商务英语高级模拟试题(1)

商务英语高级模拟试题（1）(1~8/共8题)READINGPART ONEA Western Media Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music ＆Sports Magazines division a major revamp. She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures.B Franklin´s UK furniture manufacturer Franklin´s has parted company with its marketing director Gary Parker. Franklin´s refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a successful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklin´s former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals.C Flyway Flyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Waiters, Flyway´s former controller of marketing planning, is poised to quit after being left without a role.BDH Alan Dean, the colourful joint chief executive of media company BDH, has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to 10 insiders, Alan Dean´s departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement.Granville Soft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously it had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the group´s international activities, including both marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff.第1题Someone is moving from one firm to its parent company.第2题It is rumoured that someone was asked to leave this company.第3题This company is trying to halt the decline in sales of one of its products.第4题One of the founders of this company has left.第5题There is a plan to change the image of a section of this company.第6题For the first time, this company has taken over a foreign company.第7题One of the staff of this company has no clear function.第8题This company used to be headed by two people.下一题(9~14/共6题)PART TWOReplace the underlined time phrase in each sentence with the phrase from the box that is most similar in meaning. currently in the past sooner or laterin the last decade up to nowsince I was bornNowadays people expect their cars to be completely reliable. These days第9题So far, we have spent a very small amount of money on advertising. ______第10题Over the past 10 years, the price of oil has more than doubled. ______第11题In time, people will realise what a great product this is. ______第12题At the moment we are developing a new range of women´s fashion accessories. ______第13题Formerly, I worked as a sales advisor for a large bank. ______第14题I have lived in Berlin all my life. ______上一题下一题(15~20/共6题)PART THREEHow do you teach managers to manage? Henry Mintzberg, a professor of management at McGill University in Montreal, has long held a contrary view to that proposed by most business schools. In this constantly stimulating book he divides his answer into two parts: first, he argues that the traditional qualification, the Masters of Business Administration (MBA), is the wrong way-he says it "prepares people to manage nothing". Then he expounds what he believes is the right way: an imprecise mix of personal reflection and the sharing of experience.Mr Mintzberg finds fault with the emphasis that many MBA programs place on frenetic case studies which encourage students to come up with rapid answers based on meagre data. But more than that, he criticizes them for their concentration on dry analysis. Such courses, he says, enable their graduates to "speak convincingly in a group of 40 to 90 people", and make them believe they can leapfrog over experience. That, though, is not the sum total of what is required to manage a complex commercial organization.Synthesis, not analysis, argues Mr Mintzberg, "is the very essence of management". On several occasions he cites Robert McNamara, once president of the Ford Motor Company and a United States secretary of defense in the 1960s, as the archetypal MBA, a man who thought that even in Vietnam "generic analysis could substitute for situational knowledge". More recently, thequalification has been thrown into deeper disrepute by the heavy dependence of companies such as Enron on MBA recruits. Its former chief executive Jeffrey Skilling, currently awaiting trial on 36 charges of fraud and insider trading, liked to boast that he came in the top 5% of his MBA class at the Harvard Business School.And yet, if the MBA is so bad at teaching management, how come America has far more successful businesses than Europe and Japan, areas of the world that are significantly less enthusiastic about such methods of learning? Leaving aside the unprovable rejoinder that American firms would have done even better without the MBA, Mr Mintzberg argues that any list of America´s most admired corporate leaders is heavily loaded with people who don´t have the qualification: Bill Gates, Warren Buffett, Jack Welch, Michael Dell and Andy Grove, to name but a few. The fact that some 40% of the bosses of America´s biggest companies today have an MBA is, he claims, largely due to the fact that the system is self-perpetuating. "Enabling Harvard to place so many people at the top is the fact that Harvard already has so many people at the top."Mr Mintzberg is not alone these days in questioning the value of the traditional MBA. Leading consultants such as McKinsey and Mercer are spreading their recruitment net much more widely. Mercer´s London office says that one year´s in-house training enables young graduates to "run circles round newly minted MBAs". In its February issue, the Harvard Business Review (no less) said that "an arts degree is now perhaps the hottest credential in the world of business", with corporate recruiters trawling places such as the Rhode Island School of Design."Managers not MBAs" throws a stone into the often complacent world of management education. It should be required reading for anyone who has the qualification, wants one, or just wonders what all the fuss is about.