商务英语期末复习重点

●The four c’s model for evaluating

human resources(评价人力资源

的四个C模式)：

●1:competence 2:commitment

3:congruence 4:cost

effectiveness

●What is corporate culture?(什么

是企业文化？)：is described as

the personality of

●an organization,or simply as how

things are done around here.is a

broad term used

●to define the unique personality

or character of a particular

companyor organnization,

●and includes such elements as

core values and beliefs,corporate

ethics,and rules of

●behavior.An organization’s

culture is transmitted in different

ways,including long standing

●and often unwritten rules,shared

standards about its

importance,prejjudices,standard

sfor

●social etiquette and

demeanor,established customs

foe how to relate to peers and

what

●is and what is and is not

appropriate behavior.

●Creation of corporate culture(企

业文化的创建)：Three majior

factors contribute to the

●emergence of organizational

culture.They are company

founders,ecperience with the

●genera business and industry

environment,and contact with

others.

●Tools for transmitting culture(企

业文化的传播途径)：symobols,

stories, jargon,

●ceremonies, and statements of

principle

●What is E-commerce?(什么是电

子商务)：E-commerce is doing

business through electronic

●media or the practice of buying

and selling products and services

over the internet,utilizing

●technologies such as the

Web,Electronic Data

Interchange,email,electronic

fund trancsfers

●and smart cards,without

face-to-face meeting between

the two parties of the

transaction.

●Types of E-commerce(电子商务

的类型)：intra-organizational

E-commerce;Business-to-Busines

s

●(B2B)E-commerce;Business-to-C

onsumer(B2C)E-Commerce;Cons

umer-to-Consumer(C2C)E-Comm

erce;

●Government-to-Citizen(G2C)

E-Commerce;Government-to-Bus

iness(G2B)E-Commerce

●Compensation (报酬)：企业应该

对员工进行公平而有竞争性的

工资，额外福利一级其他

●形式的劳动补偿。

● A work force will be an

invalubale asset to the

organization, and the firm

should compensate them

●with equitable and competitive

wages and salaries,fringe

benefits and other forms of

reward

●What is human resources

management?(什么是人力资源

管理？)：It includes such basic

●activities as human resource

planning,recruitment,selection,s

ocilaization,training and

development,

●performance

appraisal,promotions,transfers,d

emootions,separations,and

compensation.

●Segmentation bases(细分依据)：

Marketers can segment

consumer markets according to

geographic

●,demographic,psychographic,or

behaviouralistic

bases.Demographic

segmentation bases divide a

market

●in terms of personal

charactersitics such as

age,income,education,occupatio

n,sec,race,social class,

●marital status,or family size.

●The research process(调研过程)：

五个步骤；Forming the research

question;research design;data

●collection;data

analysis;choosing the best

solution

●Marketing research(市场营销调

研)：Marketing research is the

process of systematically

gathering,

●analysing and interpreting date

pertaining to the compant’s

market,customers and

competitors,with

●the goal of improving

marketing decisions.

●Sole proprietorships(个人企业)：

An organization that is

owned,and usually managed,by

one person is

●called a sole proprietorship.

Disadvantages:the owner is

personally responsible for all

aspects of

●the business.He has unlimited