可口可乐广告英文欣赏
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• The company is focused on initiatives(主动权) that reduce our environmental footprint(举 措), support active, healthy living, create a safe, inclusive(包 括的) work environment for our associates(社交), and enhance (增强) the economic development of the communities where we operate.
Advertising appreciation
The animation(动画片) is a story of a factory production Coca-Cola.Then numerous cartoon characters began to prepare a bottle of fresh taste of Coca-Cola to sell.
Consumer groups: young people(10~30years old)
Including:
Students,who have certain understanding of consumer brands, pursuit(追逐)brand and fashion.Take the student as the main consumer groups. Media,which pay more attention to leisure, entertainment and fashion. The office group,have high sense of loyalty(忠诚) to the Coca-Cola, also viewed it as a symbol of identity grade.
The steps of making a bottle of COCA-COLA: ①Took the bottle ②Into the beverage ③Cover the bottle cap ④Frozen
intotal four stages
Finally,with the workers crowed,The bottle slided to the prot.
ADVERTISING APPRECIATION
——COCA COLA——
The Coca-Cola Company is the world's largest beverage(饮料) company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, The company's portfolio(投资组合) features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美 汁源).
College Of Art &Design visual communication class 2 ——THANKS——
源自文库
ADVERTISING CTEATIVE ANALYSIS:
This advertisement have a few dialogue but it is good to express the coca cola is very good. The main idea is to show the process of automatic vending machine produced by Coca-Cola.Vending machine becomes an automated factories, The workers are some small animals For Coca-Cola company, is more concern about the effect of advertising rather than cost. Through advanced technology, companies can produce a vivid image to achieve some reality which effection we can't get. Light music, lifelike(逼真的) picture, attracted a lot of attention of the audience.achieve the function of propaganda(宣传)
Globally, COCA-COLA is the No. 1 provider of sparkling beverages(碳 酸饮料), ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution(分配) system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring(持久) commitment to(致力于) building sustainable(可持续发展) communities.