丽水市旅游发展总体规划

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项目名称:丽水市旅游发展规划(2005-2020)

委托单位:丽水市旅游局

编制单位:浙江大学风景旅游规划设计研究中心

规划编制组:

组长:程玉申王少华金平斌

成员:汪波李睿翟国庆方幼君李超韩悦芬郎富平邵祎陆佳黄金华

吴从越苏琼琼温燕吴昊

制图:李超

审核:金平斌

审定:程玉申

规划资质:旅规乙18-2004

编制时间:2004.6-2005.08

目录

第一章总则 ·········································································································································································1

一、规划范围与期限 (1)

二、规划性质与任务ﻩ1

三、规划的主要依据ﻩ1

第二章旅游产业发展的市域背景ﻩ2

一、境域概况 (2)

二、自然环境特点 (2)

三、历史文化积淀ﻩ3

四、经济社会发展ﻩ5

第三章旅游产业发展的资源支撑ﻩ6

一、市域旅游资源概况 (6)

二、资源特色与比较优势ﻩ6

第四章旅游产业基础与发展机遇 ··············································································································································8

一、现实基础与发展阶段ﻩ8

二、有利条件与制约因素 (9)

三、发展机遇与内外挑战ﻩ9

第五章客源市场需求现状与前景 (11)

11

一、客源市场需求现状ﻩ

二、客源市场区域合作与竞争力分析 (11)

三、市场需求前景 ··································································································································································12 第六章旅游产业发展战略ﻩ13

13

一、旅游产业的总体地位ﻩ

二、旅游产业发展思路 ····························································································································································13

13

三、旅游产业的发展目标ﻩ

14

四、各个阶段的预期目标ﻩ

15

第七章形象定位与市场营销ﻩ

15

一、市域旅游总体形象ﻩ

15

二、目标客源市场定位ﻩ

三、目标市场营销规划 (15)

第八章旅游产品开发ﻩ18

18

一、旅游产品开发方向ﻩ

二、休闲度假产品开发 ····························································································································································18

三、山水观光产品开发ﻩ20

20

四、特色旅游产品开发ﻩ

2

五、旅游购物品开发ﻩ4

六、旅游节事活动开发ﻩ24

第九章旅游开发空间布局 (25)

一、旅游开发总体布局 (25)

26

二、各县市开发方向与重点ﻩ

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