外贸英语函电期末复习重点

一到九章及一些附加内容

第一章Basic Knowledge of Business Letter Writing

1.1 Structure 构成：

a.Letterhead(信头)——发件人的信息（名称、电话、地址）

b. Reference and date（发文编号和日期）

c. Inside Name and Address(封内名称和地址)——收件人的信息

d. attention line (注意事项)

e. The Salutation(称呼)

f. the Subject Line(事由标题)

g. The Body of the Letter(信的正文)

h. Complimentary Close(结尾敬语)

i. The Signature(签名)

j. enclosure (附件)

k. carbon copy notation(抄送)

l. postscript(附言)

1.2 Envelope 信封的写法：

China National Chemicals (stamp)

Import&Export Co. 寄件人地址

Beijing,China

Overseas Trading Co.

153 Market street 收件人地址

London, E.C.3

Registered 挂号信

1.3 Principle 写信原则：

Courtesy 礼貌

Conciseness 简洁

Clearness 清晰

第二章Establish Business Relations 建立贸易关系

2.1 Structure

第一部分说明信息来源

Commercial Counselor office商务参赞处；Embassy 大使馆；Chamber of commerce 商会；

第二部分说明写信目的+自我介绍

leading importer 主要进口商/ one of the largest importers 最大的进口商之一

deal with/ specialize in 专营

competitive price 竞争价格/ enjoy great popularity 享有盛誉

for your reference 供你方参考; fall(be) within the scope of 属于…的经营范围

enter into business relations 建立贸易关系

in the market for想要购买/in the hope of doing sth. 希望

acquaint sb. with sth. 让某人了解某事/ Credit standing 商业信用

第三部分要求寄送有关资料+表达合作愿望

2.2 Sentences

①We learned/ heard/obtained your company from the Internet that you are one of the leading manufactures in this line.

我们从互联网上得知贵公司,你们是这方面领先的制造商之一。

②We would like to take this opportunity to establish business relations with you .

我们愿借此机会与贵公司建立贸易关系。

③We are an importer/exporter handling toys for many years. Our products have enjoyed a high reputation in the world for their good quality and reasonable price.

我们是一家经营玩具多年的进口商/出口商。我们的产品凭借着良好的品质和合理的价格在世界上享有盛誉。

④If your price is competitive ,we will place an order with you.

如果你方价格有竞争力的话，我们将向你方发出订单。

⑤In order to acquaint you with our products, we sent two samples this morning.

为了使你熟悉我们的产品,我们今天早上送两个样品。

第三章Enquiries & Replies 询价及回复

3.1 Structure

General Enquiry 一般询价& Specific Enquiry 具体询价

1. 说明信息来源和目的, 如有必要自我介绍

2. 感兴趣的商品和具体要求

4. 表达合作的愿望

3.2 Main Words

reasonable price 合理的价格/competitive price 具有竞争力的价格

commission 佣金

discount 折扣

under separate cover 另函附上

confirmed, irrevocable L/C by sight draft 保兑的，不可撤销的即期信用证

regular purchase 定期购买

catalog 目录

price list 价目表

brochure 小册子

sample 样品

3.3 Main Sentences

①If you order 3000 dozens or more, we will allow you 5% discount .

如果你订购3000打以上,我们将给予5%的折扣。

②Please quote your lowest price, CIF…, inclusive of our 5% commission.

请报你方最低价，CIF... ，包括5%的佣金。

③Should your price be found competitive and delivery date acceptable, we intend to place a large order with you.

如果你方的价格有竞争力,并且可以接受交货期,我们打算大量订货。

第四章Quotations, Offer & Counter offer报价、发盘及还盘

4.1 Structure

实盘的内容明确完整，包括商品品质、数量、包装、价格、装运、支付、有效期等。

第一部分：感谢对方询价。

Thank you for your inquiry of…

第二部分：提供交易的细节（最好用列表形式）。

We are pleased to quote as follows…

Commodity 商品;

Specifications 规格( size, weight );