职通商务英语(第二版)综合教程2Unit1-1
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② Trade fair ① Business cooperation ③ Business negotiation
ຫໍສະໝຸດ Baiduask 2
Work in groups and give the words or phrases according to the clues.
Persons
salesman manufacturer broker merchant manager/ operator retailer/ distributor
Introductory Remarks
With the development of the economy, today’s international business has become a global affair. Globalization may bring in many benefits as well as some problems.
Warm-up Discussion
1 Before you read, work in pairs and discuss the following questions.
1) What is international business in your opinion?
2) What does international business benefit us?
Work in pairs. Discuss the following questions.
1. What caused international business?
The development of economy and the expansion of international market. 2. In what aspects can we find the impact of business globalization? In almost every aspect of our daily life we can find business globalization. 3. What is the greatest contribution foreign investment makes to a country? More foreign investment means greater opportunity for the development of the country. It also reflects the opening level of a country’s markets which builds up a positive image.
Unit 1 International Business
Lead-in Reading: International Business
Session 1
Section I Lead-in
Task 1 Task 2 Task 3
Task 1
Work in pairs. Talk about international business activities shown in the pictures below.
Places
market factory stock exchange trade fair meeting room department store
Business Activities
sales manufacture purchase? exhibit negotiate promote
Task 3
International Business
In its purist definition, international business is described as any business activity that crosses national boundaries. The entities involved in business can be private, governmental, or a mixture of the two ⑴. International business can be broken down into four types: foreign trade, trade in services, portfolio* investments, and direct investments.
Section Ⅱ Reading
Introductory Remarks Warm-up Discussion Intensive Reading Practice
Introductory Remarks
International business refers to the exchange of goods or services produced by one country for goods or services produced by another country. It can be broken down into four types: foreign trade, trade in services, portfolio investments, and direct investments.
※ Foreign Trade Visible physical goods* or commodities
moving between countries are exports or imports ⑵. Exports consist of merchandise that leaves a country. Imports are those items brought across national borders into a country. Exporting and importing comprise the most fundamental, and usually the largest, international business activity in most countries ⑶.
ຫໍສະໝຸດ Baiduask 2
Work in groups and give the words or phrases according to the clues.
Persons
salesman manufacturer broker merchant manager/ operator retailer/ distributor
Introductory Remarks
With the development of the economy, today’s international business has become a global affair. Globalization may bring in many benefits as well as some problems.
Warm-up Discussion
1 Before you read, work in pairs and discuss the following questions.
1) What is international business in your opinion?
2) What does international business benefit us?
Work in pairs. Discuss the following questions.
1. What caused international business?
The development of economy and the expansion of international market. 2. In what aspects can we find the impact of business globalization? In almost every aspect of our daily life we can find business globalization. 3. What is the greatest contribution foreign investment makes to a country? More foreign investment means greater opportunity for the development of the country. It also reflects the opening level of a country’s markets which builds up a positive image.
Unit 1 International Business
Lead-in Reading: International Business
Session 1
Section I Lead-in
Task 1 Task 2 Task 3
Task 1
Work in pairs. Talk about international business activities shown in the pictures below.
Places
market factory stock exchange trade fair meeting room department store
Business Activities
sales manufacture purchase? exhibit negotiate promote
Task 3
International Business
In its purist definition, international business is described as any business activity that crosses national boundaries. The entities involved in business can be private, governmental, or a mixture of the two ⑴. International business can be broken down into four types: foreign trade, trade in services, portfolio* investments, and direct investments.
Section Ⅱ Reading
Introductory Remarks Warm-up Discussion Intensive Reading Practice
Introductory Remarks
International business refers to the exchange of goods or services produced by one country for goods or services produced by another country. It can be broken down into four types: foreign trade, trade in services, portfolio investments, and direct investments.
※ Foreign Trade Visible physical goods* or commodities
moving between countries are exports or imports ⑵. Exports consist of merchandise that leaves a country. Imports are those items brought across national borders into a country. Exporting and importing comprise the most fundamental, and usually the largest, international business activity in most countries ⑶.