剑桥商务英语中级 BEC vantage module
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business) 20. luggage n.
菜单的内容 律师,事务律师 利润率，利润幅度，利差 使…分支出来，拓展业务 开办（新企业） 投资 商业冒险；风险公司 费用（如入场费、手续费等） 管理公司 行李
Useful Words and Expressions
21. online database 22. subscription n. 23. mobile phone 24. MP3 player 25. laptop n. 26. schedule n. 27. shuttle bus 28. buffet n.
连锁店,特许经销权，特许经营
4. entrepreneurial spirit 企业家精神，进取精神
5. voilà int.
（法）那就是, 瞧(表示事情成 功或满意之感叹词)
6. granting of a licence 同意发给许可证
7. franchisor n.
授予特许者
8. franchisee n.
Key Points
Topic analysis：Tags that can end misery of lost luggage告别行李丢失之苦的神奇标签
1 secure tags which travelers attach to their luggage 旅行者贴在行李上的安全标签。 secure 安全的；例如：Please make the window secure before you leave.
credit rating franchise agreement franchise fee well-established adj.
brand name financial assistance
信用度，信用评级 特许协议 特许证费用 公认的，知名的， 得到认可的 品牌名称 金融支持
1.As a sole trader, you are independent; you are your own boss. 2.As a franchisee, your promotional activities, financial records, hiring, service procedure, etc., are not in complete control of your own. 3.In partnership you share risks and profits with your partner. 4.You may disagree with your partner on strategy.
3.1Reading: We wanna hold your hand
Exercise 3: Now read about another small business. Complete the text with the underlined words in bold
from the article on franchising on page 26.
Module Three
BEC Vantage
Contents
Module Three
3.1 Business topic: Starting a business
3.2 Business skills: Leaving and taking
messages
3.3 Exam spotlight: Listening Test: Part One
Exercise 2: The table below lists things to remember if you are setting up a new business sole trader.
Read the article and complete the right-hand column.
Key and Analysis
4 growth。与growth搭配的词组：a huge growth in orders
5 concept。与concept搭配的词组：a simple concept
6 branch out。含有branch out的词组： branch out into stickers
网上数据库 订购；订阅 移动电话 MP3播放器 手提电脑 时间表，计划 班车，机场班车 冷餐，自助餐
About British Franchise Association
The British Franchise Association is the voluntary self regulating governing body for franchising. All the members have chosen to be vetted against a strict code of business practice --- they endeavour to be good franchisors that can deliver the success that you want.
3.1 Speaking: Discussing a schedule
3.1 Vocabulary: Types of business
Useful Words and Expressions
1. sole trader
独立法人，独立经销店
2. partnership n.
合伙经营
3. franchise n.
9.Sometimes the training programs provided by the franchisors are weak--- too brief and staffed by trainers who do not have instructional skill.
3.1Reading: We wanna hold your hand
Key and Analysis：说出每种公司开设方式的一个优点和缺 点，并且举例说出一家你所熟悉的公司。如果没有经验，可 以参考以下思路：
独立经销店 合伙经营店 加盟连锁店
源自文库
优点
缺点
利益独享
如果破产则丧失 一切
压力共担
策略可能产生分 歧
给定经营模式， 部分利润要上交
风险较小
授予特许的经营
者
Useful Words and Expressions
advantage and one disadvantage for each approach.
Sole trader: You are self-employed and set up the business on your own. Partnership: You are self-employed and start the business with another person. You are both equally liable. Franchise: You buy a licence to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
特许经营者，加盟者
9. ludicrous adj.
荒谬的，可笑的
10. charge one’s own prices 自行定价收费
Useful Words and Expressions
11. menu content 12. solicitor n. 13. profit margin n. 14. branch out 15. launch vt. 16. invest vt. 17. venture n. 18. fee n. 19. run (a company/
Exercise 4: Listen to a trainer doing a seminar on being an entrepreneur.
What advice does the trainer give?