第15题What´s the topic of this passage?A.How to teach managers to manage.B.MBAs are not all proper managers.C.Mr. Mintzberg´s research on MBAs.D.MBA study is a good way to cultivate managers.第16题We can guess that this passage is probably a ______. commentaryB.news reportC.book reviewD.newspaper article第17题Why does Mr. Mintzberg think that MBA course "prepare people to manage nothing"?A.Because it doesn´t teach any knowledge at all.B.Because it only teaches with some case studies.C.Because it doesn´t emphasize on synthesis.D.Because it doesn´t teach students how to manage a real company.第18题Why does Mr. Mintzberg cite Jeffrey Skilling?A.Because he% awaiting trial on 36 charges.B.Because he came in the top 5% of his MBA class at Harvard.C.Because such MBA as he caused disrepute on MBA．D.Because he´s such an MBA that doesn´t know management.第19题Which best describes what Mr. Mintzberg believes?A.MBA isn´t so bad at teaching management.B.Good managers may be MBAs while MBAs don´t equal good managers.C.MBA course is useless as there are several admired managers who don´t have this qualification.D.American firms would have done better without the MBA．第20题What´s the main idea of Para 5?A.Mr. Mintzberg´s idea is supported by others.B.McKinsey and Mercer are spreading their recruitment net.C.Others´idea on traditional MBA．D.Details of the Rhode Island School of Design.上一题下一题(21~30/共10题)PART FOURHOW NEGOTIATION-SPECIFIC EXPECTATIONS SHAPE THE PROCESSDifferent cultures will influence expectations as to what the specific process and outcome will look like. The expectations revolve around four key areas:Underlying View of the Process. People may view the negotiation process as cooperative (win- win) or competitive (win-lose). Some people will seek 1 advantage; others won´t Making assumptions about which view the other side will take can be misleading and even dangerous. Approach to Building Agreement. US negotiators often seek agreement on specifics first, building up toward an 2 deal. Their Chinese counterparts often focus first on what seems to many Americans to be a very general historical and national frame for discussion. Then, as many French negotiators do, they seek agreement on general principles, later working through the details. This tendency also 3 itself in thought processes: Many Chinese tend to reason about the whole while Westerners often 4 by breaking the whole into parts and reasoning incrementally. Form of Agreement. In many parts of East Asia, negotiators are 5 with a fairly broad agreement that focuses on general principles rather than detailed roles. By contrast, North American and European executives often 6 on a detailed contract in which as many contingencies as possible are foreseen.Implementation of Agreement. Is 7 to an agreement expected or contingent? US negotiators generally expect to 8 with the letter of the contract; treating renegotiation as a very unusual even aberrant event. In many other cultures, an agreement is merely a starting point in what is expected to be an evolving relationship; renegotiation may occur as warranted 9 that all contingencies cannot possibly be foreseen. The precise terms am expected to 10 as the process does.第21题A.mutualB.overwhelmingC.bilateralD.absoluteA.integrateB.optimalC.overallD.inclusive第23题A.revealsB.makesC.manifestsD.shows第24题A.resumeB.continueC.sustainD.proceed第25题A.agreeableB.contentC.pleasedD.familiar第26题A.keepB.persistC.concentrateD.insist第27题A.attachmentB.adherenceC.devotionD.attention 第28题plyB.stickC.abideD.follow第29题A.thinkingB.seeingC.assumingD.fearing第30题A.draftB.discloseC.read上一题下一题(31~40/共10题)PART FIVEThe Rag TradeThere is one kind of clothes shopper whose selections never leave the bag they come in. They know exactly what they want and they go in and get it, often buying in bulk, and often with little regard for 1 this latest fashion even fits them. These are the fashion investors, and they are out to make money. Once, the only way to profit from fashion as a collectable item was to buy rare, vintage or antique garments 2 mint condition - an expensive business and still 3 which offers relatively risky returns. The modern way has collectors buying more mainstream fashion items that are in the shops now, in 4 knowledge that they will appreciate consider- ably over just a 5 years. The returns on fashion investments are not always massive, although estimates of a four hundred per cent return are 6 uncommon. Certainly they are considerably better than the return offered by a high interest savings account and, 7 those who are experts, better than the stock market. The knowledge necessary for fashion investing means investors invariably work in the fashion industry. They often know 8 is going to catch on before the fashion press does and they know where and through whom products can be bought. They can spot what is disposable high fashion now but will 9 on to become a classic of its time in years to come, worth far more than they laid 10 for it originally.