《国际商务英语函电》unit1信函写作1精品PPT课件

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2.Principles of Business Letter-Writing
▪ 7 “C”s ▪ Courtesy 礼貌 ▪ Consideration 体谅 ▪ Completeness 完整 ▪ Clarity 清晰 ▪ Conciseness 简洁 ▪ Concreteness 具体 ▪ Correctness 正确
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What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
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Elements of Business Letters and Their Positions in the Letter:
Letterhead
Reference Number Date Inside Address
Particular Address or Attention Line
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Complimentary Close, Signature
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The Structure and Layout of a Letter
1. The Structure of a Letter
英文书信通常有7个部分组成，即信头、日期 、封内地址、称呼、正文、结尾敬语以及签 名。除此之外。还有一些需根据实际需要而 增加的部分，例如参考标号、经办人姓名、 事由标题、认辨记号、附件、抄送以及附言 等，这些部分可能出现在不同类型的信函中 。
________________________________________ _____________________________________________
_______________________________________ _____________________________________________
Complimentary Close Signature c.c. Postscript
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Full Block Format: 齐头式
Letterhead
Date: ____________
Inside Address _________________ _________________
Salutation
Subject Line or Caption ____________________B_o_d_y__o_f _th__e_l_et_t_e_r_________________ ___________________________________________________ ___________________________________________________
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I. Business Letter-Writing
wenku.baidu.com
1. Introduction to Business Letter-Writing
Q:What do you think is the importance of business letter-writing?
Key Terms:
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________
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1）Heading or Letterhead (信头)
Complimentary Close, Signature
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Indented Format: 缩行式
Letterhead
Date:___________
Inside Address
_____________
______________
Salu_ta_t_i_o_n_:_________B_o_d_y_______________________ _____________________________________________
lesson one basics of business letters
商务信函基础
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Learning Objectives
After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying sample letters
▪ International trade
▪ Business correspondence
▪ Business negotiation
Importance:
Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.