市场营销第十一章中英双语知识点总结讲课教案
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基于产品客户对不同特征和竞争者价格的评估之间的成本差异，设置产品线中各种产品之间的价格步骤。
Optional-product pricing
期权产品定价
The pricing of optional or accessory products along with a main product.
可选产品或附属产品与主要产品的定价。
为副产品定价，以使主产品的价格更具竞争力。
Product bundle pricing
产品捆绑定价
Combining several products and offering the bundle at a reduced price.
结合几种产品，并以较低的价格提供捆绑。
Discount
优惠
A straight reduction in price on purchases during a stated period of time or in larger quantities.
pays the freight from the factory to the destination.
为新产品设定高价，以逐层从愿意支付高价的细分市场中撇开最大收入；公司销售收入少但利润高。
Market-penetration pricing
市场渗透定价
Setting a low price for a new product in order to attract a large number of buyers and a large market share.
定价考虑的是价格心理，而不仅仅是经济学；价格是用来形容产品的。
Refeຫໍສະໝຸດ Baiduence prices
参考价格
Prices that buyers carry in their minds and refer to when they look at a given product.
购买者在考虑某一产品时所考虑的价格。
Captive-product pricing
自有产品定价
Setting a price for products that must be used along with a main product, such as blades for a razor and games for a video game console.
制造商付给零售商的促销费，以换取以某种方式为制造商的产品提供特色的协议。
Segmented pricing
差别定价策略
Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.
为新产品设定低价，以吸引大量的买家和较大的市场份额。
Product line pricing
产品线定价
Setting the price steps between various products in a product line based on cost differences between the products customer evaluations of different features and competitors prices.
Geographical pricing
地理定价
Setting prices for customers located in different parts of the country or world.
为位于国家或世界不同地区的客户设定价格。
FOB-origin pricing
离岸价格
A geographical pricing strategy in which goods are placed free on board a carrier, the customer
Promotional pricing
促销定价
Temporarily pricing products below the list price, and sometimes even below cost. to increase short-run sales.
暂时将产品定价低于列表价格，有时甚至低于成本。增加短期销售。
以两个或两个以上的价格销售产品或服务，其中价格的差异不是基于成本的差异。
Psychological pricing
心理定价
Pricing that considers the psychology of prices and not simply the economics; the price is used to say something about the product.
在规定时间内或大量购买时直接降低价格。
Allowance
津贴
Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way.
为必须与主要产品一起使用的产品设置价格，例如剃须刀的刀片和视频游戏控制台的游戏。
By-product pricing
副产品定价
Setting a price for by-products in order to make the main product's price mor competitive.
SY第十一章
Market-skimming pricing (price skimming)
市场掠夺定价(价格掠夺)
Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.
Optional-product pricing
期权产品定价
The pricing of optional or accessory products along with a main product.
可选产品或附属产品与主要产品的定价。
为副产品定价，以使主产品的价格更具竞争力。
Product bundle pricing
产品捆绑定价
Combining several products and offering the bundle at a reduced price.
结合几种产品，并以较低的价格提供捆绑。
Discount
优惠
A straight reduction in price on purchases during a stated period of time or in larger quantities.
pays the freight from the factory to the destination.
为新产品设定高价，以逐层从愿意支付高价的细分市场中撇开最大收入；公司销售收入少但利润高。
Market-penetration pricing
市场渗透定价
Setting a low price for a new product in order to attract a large number of buyers and a large market share.
定价考虑的是价格心理，而不仅仅是经济学；价格是用来形容产品的。
Refeຫໍສະໝຸດ Baiduence prices
参考价格
Prices that buyers carry in their minds and refer to when they look at a given product.
购买者在考虑某一产品时所考虑的价格。
Captive-product pricing
自有产品定价
Setting a price for products that must be used along with a main product, such as blades for a razor and games for a video game console.
制造商付给零售商的促销费，以换取以某种方式为制造商的产品提供特色的协议。
Segmented pricing
差别定价策略
Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.
为新产品设定低价，以吸引大量的买家和较大的市场份额。
Product line pricing
产品线定价
Setting the price steps between various products in a product line based on cost differences between the products customer evaluations of different features and competitors prices.
Geographical pricing
地理定价
Setting prices for customers located in different parts of the country or world.
为位于国家或世界不同地区的客户设定价格。
FOB-origin pricing
离岸价格
A geographical pricing strategy in which goods are placed free on board a carrier, the customer
Promotional pricing
促销定价
Temporarily pricing products below the list price, and sometimes even below cost. to increase short-run sales.
暂时将产品定价低于列表价格，有时甚至低于成本。增加短期销售。
以两个或两个以上的价格销售产品或服务，其中价格的差异不是基于成本的差异。
Psychological pricing
心理定价
Pricing that considers the psychology of prices and not simply the economics; the price is used to say something about the product.
在规定时间内或大量购买时直接降低价格。
Allowance
津贴
Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way.
为必须与主要产品一起使用的产品设置价格，例如剃须刀的刀片和视频游戏控制台的游戏。
By-product pricing
副产品定价
Setting a price for by-products in order to make the main product's price mor competitive.
SY第十一章
Market-skimming pricing (price skimming)
市场掠夺定价(价格掠夺)
Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.