商务英语写作新版第章_chapter_1
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外语教学与研究出版社 16
Developing courtesy in a letter usually involves three aspects: 1) using you-viewpoint 2) taking a positive tone 3) being conversational
外语教学与研究出版社 10
To influence/persuade
In addition to providing information, a business messages must also influence the reader’s attitudes and actions.
外语教学与研究出版社
2.
3.
A good sale of the products will benefit you To maintain your excellent credit, please remit(汇款）… You could obtain a refund if…
Please indicate your choice of color…
外语教学与研究出版社
17
Courtesy
1) Using you-viewpoint (reader-oriented) Compare:
We will accept bids until June 10. You may submit a bid(投标）until June 10. (reader-oriented) Please accept our apologies for the delay. We hope you have not been seriously inconvenienced by the delay. (reader-oriented)
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社
4
Forms of Business Communication
eye contact physical appearance
gesture
nonlinguistic
posture
facial expressions
space and distance
外语教学与研究出版社
5
Forms of Business Communication
外语教学与研究出版社 8
Functions of Business Writing
1.
2.
To inform To influence/persuade
外语教学与研究出版社
9
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
外语教学与研究出版社 15
Courtesy
Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful. Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short note to the client explaining why.
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
外语教学与研究出版社
13
Six C‟s Principles （6C原则）
Courtesy Clarity Correctness Concreteness Conciseness Completeness
11
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
reports
e-mails voice mails letters
Web conversation
linguistic
faxes
minutes
memos
notes
telephone calls
proposals
外语教学与研究出版社 6
Why Business Writing?
The ability to write effectively is a valuable business asset. 1) a great deal of business is transacted in writing, which is involved in every part of business. 2) effective business writers can use their skill to help increase their company‟s sales and profits by promoting good relations. 3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
外语教学与研究出版社 19
Different Attitudes
We/I attitude
1.
You attitude
1.
2. 3.
4.
A large sale of our products will make our company more profitable. We are in need of fund and you must pay… We can not offer you any refund（偿还额，退款） … Obviously you forget telling us the color…
外语教学与研究出版社 20
4.
Courtesy
2) Taking
a positive tone
use positive words and expressions instead of negative words and expressions Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you before next week. (NG) We will have these figures for you next week.
外语教学与研究出版社 7
The importance Βιβλιοθήκη Baiduf successful business writing
☞ To establish a relationship ☞ To communicate your ideas precisely ☞ To convey a good image of your organization
外语教学与研究出版社
14
1. Courtesy （礼貌）
Special attention should be devoted to assuring the courtesy of business communication. It means treating people with respect and friendly human concern. It is a positive value, not neutral (中立的） or negative. The tone must convey positive goodwill, positive warmth, and positive interest in the reader. The courteous writer should be sincere and tactful, thoughtful and appreciative, and answer letters promptly.
Welcome to my class
外语教学与研究出版社
1
BUSINESS ENGLISH WRITING
外语教学与研究出版社
2
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社
3
Lead-in Questions
What is business communication?
外语教学与研究出版社 12
Criteria for Effective Business Writing
A business message is considered successful when: 1) the receiver interprets the message as the sender intended it, and 2) it achieves the sender‟s purposes. In order to achieve good communication, we should consider the following “six C‟s principles”. The six C‟s are both criteria and techniques for effective business writing.
外语教学与研究出版社 18
Dear Sirs, we are sorry you have misunderstood us. Dears Sirs, we are sorry we didn‟t make ourselves clear. We cannot understand why you have had trouble with these articles. We presume that there must be some reasons for you having trouble with these articles.
Developing courtesy in a letter usually involves three aspects: 1) using you-viewpoint 2) taking a positive tone 3) being conversational
外语教学与研究出版社 10
To influence/persuade
In addition to providing information, a business messages must also influence the reader’s attitudes and actions.
外语教学与研究出版社
2.
3.
A good sale of the products will benefit you To maintain your excellent credit, please remit(汇款）… You could obtain a refund if…
Please indicate your choice of color…
外语教学与研究出版社
17
Courtesy
1) Using you-viewpoint (reader-oriented) Compare:
We will accept bids until June 10. You may submit a bid(投标）until June 10. (reader-oriented) Please accept our apologies for the delay. We hope you have not been seriously inconvenienced by the delay. (reader-oriented)
Business communication is a process of exchanging information and ideas in a business setting.
Can you name some ways to communicate people in a business setting?
外语教学与研究出版社
4
Forms of Business Communication
eye contact physical appearance
gesture
nonlinguistic
posture
facial expressions
space and distance
外语教学与研究出版社
5
Forms of Business Communication
外语教学与研究出版社 8
Functions of Business Writing
1.
2.
To inform To influence/persuade
外语教学与研究出版社
9
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
外语教学与研究出版社 15
Courtesy
Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful. Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short note to the client explaining why.
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
外语教学与研究出版社
13
Six C‟s Principles （6C原则）
Courtesy Clarity Correctness Concreteness Conciseness Completeness
11
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
reports
e-mails voice mails letters
Web conversation
linguistic
faxes
minutes
memos
notes
telephone calls
proposals
外语教学与研究出版社 6
Why Business Writing?
The ability to write effectively is a valuable business asset. 1) a great deal of business is transacted in writing, which is involved in every part of business. 2) effective business writers can use their skill to help increase their company‟s sales and profits by promoting good relations. 3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
外语教学与研究出版社 19
Different Attitudes
We/I attitude
1.
You attitude
1.
2. 3.
4.
A large sale of our products will make our company more profitable. We are in need of fund and you must pay… We can not offer you any refund（偿还额，退款） … Obviously you forget telling us the color…
外语教学与研究出版社 20
4.
Courtesy
2) Taking
a positive tone
use positive words and expressions instead of negative words and expressions Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you before next week. (NG) We will have these figures for you next week.
外语教学与研究出版社 7
The importance Βιβλιοθήκη Baiduf successful business writing
☞ To establish a relationship ☞ To communicate your ideas precisely ☞ To convey a good image of your organization
外语教学与研究出版社
14
1. Courtesy （礼貌）
Special attention should be devoted to assuring the courtesy of business communication. It means treating people with respect and friendly human concern. It is a positive value, not neutral (中立的） or negative. The tone must convey positive goodwill, positive warmth, and positive interest in the reader. The courteous writer should be sincere and tactful, thoughtful and appreciative, and answer letters promptly.
Welcome to my class
外语教学与研究出版社
1
BUSINESS ENGLISH WRITING
外语教学与研究出版社
2
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社
3
Lead-in Questions
What is business communication?
外语教学与研究出版社 12
Criteria for Effective Business Writing
A business message is considered successful when: 1) the receiver interprets the message as the sender intended it, and 2) it achieves the sender‟s purposes. In order to achieve good communication, we should consider the following “six C‟s principles”. The six C‟s are both criteria and techniques for effective business writing.
外语教学与研究出版社 18
Dear Sirs, we are sorry you have misunderstood us. Dears Sirs, we are sorry we didn‟t make ourselves clear. We cannot understand why you have had trouble with these articles. We presume that there must be some reasons for you having trouble with these articles.