Starbucks星巴克英文介绍PPT

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An unique advertising strategy （独一无二的广告策略）
——Word-of-mouth marketing. （口碑营销）
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“Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.”
Starbucks was founded by two teachers and one writer.
The first shop as well as its headquarter
202l0o/5c/2a0 ted in Seattle, Washington. At first, it
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History
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Seattle • 1971
Howard Schultz
• 80’S
Became public • 90’S
company
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63 countries
• Now
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market, NASDAQ.
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如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰 收
咖啡豆价 格下跌
星巴克成 本降低
星巴克利 润增加
股价上扬
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Starbucks has 23,132 subbranches(分店)
in over 63 countries.
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• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
• 星巴克精萃浓缩咖啡融合绵密奶泡， 更浓郁甘甜。
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• 这是一种传统的经典饮料——浓缩 咖啡调入热牛奶，其上覆盖一层轻 盈的奶沫。品尝此款咖啡时，您可 以选择特别加入某种口味（如香草， 焦糖或杏仁口味）的糖浆。
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• Vanilla or hazelnut（榛子） flavored latte, a splendid blend of fresh taste and mellow coffee.
Howard Schultz joined in
2020/5/20 Starbucks.
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Starbucks expanded its business all over the world.
In 1992, Starbucks Coffee listed itself on the stock
• 将原叶红茶与新鲜蒸奶和细致奶泡 充分融合，层次丰富，绵密顺滑， 充分展现茶拿铁的美味。
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ห้องสมุดไป่ตู้
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• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
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• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
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• Caffe Mocha with extra rich, full-bodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
• 开启拿铁的香草浪漫之旅。
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• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
• 榛果风味的芬芳弥漫于拿铁的醇香， 温暖美好。
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• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
• 这是咖啡的精粹，以浓缩的方式显 现。星巴克浓缩咖啡带点焦糖味道， 浓厚馥郁。
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• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
• 尽管名为美式咖啡，但此款饮料却 是一种地道的欧式咖啡制作方法： 即将热水和浓缩咖啡的巧妙调和。
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Logo
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Siren女海妖
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Menu
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Beverage Coffees
Food
Espresso 手工调制浓缩咖啡
Tea Frappuccino Blended Beverage
（星冰乐）
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• This is the very essence of coffee, in its most concentrated form.
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• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
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• The traditional classic-steamed milk and espresso, lightly topped with foam.
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• Full leaf black tea blended with steamed milk and delicate foam, featuring a rich complexity and velvety with a full embodiment of perfect milk tea.