Key and Analysis
1 关键信息…it’s important when you are thinking of becoming a franchisee to be someone who ….接着从反面强调这一观点 Entrepreneuers tend to be people…, so if you don’t like doing what other people want, then franchising isn’t for you.
Key and Analysis
1 launch。 launch 做及物动词，表示 “开办、 创办”的意思时，后面宾语可加“company, enterprise, store”等。例如：launch a company； launch a new enterprise 2 charge。charge 表示“征收，收费”的意思时， 后面可跟表示钱款的词语，也可跟被收费的对象。 例如charge £ 9.95 per tag；This hotel charged me £ 50 for a room for a night.。 3 fee。subscription fee 上网查询费用，点卡费。 与fee搭配的词组：tuition fee
Business Topic
▪ 3.1 Vocabulary: Types of business 3.1 Reading: We wanna hold your hand
3.1 Listening: Advice on franchises 3.1 Listening: Planning a seminar 3.1 Grammar: will and the future
2 activate the tag online 在网络上激活标签。 3 log on to … 登录，上网。如：log on to the
internet without cables；Anyone can log on to the computer.
3.1 Listening: Advice on franchises
5.Franchising enables people to both own a business and get help running it.
6.A well-run franchise organization can provide a person who has never managed a business with guidance.
如何创业
创业包括通过个人或一个群体投资组建公司， 来提供新产品或服务，以及有意识地创造价值 的过程。形式有： 一是网络创业。 二是加盟创业。 三是兼职创业。 四是团队创业。 五是大赛创业。 六是概念创业。 七是内部创业。
3.1 Vocabulary: Types of business
Exercise 1:Here are three different ways to start your own Business. Work in pairs and think of one
7.Franchisors can provide a brand name, products or services, and financial assistance.
8.Franchisees have to pay franchise fees
and they lose some independence.
2 关键信息… make sure that the brand is strong and that it’s something you are interested in.
图片来自http://www.thebfa.org/
About Domino Pizza
Domino Pizza is an international fast food pizza delivery chain .
图片来自http://www.dominos.fr/
Background Information
菜单的内容 律师,事务律师 利润率，利润幅度，利差 使…分支出来，拓展业务 开办（新企业） 投资 商业冒险；风险公司 费用（如入场费、手续费等） 管理公司 行李
Useful Words and Expressions
21. online database 22. subscription n. 23. mobile phone 24. MP3 player 25. laptop n. 26. schedule n. 27. shuttle bus 28. buffet n.
连锁店,特许经销权，特许经营
4. entrepreneurial spirit 企业家精神，进取精神
5. voilà int.
（法）那就是, 瞧(表示事情成 功或满意之感叹词)
6. granting of a licence 同意发给许可证
7. franchisor n.
授予特许者
8. franchisee n.
Key Points
Topic analysis：Tags that can end misery of lost luggage告别行李丢失之苦的神奇标签
1 secure tags which travelers attach to their luggage 旅行者贴在行李上的安全标签。 secure 安全的；例如：Please make the window secure before you leave.
credit rating franchise agreement franchise fee well-established adj.
brand name financial assistance
信用度，信用评级 特许协议 特许证费用 公认的，知名的， 得到认可的 品牌名称 金融支持
1.As a sole trader, you are independent; you are your own boss. 2.As a franchisee, your promotional activities, financial records, hiring, service procedure, etc., are not in complete control of your own. 3.In partnership you share risks and profits with your partner. 4.You may disagree with your partner on strategy.
3.1Reading: We wanna hold your hand
Exercise 3: Now read about another small business. Complete the text with the underlined words in bold
from the article on franchising on page 26.
Module Three
BEC Vantage
Contents
Module Three
3.1 Business topic: Starting a business
3.2 Business skills: Leaving and taking
messages
3.3 Exam spotlight: Listening Test: Part One
Exercise 2: The table below lists things to remember if you are setting up a new business sole trader.
Read the article and complete the right-hand column.
