普华永道 战略分析框架

CLIENT EXAMPLE: HYPOTHESIS/ANALYTICAL PLAN
Hypothesis
Overall Hypothesis Organizational philosophy needs to be modified
Analysis
Supporting Hypothesis Existing organization does not adequately support the business strategy
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8
FINANCIAL MODELING
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9
FIT VS. ATTRACTIVENESS MODEL
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10
FIVE FORCES ANALYSIS
25
11
GANTT CHART
26
12
GAP ANALYSIS
27
13
GROWTH SHARE MATRIX
ቤተ መጻሕፍቲ ባይዱ
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14
INDUSTRY VALUE CHAIN ANALYSIS
Strategy Practitioner Tools
Core Tools October 1999
DRAFT: FOR DISCUSSION ONLY /Version: 660_w3/ppt/sf
0
© 1998, PricewaterhouseCoopers L.L.P.
Table of Contents
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15
ISSUE TREE/ISSUE MAP
KEY PERFORMANCE INDICATORS MARKET PROFITABILITY PORTFOLIO ANALYSIS REAL OPTIONS/STRATEGIC OPTION SCALE CURVE SCENARIO ENVISIONING SENSITIVITY ANALYSIS SEVEN S FRAMEWORK STAKEHOLDER ANALYSIS SWOT VALUE BASED MANAGEMENT VALUE CHAIN ANALYSIS VALUE TREE VOICE OF THE CUSTOMER
• Financial performance vs. competitors, budget/plans
• Overview of cost structure (e.g., fixed vs. variable costs)
• ROA, NI adjusted for asset write-ups
• Management interviews • Secondary research • HR documents
Business System Diagrams
Activity ~~~~ ~~~~
CSF
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
~~~~ ~~~~
Even after adjusting for asset write-up, financial performance has not met corporate expectations or competitive standards due to an inappropriate organization (and cost) structure
Info. Required
Info. Source
End Products
• Key activities, processes by LOB • CSFs along business system by
LOB • Existing organizational elements
impacting business system
Financial Metrics
The increasing complexity of business • Define actual vs. perceived vs. “real”
and the evolving importance of, and
• Historic and projected financial data
• Asset write-up information • Summary cost, volume info for
production units
• Annual reports, 10Ks, 10Qs, etc. • Company financial reports • Financial department interviews
• Define business system, operating environment
• Define CSFs, organizational requirements along business system
• Define how existing organization supports business system, CSFs
1
ANALYSIS PLAN
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2
BREAKTHROUGH MODEL
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3
COMPETITIVE BENCHMARKING
18
4
COMPETITIVE POSITIONING
19
5
CORE COMPETENCTY ANALYSIS
20
6
CUSTOMER SEGMENTATION
21
7
EXPERIENCE CURVE
SC111898KR-Sydney
1
© 1998, PricewaterhouseCoopers L.L.P.
Analysis Plan
Analysis Plan Summary
The analysis plan details a problem-solving process and specific analysis which must be developed to assess a hypothesis. The analysis plan must be flexible and that the analyses to be conducted and the deliverables to be produced may change during the course of the project.