外贸英语函电精品PPT课件

Learning objectives:
•To enable students to master the principles of business letter writing; •To become acquainted with the general layout of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Unit 1 Business Letter Writing
1)信头(letterhead)
1 Structure
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Hale Waihona Puke 2）编号，日期(reference and date) 3）封内名称和地址 (inside address) 4）经办人(attention)
5）称呼(salutation)
6）事由（标题）(subject/caption)
In most cases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was.
• 本课程的目的是:
– 学习外贸业务书信的标准格式; – 了解通过哪些途径来发展新客户，开拓新市场; – 如何进行询购某商品，怎样报盘和还盘; – 怎样灵活运用付款方式; – 如何做到重合同守信用; – 怎样去审查信用证，做到不出差错; – 在理赔和索赔中做到有理有理有节； – 学会拟写信函和电传传真的写作技巧。
*** In a nutshell, business letter should communicate your ideas effectively, concisely and professionally.
"Most business letters and proposals are opportunities to influence decisions. Usually it's a one-time opportunity. That's why you should accept professional training!"
7）正文(body)
8）结尾敬词(complimentary close)
9）签名(signature)
10）附件 (enclosure)
11）抄送(cc to XX)
12）附言(postscript)
•The component part of a letter
A letter consists of a number of parts, each of which is essential to the letter, or contributes in some way to its impact on the recipient. We may list them as follows :
OBJECTIVE
Analyze and plan for a business writing task
Choose precise words to convey the correct meaning
Write clear and concise sentences and paragraphs
• 学习内容：
– 本课程主要学习信例，大量学习外贸实务基本 环节中有代表性的信例。外贸实务基本环节有： 建立业务关系和资信调查、询盘、报盘和报价、 还盘、订单，履行订单、支付、包装和运输、 信用证的修改和展期、索赔和解决索赔等。
• 学习方法：
–《外贸函电》是一门实践操作性很强的课程。 也就是说，要达到正确拟写外贸业务信函的目的， 仅有理论是远远不够的，学员必须学习大量外贸 实务中有一定代表性的信函，深入体会何为七个 “C’S”写作的基础理论知识，更重要的是通过学 习信例，熟悉大量外贸业务中各个环节中常用语， 包括词汇、短语、句型以及习惯表达方式等等， 再通过一定量的练习，对常用语进行操练运用， 从而达到掌握并熟练使用的目的。
Identify and correct common errors found in sentence structures
Master the natural written English
The most important objective of taking this course is ***To cultivate the sense of doing business • learning the tone of writing • learning the format (letter, memo, e- mail), strategy, and word choice • learning the principles of writing • learning the skills of negotiation
外贸英语函电
Foreign Trade Correspondence
外贸英语函电学什么？
• 本课程是国际贸易专业高年级的核心业务课程之 一，是一门将英语与外贸业务相结合的课程。
• 通过介绍外贸实务中各种英文业务函件，电传和 传真以及其它方式的写作格式，商业术语和各种 不同的表达方法;
• 通过介绍对外贸易各环节的具体做法，使学生在 提高英语水平的同时，熟练掌握对外贸易业务中 常用的基本术语及表达技能，培养和提高他们的 外贸业务工作能力