《国际商务英语函电》课件-unit_1_信函写作1资料

2018/12/1
Complimentary Close, Signature
2018/12/1 8
The Structure and Layout of a Letter
1. The Structure of a Letter 英文书信通常有7个部分组成，即信头、日期、 封内地址、称呼、正文、结尾敬语以及签名。 除此之外。还有一些需根据实际需要而增加 的部分，例如参考标号、经办人姓名、事由 标题、认辨记号、附件、抄送以及附言等， 这些部分可能出现在不同类型的信函中。
lesson one basics of business letters
商务信函基础
2018/12/1 1
Learning Objectives
After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying sample letters
__________________________________________ Body __________________________________________ __________________________________________ __________________________________________ __________________________________________ Complimentary Close, Signature
Complimentary Close Signature c.c. Postscript
2018/12/1 6
Full Block Format: 齐头式
Letterhead
Date: ____________ Inside Address _________________ _________________ Salutation:
Subject Line or Caption Body of the letter ___________________________________________________ ___________________________________________________ ___________________________________________________
4
源自文库
2018/12/1
What are the functions of all business letters?
1) To ask for and give a reply to an enquiry, offer, order or complaint. 2)To keep a record of all the important facts for ready reference.
2018/12/1
2
I. Business Letter-Writing
1. Introduction to Business Letter-Writing
Q:What do you think is the importance of business letter-writing? Key Terms: International trade Business correspondence Business negotiation Importance: Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
2018/12/1
5
Elements of Business Letters and Their Positions in the Letter:
Letterhead Reference Number Date Inside Address Particular Address or Attention Line Salutation
2018/12/1 3
2.Principles of Business Letter-Writing
7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确
2018/12/1 7
Indented Format: 缩行式
Letterhead Date:___________ Inside Address _____________ ______________ Salutation: Body _________________________________________ _____________________________________________ ________________________________________ _____________________________________________ _______________________________________ _____________________________________________