外贸英语函电写作技巧讲义
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◆ Follow-up Practice
Chinglish Examples
1.大片 * big movie; 早恋 * early love; 方便面 * convenient noodles; 拳头产品 * fist product; 新闻自由 * freedom of news; 买一赠一 * Buy one, present one.
CONTENTS
1. Introduction: business channels and information 2. Letters for establishing business relations
A. Importer writes to Exporter B. Self introduction by exporter C. Exporter writes Importer D. Self introduction by manufacturer E. Manufacturer writes to Importer F. Letter Referring to a bank reference G. Reply to the above 3. Supplement
We need to discuss some questions
about what we are going to learn in this
unit.
Sure, that’ll help us understand better about what we are
asked to do.
Warming-up Practice
Establishing Business Relations
UNIT
建立商务关
Learning Objectives
Establishing business relations with prospective clients
Understanding business etiquette
Writing letters for establishing business relations
ቤተ መጻሕፍቲ ባይዱ
1. Establishing business relations
The establishment of business relations is one of the important undertakings in the field of foreign trade as a foreign-trade firm needs extensive business connections to maintain or expand its business activities. Traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.To find our whom a firm is dealing with, information is obtainable through different channels. After that, letters or circulars should be sent to the parties concerned to express simply, clearly and concisely what they can sell or what they expect to buy.
Business Channel
Establishing Business Relations
No transactions can be conducted until contacts have been made between two or more companies. To establish business relations with prospective dealers is one of the vital important measures both for a newly established firm and an old one that wishes to enlarge its business scope and turnover. Business relations can be established through the following channels:
blockbuster puppy love Instant noodles knockout product freedom of press Buy one, get one free.
2.上海的交通很拥挤。 * Shanghai’s traffic is very crowded. The traffic is very heavy in Shanghai. 新学期已经过去一个多月了。 *Our new term has passed one month and more. More than one month has passed since the new term began.
2. Discussion
1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.
trade fair
1) Banks; 2) Trade directory; 3) Chinese commercial counsellor’s office in foreign countries; 4) Business houses of the same trade; 5) Advertisements; 6) Trade fairs and exhibitions; 7) Chambers of commerce; 8) Introduction from business connections; 9) The Internet.
Chinglish Examples
1.大片 * big movie; 早恋 * early love; 方便面 * convenient noodles; 拳头产品 * fist product; 新闻自由 * freedom of news; 买一赠一 * Buy one, present one.
CONTENTS
1. Introduction: business channels and information 2. Letters for establishing business relations
A. Importer writes to Exporter B. Self introduction by exporter C. Exporter writes Importer D. Self introduction by manufacturer E. Manufacturer writes to Importer F. Letter Referring to a bank reference G. Reply to the above 3. Supplement
We need to discuss some questions
about what we are going to learn in this
unit.
Sure, that’ll help us understand better about what we are
asked to do.
Warming-up Practice
Establishing Business Relations
UNIT
建立商务关
Learning Objectives
Establishing business relations with prospective clients
Understanding business etiquette
Writing letters for establishing business relations
ቤተ መጻሕፍቲ ባይዱ
1. Establishing business relations
The establishment of business relations is one of the important undertakings in the field of foreign trade as a foreign-trade firm needs extensive business connections to maintain or expand its business activities. Traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.To find our whom a firm is dealing with, information is obtainable through different channels. After that, letters or circulars should be sent to the parties concerned to express simply, clearly and concisely what they can sell or what they expect to buy.
Business Channel
Establishing Business Relations
No transactions can be conducted until contacts have been made between two or more companies. To establish business relations with prospective dealers is one of the vital important measures both for a newly established firm and an old one that wishes to enlarge its business scope and turnover. Business relations can be established through the following channels:
blockbuster puppy love Instant noodles knockout product freedom of press Buy one, get one free.
2.上海的交通很拥挤。 * Shanghai’s traffic is very crowded. The traffic is very heavy in Shanghai. 新学期已经过去一个多月了。 *Our new term has passed one month and more. More than one month has passed since the new term began.
2. Discussion
1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.
trade fair
1) Banks; 2) Trade directory; 3) Chinese commercial counsellor’s office in foreign countries; 4) Business houses of the same trade; 5) Advertisements; 6) Trade fairs and exhibitions; 7) Chambers of commerce; 8) Introduction from business connections; 9) The Internet.