商务英语翻译实务实务 unit9PPT课件
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新编剑桥商务英语unit_9 PPT
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, brБайду номын сангаасathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, brБайду номын сангаасathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.
【商务英语课件】Unit 9 Business Negotiation
Lily: Thank you very much for your clarification of the negotiation process. Understanding more about the negotiation process allows us to manage negotiations with confidence and increases the chance that the outcomes will be positive for both parties. Jack: Absolutely. Lily: Mr. Sell, would you please tell us some barriers to successful negotiation so that we can work more effectively with customers, coworkers, and bosses?
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?
商务英语基础Unit9EstablishingBusinessRelations精品PPT课件
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
1. Our firm is __r_ep_r_e_se_n_t_ed_ in India by Mr. Hall. 2. This store has an excellent ___re_p_u_ta_t_io_n_ for fair dealing. 3. Further information can be ___o_b_ta_in_e_d__ from our head office. 4. Many thanks for your reply to our ___i_n_q_u_ir_y__ of March 1. 5. I don't see any ____re_la_t_io_n__ between the two problems. 6. Several cars are ___a_v_a_il_a_bl_e_ within this price range. 7. He is familiar with export __pr_o_c_e_du_r_e__. 8. This company was in serious __f_in_a_n_c_ia_l__ difficulties.
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
商务英语阅读-unit-9-MarketingPPT课件
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
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2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
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量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
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No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
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2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
.
10
量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
.
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No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
实用商务英语翻译第九章课件
□ Passage 3 □通用汽车的的全球总部 With global headquarters in 坐落在底特律， 迄今在 Detroit, GM manufactures 全球33个国家建立了汽 its cars and trucks in 33 车制造业务。2005年， countries. In 2005, 9.17 通用汽车在全球售出 million GM cars and trucks 917万辆轿车和卡车。 were sold globally under the following brand: Buick, 通用汽车旗下的轿车和 Cadillac, Chevrolet, GMC, 卡车品牌包括：别克、 凯迪拉克、雪佛兰、 GM Daewoo, Holden, GMC、通用大宇、霍顿、 Hummer, Opel, Pontiac, Saab, Saturn and 悍马、欧宝、庞蒂亚克、 Vauxhall. 萨博、土星和沃豪。
第九章 包装用语、企业宣传 资料与商务新闻报道的翻译
第一节：包装用语的翻译 第二节：企业宣传资料的翻译 第三节：商务新闻报道的翻译
第一节：包装用语的翻译
包装是产品销售过程中的一个非常重要的环节。作为 提示人们在装卸、运输、贮存或保存过程中应注意的 事项，包装用语必不可少。 包装用语包括运输标志（Shipping Mark）、指示用 语（Indicative Mark）和警示性用语（Warning Mark），其显著特点是语言精炼、句式简洁、十分醒 目。
□ Summary of Passage 5 Hints: introduction of Unilever Contents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched ―Zhonghua‖ teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用:
商务英语翻译实务实务 unit9PPT课件
；B. 特殊条款（Other Conditions）。 ❖ （四）结尾条款（WITNESS Clause）：A. 结尾语；B. 签名（Signature）；
C. 盖印（Seal）。
完整版课件
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SECTION 1
❖ 通常一份典型的商务合同包含以下表格中的部分：
Sec 2
Sec 3
Sec 4
Sec 5
❖ The annexes as listed in Articles 19 to this Contract shall form an integral part of this Contract．
❖ Any amendment and／or supplement to this contract shall be valid only after the authorized representatives of both parties have signed written document (s)，forming integral part (s) of this Contract．
❖ 国际工程承包合同（Contracts for International Engineering Projects）
❖ 补偿贸易合同（Contracts for Compensation Trade）
❖ 涉外劳务合同（Contracts for Foreign Labor Service）
❖ 国际租赁合同（Contracts for International Leasing Affairs）
活动中解决争议的法律依据。
❖ 涉外合同的分类:
❖ 国际货物销售合同（Contracts for International Sale of Goods）
C. 盖印（Seal）。
完整版课件
12
SECTION 1
❖ 通常一份典型的商务合同包含以下表格中的部分：
Sec 2
Sec 3
Sec 4
Sec 5
❖ The annexes as listed in Articles 19 to this Contract shall form an integral part of this Contract．
❖ Any amendment and／or supplement to this contract shall be valid only after the authorized representatives of both parties have signed written document (s)，forming integral part (s) of this Contract．
❖ 国际工程承包合同（Contracts for International Engineering Projects）
❖ 补偿贸易合同（Contracts for Compensation Trade）
❖ 涉外劳务合同（Contracts for Foreign Labor Service）
❖ 国际租赁合同（Contracts for International Leasing Affairs）
活动中解决争议的法律依据。
❖ 涉外合同的分类:
❖ 国际货物销售合同（Contracts for International Sale of Goods）
商务英语翻译Unit 9 国际结算
• M/T refers to the transfer made between banks by mail, with the advantage of low charges. T/T means the transfer made by telecommunication system such as telex or telegraph. It is faster than M/T, but more expensive. Under D/D, the buyer buys a check from a bank in the importing country, called a banker’s demand draft, and sends it to the seller (the payee) so that the seller can get money by presenting the demand draft to a bank (the drawee) in the exporting country. D/D is transferrable, which is different from M/T and T/T. • This method is fast and of low cost, but is least safe since the payer does not have any guarantee whatsoever for receiving the goods after payment. It is mostly used when the amount of money involved is small.