Key and Analysis
4 growth。与growth搭配的词组：a huge growth in orders
5 concept。与concept搭配的词组：a simple concept
6 branch out。含有branch out的词组： branch out into stickers
网上数据库 订购；订阅 移动电话 MP3播放器 手提电脑 时间表，计划 班车，机场班车 冷餐，自助餐
About British Franchise Association
The British Franchise Association is the voluntary self regulating governing body for franchising. All the members have chosen to be vetted against a strict code of business practice --- they endeavour to be good franchisors that can deliver the success that you want.
3.1 Speaking: Discussing a schedule
3.1 Vocabulary: Types of business
Useful Words and Expressions
1. sole trader
独立法人，独立经销店
2. partnership n.
合伙经营
3. franchise n.
9.Sometimes the training programs provided by the franchisors are weak--- too brief and staffed by trainers who do not have instructional skill.
3.1Reading: We wanna hold your hand
Key and Analysis：说出每种公司开设方式的一个优点和缺 点，并且举例说出一家你所熟悉的公司。如果没有经验，可 以参考以下思路：
独立经销店 合伙经营店 加盟连锁店
源自文库
优点
缺点
利益独享
如果破产则丧失 一切
压力共担
策略可能产生分 歧
给定经营模式， 部分利润要上交
风险较小
授予特许的经营
者
Useful Words and Expressions
advantage and one disadvantage for each approach.
Sole trader: You are self-employed and set up the business on your own. Partnership: You are self-employed and start the business with another person. You are both equally liable. Franchise: You buy a licence to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
特许经营者，加盟者
9. ludicrous adj.
荒谬的，可笑的
10. charge one’s own prices 自行定价收费
Useful Words and Expressions
11. menu content 12. solicitor n. 13. profit margin n. 14. branch out 15. launch vt. 16. invest vt. 17. venture n. 18. fee n. 19. run (a company/
Exercise 4: Listen to a trainer doing a seminar on being an entrepreneur.
What advice does the trainer give?
Key and Analysis
1 关键信息…it’s important when you are thinking of becoming a franchisee to be someone who ….接着从反面强调这一观点 Entrepreneuers tend to be people…, so if you don’t like doing what other people want, then franchising isn’t for you.
Key and Analysis
1 launch。 launch 做及物动词，表示 “开办、 创办”的意思时，后面宾语可加“company, enterprise, store”等。例如：launch a company； launch a new enterprise 2 charge。charge 表示“征收，收费”的意思时， 后面可跟表示钱款的词语，也可跟被收费的对象。 例如charge £ 9.95 per tag；This hotel charged me £ 50 for a room for a night.。 3 fee。subscription fee 上网查询费用，点卡费。 与fee搭配的词组：tuition fee
Business Topic
▪ 3.1 Vocabulary: Types of business 3.1 Reading: We wanna hold your hand
3.1 Listening: Advice on franchises 3.1 Listening: Planning a seminar 3.1 Grammar: will and the future
2 activate the tag online 在网络上激活标签。 3 log on to … 登录，上网。如：log on to the
internet without cables；Anyone can log on to the computer.
3.1 Listening: Advice on franchises
5.Franchising enables people to both own a business and get help running it.
6.A well-run franchise organization can provide a person who has never managed a business with guidance.
如何创业
创业包括通过个人或一个群体投资组建公司， 来提供新产品或服务，以及有意识地创造价值 的过程。形式有： 一是网络创业。 二是加盟创业。 三是兼职创业。 四是团队创业。 五是大赛创业。 六是概念创业。 七是内部创业。
3.1 Vocabulary: Types of business
Exercise 1:Here are three different ways to start your own Business. Work in pairs and think of one
7.Franchisors can provide a brand name, products or services, and financial assistance.
8.Franchisees have to pay franchise fees
and they lose some independence.
2 关键信息… make sure that the brand is strong and that it’s something you are interested in.
图片来自http://www.thebfa.org/
About Domino Pizza
Domino Pizza is an international fast food pizza delivery chain .
图片来自http://www.dominos.fr/
Background Information