有关产品推销的英语演讲(整理).ppt
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about--
Outline of structure I’ve divided my talk
into--
Part 3 Finally,----
Part 2 Secondly, --
Part 1 Let’s start with --
Summary
To sum up, the product has / is--
Unit 7 Product Presentations
By Zhang Jie
Warming up
What would you like to know about it before purchase? What would you ask the salesperson to find the related information?
In the show time, students show evaluate theiຫໍສະໝຸດ Baidu presentations.
Asking for product information
What does the guarantee cover? Do you offer after-sales service? How does it work? How many colors does it come in? How do you install it? Doe she battery last long? How long does the battery last? How long /wide/ high/ thick/ deep is it? What’s its length/ width/height/ thickness/depth? What are the main /unusual/ distinguishing selling points
select the marketing tools
Tips for business trips
3 use effective words 4 patience, patience and patience
Structure of promoting a product
Statement of objectives Today, I’d like to talk
of your product? What is it made of?
Language focus A: Giving general information about a product
This is one of our latest/ top brands. This is one of our latest designs / top brands It’s our best-selling --It can be used for --This is equipped with----. This is priced at--This type of product comes in --- colors / flavors
How to introduce a new product
1 prepare for war 2
Who are your target customers? Where will you engage the customers? When will you engage the customers? What tools of marketing will you use?
Describing the style
➢ Antique ➢ Distinctive ➢ Fantastic ➢ Elegant ➢ Ornamental ➢ Conventional ➢ Exotic ➢ Showy ➢ Dated ➢ Extravagant ➢ Stylish
describing the quality and performance
•Language focus A: •Giving general information about a product
• The main selling point of it is --• Our product is elegant, durable, small in size,
light in weight and reasonable in prices. • It’s 20 inches long / wide / high/ thick/ deep. • We have a large range of sizes. • Its safety features are state-of-the-art. • This item is far above standard quality.
Answering questions Are there any questions?
Points to consider when promoting
Brand / Model Target market Appearance Color, shape, size, weight --Features (selling points ) User-friendly, energy-saving, Warranty 6 months, a year, --Price Competitive, high, expensive, cheap, Delivery within ---days After-sale service Free check 1 year after purchase
Task (p. 79)
Work in pairs, one is the consumer, the other is the salesperson. Choose one of the products below to promote. And then change your role with your partner.
Outline of structure I’ve divided my talk
into--
Part 3 Finally,----
Part 2 Secondly, --
Part 1 Let’s start with --
Summary
To sum up, the product has / is--
Unit 7 Product Presentations
By Zhang Jie
Warming up
What would you like to know about it before purchase? What would you ask the salesperson to find the related information?
In the show time, students show evaluate theiຫໍສະໝຸດ Baidu presentations.
Asking for product information
What does the guarantee cover? Do you offer after-sales service? How does it work? How many colors does it come in? How do you install it? Doe she battery last long? How long does the battery last? How long /wide/ high/ thick/ deep is it? What’s its length/ width/height/ thickness/depth? What are the main /unusual/ distinguishing selling points
select the marketing tools
Tips for business trips
3 use effective words 4 patience, patience and patience
Structure of promoting a product
Statement of objectives Today, I’d like to talk
of your product? What is it made of?
Language focus A: Giving general information about a product
This is one of our latest/ top brands. This is one of our latest designs / top brands It’s our best-selling --It can be used for --This is equipped with----. This is priced at--This type of product comes in --- colors / flavors
How to introduce a new product
1 prepare for war 2
Who are your target customers? Where will you engage the customers? When will you engage the customers? What tools of marketing will you use?
Describing the style
➢ Antique ➢ Distinctive ➢ Fantastic ➢ Elegant ➢ Ornamental ➢ Conventional ➢ Exotic ➢ Showy ➢ Dated ➢ Extravagant ➢ Stylish
describing the quality and performance
•Language focus A: •Giving general information about a product
• The main selling point of it is --• Our product is elegant, durable, small in size,
light in weight and reasonable in prices. • It’s 20 inches long / wide / high/ thick/ deep. • We have a large range of sizes. • Its safety features are state-of-the-art. • This item is far above standard quality.
Answering questions Are there any questions?
Points to consider when promoting
Brand / Model Target market Appearance Color, shape, size, weight --Features (selling points ) User-friendly, energy-saving, Warranty 6 months, a year, --Price Competitive, high, expensive, cheap, Delivery within ---days After-sale service Free check 1 year after purchase
Task (p. 79)
Work in pairs, one is the consumer, the other is the salesperson. Choose one of the products below to promote. And then change your role with your partner.