探究真人秀类节目与旅游地宣传的关系

探究真人秀类节目与旅游地宣传的关系

——以《爸爸去哪》为例

摘要

“真人秀”类节目，是一种从欧美开始流行的娱乐节目形式，而《爸爸去哪》是湖南卫视在2013年第四季度开始从韩国MBC电视台引进的亲子户外真人秀节目《爸爸！我们去哪儿？》版权，并且进行“本土化”制作。至今已经连续播出两季，凭借精良的制作和独特的创意魅力，吸引了广大电视观众的喜爱，掀起了一波又一波的的收视热潮。并且与此同时，随着电视的热播，也捧红了其中许多拍摄地包括北京西门头沟区的灵水村“灵水八景”，黑龙江雪乡，呼伦贝尔大草原和海外的新西兰等旅游地。

本文以《爸爸去哪》这个热播的电视真人秀节目做为案例进行分析，透过旅游学与传播学交叉视角，从宣传渠道、宣传方式和宣传策略等方面分析“真人秀”类节目对于对于旅游地宣传的影响。探讨通过电视节目提高宣传效果，塑造旅游地整体形象，以及如何合理制定出旅游地宣传策略。并在文末对旅游宣传策略中的不足提出对策和解决方案。

关键字：《爸爸去哪》；旅游地宣传；策略

To Explore The Reality TV Show's Relationship With Tourism Publicity ——Take "where dad" as example

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"Reality TV" show, is a kind of spread from Europe and the United States began to form of entertainment, but dad where is hunan satellite television in the fourth quarter of 2013 began to imported from South Korea MBC television parent-child outdoor reality TV show "dad! Where are we going?" The copyright, and make the "localization". Has been broadcast on two consecutive season, with exquisite and unique creative charm, has attracted a wide TV audience's affection, set off a wave after wave of ratings frenzy. And at the same time, with the popular of television, also brought many locations including Beijing mentougou district and the spirit of "eight sights" spirit water, water village, heilongjiang snow, hulun buir prairie and overseas destinations such as New Zealand.

Based on "where dad" the popular reality TV show as case analysis, from the perspective of tourism and communication, from publicity channels, and promotion and propaganda strategy analysis "reality TV" program for the influence of tourist publicity. To explore through TV programs to improve the effect of propaganda, shaping the overall image of tourism destination, and how to reasonably develop tourist publicity strategy. And at the end of the article to the deficiency of tourist publicity strategy put forward countermeasures and solutions.

[Key Words] : "where dad"; The propaganda of tourist destination；strategy

摘要

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1.绪论 ............................................. 错误！未定义书签。

1.1研究背景.................................... 错误！未定义书签。

1.2国内外研究现状和研究评述.................... 错误！未定义书签。

1.3 研究目的.................................... 错误！未定义书签。

2.宣传渠道 ......................................... 错误！未定义书签。

2.1 影视传媒宣传渠道............................ 错误！未定义书签。

2.2 创新宣传渠道................................ 错误！未定义书签。

3. 宣传与旅游主体因素的关系 ........................ 错误！未定义书签。

3.1宣传效果与行为示范作用...................... 错误！未定义书签。

3.2宣传与旅游主体的匹配........................ 错误！未定义书签。

3.3注重观众在决策中的作用....................... 错误！未定义书签。

4.《爸爸去哪》对旅游地整体形象塑造的意义 ........... 错误！未定义书签。

4.1塑造以“家庭教育”为主题的亲子旅游形象...... 错误！未定义书签。

4.2突出旅游地的特色............................ 错误！未定义书签。

5.《爸爸去哪》对旅游地宣传策略的启示......... 错误！未定义书签。

5.1展现优势，收获心理认同情感................... 错误！未定义书签。

5.2构思新颖，抢占先机与后期宣传紧密结合......... 错误！未定义书签。

6.结论和展望 ....................................... 错误！未定义书签。参考文献 ........................................... 错误！未定义书签。致谢 ............................................. 错误！未定义书签。