第31题第32题第33题第34题第35题第36题第37题第38题第39题第40题上一题下一题(41~52/共12题)PART SIXWhere do managers come from?Good managers are not born~ they are made up. An organization acquiresmanagers mainly in three ways: promoting employees within the organization, hiring employees from other organizations, and hiring employees out of schools and universities.41．Promoting people within the organization into management positions it can be an42．excellent idea. It tends to increase motivation. Promoting from them within can also lead to43．problems. While it can build a company loyalty, it may limit innovation. The new44．manager may continue the practices and policies of previous managers. Thus as it is vital 45．to hire outside of people from time to time to bring new ideas into the organization.46．Finding managers with the skills, knowledge, and experience be required to run an47．organization or department is sometimes difficult. Specialized executive employment48．agencies often provide with the needed skills to locate viable candidates from other companies49．Even though if outside people can bring fresh ideas to a company, hiring them may cause 50．resentment among being existing employees.51．Schools and universities provide a large pool of potential managers. Entry-level52．applicants can be screened for their potential to develop them into managers. People with specialized management skills are especially good candidates. Some companies offer special training programs for potential managers just getting out of school.第41题第42题第43题第44题第45题第46题第47题第48题第49题第50题第51题第52题上一题下一题(1/1)WRITINGPART-ONE第53题Question 1·The paired bar charts below show the results of a survey carried out among a group of males and females between the age of 25 and 35 on their monthly expense by use.·Using the information from the graph, write a short report describing and comparing the monthly expense by use of males and females.·Write 120-140 words on the separate paper provided.图片上一题下一题(1/3)PART-TWO第54题·A company you already do business with has recently created a new product line. Your department placed an order for the new product, but found that the product did not fulfil your requirements and that the after-sales service was poor. Your head of department has asked you to write a letter to the company informing them of your dissatisfaction.·Write your letter, including the following information:· what the order was for and when it was placed· why you are dissatisfied with both the product and the after-sales service· a reminder of business done with them in the past· what you expect in response to your complaint.上一题下一题(2/3)PART-TWO第55题Question 3· You have received feedback complaining about your service.· Write a letter to apologize and explain.上一题下一题(3/3)PART-TWO第56题Question 3·Your General Manager has known from an advertisement that Citizen Brand Quartz is looking for sales agents throughout China. He has asked you to write a letter to the company, asking to act as a sales agent.·Write the letter, including the following details:·your past experience and proficiency·the potential market for the product concerned·reference to the general information regarding yoUr credit and integrity.上一题下一题(57~68/共12题)LISTENINGPART 1Play00:00…VolumeCAREER WORKSHOPSNovember 7th:1. Title of workshop ...................................................2. Most suitable for ....................................................3. Seminar on ........................................................4. Location of workshop ................................................November 14th:5. Title of workshop ...................................................6. Organised by company called .........................................7. Applications from ................................. should be sent now.8. Participants will receive their ..........................................November 23rd:9. Event organised by ..................................................10. Name of exhibition ..................................................11. Organisers famous for ...............................................12. Information available on suitable .......................................第57题第58题第59题第60题第61题第62题第63题第64题第65题第66题第67题第68题上一题下一题(69~73/共10题)PART 2·You will hear five people talking.·For each extract there are two tasks. For Task One, choose the areas from the list A—H. For Task Two, choose the benefits from the list A—H.·You will hear the recording twice.Play00:00…VolumeTask One-Job·For questions 13-17, match the extracts with the people, listed A-H.·For each extract, decide which job each speaker was interviewed for.·Write one letter (A-H) next to the number of the extract.A marketing managerB computer programmerC secretaryD personnel management assistantE engineering managerF maintenance supervisorG finance directorH quality control manager第69题______A.B.C.D.E.F.G.H.第70题______A.B.C.D.E.F.G.H.第71题______A.B.C.D.E.F.G.H.第72题______A.B.C.D.E.F.G.H.第73题______A.B.C.D.E.F.G.H.上一题下一题(74~78/共10题)PART 2·You will hear five people talking.·For each extract there are two tasks. For Task One, choose the areas from the list A—H. For Task Two, choose the benefits from the list A—H.·You will hear the recording twice.Play00:00…VolumeTask One-Jobs ·For questions 13-17, match the extracts with the jobs, listed A- H.·For each extract, decide what the job the speaker is talking about.·Write one letter (A-H) next to the number of the extract.A lawyerB managerC secretary of bossD driverE engineerF secretary of R & DG accountantH shift supervisor第74题______A.。