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Translation software Google map
3
Whether the network effects are positive and strong?
Google can alone provide the market total demand
The costs of multi-homing for search are low
The network effects for search are positive and strong
(take the Google for an example)
no
Three premise conditions
1
Whether a company can alone provide the market total demand?
2
whether the costs of multihoming are high for at least one user side?
The technology
Management innovation
Business model
Theb search initiatives
Technology initiatives
Software tools And services
When the computer network era will gradually transition to the mobile Internet era, the search engine Google in the mobile phone market will have more room for development.
Google could separately make cooperation with tencent and sina as alliance
Make the most widely covered the comprehensive and integrated search engine web page pictures
——Kai-fu lee
Provide high quality of Google software and online services
Photo management software 3 D Drawing software Schedule management software
PRODUCT
new arenas
building a full-fledged portal like Yahoo!’s; There are some opportunities seemed promising:
targeting Microsoft’s desktop software hegemony; becoming an ecommerce intermediary like eBay?.
The development strategy of Google
The importance of Google’s search engine business
In addition to enhancing its core search businesses, should Google also branch out into new arenas? Google’s mission is to organize the world’s information and made it universally accessible and useful.
The strategy of Google in China
The general introduction to Google
Company name ：Google Headquarters site :Mountain view in state of California Time of founding: on September 7, 1998 Business scope： The network information service such as a search engine, etc Total employees ： 24400人(to 2010)
Enhancement To Advertising services
Management innovation
Special corporation values •don’t be evil •technology matters some unconventional approaches •engineers were encouraged to spend 20% of their time working on projects of their own choosing. •Google engineers worked in teams of only three to five people •three to five people
Google History
Larry Page
Co-Founder & President, Products
Sergey Brin Co-Founder & President, Technology
Its core search business
70% service on Search
the key factors for Google’s success
The success of the Google
contents
The general introduction to Google
The key factors for Google’s success
The concentration or winner-take-all
The development strategy of Google in the future
news
Integration search
music
video
books
To provide the high quality service and the fastest search speed
“Google make achievement
of the best search engine through cloud computing 。”
• we make our own rules
Business model
Diversification strategy
Google expanded beyond search –related advertising by launching contextual paid listings
good relationship with the Chinese government
localizatio n
the competition strategy
Integratio n search
local strategic cooperation partners
The high quality products and services
资料来源：
The top Internet search engine of utilization rate
资料来源：
资料来源：
The competition strategy of Google company for return to Chinese market Return to the Chinese market
To establish good relationship with the Chinese government
Cultural
values To adapt to the light of the specific conditions in China
Government policy
State law
To build up local strategic cooperation partners
Google can realize localization of mobile search through the strategic cooperation with China mobile
Google could separately make cooperation with China netcom and thunderbolt to establish strategic partner relationship
Search: Major Players
Optimize organic search
Get listed in directories
Utilize paid placement
How to get started with search marketing
Is search a winner-take-all business?
Targeting Microsoft’s desktop software hegemony?
Becoming an ecommerce intermediary like eBay? After all , search was the first step in many e-commerce transactions . Customers could search for a vendor through Google. In fact , many of Google’s advertisers were also eBay sellers.
building a full-fledged portal like Yahoo!’s ? Schmidt responded in the same vein when ask whether Google would become a portal:“You’re using a tired model … looking at us based on market share for technologies and that were invented 10 years ago.”
Google also began moving into new search domains . Fox example ,Google launched Froogle .
The concentration or winner-take-all
Do you expect the search business to become more concentrated ? (i.e. dominated by fewer firms?)
more Internet users
Chinese search engine market is not perfect
the rapid development of the market in Search engine
The size of 485 million Chinese Internet users
Social network and 3G mobile phone operating system
The strategy of Google in China
The reasons for Google company return to the Chinese market
Google global development strategy big profits in Search engine market space
3
Whether the network effects are positive and strong?
Google can alone provide the market total demand
The costs of multi-homing for search are low
The network effects for search are positive and strong
(take the Google for an example)
no
Three premise conditions
1
Whether a company can alone provide the market total demand?
2
whether the costs of multihoming are high for at least one user side?
The technology
Management innovation
Business model
Theb search initiatives
Technology initiatives
Software tools And services
When the computer network era will gradually transition to the mobile Internet era, the search engine Google in the mobile phone market will have more room for development.
Google could separately make cooperation with tencent and sina as alliance
Make the most widely covered the comprehensive and integrated search engine web page pictures
——Kai-fu lee
Provide high quality of Google software and online services
Photo management software 3 D Drawing software Schedule management software
PRODUCT
new arenas
building a full-fledged portal like Yahoo!’s; There are some opportunities seemed promising:
targeting Microsoft’s desktop software hegemony; becoming an ecommerce intermediary like eBay?.
The development strategy of Google
The importance of Google’s search engine business
In addition to enhancing its core search businesses, should Google also branch out into new arenas? Google’s mission is to organize the world’s information and made it universally accessible and useful.
The strategy of Google in China
The general introduction to Google
Company name ：Google Headquarters site :Mountain view in state of California Time of founding: on September 7, 1998 Business scope： The network information service such as a search engine, etc Total employees ： 24400人(to 2010)
Enhancement To Advertising services
Management innovation
Special corporation values •don’t be evil •technology matters some unconventional approaches •engineers were encouraged to spend 20% of their time working on projects of their own choosing. •Google engineers worked in teams of only three to five people •three to five people
Google History
Larry Page
Co-Founder & President, Products
Sergey Brin Co-Founder & President, Technology
Its core search business
70% service on Search
the key factors for Google’s success
The success of the Google
contents
The general introduction to Google
The key factors for Google’s success
The concentration or winner-take-all
The development strategy of Google in the future
news
Integration search
music
video
books
To provide the high quality service and the fastest search speed
“Google make achievement
of the best search engine through cloud computing 。”
• we make our own rules
Business model
Diversification strategy
Google expanded beyond search –related advertising by launching contextual paid listings
good relationship with the Chinese government
localizatio n
the competition strategy
Integratio n search
local strategic cooperation partners
The high quality products and services
资料来源：
The top Internet search engine of utilization rate
资料来源：
资料来源：
The competition strategy of Google company for return to Chinese market Return to the Chinese market
To establish good relationship with the Chinese government
Cultural
values To adapt to the light of the specific conditions in China
Government policy
State law
To build up local strategic cooperation partners
Google can realize localization of mobile search through the strategic cooperation with China mobile
Google could separately make cooperation with China netcom and thunderbolt to establish strategic partner relationship
Search: Major Players
Optimize organic search
Get listed in directories
Utilize paid placement
How to get started with search marketing
Is search a winner-take-all business?
Targeting Microsoft’s desktop software hegemony?
Becoming an ecommerce intermediary like eBay? After all , search was the first step in many e-commerce transactions . Customers could search for a vendor through Google. In fact , many of Google’s advertisers were also eBay sellers.
building a full-fledged portal like Yahoo!’s ? Schmidt responded in the same vein when ask whether Google would become a portal:“You’re using a tired model … looking at us based on market share for technologies and that were invented 10 years ago.”
Google also began moving into new search domains . Fox example ,Google launched Froogle .
The concentration or winner-take-all
Do you expect the search business to become more concentrated ? (i.e. dominated by fewer firms?)
more Internet users
Chinese search engine market is not perfect
the rapid development of the market in Search engine
The size of 485 million Chinese Internet users
Social network and 3G mobile phone operating system
The strategy of Google in China
The reasons for Google company return to the Chinese market
Google global development strategy big profits in Search engine market space