战略分析工具 分析方法-valuechain1讲解
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CHI valuechainValue Chain 3
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis Generic Value Chain
The generic value chain consists of six general activities. Purchasing/ Inbound Logistics Manufacturing/ Operations Marketing & Sales Distribution/ Outbound Logistics
firm or industry into its major discrete activities to understand sources of competitive advantage
ຫໍສະໝຸດ Baidu
• Value chain analysis can be used to identify opportunities to
Common Uses
Cost Analysis/Performance Improvement
Competitive Positioning
• RCP • Re-engineering • Business definition • VMR/Industry collaboration
• Competitive differentiation • Drawing business
System or Industry Value Chain: Distribution (Distributor/ Retailer)
Value Chain Scope
Inputs (Supplier)
Conversion (Manufacturer)
Consumption (End-User)
Sample Use
Tech., R&D
Service
Successively finer disaggregations of activities are made to expose differences important to competitive advantage
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CHI valuechainValue Chain 4
Major Activity Value Chain:
Material Preparation
Conversion
Final Assembly
Quality Assurance
•Process Packaging Re-engineering •Cost Analysis
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CHI valuechainValue Chain 6
•The concept •Value Chain methodology •Example
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CHI valuechainValue Chain 2
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis The Concept
• Value chain analysis is a systematic method for disaggregating a
– gain
cost advantage/improve performance – increase competitive differentiation
• Value chain analysis is an analytical tool which can help provide
clarity to consultants and clients – allows distinct boundaries to be drawn across business (or industry) process – allows consultant to clearly evaluate and prioritize activities on which to focus – facilitates client understanding
•VMR
Firm Value Chain:
Tech., R&D
Purchasing/ Inbound Logistics
ManuMarketing facturing/ & Operations Sales
Distribution/ Outbound Logistics
Service •Cost Analysis
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis
Value chain analysis can be used as an analytical tool in two general situations. Value Chain Analysis as a tool for Competitive Advantage
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Value Chain
Author: Tom Macina Reviewers: Scott Bender, Peter Fisher, Cyrus Villa, Ammar Maraqa
March 1998
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis Agenda
boundaries
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CHI valuechainValue Chain 5
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis
The scope of the value chain depends largely on the purpose for which the tool is being used.
Copyright© 1998 Bain & Company, Inc.
Value Chain Analysis When to Use Value Chain Analysis
Always Sometimes Unlikely Map Major Activities Map Sub-Activities Cost Analysis/RCP Process Re-Engineering Business Definition VMR/Industry Collaboration Competitive Positioning