麦当劳的pest分析

麦当劳的PEST分析（FEST Analysis）

P：stable political environment, perfect legal system, the government is encouraging the development of the tertiary industry and fast-food business is included.

E：China’s social economy is developing stably and Chinese living conditions are improving. What’s more, the market demands will increase further, which will create more mature environment for Mcdonald’s developing.

S: since the reform and opening up policy, people's ideological concept has been gradually open, and they have a new understanding of western culture, including diet culture. And people's living standard is improving, their life rhythm speeding up, so they have more demands for fast food . T：with the rapid development of technology, various kinds of new product s are developed to meet different customers’ needs. Compared with traditional industry, the tertiary industry is more efficient and is better in environmental protection.