英文计划书完整版-

Planning Book for a female Bar

Creative director

1, Theme

Modern city female has psychological pressure widely. In today's society competition pressure is big, and a woman has to face stress from family, work and workplace and to face cold violent pressure even self assessment pressure. Different mental pressure stacks together. However, many modern city females often ignore their psychological and emotional needs. According to statistics, the possibility of contemporary female having depression and mental anxiety is twice higher than male. Therefore, vast urban women really need a special place to alleviate and treat the pressure and the depression inside. This bar is defined as a leisure woman bar, servicing for the female and aiming to provide a warm place to relax for urban women and create a female compatriot home. The bar's name is Athena, standing for courage, wisdom and being free from love's fetter.

2, Location Choice

Because most masses of urban women always live in a noisy working environment , so choosing the bar's position must adhere the principle of questing quiet , on the other hand must ensure the daily consumers, therefore the bar could be in suburbs which are quiet and not too far from the downtown, such as top-grade residential areas in suburbs. But, the area need not too big, focusing on the sweet and comfortable. A two -floor building and each layer is around fifty square meters.

3, Decoration

The general principle for the bar's decoration is concise but not simple. The leisure bars, are usually treated as teahouses too, which are places for guests relaxing spirit and raising a gender. These places are mainly satisfy the guests who want to relax, meet talk and date, so seats must be very comfortable, lamplight must be downy and audio volume must be small. In a word the environment must be sweet elegance. In addition to other drinks, soft drinks are mainly supplied, and coffee is an important one. The decoration need not too complex, but to give guests a kind of relaxed feeling, at the same time should pay attention to elegance to satisfy the aesthetic requirements of urban women. As the bar's name is Athena, so it can be decorated with ancient Greek and Roman style, but also retain modern feature and not down to the trend. For example, we can design a white door, engraved with Athena like and two pillars in every side. Indoor design should insist on bright color department and lamplight is downy, giving guests a kind of lively and cordial feeling, and can't dim like ordinary bar, letting people feel vertiginous. For example, we can use desk and chair with white department and place long desks to facilitate customers' communication. What's more, we use gentle color for walls, hanging some international famous women's portraits and introducing their deeds to stimulate the customers. We can use ecru wood for the bar stage which is better classic and clear at a glance, making sure the stage is long enough for customers sitting down and talking. Showcases do not need too big and wine and beverage need not too much. On the first layer, there must have enough space for customer taking various activities which cannot be too intense, such as singing, games, and simple dance. At a corner, we can design a small-sized stage,