊
制图:李超
审核:金平斌
审定:程玉申
规划资质:旅规乙18-2004
编制时间:2004.6-2005.08
目录
第一章总则 ·········································································································································································1
一、规划范围与期限 (1)
二、规划性质与任务ﻩ1
三、规划的主要依据ﻩ1
第二章旅游产业发展的市域背景ﻩ2
一、境域概况 (2)
二、自然环境特点 (2)
三、历史文化积淀ﻩ3
四、经济社会发展ﻩ5
第三章旅游产业发展的资源支撑ﻩ6
一、市域旅游资源概况 (6)
二、资源特色与比较优势ﻩ6
第四章旅游产业基础与发展机遇 ··············································································································································8
一、现实基础与发展阶段ﻩ8
二、有利条件与制约因素 (9)
三、发展机遇与内外挑战ﻩ9
第五章客源市场需求现状与前景 (11)
11
一、客源市场需求现状ﻩ
二、客源市场区域合作与竞争力分析 (11)
三、市场需求前景 ··································································································································································12 第六章旅游产业发展战略ﻩ13
13
一、旅游产业的总体地位ﻩ
二、旅游产业发展思路 ····························································································································································13
13
三、旅游产业的发展目标ﻩ
14
四、各个阶段的预期目标ﻩ
15
第七章形象定位与市场营销ﻩ
15
一、市域旅游总体形象ﻩ
15
二、目标客源市场定位ﻩ
三、目标市场营销规划 (15)
第八章旅游产品开发ﻩ18
18
一、旅游产品开发方向ﻩ
二、休闲度假产品开发 ····························································································································································18
三、山水观光产品开发ﻩ20
20
四、特色旅游产品开发ﻩ
2
五、旅游购物品开发ﻩ4
六、旅游节事活动开发ﻩ24
第九章旅游开发空间布局 (25)
一、旅游开发总体布局 (25)
26
二、各县市开发方向与重点ﻩ