Unit 9 国 际 结 算
CONTENTS
商务英语阅读-unit-9-MarketingPPT课件
activity, or process is an important quality or feature
that it has or needs. 要素; 特点
• E.g. Physical fitness has now become an important element in our lives.
• 作为一名销售代理，她的工作可编压辑力ppt 很大。
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Individual work
• Will be visiting …
• 将来进行时：将来进行时表示要在将来某一时间开始 ，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• A 12-month moneyback guarantee for every item bought.
•
• 购买超过1,500元可享 受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
可编辑ppt
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量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
Presentation
that it has or needs. 要素; 特点
• E.g. Physical fitness has now become an important element in our lives.
• 作为一名销售代理，她的工作可编压辑力ppt 很大。
15
Individual work
• Will be visiting …
• 将来进行时：将来进行时表示要在将来某一时间开始 ，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• A 12-month moneyback guarantee for every item bought.
•
• 购买超过1,500元可享 受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
可编辑ppt
11
量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
Presentation
商务英语翻译实务PPT文档共58页
44、卓越的人一大优点是：在不利与艰 难的遭遇里百折不饶。——贝多芬
45、自己的饭量自己知道。——苏联
41、学问是异常珍贵的东西，从任何源泉吸 收都不可耻。——阿卜·日·法拉兹
42、只有在人群中间，才能认识自 己。——德国
43、重复别人所说的话，只需要教育； 而要挑战别人所说的话，则需要头脑。—— 玛丽·佩蒂博恩·普尔
商务英语翻译实务
16、人民应该为法律而战斗，就像为 了城墙 而战斗 一样。 ——赫 拉克利 特 17、人类对于不公正的行为加以指责 ，并非 因为他 们愿意 做出这 种行为 ，而是 惟恐自 己会成 为这种 行为的 牺牲者 。—— 柏拉图 18、制定法律法令，就是为了不让强 者做什 么事都 横行霸 道。— —奥维 德 19、法律是社会的习惯和思想的结晶 。—— 托·伍·威尔逊 20、人们嘴上挂着的法律，其真实含 义是财 富。— —爱献 生
45、自己的饭量自己知道。——苏联
41、学问是异常珍贵的东西，从任何源泉吸 收都不可耻。——阿卜·日·法拉兹
42、只有在人群中间，才能认识自 己。——德国
43、重复别人所说的话，只需要教育； 而要挑战别人所说的话，则需要头脑。—— 玛丽·佩蒂博恩·普尔
商务英语翻译实务
16、人民应该为法律而战斗，就像为 了城墙 而战斗 一样。 ——赫 拉克利 特 17、人类对于不公正的行为加以指责 ，并非 因为他 们愿意 做出这 种行为 ，而是 惟恐自 己会成 为这种 行为的 牺牲者 。—— 柏拉图 18、制定法律法令，就是为了不让强 者做什 么事都 横行霸 道。— —奥维 德 19、法律是社会的习惯和思想的结晶 。—— 托·伍·威尔逊 20、人们嘴上挂着的法律，其真实含 义是财 富。— —爱献 生
商务英语工作项目实训(第三版)教学课件UNIT 9
• B: That sounds a brilliant strategy.
2. Target Consumer
• Consumer markets segmentation cannot be done in simple and single way. In order to find the target market, we need to find the best way to view the market structure.
• B: How about the average income of our target consumers? • A: According to the statistics, annual income of 10k-20k per year. • B: How about the average annual spent of our target consumers? • A: Sorry, I have no idea of this part. Our department will work on it soon. • B: The competition is getting increasingly fierce. In order to develop the market,
• B: That’s true. This is a market that competition is really serious, so we have to put forward some new strategies to keep our top rank.
• A: Younger customers tend to focus on new product rather than traditional style. What we need to do is to input new ideas into our product and make them focus on our product.
2. Target Consumer
• Consumer markets segmentation cannot be done in simple and single way. In order to find the target market, we need to find the best way to view the market structure.
• B: How about the average income of our target consumers? • A: According to the statistics, annual income of 10k-20k per year. • B: How about the average annual spent of our target consumers? • A: Sorry, I have no idea of this part. Our department will work on it soon. • B: The competition is getting increasingly fierce. In order to develop the market,
• B: That’s true. This is a market that competition is really serious, so we have to put forward some new strategies to keep our top rank.
• A: Younger customers tend to focus on new product rather than traditional style. What we need to do is to input new ideas into our product and make them focus on our product.
