全新版大学英语教案Unit14 Advertising

Unit 14 Advertising

Objectives: In this unit, we will make the students grasp some communicative skills and reflect on advertising.

1. Help the students to gain some communicative functions, especially focuses on agreement and disagreement.

2. Help the students to master some listening strategy, focuses on distinguishing signal words.

3. Help the students to understand the general idea of the listening text and important details.

4. Help the students to practice the discussion in relation to advertising.

Time allotment: 2 periods

Part A

Communicative Function Agreement or Disagreement

In daily conversation, we often agree or disagree with other people's opinions. This exercise is focused on how we express agreement or disagreement.

Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.

1. a. Agree b. Disagree

2. a. Agree b. Disagree

3. a. Agree b. Disagree

4. a. Agree b. Disagree

5. a. Agree b. Disagree

6. a. Agree b. Disagree

7. a. Agree b. Disagree

8. a. Agree b. Disagree

Script

1. --Do you think we should put an ad in the newspaper to sell our apartment?

--Sure, why not?

2. --Campus Daily isn't very interesting this week.

--You can say that again.

3. --I hear putting an ad in a newspaper costs a lot of money.

--It depends.

4. --In my opinion watching so many TV ads is a waste of time.

--I couldn't agree with you less.

5. --You don't care for commercials on TV, do you?

--I'll say I don't.

6. --Didn't you think the movie we saw last night was fascinating?

--I wouldn't say that.

7. --There'll be a football match between England and France on Channel 10 tonight.

--Are you absolutely sure?

8. --The design of the movie ads appeals to me very much.

--You said it.

Useful Expressions for Agreement and Disagreement

Expressing Agreement

●I agree entirely.

●I couldn't agree with you more.

●You can say that again.

●I'll say / You said it.

●That's it / You got it.

●Why not?

●That’s for sure/ Sure / Absolutely / Definitely / By all means / You bet.

●That's just what I think / I feel the same way.

●Me. too.

●I think (guess / suppose ) so.

●Exactly.

Expressing Disagreement

●I wouldn't say so.

●I couldn't agree with you less.

●No way.

●It's out of the question.

●I'm not sure I can agree.

●I couldn't disagree more.

●I disagree.

●I don’t think so.

●7. Are you absolutely sure?

●I wonder if there's a mistake.

●Are you kidding?

Notes

We can express disagreement either directly or indirectly. You disagree directly when you are sure of the fact or when you think your opinion is more reasonable. Otherwise indirect disagreement often sounds more polite. "Are you absolutely sure?" and "I wonder if there's a mistake" are examples of showing disagreement indirectly.

Listening Strategy

Distinguishing Signal Words

Words like "but", "although" and "however" give a signal that the speaker (or writer) is going to say something different from what has been said. On the other hand, words like "and", "besides" and "also" only add something similar to what has been said. The ability to recognize these signal words while listening is a great help in understanding a text correctly.