商务英语示范卷

《工商导论》试题

I.Multiple Choice

Directions: Choose the best answer from A, B, C, and D to complete the following sentences.

( ).What type of business finds it easier to raise money？

A. A sole proprietorship

B. A partnership

C. A corporation

D. A franchise

( ). All of the following statements about corporations are true except ____.

A. Corporations are generally more expensive to form than sole proprietorships.

B. The death of an owner of a corporation does not terminate the company.

C. Legally, corporations must have at least one owner with unlimited liability

D. Shareholders have the right to sell their shares of a corporation’s stock.

( ). Jack Lee recently invested US$800,000 which his aunt had left him in stock in Oracle Corp. Jack has become a(n) ____ of Oracle Corp.

A. partner

B. shareholder

C. supplier

D. creditor

( ). The main goal of marketing is to ____.

A. to build up a high image in the market

B. to acquire and keep customers

C. to outdo the competitor’s ads

D. to spend as little as possible and only when sales are needed ( ). Which of the following stages is the second phase in the traditional product life cycle?

A. growth

B. decline

C. product development

D. maturity

( ). Which of the following is NOT commonly known as one of the 4 P’s of the marketing mix?

A. Production

B. Product

C. Promotion

D. Price

( ). Which of the following might be an appropriate basis for segmenting a market?

A. Income

B. Age

C. Education

D. All of the above

( ) Marketers often change the elements of the marketing mix for it to be perceived as unique. This process is known as ____.

A. market segmentation

B. direct marketing

C. differentiation

D. target marketing ( ) . McDonald’s uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?

A. Psychologic

B. Geographic

C. Demographic

D. Life cycle

( ) .Which of the following suggestions is an experienced entrepreneur most likely to give someone who is thinking about getting into business?

A. Starting a new business is always better than buying an existing firm.

B. Even small business must keep accurate records.

C. In order to keep costs low when the company is just getting started, wait at least a year before hiring an

accountant or lawyer.

D.Prior business experience is not really important in managing a new firm.

II. True or False Questions (20 points, with each one 1 point)

Directions: Read the following sentences and decide whether they are true or false. Put “T” for True, and “F” for False.

( ) . The liabilities of the parties to a joint venture are similar to that of a partnership.

( ) . If a sole proprietorship fails, the business is lost, but the personal assets of the owner are secure.

( ) . If the introduction of a new product will reduce sales of an existing product sold by a company, the new product should not be introduced.

( ) . Market research starts with a look at primary data because it is easier and less expensive to obtain than secondary data.

( ) One important obstacle to the spread of B2B electronic commerce is high technological demands that companies face in transferring data to electronic networks from computers.

III. Scrambled Sentences (10 points, with each one 1 point)

Directions: The sentences of the following passage are scrambled. Please rearrange them in their original order.

A. A firm that pays less than its rivals may soon find itself losing valuable personnel.

B.Dafa pays its managers salaries about 10 percent above the industry average in order to attract top employees.

C.First, it must take into account how its competitors compensate their employees.

D.In setting wage and salary levels, a company must consider several factors.