商务英语写作课件 Unit 9 Compensation
Activity 8
I am sorry to hear the bad news from you. / I apologize for the bad news. The only excuse I can offer is the extreme pressure under which we have been working and a recent worker shortage in the factory. We will pay our most careful attention to assure / promise
UNIT 9
Compensation
Activity 1
1 given
2 reparation
3 service 4 happens 5 complain 6 letters
7 Reject 8 Accept
Key phrases
1. refuse = reject 2. raise claims 提出索赔 3. be sorry to hear… = regret to hear 4. only excuse 唯一的借口 5. extreme pressure 巨大的压力
Grammar :Relative Clauses 关系从句
P145 可细分为限制性以及非限制性两种
Activity 11
1.The only excuse which we can offer is the extreme pressure of worker shortage. 2.That tall girl, who is standing at the gate of the building, is the secretary of the company. 3.Please give me the files that the manager needs.
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活动中解决争议的法律依据。
❖ 涉外合同的分类:
❖ 国际货物销售合同（Contracts for International Sale of Goods）
❖ 国际技术转让合同（Contracts for International Technology Transfer）
❖ 中外合资经营企业合同（Contracts for Sino-Foreign Joint Ventures）
❖
Sec 2
Sec 3
Sec 4
Sec 6
Sec 7
Sec8
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讨论：
外贸合同有哪些内容
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Huzhou Import &Export Co. address
Sales Contract s/c no.: date :
The buyers : Address : The buyers agree to buy and the sellers agree to sell the following goods on terms and conditions as below:
世纪商务英语翻译教程（第三版）
Unit Nine
Business Contracts 商务合同
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Business Contracts
知识目标：1. 了解商务合同的基本知识 2. 掌握商务合同的语言特点及翻译技巧 3. 熟知商务英语的特点及翻译的原则
能力目标：1. 能够运用所学翻译技巧进行英汉商务合同的互译 2. 能够在商务英语翻译中遵循正确的翻译原则
❖The sells----
the buyers---
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SECTION 1
Sec 2 Sec 3 Sec 4 Sec 5 Sec 6 返回 返回
❖
商务合同是当事人之间设立、变更、终止民事法律关系的协议。作
为法律文书，商务合同规定各方当事人的权利和义务。商务合同一经依
法订立，就成为一种法律文件而对缔约各方具有法律约束力，成为商务
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Contents
1. Introduction 2. Lead-in 3. Lexical and Syntactical Features 4. Translation techniques 5. Word Bank 6. Practice
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Section 1 Introduction
by D/P , by D/A
6)Insurance: to be covered by the sellers for 110% of the invoice value against all risks as per CIC dated January 1, 1981.
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❖7)Inspection : ❖8)Quantity/Quality Discrepancy: ❖9)Force majeure : ❖ 10)Arbitration:
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1)Commodity description
Name of commodity, Specifications
Unit Quality Price
Total Value
(Shipment Quantity % more or less allowed )
2）Packing: in cases, in bales in boxes of a dozen each, 100 boxes to a wooden case
❖ 涉外信贷合同（Contracts for Sino-Foreign Credits and Loans）
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分类与结构
按照格式的繁简程度的不同，国际商务合同可以采取正式合同 （Contract）、协议书（Agreement）、确认书（Confirmation） 、备忘录（Memorandum）、定单（Order）等书面形式。在合同 签订和履行过程中，当事人之间往来的信函、电子邮件、电报等也 是合同的组成部分，同样具有一定的法律效力。但是，为了顺利、 准确无误地完成合同的履行，保护当事人各方的合法权益，所有商 业往来应以合同、协议书和确认书的订立为前提和基础。
.nt: in OCT.12th w/t at Hongkong before the end of OCT.
4)Port of loading, port of destination:
5)Terms of Payment: by sight L/C , the L/C must reach the sellers before May 1st.
；B. 特殊条款（Other Conditions）。 ❖ （四）结尾条款（WITNESS Clause）：A. 结尾语；B. 签名（Signature）；
C. 盖印（Seal）。
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SECTION 1
❖ 通常一份典型的商务合同包含以下表格中的部分：
Sec 2
Sec 3
Sec 4
Sec 5
Sec 6
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分类与结构
❖ 从结构上看，国际商务合同一般包含如下四个部分[1]，具体说明如下： ❖ （一）合同名称（Title）：即合同标题，表明合同的内容和性质。 ❖ （二）约首（Preamble）：A. 订约日期和地点；B. 合同当事人及其国籍、主
营业所或住所；C. 当事人合法依据；D. 订约缘由/说明条款 ❖ （三）正文（Main Body）：A. 一般条款（General Terms and Conditions）
❖ 国际工程承包合同（Contracts for International Engineering Projects）
❖ 补偿贸易合同（Contracts for Compensation Trade）
❖ 涉外劳务合同（Contracts for Foreign Labor Service）
❖ 国际租赁合同（Contracts for International Leasing Affairs）
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SECTION 1
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