~商务英语视听说-国家精品课程课件PPTadvertising

discussion
Discussion

What are the
basic features of an advertisement?
Basic Features of Basic features of an ad an Ad An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
advertisement?

Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
You can find them… You can find them…
Newspapers
Magazines
You can find them… You can find them..
Advertising Walls / Billboards
You can find them… You can find them…
Unit 5
Advertising and Advertisements
Warm-up Activities
discussion
Diபைடு நூலகம்cussion
Which one do you prefer? Why?
discussion

Discussion
Could you give a brief definition to
Radio
Television
You can find them… You can find them…
Internet
Guessing
It’s about…?
Classic Sentences of Ads
摩托罗拉手机 Good to the last drop． 滴滴香浓，意犹未尽。 Poetry in motion, dancing close to me． 百事可乐 动态的诗，向我舞近。 We lead. Others copy． 丰田汽车 我们领先，他人仿效。 Ask for more. 理光复印机 渴望无限。 Intelligence everywhere. 麦斯威尔咖啡 智慧演绎，无处不在。
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