假日经济现状及持续发展策略探析.

学年论文

题目:假日经济现状及持续发展战略探析姓名:曾德琴

学号: 201109060033

专业:经济学

学院:商学院

目录

摘要

Abstract

一、假日经济在我国的形成和发展

1.1 假日经济的形成条件

1.2 假日经的发展

二、假日经济的发展现状

三、我国假日经济的发展中存在的问题及主要制约因素

3.1 基础设施薄弱

3.2 当前文化消费发展明显不够

3.3 市场服务意思差

3.4 假日经济发展中的资源配置不均衡

四、促进假日经持续健康发展的对策

4.1 分散消费,调节供需求

4.2 创新假日营销观念

4.3 增加城乡居民收入,实施鼓励消费政策

4.4 加强政府宏观调控,规范市场秩序

参考文献

假日经济现状及持续发展策略探析

摘要:假日经济是由各种资源供给和需求而形成的经济,假日经济是以消费为主,包括旅游、休闲、娱乐等主要表现形式,涉及到商品消费、旅游服务消费和文化娱乐消费三个领域。对我国的消费市场有这巨大的拉动作用,并且逐步成为推动我国国民经济发展的重要因素。假日经济不仅是“节日经济”,更不仅因为在假日内旅游行为是一种主要表现形式就说假日经济是“旅游经济”。文化旅游也是近年来新兴的一种旅游方式,其以“满足旅游者学习文化、了解历史、探索知识”的新概念比传统旅游更符合现代人增长见识、提高水准的旅游需要,各个历史文化景点的开发,和依附于节日的音乐会、戏剧的发展,将会对文化消费起到极大的推动作用。然而,文化建设目前在我国还相对薄弱,要发展文化旅游业,让其成为拉动经济中的顶梁柱,还需假以时日。近年来,虽然人们的生活水平在不断提高,但人们的消费观念并未彻底改变,服务设施对消费结构的变化方面有了很大的改善,但仍然存在着一些因素制约着假日经济的发展。

关键词:假日经济消费制约因素持续发展

Abstract

Holiday economy is the economic supply and demand from a variety of resources and the formation of holiday economy is consumption-based, including tourism, leisure, entertainment and other major manifestations related to consumption, tourism and consumer goods and services in three areas of cultural and entertainment consumption. On China's consumer market has a huge role in driving this, and gradually become an

important factor in promoting the development of China's national economy. Not only is the holiday economy "holiday economy", but only because of the holiday the travel behavior is a major manifestation of said holiday economy is "tourism economy." Cultural tourism is emerging as a way to travel in recent years, its to "meet the tourists learning culture, learn about the history, the search for knowledge," the new concept of tourism more modern than the traditional increase their knowledge and improve the standard of travel needs, various historical and cultural attractions development, and attached festival concerts, drama development, cultural consumption will play a great role. However, the current culture in China is still relatively weak, the development of cultural tourism, let it become a driving force in the economic pillar, will take time. In recent years, although the people's living standard continues to improve, but it did not completely change consumer attitudes, services and facilities to the terms of changes in consumption structure has been greatly improved, but there are still some factors that restrict the holiday economy.

Key words:holiday economy, consumption, restraining factor,sustainable development

一、假日经济在我国的形成和发展

1.1 假日经济的形成条件

节假日集中消费的现象古已有之, 中外皆然。由于国情的不同, 各国的节假日消费的方式、内容、规模差异很大。由节假日集中消费现象发展为假日经济, 有几个必备的条件: (1 社会经济的快速发展和国家经济总量的急剧增长改善了人民的生活条件, 人们收入的增加使之有能力支付生存必需品之外的其他消费, 是假日经济形成的经济基础; (2科学技术日新月异的进步促进了劳动生产率的提高, 改变了人们的

劳动方式、强度和时间, 人们的生活时间分配结构发生巨大变化, 闲暇时间大量增加, 是假日经济形成的社会基础; (3民族文化的进步, 世界各国文化的交流和渗透日益

加强, 逐渐影响并改变了人们的思想观念特别是消费观念, 人们的生存目的转向了生