跨文化商务交际考试题型、范围

跨文化商务交际考试：

题型：

1、术语英译汉（20个，20分）；

2、术语汉译英（20个，20分）；

3、段落翻译（1篇，10分）；

4、问答题 (3个，30分）；

5、分析题1个，20分）。

复习范围：第1、2题: 教材第1-9章key terms；第3题：教材1-9章Apply your knowledge；第4、5题按指定复习重点进行准备。

问答题复习重点（每个题不少于100单词）：

1.What are the components in the process of communication? Can you give some examples to illustrate your idea?

2.Can you elaborate the characteristics of culture?

3.How does posture communicate different messages? Use examples to illustrate your answer.

4.What are cultural differences in format and layout of most common forms of business documents?

5.What are cultural differences in naming systems and customs related to business card exchange?

6.In what ways can cultural differences impact on international negotiations?

7.How do you understand AIDA and ACCA in marketing strategy?

8.What is considered as controversial issues of global marketing?

9.What are business ethics and how do ethics and laws relate with each other?

10.How do you realize the difference between home country laws and host country laws?

分析题题复习重点（每个题不少于150单词）：

1.Analyze the process of communication according to Fig. 1-2 at Page 7.

2.Analyze the cultural iceberg according to Fig. 2-2 at Page 46.

3.Analyze the major difference between Chinese and western approaches to negotiation according to Table 7-16 at Page 269.

4.Analyze the legal Environment of international business according to Fig. 9-1 at Page 31

5.