写作作业SWOT分析珍视明滴眼液

名人效应韩庚；celebrity charm-Hangeng

（拥有青春·活力·自信·坚强·爱国的标签，是新一代人的歌舞全能偶像，帅气的外表）Own youth, vitality, confidence, strong, patriotic, song and dance is the new generation of omnipotence idols, handsome appearance

2.朗朗上口的广告词和帅气有活力的舞蹈；Advertising slogan that's catchy and handsome energetic dance （以舞蹈配合歌曲，体现代言人自身的个性特点，也能更加把握住主要消费群体的消费心理）To dance with song, face their own personality characteristics, can grasp the main consumer groups of consumer psychology

3.贴近生活，主要目标顾客设定为广大学生；Set of press close to life, the main target customers for the majority of students

（拍摄场景主要为学校课室，图书馆，走廊等地，与学生生活场所息息相关）Scene mainly for school classrooms, library, corridor, etc, is closely related to student life place

4.包装精良，粉色蓝色展现青春活力。

Packaging is excellent, pink blue green vigor

（抓住学生追求时尚爱美的心理，从而在外包装上赢得高人一等的销售契机）Catch student pursuit vogue beautiful to

love psychology, to win sales opportunities of superiority on the outer packing

广告过长，普通受众也许中途转台；Advertising is too long, general audience may be midway turntable

2.体现学生个性，易使人认为此款产品只适合学生；因而丢失了除学生之外的顾客。Reflect the student individuality, easy to make people think that this product is only suitable for students; Thus lost except student customers

1.开拓新的广告模式。视觉与听觉，动感享受。

2.新产品，是消费群体产生新鲜感. New advertising model. Visual and auditory, enjoy the feeling. 2. New products, consumer groups is fresh interest

1.竞争激烈，市场上原有的关于眼药水的产品较多；Competition

is intense, more original about eye drops on the market 2.新产品，信赖程度不高。少数人会愿意尝试使用新产品。The new product, do not have a high level of trust. A few people who would be willing to try new products

3.新品牌，无品牌效应可言。Brand new, with no brand.

珍视明广告词

保护视力，

珍视明眼保健操，

现在开始。

第一节按揉天阴穴（音译），

庚：天天珍视明，不做朦胧王子，

一二三四，二二三四，

每天三次，看清漂亮姑娘，

呦，来做眼保健操，

天天珍视明，

好好学习，天天向上，

三二三四，四二三四，

每天三次，跟我做眼保健操，

保护视力，珍视明滴眼液，

坐姿正确，做眼保健操。

女：揉天阴穴，揉四白穴，揉太阳穴，轮刮眼眶。（汗，音译）庚：天天珍视明，不要朦胧，

朦胧世界就是让人烦恼，

每天三次，我要两眼放光，

漂亮姑娘也会对我绽放光芒，

天天珍视明，好好学习，

天天向上心中充满幸福希望，

每天三次，眼睛像我一样明亮，

保护视力，每天三次，珍视明，

珍视明滴眼液。